Intangible Resources Research Articles

The Impact of Digitalization on Customer Knowledge Management

Abstract The best way for a business to gather pertinent knowledge and apply it for the growth and sustainability of the firm is through communication with its customers. Companies must adapt to today’s data, information, and knowledge-based economy. A company’s ability to evolve depends on how strategically it uses its intangible resources to build its knowledge capital. Digital tools create new channels for client engagement and collaboration. The current study assesses how digital tools affect how businesses interact with their customers and how these tools help customers share knowledge with companies. This study updates knowledge management and customer knowledge management practices in a digital context and serves as an example of these practices. The study aims to address the absence of specific and valuable components in business practices that give them access to client knowledge. The study is conducted on a sample of 10 individuals, managers, and CEOs of Romanian enterprises, using the in-depth interview method. Data from the survey were analyzed and interpreted, and significant results were drawn by comparing them to prior research. The study emphasizes the value of digital tools for customer communication and the potential these platforms provide for gathering knowledge about, for, and from customers. The respondents stressed the significance of knowledge for both the growth of the company and the innovation process. Still, there needs to be more internal structures to manage this knowledge strategically and capitalize on it for the beginning of innovative business approaches. The study identifies the primary challenges to communicating via digital channels and suggests solutions to help companies acquire, share, and use customer data to its fullest potential.

Organizational trust breaches among nurses and aides: A qualitative study.

Healthcare worker retention and burnout are confounding issues. Trust among workers and their employer, that is, organization, is an important yet underexplored concept in research. The aim of this qualitative study is to explore organizational actions and systems that promote or denigrate trust among registered nurses and patient care aides (aides). The study uses the Model of Psychological Contract as a theoretical framework. Focus groups were conducted to explore the concept of organizational trust and the consequences of broken trust. Registered nurses (RNs) (n=6) and aides (n=6) participated in the study. Six focus groups (three RN and three aide) were conducted, with two participants per group. Focus groups were conducted online. The study's methods were reviewed by the University of Pittsburgh Institutional Review Board. Among RNs and aides, a sense of trust and feeling valued were important to their sense of relationship with their employers. Trust was breached when resources were scarce, employees did not feel validated and listened to, and problems were not addressed. RNs and aides described feeling devalued when compensation practices were unjust or inequitable, they had limited autonomy, and the employer created an organizational climate where business needs superceded human caring. Consequences of trust breach included burnout, dejection, and feelings of non-belonging. Tangible organizational resources (compensation and staffing) and intangible resources (value, respect, autonomy) are important to RNs and aides alike. Inability to provide these resources diminishes trust and even causes a sense of betrayal. Future research can explore the concepts of organizational justice and interventions to restore lost trust and improve healthcare worker well-being. This is one of only a few identified studies to explore organizational factors and well-being among aides and more research among this healthcare worker population is warranted.

Business continuity of culinary SMEs: Empirical study of personal branding, corporate branding, open innovation, and competitive advantage

This study aims to uncover the interaction of intangible resources in personal branding, corporate branding, and open innovation in shaping the competitive advantage and sustainability of culinary SMEs in developing countries. Financial moderation is a moderation variable in the relationship between competitive advantage and business continuity. Using a quantitative approach involving 216 respondents, this study with SEM PLS analysis has produced empirical information that knowledge and branding resources (personal and corporate) have convincingly influenced the formation of competitive advantage and business continuity. This study reinforces resource-based theory and practically becomes a strategic consideration for stakeholders related to culinary SMEs in maintaining their existence in a competitive dynamic.

Workplace Spirituality as Intangible Resource and Capabilities: As Seen in the Evidence of a Telco Company in the Disruptive Era

Previous research had analyzed the positive impact of spirit at work and spiritual leadership separately as independent variables toward organizational commitment and job satisfaction but had not examined it all at once through the strategic management resource-based view framework. This quantitative study, using SEM PLS, examined the spiritual leadership intangible resources (Vision, Hope-Faith, Altruistic Love, Meaning Calling, and Membership) as the factors to develop spirit at work capabilities, which positively influence Job Satisfaction and Organizational Commitment as the performance proxies. Based on a survey of the data taken from the biggest Telco company in Indonesia, going through volatile, uncertain, complex, and ambiguous (VUCA) phase, this research shows that spirituality matters in the resource-based view of strategic management framework, where resources and capabilities are intertwined in supporting performance. All hypotheses were significant, implying the criticality of embedding spiritual values in creating a greater purpose for all employees. Further qualitative research in this area would enrich workplace spirituality research.

