Integrated Business Structures Research Articles

THE MAIN COMPONENTS OF THE MANAGEMENT SYSTEM FOR THE DEVELOPMENT OF THE POTENTIAL OF CLUSTER INTEGRATED BUSINESS STRUCTURES

INTRODUCTION. The architecture of an integrated structure as an organizational and economic form is a set of individual elements organized into a single system by production-technical and financial connections, the specific meaning of which is reflected through specific forms of integration. In terms of business organization, integrated business structures are important, usually aimed at obtaining income, maximizing capital and directing it to the financial and economic goals of such structures.
 RESEARCH METHODS. The research used methods of comparative analysis and synthesis, induction and deduction, monitoring of international best practices in the field of managing the development of the potential of cluster integrated business structures.
 THE HYPOTHESIS OF THE RESEARCH is that based on the channelization of the best practices of international experience, it is possible to justify the components of the management system for the development of the potential of cluster integrated business structures.
 PURPOSE of the article is to study the components of the management system for the development of the potential of cluster business structures.
 RESULTS. The theoretical and methodological basis of management systems for developing the potential of cluster integrated business structures has been studied and improved. In general, the system of management of the development of the potential of the KISB is defined as the activity of the purposeful influence of the managing subject of management on the relations between the participants of the cluster regarding the effective generation, distribution and use of the potential of the KISB through the appropriate management mechanism (methodology, structure, techniques, adjustment of business processes) with with the aim of accumulating the maximum synergistic effect from such activity and its further transformation into value (material, immaterial) for the end consumer.
 KEYWORDS: integration; integrated business structures; management; clustering; cluster mergers of enterprises; cooperation; business partnership.

ENSURING INTEGRATED ECONOMIC SUSTAINABILITY OF BUSINESS STRUCTURES IN THE CURRENT CRISIS CONDITIONS

According to the author's research of scientific literature and practical experience of cluster creation and development, most authors and experts consider the processes of formation and management of cluster structures exclusively in conditions of economic stability, which is due to the relatively short duration of functioning of these integrated business structures in terms of economic history. In fact, there is no significant work that would indicate how a cluster should function and develop in the face of crisis. The impact of the crisis affects both individual business structures and more complex integrated entities, such as research and production and educational clusters. In this regard, there are urgent aspects of developing certain methodological recommendations that would increase the level of integrated economic sustainability of clusters of various types and nature in the current environment. Coordinated investment activities of cluster members aimed not only at acquiring property rights, but also at designing and developing various intellectual property objects that can later form collective intangible assets of cluster structures with appropriate regulation of their right to use as an element of private property in the knowledge economy are of great importance for counteracting modern crises.

FEATURES OF THE DEVELOPMENT OF CLUSTER PARTNERSHIP AS A NEW FORM OF QUASI-INTEGRATIVE PROCESS

The purpose of the article. The main goal of this work is to investigate the specifics of the development of cluster partnership as a form of quasi-integration process.
 Methods of research. The article uses general scientific research methods, in particular, empirical methods: methods of historical, logical and comparative analysis – to reveal the evolutionary foundations of cluster partnership development as a new form of quasi-integration process.
 Presentation of the main research material. The latest global technological trends are characterized by the intensification of the fifth industrial revolution and the transition of the world economy to the sixth technological system and the knowledge economy. While the industrial economy defines vertical integration, the knowledge economy encourages the formation of inter-organizational relationships and business arrangements built in networks. In this context, the development of national ecosystems and second-level clusters is observed, as well as the spread of partnership interaction between cluster structures on a global scale, which proves the timeliness and relevance of this research. The article analyzes the main stages of integration processes in terms of the formation of technological structures. It was established that the sixth stage of the development of integration processes coincides with the formation of the VI technological system and the evolution of the category of quasi-integration, which is a predictor of the development of cluster partnership. The development of the concept of quasi-integration among Ukrainian and foreign scientists is studied. Therefore, based on the research data, the article proposes to supplement the given classification of forms of quasi-integration with such a form as cluster partnership. In this research, the barriers of integration and quasi-integration are considered and their features are highlighted in relation to the forms of integration and quasi-interactional structures.
 Conclusions from the conducted research. In the course of the research, researching the forms of the quasi-integration process, it was proved that the cluster partnership contains features of both an integrated structure and a quasi-integrated structure. Taking into account the criteria specified in the study, we can state that the barriers to integration in corporate structures are quite high, in contrast to the quasi-integrated structure – cluster partnership.
 Keywords: integration; integration processes; integrated business structures; quasi-integrated business structures; business entities; network economy.

