Instagram Page Research Articles

Women Entrepreneurs and Social Media: A Research on Instagram Pages of Bozcaada Accommodation Businesses

Gunumuzde sosyal medya kullaniminin yogunlugu, isletmelerin tanitim pazarlama araci olarak bu platformlari kullanmasini kacinilmaz kilmistir. Rekabet edebilirligini ve taninirligini saglamak isteyen isletmeler sosyal medyanin genis kitlelere aracisiz ulastirabilme ozelliginden faydalanmaktadirlar. Satin alma niyetini, satin alma eylemine donusturebilmenin guclugu, turizm sektorunde sosyal medya kullanimini daha onemli hale getirmektedir. Otel isletmeciligi kadin is gucu yogun olan bir sektordur. Bu noktada, sektorde calisan kadinlarin yalnizca ara pozisyonlarda is gucu olarak degil, beyin gucu olarak da kullanilmasi olumlu farklar yaratmak adina onem arz eder. Kadin, sosyal medya, turizm sektoru ucgeninde degerlendirilecek bu calisma, Bozcaada konaklama isletmelerinin kadin girisimcilerinin bir sosyal medya araci olan Instagram’i kullanma yogunluklarini tespit etmeyi amaclamaktadir. Calisma kapsaminda, Instagram’ da yer alan “gorsel ogeler, icerik analizi yontemiyle analiz edilmistir. Ilgili yazin dogrultusunda otellerin pazarlama tanitim calismalarina iliskin ana tema ve alt temalardan olusan bir kodlama cetveli olusturulmustur. Verilerin cozumlenmesinde tanimlayici istatistik olarak yuzde ve frekans tablolarindan yararlanilmistir. Arastirma bulgulari, kadin girisimcilerin Instagram uygulamasini “urun-hizmet” tanitimini yogun olarak kullandigini gostermektedir.

Apakah Youtuber Indonesia Kena Bully Netizen?

This study will examine the cyberbullying phenomenon that was experienced by Indonesian Youtubers in their Instagram comment section. Cyberbullying is the use of electronic communication to bully a person, typically by sending messages of an intimidating or threatening nature. Youtubers are the subject of this research due to their massive following, who constantly responds to every content posted on their Instagram page. The algorithm chosen to conduct this sentiment analysis was Support Vector Machine (SVM) due to their high accuracy percentage. The data used in this analysis was retrieved from 10 Indonesian Youtuber Instagram accounts. In order to analyze this data, several step was done including text mining, data cleansing, data modeling and applying model to test data. The result of analysis using an SVM model with an accuracy of 81.2% is 49.524% of comments on an Indonesian Youtuber comment section are considered as cyberbullying.

Ucronias do bem-viver

Análise da arte visual e performática na página do Instagram Feitiço Repente. Na perspectiva dos estudos pós-coloniais, discute a arte como resistência (artivismo) nos países periféricos propondo um olhar a respeito do fetichismo de consumo. Com ênfase na revisão bibliográfica acerca das perspectivas de Ramírez (2019) e Bourriaud (2009), entre outros, apresenta alternativas na linha da estética relacional e das ucronias no confronto com paradigmas capitalistas.

Discourses of celebrities on Instagram: digital femininity, self-representation and hate speech

ABSTRACT Social media has given way to information and prosumption-oriented discursive fields wherein individuals construct their own social identities. Although interactivity, multimodality, user-centeredness and accessibility are the unique aspects of digital media but the fact that digital media as effective spaces for representing extreme self/other representation while being anonymous and free from following social norms, can cause dysfunctional social behaviours such as cyber hate. Mirroring the normative notions of femininity, masculinity and gender stereotype allows groups and individuals to connect and express similar manifestations of hate, which, often result in the emergence of a ‘discursive spiral of hate’, misogyny and sexism. This paper draws on the important caveats discussed around Social Media-Critical Discourse Studies understanding of the contemporary digital discourses to deconstruct the complex relations between gender, hate speech and celebrities’ discourses on social media. In particular, how Lena Dunham, American celebrity, portrays herself on her Instagram page by going against the hegemonic views and how the audiences, i.e. the digital prosumers perceive that portrayal. Analysing 2000 user-generated comments deconstruct how women are required to suppress their feeling and limit their authentic online presentation to maintain the outward countenance that matches the stereotypical gender roles in audiences’ state of mind.

