Abstract
In the period since Television & New Media’s inception, most of my scholarly endeavors have focused on sports media as a critical everyday site for discussion and realization of “community” in an era that often resists or, worse, actively undermines such a concept. As sports media have proliferated across this period (e.g., athlete/team/league Twitter and Instagram pages are now requisite “texts”), expectations for athletes to both stand in for entire populations’ political voice and to “shut up and dribble” have been amplified. This essay examines the LeBron (James) Family Foundation in conjunction with LeBron James’s public standing as a politicized, irrevocably geographic, and—per George Lipsitz and Ralina Joseph—always “racialized fact” to consider the increased expectation that sport/media icons are now obligated to remedy state failings through their charitable endeavors.
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