School resources and effective implementation of e-Learning in secondary schools in Kasese Municipality, Uganda

This study examined the influence of school resources on the effective implementation of e-learning in secondary schools in Kasese Municipality, Uganda. Specifically, the study investigated the impact of tangible resources, intangible resources, and school capabilities on e-learning in these schools. Using quantitative research approach, the study employed a correlational research design and collected data from 170 teachers using a self-administered questionnaire. The data were then analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results of the SEM analysis revealed that school resources, namely tangible resources (? = 0.266, t = 3.612, p = 0.000<0.05), intangible resources (? = 0.234, t = 2.351, p = 0.019<0.05) and capabilities (? = 0.456, t = 5.129, p = 0.000<0.05), had a significant positive influence on e-learning. Based on these findings, the study concluded that tangible and intangible resources and school capabilities are necessary for the effective implementation of e-learning in secondary schools. The study recommends that the Ministry of Education, school directors, and head teachers ensure that schools have sufficient tangible resources for e-learning. Additionally, directors and head teachers should also ensure that schools possess adequate intangible resources and capabilities to support the effective implementation of e-learning. The practical significance of this study lies in its demonstration of how existing resources in schools can be utilised to implement e-learning in secondary schools effectively.

Social Capital's Impact on Indonesia's Urban and Rural Areas

Objective: An intangible resource called social capital is essential for promoting social cohesion, advancing the economy, and improving the general welfare of people and communities. It may be divided into two categories: bridging social capital, which deals with interpersonal connections between various groups or communities, and bonding social capital, which is concerned with interpersonal connections inside a certain group or community. Menthod: The approach utilized in this article is a literature review, a method of gathering information that entails comprehending and exploring theories found in different literature sources relevant to the research. Result: In order to comprehend how social capital affects social cohesion and community development, as well as the similarities and variations between urban and rural communities in Indonesia, it is important to first understand how social capital is formed and maintained. Conclusions: The research assesses the challenges and possible benefits related to increasing social capital in Indonesia's urban and rural locations.

Revealing the power play: Unraveling the dynamic environment's influence on intangible resources and sustainable competitive advantage

Purpose – The objective of this study is to examine the impact of the dynamic environment on the relationship between intangible resources and sustainable competitive advantage in large and medium-sized manufacturing firms operating across various sectors.Design/methodology/approach – The research sample was selected using cluster random sampling, which is based on company size, namely large and medium-sized companies only, totalling 257 companies as the unit of analysis. A questionnaire was utilized to collect data. While the study employed residual technique and the Hayes (2012) method for variable assessment, the primary method used was a causal analysis.Findings – The findings indicate that the dynamic environment does not act as a moderating variable, implying that the sustainability of the organization is unaffected by the firm’s dynamic environment.Research limitations/implications – Research findings can play a pivotal role in corporate strategy, enabling companies to reach a sustainable competitive advantage by closely monitoring environmental changes. Practical implications – This research can assist companies in developing business strategies that are more adaptive to environmental changes, enabling them to actively monitor and identify emerging opportunities and threats. By doing so, companies can take appropriate steps to maintain their competitive advantage.Originality/value – Previous researchers have rarely conducted this research, primarily due to a lack of understanding on how to effectively connect dynamic environments with intangible resources in order to achieve sustainable competitive advantage.

BrainSwarming, blockchain, and bioethics: applying Innovation Enhancing Techniques to healthcare and research

Innovation in healthcare and biomedicine is in decline, yet there exist no widely-known alternatives to traditional brainstorming that can be employed for innovative idea generation. McCaffrey's Innovation Enhancing Techniques (IETs) were developed to enhance creative problem-solving by helping the solver to overcome common psychological obstacles to generating innovative ideas. These techniques were devised for engineering and design problems, which involve solving practical goals using physical materials. Healthcare and science problems however often involve solving abstract goals using intangible resources. Here we adapt two of McCaffrey’s IETs, BrainSwarming and the Generic Parts Technique, to effectively enhance idea generation for such problems. To demonstrate their potential, we apply these techniques to a case study involving the use of blockchain technologies to facilitate ethical goals in biomedicine, and successfully identify 100 potential solutions to this problem. Being simple to understand and easy to implement, these and other IETs have significant potential to improve innovation and idea generation in healthcare, scientific, and technological contexts. By catalysing idea generation in problem-solving, these techniques may be used to target the innovative stagnation currently facing the scientific world.