Cybercultural Transgressions in Comments by Iranian Instagram Users

Abstract The ease of communication and anonymity that computer-mediated communication provides has created fertile ground for transgressive (socially non-normative) online behaviours. The purpose of the current research is to explore the types of transgressive comments on Iranian celebrities’ Instagram pages. Within a qualitative descriptive approach, the current research employs Braun and Clarke’s ‘thematic analysis’ to analyze transgressive user comments. Using a judgmental (purposive) non-probability sampling technique, we selected posts from 22 Iranian celebrities’ Instagram pages. Afterwards, we analyzed 53,066 comments in these posts and extracted four dominant transgressive themes: ‘unwanted advertisement,’ ‘partner seeking,’ ‘attention seeking,’ and ‘emotional release’; we then extracted their sub-themes. Transgressive behaviours disrupt the communicative experience on social networks, endanger users’ security and safety, and can lead to mental problems and even offline harassment and violence. Recognizing these behaviours and their patterns can contribute to more effective use of social control means.

ANALISIS WACANA KRITIS BAHASA DAN STRATEGI MEDIA SOSIAL CAKRA ABHIPRAYA RESPONSIF DALAM HABITUS

The pandemic caused by Coronavirus Disease (COVID-19) has an impact on all levels of society in Indonesia. The people who are below the poverty line are no exception. The government's call for physical distancing by stopping many sectors of the economy, further worsening the welfare of the underprivileged. One of non-governmental social organization that was launched on its Instagram page, helping a lot of those in distress, is the Chakra Abhipraya Responsif. In carrying out its activities, the Cakra Abhipraya Responsif is assisted by many parties which makes it easier for them to reach more targets with maximum results. This research tries to look at the communication strategy launched by the Cakra Abhipraya Responsif and their fundraising program through the language they use on their Instagram page. Using Fairclough's critical discourse analysis, the text is analyzed through three components, namely text, discourse practice, and socio-cultural practice. Then by discussing Bourdieu's theory of Habitus and looking far behind the scenes, it can be concluded that social capital in the form of the background/relations of the Cakra Abhipraya Responsif volunteers influences a lot in the implementation of their activities. Although information about social organizations is quite minimal on the internet. The Cakra Abhipraya Responsif communication strategy uses a caption writing style that flicks the audience by focusing their fundraising on communities whose economies have indeed been in decline long before the existence of this pandemic.
 
 Keywords: COVID-19, communication strategy, critical discourse analysis, social capital, habitus

Social Capital on Instagram: Application for Small Apparel Retailers

The purpose of this study is to investigate consumer’s perceived benefit and development of social capital in small apparel retailer’s Instagram pages that ultimately lead to purchase intentions for the retailer, applying Social Capital theory. Using a field survey method, 200 complete and accurate responses were collected and used to run multiple regression analysis. The result revealed several insignificant relationships, contrary to our initial expectation. The ad hoc multiple regression analysis found several other significant relationships between the social capital dimensions and perceived benefit dimensions on brand identification, trust, and purchase intentions.

Sentiment Analysis of Online Transportation Service using the Naïve Bayes Methods

Sentiment analysis is a computational study of opinions and emotions expressed textually. Sentiment analysis will group text in sentences or documents to find out the opinions expressed in the sentence or document, whether negative or positive. This sentiment analysis research was conducted on the online taxi transportation service. Gojek uses a lot of social media to communicate with its customers, one of the social media used is Instagram. This research takes 1000 comments from the Instagram of the Gojek page which is used to see the public opinion of the online Gojek transportation services. Comments from the page are processed by doing text preprocessing and then classified using the Naive Bayes Classifier (NBC) method to obtain the value of the public value for online transportation services. The results of this study using the Naive Bayes method resulted in an accuracy value of 81.00%, which means that from all the comments on the Instagram page, the subject of the NBC method could be accurately classified by 81.00% whether the comments were negative or positive comments.

