Instagram Influencers Research Articles

Роль инфлюенсеров Instagram в формировании ценностных ориентиров Российской молодежи

Due to the social and cultural changes taking place in the modern world, which are associated with the digital transformation and mediatization of society, the study of the system of values and value orientations of the individual becomes the most relevant. The article discusses the information impact of the influencers of the social network "Instagram" on the formation of the life values of Russian youth. The task of the study is to analyze the content of popular Russian opinion leaders of the Instagram social network. The purpose of the study is to identify trends in the formation of value orientations among users of the Internet community. The study analyzes the influence of the opinions of influencers of the social network Instagram on the formation of values among young people. The work used content analysis and discourse analysis. Research results. The analysis of the materials of the social network Instagram made it possible to fix the extreme impoverishment of the publications of top Russian bloggers and to reveal their predominantly destructive nature in the formation of social values. Conclusions. The results of this work are intended to draw the attention of media researchers to the problem of destructive content in social networks. The obtained results of the work can be claimed by the network media in the development of alternative approaches to the presentation of media information in particular, as well as the control of the information flow in general.

Conceptualising performative Instagram influencer and user relationships – through advertising and sponsored brand content

Conceptualising performative Instagram influencer and user relationships – through advertising and sponsored brand content

Conceptualising performative Instagram Influencer and User relationships

Conceptualising performative Instagram Influencer and User relationships

Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior

Instagram has gained momentum in influencer marketing for cosmetic products. This study aims to examine the antecedents of social media opinion leadership and its effects on consumers’ actual purchase behavior. The results based on a sample of 223 followers reveal that originality, quality, and quantity are essential elements leading a user to be perceived as an opinion leader. Besides, opinion leadership impacts consumers’ purchase intention, actual purchase behavior, and purchase loyalty. These findings deepen our understanding of the effects of opinion leadership on consumers’ purchase decisions. Moreover, the findings have beneficial implications for developing effective social media marketing communication strategies.

Utization of Instagram as a Library’s Digital Marketing

Background of the study: Instagram is one of the most popular social media today, so Instagram is very effective as a media for library promotion. Through Instagram, users who like social media can view photos of library collections or view library images. Through Instagram, librarians can easily disseminate information, offer library services, promote libraries or communicate directly with users.
 Purpose: The purpose of this study will be to analyze how the use and influence of Instagram as a digital marketing library facility
 Method: This research uses qualitative method. Informants from this study were UGM S-1 students and UIN Sunan Kalijaga who are still actively studying and have an Instagram account.
 Findings: The results of this study are that there are still many students who do not know of the existence of a library Instagram account either at UGM or UIN Sunan Kalijaga. Students who know and follow Instagram library accounts do not always access information from their Instagram account. They prefer to come directly to the library or visit the official library website if you want to find out information about the library. This is because the content on the library's Instagram account is unattractive and does not match what is needed by students.
 Conclusion: Students visit the library not because they see it from the library's Instagram account, because the content uploaded from the two Instagram accounts is dominated by photos of activities held in the library not about collections or facilities in the library.

Reimagining Livelihoods: An Ethnographic Inquiry into Anticipation, Agency, and Reflexivity as India's Impact Ecosystem Responds To Post‐Pandemic Rebuilding

The COVID19 induced lockdown in India and consequent migration of workers severely affected the economy. When the migrants returned to urban areas, newer challenges surfaced around the scale and nature of jobs on offer, as well as the skills and aspirations of workers. In this paper, we follow a social impact project focused on livelihoods and post pandemic rebuilding, to explore the trails of ethnography and how its engagement along multiple networks shapes its possibilities as a research method that helps foreground emic perspectives. In doing so, we analyse agencies and social relations from the field, and their role in shaping project imaginaries. Anchored in original, long‐term participatory ethnographic research, our paper thinks alongside Appadurai (2013) to surmise that anticipation is imbricated in the coming together of a grounds‐up ‘ethics of possibility’ and a top‐down ‘ethics of probability'. Importantly, we turn to Actor‐Network Theory as a framework to understand the multiple assemblages in our research field which (continue to) challenge existing knowledge practices and open up new lines of inquiry for ascertaining emergent areas of research and innovation. Such coeval realisations of aspirations and resources are evidenced on multiple occasions as we engage with designers, skilling experts, entrepreneurs, and technologists. These range from beauticians in peri urban areas following the country's leading Instagram influencers to keep themselves abreast of the latest trends in metropolitan cities as a way of compressing spatial and temporal barriers (Field Notes 2020), to delivery boys who found meaning in working as gig‐workers even though it implied precarity, and telemedicine entrepreneurs who realized that factoring in the social (of community health workers who they worked with) in the sense of integrating biomedical responses to the pandemic was essential for the success of their technological interventions (Field Notes 2021; Burgess and Horii 2012). Thus, our paper argues that future making as at once a means and an end is ‘not just a technical or neutral space’ but a ‘cultural fact’ (Appadurai 2013).