СТРУКТУРНЕ ЗАБЕЗПЕЧЕННЯ РОЗВИТКУ СИСТЕМ КЛАСТЕРНОГО ПАРТНЕРСТВА В УМОВАХ СТАЛОГО РОЗВИТКУ НАЦІОНАЛЬНОЇ ЕКОНОМІКИ

The article examines the structural forms of cluster groups and special approaches to the formation of cluster partnership systems in the conditions of sustainable development of the national economy. The scientific works of foreign and domestic scientists regarding the structural forms of cluster groups were studied, which made it possible to identify joint approaches to their formation. The methodical and normative approaches to the classification of the structure of the subjects of cluster groups were revealed, which allowed to obtain a deeper understanding of the classification of the structure of the subjects of cluster partnership systems. A comparative analysis of single forms of integrated business structures and cluster partnership by business functions was carried out. A scheme of relationships in the system of cluster partnership in the national economy in conditions of sustainable development based on integration, quasi-integration and spatial localization wasproposed. Thus, after researching various structural forms of interaction of business entities with different integration potential, trends in the formation and development of cluster partnership systems of the national economy in the conditions of sustainable development, which are determined by the cyclicality of world economic development and the level of development of the country, as well as the pace of technology changes, were revealed and the nature of changes in production. The structuring of the characteristic features and parameters of the organizational and legal forms of management as a basis for building cluster partnership systems, which allows to perform organizational and functional forecasting in economic sectors, to choose the optimal form of cooperation of various degrees of integration depending on the purpose, available potential, spheres of activity, degree of integration, production orientation, the need for organizational autonomy, state regulation of activity in accordance with the specifics of the legal status provided for by the legislation of Ukraine.

СТРУКТУРНЕ ЗАБЕЗПЕЧЕННЯ РОЗВИТКУ СИСТЕМ КЛАСТЕРНОГО ПАРТНЕРСТВА В УМОВАХ СТАЛОГО РОЗВИТКУ НАЦІОНАЛЬНОЇ ЕКОНОМІКИ

The article examines the structural forms of cluster groups and special approaches to the formation of cluster partnership systems in the conditions of sustainable development of the national economy. The scientific works of foreign and domestic scientists regarding the structural forms of cluster groups were studied, which made it possible to identify joint approaches to their formation. The methodical and normative approaches to the classification of the structure of the subjects of cluster groups were revealed, which allowed to obtain a deeper understanding of the classification of the structure of the subjects of cluster partnership systems. A comparative analysis of single forms of integrated business structures and cluster partnership by business functions was carried out. A scheme of relationships in the system of cluster partnership in the national economy in conditions of sustainable development based on integration, quasi-integration and spatial localization wasproposed. Thus, after researching various structural forms of interaction of business entities with different integration potential, trends in the formation and development of cluster partnership systems of the national economy in the conditions of sustainable development, which are determined by the cyclicality of world economic development and the level of development of the country, as well as the pace of technology changes, were revealed and the nature of changes in production. The structuring of the characteristic features and parameters of the organizational and legal forms of management as a basis for building cluster partnership systems, which allows to perform organizational and functional forecasting in economic sectors, to choose the optimal form of cooperation of various degrees of integration depending on the purpose, available potential, spheres of activity, degree of integration, production orientation, the need for organizational autonomy, state regulation of activity in accordance with the specifics of the legal status provided for by the legislation of Ukraine.

Motivating Integration Processes in Entrepreneurial Structures

The article analyzes key theories, reasons for building and functioning of integrated entrepreneurial structures. The authors regard the essence of mergers and acquisitions (M & A) as economic phenomena dealing with capital concentration, which makes it possible to highlight their gradual complication with each stage of global economy development. They define the notion ‘integrated infrastructure of entrepreneurship’, which means a sum total of economic business units that reach mutual coordination in organizational-economic and financial-credit fields in order to resolve common problems and obtain synergy effect. The article studied two principle theories available in today’s economics substantiating benefits of company amalgamation through M & A into integrated business structures: the theory of synergy or the theory of added economic value growth and the theory of pride. By researching detailed classifications of reasons for M & A of companies, goals of integration agreements in view of their participants the classification of reasons was worked out by the following classification signs: reasons of current work efficiency, finance reasons and reasons for gaining competitive advantages. Specific features of home practice in the field of M & A operations were identified and characterized, which include bankruptcy and raiding.