EVERY CLICK YOU MAKE: ALGORITHMIC LITERACY AND THE DIGITAL LIVES OF YOUNG ADULTS

Critical digital literacy comprises subsets of medium- and content-related skills necessary for digital privacy and digital citizenship. Frameworks for defining and evaluating digital literacy proliferate in academia and policymaking; however, in a networked climate subsumed by dataveillance, algorithmic bias, political bots, and deep fakes, these frameworks need to be updated. Algorithms may be the greatest determinant in sociopolitical online interactions and information gathering, and without a multivalent literacy of algorithms, nuanced understandings of digital privacy and digital citizenship may be unachievable. We therefore propose ‘algorithmic literacy’ become an essential element for digital literacy in young adult media education. Researchers have highlighted how intersectional aspects of gender, ability, and socioeconomic status are stronger predictors of low digital literacy than age. Following a tradition of participatory (rather than protectionist) research about youth privacy online, our research foregrounds young adults’ practices and perspectives on algorithmic culture in order to co-develop a framework for algorithmic literacy. Our paper shares findings from a participatory project co-designing an algorithmic literacy toolkit with young adults as co-researchers and participants. We created a curriculum focusing on reviewing the current critical scholarly literature, policy, and popular discourse on algorithms. After two weeks of intensive research, our student co-researchers met amongst themselves to devise a sustainable, ‘living-document’ type of toolkit, comprising a website, an Instagram page, and a Medium blog. Reflected in the toolkit's name, The Algorithmic You uses an intersectional lens to facilitate peer-oriented ‘self-discovery’ of how algorithms shape and produce interactions in the everyday lives of young adults.

WHAT DO YOU WEIGH? POPULAR FEMINISM AND BODY POSITIVITY AS MEDIATED DISEMBODIMENT

This study analyzes the Instagram page, @i_weigh, and its relation to body positivity discourses. Drawing on a visual discourse analysis of 300 Instagram posts from the @i_weigh account, this study suggests that body positivity movements may be increasingly disembodied in a self-representational era hallmarked by popular feminism. On 16 March 2018, actress and activist Jameela Jamil posted a photo to Instagram, obscuring her body with textual identifiers like “great friends” and “I laugh every day.” This post marked the launch of the Instagram account @i_weigh. This page, founded and maintained by Jamil, posts submissions from Instagram users answering the call to “weigh” themselves beyond the corporeal. This movement, now millions in reach, signals a departure from the conventions of body positivity. Rather than discovering empowerment through the body, @i_weigh encourages its participants to publicly privilege external relationships, social identities, and economic opportunities in an effort to look past the body. @i_weigh discursively constructs a mediated disembodiment, characterized by its liminal visual representation and categorization of the self through narratives of resilience and strength, claiming marginalized identities, and extra-self connection. The interaction of liminality and mediated disembodiment is reflective of self-representation in an age of popular feminism, placing the responsibility back on women for their own empowerment and production of selfhood while ignoring the socio-cultural frameworks that create a need for empowerment in the first place.

A postcolonial feminist analysis of official tourism representations of Sri Lanka on Instagram

Although postcolonial analyses examining the sexualized imagery of women in tourism have been conducted, previous studies have predominantly focused on gender and (post)colonialism from a patriarchal perspective. By doing so, other (neo)colonial power asymmetries, such as race, class and ethnicity, have often been neglected. This paper mobilises postcolonial feminist theory to expand the existing analyses and discourses concerning gendered representations in tourism. Through a narrative analysis of the images published in the official Instagram page of Sri Lanka's Ministry of Tourism, we contend that the images produced and circulated to promote Sri Lanka in many instances echo essentialist gendered binaries (e.g. men/women; coloniser/colonised; hegemonic/subordinated). However, as the images tend to produce and reiterate Sri Lankan national identity through a hegemonic Sinhalese Buddhist discourse, they also show the intersections between gender and other asymmetries of power (e.g. race, ethnicity, religion, and social class) – in reproducing (post)colonial gendered identities.

TEKNIK ASOSIASI : STRATEGI PESAN DAKWAH DI INSTRAGRAM

The development of social media has an impact on the progress of various things including media in da'wah. Preachers carry out strategies on social media, including emphasizing the appearance of texts with persuasive communication according to their segmentation. This study aims to analyze the da'wah message strategy on the @ nunuzoo instagram page. The theory used is the persuasive communication theory introduced by Onong Uchajana Effendy. This study uses a qualitative description method with a virtual ethnographic approach. Primary data was collected from video uploads on the Instagram account @ nunuzoo and secondary data was collected using literature studies and documentation. The results of this study indicate that @nunuzoo uses the association technique as a da'wah strategy, namely persuading its segmentation with objects or events that are attracting the attention of the public (trend). @nunuzoo has a target of preaching among young people, who like new things and are being discussed. Social media is also better to be used as an alternative media for persuasive communication because it is unlimited and can be accessed anywhere and anytime.