An integrative theory of resource discrepancies

AbstractA great deal of work in consumer psychology has been devoted to understanding how individuals manage resource discrepancies. This includes tangible resources – such as money, food, and products – as well as intangible resources – such as time, skills, and social relationships. Resource discrepancies can either be positive – as in the case of having substantial wealth – or negative – as in the case of poverty. Several constructs across the behavioral sciences have been introduced to describe how consumers perceive their various resource discrepancies including, but not limited to, power, social status, scarcity, inequality, and social class. However, little guidance is provided to understand when and why these resource‐based constructs can produce both overlapping and opposing consequences. This conceptual article provides a resolution to this issue by introducing an integrative theory that situates these constructs within the same unifying framework based on two fundamental dimensions: high (vs. low) personal control and self‐ (vs. other‐) dependence. Based on this framework, we offer eight testable propositions and develop a research agenda for academics interested in studying resource discrepancies.

Influence of Organizational Resources on Performance of Agencies Constituting the National Council on the Administration of Justice in Kenya

Purpose: Strategy implementation drivers are elements that shape an organization’s strategy and determine important success elements, long-term prosperity, and essential value propositions. The National Council on the Administration of Justice in Kenya comprises of state and non-state actors in the administration of justice. They play a role in establishing and maintaining a favorable environment for the economic, social, and political development of the country as envisaged in Kenya’s Vision 2030. The agencies in the administration of justice have formulated strategic plans but despite the existence of strategic plans, they have been criticized for underperformance with the implementation of the strategic plans being marred with challenges which include; clogging up of the Justice system with petty offenses, systemic, structural and agency challenges, low rate of successful prosecution of serious offenses and justice system being skewed against the poor. The purpose of this study was to determine the influence of organizational resources on the performance of the agencies constituting the NCAJ. With a specific objective to establish the influence of tangible, intangible, and human resources on the performance of the agencies constituting NCAJ and to assess the moderating role of the regulatory environment on the relationship.
 Methodology: The study was anchored on resource-based theory. The study used a descriptive correlational survey research design and utilized both qualitative and quantitative data. The study’s unit of analysis was the 36 institutions that comprise the NCAJ while the unit of observation was 231 drawn from the top and middle-level managers with a sample of 164 obtained using the Yamane formula. Primary data was collected by use of interviews and structured questionnaires administered by trained research assistants. Secondary data was collected from reports of NCAJ. A pilot study of 10% of the sample frame was conducted and those who participated in the pilot study were excluded from the final study. Cronbach’s alpha and exploratory factor analysis were used to test for reliability and validity of the data collection instrument. Both descriptive and inferential statistics were used to analyze data with the help of the SPSS tool. Descriptive statistics was presented by use of measures of central tendency and measure of variability in tables while inferential statistics was presented by use of a regression model.
 Findings: The study found that tangible resources, intangible resources, and human resources have a significant and positive relationship with the performance of the agencies constituting the NCAJ. Thus, the study concluded that there is a strong significant positive relationship between organizational resources (r=.560 and p<0.05) and the performance of the agencies constituting the NCAJ. The study also found and concluded that Regulatory Environment has a moderating influence on the relationship between organizational resources and the performance of the agencies constituting the NCAJ (r=.241 and p<0.05).
 Unique Contribution to Theory, Practice and Policy: From the findings, the study recommended that NCAJ should enhance their tangible, intangible, and human resources as this will help to increase resource reliance in Organizations. Moreover, it will assist firms in increasing productivity, increasing employee loyalty and morale, and making organizational operations run more smoothly. The study provides empirical evidence for policy formulation in the area of administration of justice, a contribution to the existing literature on the influence of organization resources and organizational performance, and an affirmation of the resource-based theory.

Intangible resources as the basis of intelligent support in effective decision-making at all life-cycle stages of an investment and construction project

Improving approaches to the management of an investment and construction project at all stages of its life cycle, including justification of investments, engineering surveys, architectural construction and organisational-technological design, construction, operation, decommissioning, demolition and disposal of the facility, including in conditions of uncertainty and risks, represents a key strategic direction for the development of enterprises. The problem of improving the efficiency of managing the company intangible assets appears relevant, since the efficiency of decisions, in particular, and the efficiency of the enterprise as a whole, largely depends on its solution. The study used methods of a system analysis, statistical-comparative and economic-mathematical methods, as well as the methods of economic and statistical analysis of indicators, characterising intangible assets, including the ranking method. The authors studied the life cycle features of an investment and construction project for enterprises of the mining and processing complex. The stage phases of the investment and construction project, linked to the specifics of the Far Eastern mining industry, are considered. The need for a detailed structuring of life cycle phases and stages for an investment and construction project for a digital intelligent support of effective decision-making, as well as for a use of the potential of intangible resources of performers, is substantiated. In this paper, the developing Soyuznoye graphite deposit (Dalgrafit LLC) is used to design a sequence of processes and procedures for the implementation of the considered project. Based on the existing potential of enterprise intangible resources, management measures are proposed aimed at improving project management processes with the possibility of digitalising individual business processes of the enterprise.