ИНФОРМАЦИОННОЕ ОБЕСПЕЧЕНИЕ ОЦЕНКИ ЭФФЕКТИВНОСТИ СИНЕРГЕТИЧЕСКОГО ЭФФЕКТА ИНТЕГРИРОВАННЫХ СТРУКТУР БИЗНЕСА

In modern conditions, despite the availability of research on the problems of management of integrated structures, a number of issues related to the peculiarities of their functioning require study. In the conditions of crisis, financial instability and tougher competition, modern methods of assessing the effectiveness of the development of integrated business structures are needed. Thus, agribusiness combines a complex of activities: production, innovation, economic. Each type of activity is influenced by external and internal factors. The impact of many factors can be predicted, while others are difficult. Most of the factors can cause risks of the effectiveness of the synergistic effect. Agribusiness is characterized by specific risks that arise due to the nature of the activity. Therefore, there is a need for timely identification and control of the risks of the effectiveness of the synergetic effect. The article highlights the evaluation of the effectiveness of the synergetic effect of integrated business structures, in particular, agribusiness, taking into account the processes of activity.

PARTNERSHIP AS A SPECIFIC FORM OF BUSINESS INTEGRATION

The article defines the content of current views on business integration. The goal of the article is to study the theoretical aspects of formation integrated business structures, based on partner integration model of interaction. Integration is considered as an integrated structure or set of enterprises) functioning as a uniform system and have a common objective of management and are able to win and hold a considerable share of the market and thus provides the increasing of revenue and improvement financial stability of the structure. The role of integrated business structures based on the market principles of management in modern economic conditions in connection with implementation of public sector regulation is increasing. The question of determining the nature of integration interaction during formation of integrated business structures, taking into account current market realities, is considered. The integration processes increase the confidence among economic agents which take part in a one living space and share by relevant information. Partnership is defined as documentary issued cooperation of participants, which is formed for achievement of a common goal, by combining resources and efforts in the conditions of information openness, also it is a specific form of interaction can be created as one investment project and a prospect by conclusion of the partnership agreements, gradually forming a complete integration of the participants. Theoretical aspects of integrated business structures based on a partnership model of interaction and the relevance of the partnership as a specific form of business integration are proved. The levels of partnership are introduced. The first level - Partnership is a form of business organization registered more natural or legal persons, the second - a form of cooperation mostly legal entities, not enshrined in the statutes, but actually supported. Integration and partnership aren’t synonyms despite their relationship and interrelation of concepts. As a generalization of different views it is possible to claim that integration is a voluntary association of two or more earlier independent subjects of business by establishment between them the various types and forms relations for achievement of multiple goals by cooperation of each the united subjects.

MODELING INNOVATIVE DEVELOPMENT OF INTEGRATED BUSINESS STRUCTURES THROUGH OPEN INNOVATIONS

This paper seeks to explore the process of innovative development modeling for integrated business structures using an open innovation platform, both at the microlevel (the investment attractiveness of small and medium-sized businesses is viewed from the perspective of a systemic approach), and at the mesolevel (the investment attractiveness of small and medium-sized businesses relies upon a comprehensive assessment of infrastructure development based on the unity and interaction of criteria for business investment attractiveness across the region). It is argued that despite certain crisis phenomena encountered in the financial and economic performance of integrated business structures, a vast body of scientific knowledge and applied experience in searching for new effective innovative management tools is being accumulated. To survive in modern competitive environment, small and medium-sized enterprises while integrating should invest their owner’s funds or borrowed capital to update, expand and diversify their business, as well as focus their policy towards open innovation. Thus, in the context of the whole range of risks and challenges associated with the role of open innovations within the performance of integrated business structures, maintaining a process of modeling innovative development seems critically important. From this perspective, effective information support to generate and consolidate information data in all areas of financial and economic performance is paramount. Apart from the above, it will also contribute to boosting the efficiency of modern integrated business structures. The study findings demonstrate that socioeconomic growth rates in Ukraine are greatly affected by its investment policy focus aimed at facilitating innovative structural transformation in priority industries, modernization and technical renewal, the implementation of energy- and resource-saving and eco-friendly technologies. It is concluded that the declared investment imperative support in Ukraine within the framework of the government innovation policy will enhance further innovative development of integrated business structures and encourage the overall economic growth.