44. DO IT FOR THE “GRAM”: USING INSTAGRAM TO EDUCATE THE MILLENNIAL LEARNER

The millennial learner has a characteristic learning style. Studies have shown that millennial's want their teaching to be creative, and to take place in an informal, relaxed environment. Millennial's spend upwards of 2.5 hours on social media each day. Chief residents at a large pediatric residency program (101 residents) created a private, resident-only Instagram page through which educational material is delivered. The objective of this study is to demonstrate the utility of social media for the advancement of medical education. On the account, “One Minute Teaching” stories were posted on a regular basis. Topics were chosen by the pediatric residents. Examples include stories on pyloric stenosis, mastoiditis, and Henoch-Schonlein Purpura. At the beginning of the 2019-2020 academic year, a series of “Tips and Tricks of the Electronic Medical Record (EMR)” was also presented to introduce the incoming interns to several basic best practices for using the EMR. Stories were created by both the chief residents and pediatric third year residents during a dedicated “Resident as Teachers” rotation. After the stories were posted, viewers were surveyed if they felt the information presented was helpful in a yes/no poll. To date, eight clinical “One Minute Teaching” stories and seven “Tips and Tricks of the EMR” stories have been created and posted. An average of 40 residents watched each clinical teaching story and 51 residents watched each EMR teaching story. 99% of residents who viewed the clinical teaching stories and 98% of residents who viewed the EMR teaching stories reported that they found the information helpful. Social media is heavily used by the millennial population, but has not yet been largely adopted for use in a teaching capacity, specifically in medical education. The success of this large pediatric residency program in using Instagram to teach focused, clinically-relevant topics suggests that there is a role for social media to be used in this teaching context.

Instagram Verileri ile Duygu Analizi

In this study, as a result of emoji classification, comparison of two smart phone brands was made. In the first part of the study, thanks to Selenium, the relevant instagram pages were reached and the comments of the first posts were put into practice. In this section, it is aimed to extract data without using additional libraries and user logins. For this purpose, proper waiting times are added for loading the page. In the second part of the study, the collected emojis were classified as positive, negative and neutral, and the results were presented in a pie chart.

(Be)Longing through visual narrative: Mediation of (dis)affect and formation of politics through photographs and narratives of migration at DiasporaTürk

Our article explores how diasporic journeys and identities are remembered and represented through the visual narratives of DiasporaTürk, a Turkish diasporic media presence consisting of a Twitter account, an Instagram page, and two books. These engagements revive past (dis)affects and highlight the contemporary relevance of nostalgia, sorrow and victimization as key themes in the migration experience of ‘guest-workers’ from Turkey. The evidentiary force of the index, inhabiting fictional characters while looking like factual and archival material, seems thus to both acknowledge and validate migrated ‘guest-workers’, who, as subaltern groups, have otherwise received little praise or recognition in Turkey or ‘host’ countries. At the same time, while converging past and present (dis)affects associated with Turkish migration, DiasporaTürk contributes to reaffirming the reduction and homogenization of official/normative collective memories of migration via concrete visibilities/presences and invisibilities/absences.

Sporting Community: Activism and Responsibility in Turbulent Times

In the period since Television & New Media’s inception, most of my scholarly endeavors have focused on sports media as a critical everyday site for discussion and realization of “community” in an era that often resists or, worse, actively undermines such a concept. As sports media have proliferated across this period (e.g., athlete/team/league Twitter and Instagram pages are now requisite “texts”), expectations for athletes to both stand in for entire populations’ political voice and to “shut up and dribble” have been amplified. This essay examines the LeBron (James) Family Foundation in conjunction with LeBron James’s public standing as a politicized, irrevocably geographic, and—per George Lipsitz and Ralina Joseph—always “racialized fact” to consider the increased expectation that sport/media icons are now obligated to remedy state failings through their charitable endeavors.