Measuring the intangible resources caregivers need to provide nurturing care during the complementary feeding period: a scoping review in low- and lower-middle-income countries.

Caregivers require tangible (e.g. food and financial) and intangible resources to provide care to ensure child health, nutrition and development. Intangible resources include beliefs and knowledge, education, self-efficacy, perceived physical health, mental health, healthy stress levels, social support, empowerment, equitable gender attitudes, safety and security and time sufficiency. These intangible caregiver resources are included as intermediate outcomes in nutrition conceptual frameworks yet are rarely measured as part of maternal and child nutrition research or evaluations. To facilitate their measurement, this scoping review focused on understudied caregiver resources that have been measured during the complementary feeding period in low- and lower-middle-income countries. We screened 9,232 abstracts, reviewed 277 full-text articles and included 163 articles that measured caregiver resources related to complementary feeding or the nutritional status of children 6 months to 2 years of age. We identified measures of each caregiver resource, though the number of measures and quality of descriptions varied widely. Most articles (77 %) measured only one caregiver resource, mental health (n 83) and social support (n 54) most frequently. Psychometric properties were often reported for mental health measures, but less commonly for other constructs. Few studies reported adapting measures for specific contexts. Existing measures for mental health, equitable gender attitudes, safety and security and time sufficiency were commonly used; other constructs lacked standardised measures. Measurement of caregiver resources during the complementary feeding period is limited. Measuring caregiver resources is essential for prioritising caregivers and understanding how resources influence child care, feeding and nutrition.

ЧИННИКИ ФОРМУВАННЯ ТА РОЗВИТКУ ЦИФРОВОГО ІНСТРУМЕНТАРІЮ МАРКЕТИНГУ ПІДПРИЄМСТВ

This study focuses on the systematic analysis and disclosure of the key factors affecting the formation and development of enterprises’ digital marketing tools. Based on the results of the scientific sources analysis, the types of factors of the marketing environment are systematized by origin (field of occurrence) into external and internal. External and internal factors of the marketing environment are key determinants of the formation and development of enterprises’ digital marketing tools. These factors interact, creating conditions for the introduction and effective use of digital technologies. The interaction of these external and internal factors forms the conditions in which enterprises implement and develop their digital marketing toolkit. The factors of the external environment are proposed to be divided into three groups: factors of the macro-, micro- and global environment. Internal factors of the marketing environment that arise within the enterprise and have an impact on the development of marketing potential are considered from the point of view of marketing tangible and intangible resources. It is proposed to divide the factors into two groups: general and specific, which differ in the level of universality and breadth of influence on various aspects of the formation and development of enterprises’ digital marketing tools. The characteristics of the forms of influence of external and internal factors on the formation and development of enterprises’ digital marketing tools are given. Having adapted the general factors of the marketing environment, a list of those that are specific and most important in the conditions of the formation and development of marketing in the conditions of digitalization is given. The article makes a practically significant contribution to the development of digital marketing, helping enterprises to successfully adapt to modern challenges and use digital opportunities in the most effective way. Understanding and using the factors that shape the digital toolkit allows businesses to become more competitive in the digital environment.

Competitive Advantage As A Key Factor In Shaping The Economic Security of Enterprises

The modern economy is characterized by high volatility, and doing business under the current conditions is becoming an increasingly difficult task. Under such conditions, the competitive advantage of enterprises is gaining new importance, as a key tool for creating economic security for enterprises, especially in the current turbulent post-pandemic times and in the face of the energy crisis. The area of research covered the issue of competitiveness of enterprises in the development sector, due to the fact that the construction sector is a large component of the national gross product, thereby having a significant impact on the national economy, including the labor market. It also has a major impact on the country's infrastructure, including, among other things, aesthetic and environmental issues, which translate directly into the quality of life of citizens. And thirdly, small and medium-sized developers, which are the subject of this paper, are not frequent objects of analysis, so there is a perceived deficiency and gap in knowledge on this subject, which the author will try to explore. The purpose of this article is to identify the key factors shaping the competitive advantage of real estate development enterprises as a tool for shaping economic security. The research thesis is that the main source of competitive advantage of development sector enterprises is the intangible resources they possess.