THE INNOVATIVE POTENTIAL OF INTEGRATED BUSINESS STRUCTURES: THEORETICAL AND METHODOLOGICAL FRAMEWORK FOR EVALUATION AND IMPLEMENTATION

This article is an attempt to expand a scientific discourse on building innovation potential of integrated business structures within the innovation processes at the macro-, meso- and microlevels. It is noted that a number of innovation aspects still lack clearness and lead to ambiguity in interpretations, whereas the role of intellectual assets is increasingly growing as a key driver for business development. Within the scope of this study, the innovation potential of integrated business structures is viewed as a set of potentials of business units involved, in their synergistic development, through the prism of creating and ensuring effective operation of all cluster participants in the current and strategic periods which in turn challenge for financial, human, technological, managerial and innovation resources to be employed to maximize the synergy of innovation capacity, and ultimately, to facilitate the creation of a robust framework for innovations / novelties at different levels. It is emphasized that in terms of exploring the innovation potential of integrated business structures, given the specifics of their activities, a critical objective is to assess the maturity of their development, since the evaluation of innovation potential will enable to identify the primary drivers of success and the key benefits as well as availability of product and technology innovation – all of that laying the foundations of gaining innovative competitiveness of integrated business structures overall. It is also noted that the strategies developed by integrated business structures to enhance manufacturing, economic, financial, personnel related or technological aspects of business activities and other important processes set the vectors of future effective performance and development and should rely upon creative, innovative approaches to meet various market and consumer needs. It is argued that a comprehensive assessment of the implementation of innovation potential of integrated business structures will unlock their current innovation potential and track its development trends and dynamics which might offer opportunities for further adjustments to boost innovation capacity for particular integrated business structures. The findings resume that innovative potential of integrated business structures covers the whole range of innovative resources able to enhance business performance and contribute to its optimization as well as provide opportunities to generate and implement innovations to gain strategic competitive advantages in the context of sustainable development. The proposed algorithm to evaluate the innovation potential of integrated business structures through the use of key assessment indicators will help build a desirability scale for the innovation potential indicators where the values of individual responses refer to a desirability range for integrated business structures. A conclusion is made that enterprise innovative development is a key driver in attaining a competitive edge whereas the innovation potential is an indicator that demonstrates company receptivity to change and innovation. Implementation of the above methodology provides important implications for further improving innovation performance of integrated business structures through forecasting their innovation capacity building along with promoting effective operational and development strategies.

ФОРМУВАННЯ ІНТЕГРОВАНИХ БІЗНЕС-ГРУП В УКРАЇНІ ЯК ФОРМА ПРОЯВУ НОВИХ ІНСТИТУЦІЙНИХ СТРУКТУР

The article seeks to address contemporary challenges in developing integrated business structures associated with the need to upgrade and innovate most important industries, provide industrial restructuring, and reduce technological backwardness and attain high-tech manufacturing growth. An emphasis is put on the critical significance of modernization in gaining a competitive edge of the national economy that will enhance Ukraine’s positions in a modern globalized world. This study employs a wide range of various research tools, in particular, methods of analysis, synthesis, generalization and comparison – to determine the nature, economic content, structural elements and drivers affecting the process of integrated business structure development in Ukraine; structural and functional analysis – to identify relevant institutional structures; as well as integrated assessment techniques – to explore international best practice in building integrated business units. Given the current trends and the specifics, it is argued that company development within a business group model spurs continuous improvement and innovation to meet market digitalization demands. The findings reveal the key aspects in developing integrated business groups as a new type of institutional structures in Ukraine. The study also focuses on the goals of their further development to implement transformational changes along with considering a number of factors affecting the nature of enterprise reorganizations and restructuring in the frameworks of their integration into business groups. Within the scope of this research, integrated business groups are viewed as a driving force in boosting Ukraine's economic development. The study suggests that the government industrial and antitrust policies should actively promote integrated business group models, including the international ones, as long as corporate and national interests are reconciled. It is reported that integrated business groups account for 15% of the total industrial output, respectively, integrated business groups are mesoeconomic entities representing a new type of a social institution that attempts to forecast supply and demand in a particular world market segment and implements its predictive outcomes through big innovations.