Iranian Heritage Sites on Social Media

International heritage tourism is the backbone of Iranian tourism. To positively influence the country's destination image and attract more international tourists, World Heritage sites (WHSs) need to be present on social media. This article investigates the representation of Iranian WHSs on social media based on a content analysis of WHS-related Facebook, Instagram, and TripAdvisor pages. The findings of the study indicate that social media marketing by Iranian WHSs is in its infancy. Iranian WHS information currently available on the three social media platforms is incomplete, confusing, and mostly provided by other stakeholders, leading to weak and diffused WHS brands that contribute little to a positive destination image. The article thus argues that WHSs in Iran need to urgently recognize the importance of social media for reaching international tourists and need to overcome their organizational limitations.

A Characterization of Ophthalmology Residency Program Social Media Presence and Activity

Abstract Objective To determine the presence and activity of ophthalmology departments associated with residency programs on social media platforms and the use of these social media platforms by residency applicants. Design Cross-sectional online assessment of ophthalmology training program departments' presence and activity on Facebook, Twitter, and Instagram. Participants A total of 120 accredited ophthalmology residency training programs and 498 ophthalmology residency applicants. Methods Each department was evaluated by (1) searching for social media links on the department's Web site, (2) searching for the department on Facebook, Twitter, and Instagram, and (3) searching on Google. A simultaneous survey was conducted to assess social media platform use of 2019 to 2020 ophthalmology residency application cycle candidates. Main Outcomes The presence of ophthalmology departments on Facebook, Twitter, and Instagram, as well as the total number of followers and posts during January 2020. Results Of 120 programs evaluated, 45 programs (37.5%) had a Facebook page, 29 (24.3%) were on Twitter, and 22 (18.3%) had an Instagram page. Among top 20 Doximity-ranked ophthalmology programs, 80% had at least one social media page on Facebook, Twitter, or Instagram compared with 33% among the remainder of programs (chi-square test = 15.2, p < 0.001). Top 20 programs also had more followers compared with others on Facebook (4,363 vs. 696, respectively, p < 0.0001) and Twitter (3,673 vs. 355, respectively, p = 0.007) but not on Instagram (1,156 vs. 1,687, respectively, p = 0.71). Among 498 residency applicants to Bascom Palmer Eye Institute from the 2019 to 2020 cycle, 159 (31.9%) responded to a survey regarding their use of social media during the application process. In total, 54 (34%) responded that they used social media to evaluate residency programs. Conclusion Departments of top 20 ophthalmology residency had both a greater presence and following on social media compared with other departments. While Facebook was the most used platform by ophthalmology departments, applicants most commonly used Instagram. As applicants come to use these social media resources more frequently, ophthalmology residency programs may increasingly benefit from maintaining an active social media page.

Дієві інструменти просування fashion-брендів через соціальну мережу Instagram

Дієві інструменти просування fashion-брендів через соціальну мережу Instagram

The Influence of Instagram Advertising on Destination Visit Intention

The current study examines the effect of social media-based (Instagram) influencer advertising, on advertising cognition, attitude towards a brand, brand beliefs, as well as intention to visit a tourist destination, on a sample of consumers in Gauteng Province of South Africa. The study sought to understand the mechanism by which influencer advertising affects consumer decision making. It proposed a unified social media influencer attitude-model. To test the model, a survey questionnaire was administered among 404 Instagram users who have visited a destination of choice Instagram page. A confirmatory factor analysis (CFA) was undertaken to assess the dimensionality and validity of the measurement scale. The study used a path modelling technique to test the proposed hypotheses. The results of structural equation modelling (AMOS 25) indicated that the relationship between exposure to influencer advertising and brand belief was robust. However, exposure to influencer advertising showed a moderate positive effect on both advertising cognition and attitude towards the destination. Consequently, attitude towards the advertising (Ad), brand beliefs and brand attitude had a significant and positive effect on destination visit intention. While traditional models of advertising efficacy theorised that advertisements transform consumer attitudes mainly by modifying their brand beliefs, this study however found that consumers’ advertisement cognition, brand-linked beliefs, attitude towards the brand and their intention to visit a tourist destination of choice are influenced by their assessment of the of advertisement information.