The Human-Centric Predictors of Entrepreneurial Bricolage in Small and Medium-Sized Enterprises in Culture and Creative Parks

Resource-constrained firms rely on entrepreneurial bricolage to enhance innovative performance. In entrepreneurial bricolage, workers are considered intangible resources with which to construct new combinations. This study utilized labor inputs to identify the predictors of entrepreneurial bricolage and analyzed the relationship among the experiential resource-learning experience, human resource endowment, and entrepreneurial bricolage and the mediating role of creative self-efficacy. This study focused on small and medium-sized enterprises (SMEs) that have engaged in bricolage activities and presented products in cultural and creative parks. A questionnaire survey and structural equation modeling were used to verify the research framework. Experiential learning was positively associated with human resource endowment and positively influenced entrepreneurial bricolage. Moreover, creative self-efficacy mediated the relationship between human resource endowment and entrepreneurial bricolage. This study recommends that SMEs that intend to implement the bricolage strategy should invest some resources in experiments to gain experiential knowledge from learning workers and thus enhance their human resource endowment. Through such learning, employee confidence in their ability to create may increase. Managers or business owners should redesign work evaluation methods to support experimentation to promote knowledge accumulation. Organizations should create a creativity-friendly workplace to strengthen employees’ belief in their ability to engage in creative work.

Reorientation of trade between the European Union and the Russian Federation under sanctions

The issue of the sustainability of the Russian economy, which is under unprecedential geopolitical pressure, is one of the main and most sensitive in the modern agenda of both Russian and foreign scientific research. The task of identifying the effects and effectiveness of trade restrictive measures faces scientists on both sides of the confrontation. Some need to demonstrate the achieved effect, others need to be convinced of adequate containment and overcoming. Solving this problem is accompanied by a search for new channels of foreign economic relations, both in trade and in the investment, which inevitably raises questions about the possibilities of reorienting Russian foreign trade, which for many years was focused on the EU as the main supplier of material and intangible resources. Since February 2022, the European Union has developed and introduced a significant number of large-scale trade restrictive measures. The purpose of this article is to analyze the impact of trade restrictions of EU member states on trade with Russia from the point of view of reorienting European trade flows to other countries in the context of circumventing sanctions and identifying product items for which trade substitution and reorientation to other markets is possible. To achieve this goal, a methodology has been developed and proposed for identifying those product items for which such substitution has not occurred and a certain dependence of European countries on Russian supplies still remains, which means that retaliatory restrictive measures can be applied to these items. The analysis made it possible to identify a significant change in trade flows from EU member countries, replacement of trade due to reorientation to other neutral countries, as well as groups of goods that currently could not be replaced.

Image of Higher Education Institutions: Main Components and Determinants

In the modern world, a significant role in the development of the innovative economy of the state is played by the training of highly qualified specialists who can produce new innovations and knowledge and build an efficient growing economy, manifested in the growth of the country’s GDP. The training of such specialists is the responsibility of higher education institutions, which in today’s, mainly Ukrainian, realities are struggling for applicants, which manifests itself in the formation of stakeholders’ perceptions of the university, i.e., the formation of its own image. The image of a higher education institution becomes an intangible resource on par with industrial and intellectual property. Today, higher education institutions are moving away from just teaching students and are becoming research centers in Ukraine and the world, working in the format of teaching, research, and commercialization. The reputation and perception of a higher education institution (HEI) by its stakeholders directly depend on its ability to operate effectively and serve as a link between highly qualified specialists and businesses. This creates competition between universities in shaping their own image. Along with traditional determinants, including rankings, it is now necessary to consider new factors that reflect the digital level of representation and communication of higher education institutions in the internet space. For this study, we selected higher education institutions (HEIs) with the highest positions in the Times Higher Education rankings in Ukraine and the countries of the Visegrad Group. These countries were chosen because of their geographical proximity to Ukraine, shared history and borders, and because they were among the last to become members of the European Union, which Ukraine aspires to join. This approach allows for an objective assessment of the image of Ukrainian higher education institutions in the context of Ukraine’s European integration aspirations. The methodological toolkit of the study was the entropy method of analysing the performance of the selected HEIs according to the Times Higher Education ranking and key indicators of the dynamics and visibility of their websites. The results obtained for the specific weights of the image subindicesindicate a 43% influence of presence on the internet. This study empirically confirms and theoretically proves that digital presence and visibility on the internet are significant factors in forming the image of higher education institutions. This indicates the need to strengthen the digital communications and representation of Ukrainian higher education institutions to improve their image. The research results can be helpful for educational institutions, politicians, and communication specialists who seek to enhance the image of their higher education institutions. The obtained results can be used to develop strategies for improving internet presence and communication practices, which will contribute to a general increase in the rating and prestige of higher education institutions.