КОНКУРЕНТНЫЕ ПРЕИМУЩЕСТВА В СИСТЕМЕ ФАКТОРОВ ВЛИЯНИЯ НА УРОВЕНЬ КОНКУРЕНТОСПОСОБНОСТИ ПРЕДПРИНИМАТЕЛЬСКИХ СТРУКТУР В УСЛОВИЯХ СОВРЕМЕННОЙ ЭКОНОМИКИ

Entrepreneurial structures (enterprises, firms, integrated business structures) in the competitive process form and develop their competitive potential, including through the strengthening and growth of competitive advantages. This is achieved by business entities with the help of various methods and tools of strategic and tactical management applied in practice, designed to ensure the implementation of important tasks for them to manage their own competitiveness.

Designing Methods of Developing Diversification Strategies at Integrated Business Structures

Today's market relations are constantly changing, thus it is difficult for enterprises to retain appeal of the industry taken by them. Winning new markets is a priority for many of them. In this circumstances correctly planned and organized diversification process can foster productivity of company work and its divisions. The key goals of production diversification are the following: to cut market risks, to improve enterprise sustainability and to upgrade efficiency figures. To attain this it is necessary to enter new markets and enlarge product range of goods with high added value, which could raise profitability. The article studies notions, advantages, motives, types of diversification and shows different ways of developing diversification strategy for integrated business structures. The author researched key forms of developing diversification strategy for integrated business structures.

BUILDING INNOVATIVE FRAMEWORKS TO ENHANCE INTEGRATED BUSINESS STRUCTURE DEVELOPMENT IN ENTREPRENEURSHIP

The article presents the research findings on building innovative frameworks to enhance integrated business structure development in entrepreneurship. It is argued that integrated business structures that take into account the development trends and business activity rate to boost opportunities for the use of various organizational and legal management frameworks is the optimal management pattern to ensure entrepreneurship success. The study suggests that the specifics of business development strategy triggers the need to explore certain methodological aspects in management decision-making to boost integrated business structure activities. The article provides insights into specific features of innovative frameworks of integrated business structure development as well as identifies their structural elements. An emphasis is put that business structure performance is greatly affected by organizational, technical, financial, economic and operational business factors as well as the number of links in management chains. It is justified that in the context of selecting business structures, the integration goals and strategy are of critical importance. The study has identified the following structural elements of innovative frameworks to enhance integrated business structure development in entrepreneurship: providing targeted operational control in the areas of management; implementing strategic, systemic and tactical principles in the management process, ensuring optimal development of all business components subject to its key structural elements; type of organizational and legal business pattern; capital type and structure of integrating business structures; the model of financial arrangement and business interaction between the participants; management paradigm; the type of control; the degree of integration; the strategic priorities in business development.

MATHEMATICAL MODELING OF THE DEVELOPMENT OF THE POTENTIAL OF INTEGRATED BUSINESS STRUCTURES

The article presents the results of research in the field of modeling the development of the potential of integrated integrated business structures. It is substantiated that in the conditions of transformation of the economic system of Ukraine, economic systems, being by their nature complex, dynamic and probabilistic, are characterized by uncertainty of structure, condition and development. Market transformations of the economy of Ukraine, which are characterized by changes in property relations, the creation of capital of business structures, generate an increase in the probability of merging business entities to form integrated business structures. All this raises new priorities for finding new management methods and principles, modeling to develop the potential of integrated integrated business structures.The hypothesis of the scientific research is to study the mathematical modeling of the process of developing the potential of joint business entities for the formation of integrated business structures in the transformation of the economic system of Ukraine.The aim of the research is to substantiate at the theoretical level the use of mathematical modeling for the formation of integrated business structures and their combined potentials.The methodology of scientific research is the following used research methods: within the existing integrated business structures, general scientific methods, such as the method of scientific abstraction, method of analysis and synthesis, the method of unity of historical and logical, positive and normative methods, as well as specific research methods mathematical modeling, which served as the basis for the study.Conclusions. The process of potential development of integrated business structures is substantiated and mathematically modeled. It is determined that both in the world economy as a whole and in the economies of the leading countries of the world the main role is played not by individual business entities but by integrated integrated business structures. Currently, the so-called "era of integrated business structures" prevails, which combines the potential of different forms, and due to their integrative combination, a competitive economic system is formed.