СОЦИАЛЬНО-ПСИХОЛОГИЧЕСКОЕ БЛАГОПОЛУЧИЕ КАК ФАКТОР АКТУАЛИЗАЦИИ ГРАЖДАНСКОЙ СОЛИДАРНОСТИ ЛОКАЛЬНЫХ СООБЩЕСТВ

Conducting research in the area of factors of civic solidarity in Russia is determined by current processes of consolidation under conditions of exogenous geopolitical risks and threats, and common strategic course for building responsible society. The study is intended to provide a foundation for the nature and role of socio-psychological well-being of citizens in the actualization of civic solidarity of local communities. The nature of social and psychological well-being as an intangible resource for the development of local communities is defined as a subjective perception of Oneself and Others through cognitive, emotional and activity assessments, constructed under the influence of learned values of spatial and territorial identity, experience of social interaction, objective factors of the surrounding reality. The empirical part of the study is based on the results of expert interviews (N = 45) and online surveys (N = 969) of residents of three subjects of Southern Russia - Krasnodar Territory, the Republic of Adygea and the Republic of Crimea. It is revealed that citizens’ subjective perception of well-being and the possibilities of its increment has a personalistic and pragmatic character. At the same time, military-political tension, which creates significant threats and risks for communities in the South of Russia, has determined transformations in civil assessments and attitudes: a sense of belonging to the fate of fellow villagers / townspeople / fellow citizens involved in conducting a special military operation of Russia, and the direct dependence articulated by experts between individual and collective (national) well-being form the basis of mutual assistance practices.

Exploring the Pathways for College Students to Contribute to Digital Rural Development in the Context of Rural Revitalization

This paper examines the significance of college students in driving digital rural development within the context of rural revitalization. It identifies various pathways through which college students can actively contribute to the establishment of a robust digital rural culture. These avenues encompass engagement in digital rural education, facilitation of rural tourism development, and preservation of cultural heritage. However, the engagement of college students in rural development is accompanied by certain challenges such as regional economic disparities, inadequate provision of both physical and intangible resources to support college students’ engagement, the influence of traditional rural ideologies that impede the dissemination of innovative ideas and the adoption of emerging technologies, as well as a limited understanding of agriculture, rural life, and farming among college students. In conclusion, this study proposes a range of measures to encourage and equip college students to contribute to the advancement of digital rural development effectively. These measures include augmenting investments in rural infrastructure, formulating policies that incentivize and guide college students’ engagement, establishing a comprehensive financial support system, enhancing talent services, intensifying promotion and education programs, and fostering stronger channels for communication and exchange.

Social Potential of Teachers in the Professional Environment

The article presents the results of a study on the social potential of teachers in a professional environment. Social potential was understood as intangible resources of commitment, trust, norms of reciprocity and networks of personal connections among teachers that enable cooperation and exchange of knowledge. The research concept was based on the theory of social capital, which has been popular for some time in economics and politics, but also in the social sciences. It is clarified that in the education system in the current conditions of formation of a new information society, the role and importance of the teacher’s social potential is increasing. Therefore, the work of a modern teacher takes place in the context of the expectations that society places on him or her. The study distinguished four main variables: participation and cooperation, interpersonal relationships and communication, trust and credibility, reciprocity and loyalty. The results reveal the division of the respondents into two groups. The first of them are teachers who, in their assessments, create a positive image of their own social potential, especially in the case of participation, involvement and cooperation. The second group are teachers who are more skeptical and ambivalent. This is especially visible in the dimensions of reciprocity and loyalty as well as relationships and communication. Teachers do not strive to evaluate their own environment negatively. Perhaps they do not notice or do not want to notice uncomfortable, difficult or conflicting issues. It can therefore be assumed that this is a confirmation of the façade and superficiality of behavior and relationships among teachers, and the desire to maintain a safe status quo.