MATHEMATICAL MODEL OF THE MANAGEMENT OF DEVELOPMENT OF INTEGRATED BUSINESS STRUCTURES

BACKGROUND AND OBJECTIVES. In modern economic conditions the formation of financial and economic factors to enhance the development of integrated business structures cannot take place without the active use of mathematical modeling methods. One of the main directions of improving the financial and economic mechanism is the use of these methods as an effective modern tool for strategic management of the development of integrated business structures.METHODS.The methodology of scientific research are general scientific and special research methods: All scientific research carried out within the framework of established integrated business structures, use general scientific methods, such as the method of scientific abstraction, the method of analysis and synthesis, the method of unity of historical and logical, positive and normative methods, as well as specific research methods. To the specific methods of research can be attributed modeling, which is presented in the study as the basis for effective management of the development of integrated business structures.FINDINGS. The hypothesis of the scientific study is to model the process of development of integrated business structures as a given condition for managing the available combined potential. The aim of the study is to substantiate theoretically the use of mathematical modeling in the management of the development of integrated business structures.CONCLUSION. It was determined that in modern conditions, under the specifics of the formation and development of integrated management structures, which includes many structural units, to improve the management mechanism can be achieved by using as an effective tool of computer technology, allowing a flexible and responsive to changing economic conditions.

ОСОБЛИВОСТІ ФУНКЦІОНУВАННЯ ІНТЕГРОВАНИХ СТРУКТУР БІЗНЕСУ ЯК БАЗИСУ ІННОВАЦІЙНОГО РОЗВИТКУ ПІДПРИЄМНИЦТВА

The article provides insights into the specifics of integrated business structure functioning as a foundation for innovative entrepreneurship development. Deepened understanding of the dual nature of integrated structures and key drivers for their development has revealed that integrated business structures can be viewed as an organizational and legal form of merging industrial, organisational and banking capitals which, in turn, presents a balance of competition and cooperation, a dynamic symbiosis of which has to become a new source of doing successful business in the context of innovative economy. The literature review of the current trends of innovative entrepreneurship development based on integrative cooperation allowed to summarize the approaches to building business integrated entities in Ukraine. The fundamental premises for merger and acquisition processes is the competitive environment, to be more precise - it is the changes occurring in the technological and organizational environment. The development of innovative economy translates to its further globalization, diversification, technological progress, market liberalization trends, etc. Each of these factors, alone and in combination with others, urges all companies to undertake their forecast revision and asset revaluation. The in-depth-study on the specifics of integrated business structures as the key drivers of innovative entrepreneurship enabled to identify the most promising trends in shaping and developing integration processes in Ukraine, which is the need to set the structural vectors of integration processes. Apart from that, in the context of integrated structures, it is critical to determine the scale of their business activity (regional, interregional or transnational). In particular, integrated structures can allow companies make their own decisions as to entering interregional and international markets. Besides, under specific circumstances, such structures’ participants, in turn, may authorize capital withdrawal from certain industries, for example, in case of oversaturated market or decline in production, especially in the context of long-lasting drop in demand for their products.

СУТНІСНА ХАРАКТЕРИСТИКА ІНТЕГРАЦІЙНОЇ ВЗАЄМОДІЇ ЯК ПЕРЕДУМОВА ФОРМУВАННЯ ІНТЕГРОВАНИХ БІЗНЕС-СТРУКТУР

The article offers a comprehensive study on the essential characteristics of integrative interaction as a pattern for building integrated business structures. Based on a deepened understanding of an integration concept, it is argued that regardless of the scope of integration, this term could be considered twofold: either as an association, one way or another (often of equal single-profile business entities at the same level), or as an affiliation with a larger actor or with an existing association, sometimes its acquisition. In each case, integration is carried out to gain competitive advantages, obtain a particular benefit, and according to certain criteria. A literature review of the vast body of economic theories and approaches demonstrates that the integration concept is employed at all levels: local (refers to production processes within a single microeconomic unit); at a microlevel (within several business units); at the national level (within a certain state); at a mesolevel (within several border states); at a macrolevel (in a certain region), at a megalevel (within the global economic area). The in-depth-study of the essential characteristics of integrative interaction as a pattern for building integrated business structures allowed to consider integration as a polygamous category from the following perspectives: as an integration of individual units, activities, functions, elements; as a structural element of social development; as a management concept of cooperation; as a strategy and tactics of market behavior in competitive environment; as a strategy for integrating efforts, actions and opportunities; as forms of association (interaction) or as a system-based business unit; as a novel management approach; as a model for creating and developing integrated structures, implementation of innovative organizational patterns; as the process that leads towards a contingence state (launching, developing, evolving, strengthening of ties); as the processes of building and developing interaction, partnership and cooperation.

METHODOLOGICAL APPROACH TO EVALUATION OF COMPONENT INTELLECTUAL POTENTIAL IN BUSINESS PROCESSES OF INTEGRATED STRUCTURES

Background and objectives. In today's information economy intangible assets play a more important role than tangible assets. An intellectual capital is used to determine intangible assets that enable a firm to increase its market value. In turn, the intellectual capital of an integrated business structure – a qualification, experience, staff motivation, knowledge, technology and communication channels are able to create added value providing a competitive advantage businesses.Methods. The methods used: method of analysis of hierarchies – to establish the importance (priority) of the selected components of the potential of intellectual synergy; expert evaluation method – to assess the potential of intellectual synergy of the integrated business structure; graphical – for a visual representation of analytical calculations.Findings. The results obtained in the pairwise comparison constituents potential intellectual synergy integrated business structure are as follows: within the component "human capital" greatest value on a scale of intensity has subconstituent "loyal employees" to part "structural capital" – "business model" for component "brand capital" – "trademarks/ brands". The results obtained when comparing the components together on a scale of intensity showed that the most important component of intellectual capital is the "human capital".Conclusion. The study revealed the importance of examined components of intellectual potential synergies, which include three subsystems: the potential of human capital, structural capital potential, the potential of brand equity and the comparison of them in terms of each individual business units using the analytic hierarchy process. The conducted study proves that the integration of intellectual capital management into the overall management system of the integrated business structure is a necessary condition for the harmonious combination of all systems of individual business units. That study has significant implications for brand management of integrated business structures by providing empirical evidence that can improve understanding of the need to prioritize the components of intellectual capacity.

The development of integrated business structures of Ukraine on innovative and investment basis

The article considers the directions of the development of integrated business structures based on innovation and investment in the agro-industrial complex of Ukraine. The paradigm of the development and functioning of integrated business structures of the agro-industrial complex of Ukraine, which intensify the innovative-investment process and network interaction of public-private partnership in a competitive environment, has been implemented. It is proved that the impact of public-private partnership on innovative-investment development and the creation of real value of business structures of the agro-industrial complex should be considered for different periods associated with the appropriate levels of evaluation of their effective cost-oriented platform. The efficiency of the functionality of business structures of the agro-industrial complex, which is characterized from the standpoint of time, level and integrated approaches, is determined. The temporal approach provides the allo-cation of three periods – short-term, medium-term and long-term, for each of which specific criteria for assessing the effectiveness of functionality is determined. A block diagram of qualitative criteria for evaluating the effectiveness of business structures in the introduction of innovations and investments in agriculture from the standpoint of the interests of a group of stakeholders in public-private partnership on a time basis is presented. The comparative characteristics of innovative-investment activity of business structures in high- and low-tech branches of the agro-industrial complex are determined. A model of integrated interaction of network interaction between business structures of the agro-industrial complex, institutes of agricultural development and stakeholders in public-private partnership has been developed. The institutional model of subsystems of the functional mechanism of harmonization of interests of business structures of agro-industrial complex and the state is offered. It is proved that the harmonious state regulation of investment activities of large agricultural producers (agricultural holdings) should be based on administrative, legal, organizational and economic methods and ensure compliance with norms and rules in the investment sphere at the level of relevant structural and functional institutions.