Insta-spiration Sweeping the Nation: The Influence of Instagram on Intention to Travel to Yellowstone National Park

Insta-spiration Sweeping the Nation: The Influence of Instagram on Intention to Travel to Yellowstone National Park

“Shadowbanning is not a thing”: black box gaslighting and the power to independently know and credibly critique algorithms

ABSTRACT Efforts to govern algorithms have centerd the ‘black box problem,’ or the opacity of algorithms resulting from corporate secrecy and technical complexity. In this article, I conceptualize a related and equally fundamental challenge for governance efforts: black box gaslighting. Black box gaslighting captures how platforms may leverage perceptions of their epistemic authority on their algorithms to undermine users’ confidence in what they know about algorithms and destabilize credible criticism. I explicate the concept of black box gaslighting through a case study of the ‘shadowbanning’ dispute within the Instagram influencer community, drawing on interviews with influencers (n = 17) and online discourse materials (e.g., social media posts, blog posts, videos, etc.). I argue that black box gaslighting presents a formidable deterrent for those seeking accountability: an epistemic contest over the legitimacy of critiques in which platforms hold the upper hand. At the same time, I suggest we must be mindful of the partial nature of platforms’ claim to ‘the truth,’ as well as the value of user understandings of algorithms.

Fashion Sector and Instagram Influencers. The case of Albania

Nowadays we face an ever-growing number of people using social media, and Instagram is one of the most popular, where its users are exposed to the content generated by opinion leaders/influencers. The role of influencers has already been acknowledged by both academy and the companies, yet the literature in regard with this topic faces some limitations. At the same time, evidence shows that Instagram is the mostly used platform by influencers/opinion leaders in the fashion industry and influencers/opinion leaders are an important source of impact for their followers. The aim of this paper is to explore the role that influencers on Instagram play in the behavior of consumers. Its main objective is the identification of the impact that some antecedents (stimuli) have on the opinion leadership, as well as the impact that the latter has on the consequent (response) purchase intention of consumers, in the fashion sector in Albania. The research followed a quantitative approach, with a sample of 412 followers of a fashion focused Instagram account (of a non-traditional celebrity), that answered an online questionnaire. The results of the research suggest that opinion leadership impacts the consumer behavioral intentions. In regard with the practical and theoretical implications, this study contributed to a better understanding of the role of Instagram influencers in fashion sector, allowing the enrichment of literature and information in the Albanian environment. The research has also provided evidence that the use of influencers is a successful tool for marketers and companies in the fashion sector.

The Professional Instagram Influencer: Residency Recruitment in the Age of COVID

Study Objective Does a residency-specific instagram account help recruit medical students to apply to our program? Design A 10 question survey was sent electronically to the medical students who applied to our residency program. The survey was sent post-match to avoid any NRMP violations. Setting Electronic survey. Patients or Participants 4th year medical students who applied to our OB/GYN residency program. Interventions N/A. Measurements and Main Results We found that 85% of people applying to our residency program utilized our instagram account to learn more about the program, with 55% applicants stating it had an influence on where they ranked us on their match list, and 95% of applicants answering that residency-specific instagram pages are useful in the match process. One shortcoming of our study is our low response rate, which is likely secondary to the survey being sent out post-match to avoid any NRMP violations. Conclusion A residency-specific instagram account is a useful recruiting tool for OB/GYN residency programs. Does a residency-specific instagram account help recruit medical students to apply to our program? A 10 question survey was sent electronically to the medical students who applied to our residency program. The survey was sent post-match to avoid any NRMP violations. Electronic survey. 4th year medical students who applied to our OB/GYN residency program. N/A. We found that 85% of people applying to our residency program utilized our instagram account to learn more about the program, with 55% applicants stating it had an influence on where they ranked us on their match list, and 95% of applicants answering that residency-specific instagram pages are useful in the match process. One shortcoming of our study is our low response rate, which is likely secondary to the survey being sent out post-match to avoid any NRMP violations. A residency-specific instagram account is a useful recruiting tool for OB/GYN residency programs.

“You’re not here for the right reasons!” From The Bachelorette to Instagram Influencer

ABSTRACT Despite vast research on reality television (RTV) and The Bachelor (2002) franchise specifically, most scholarship focuses on its appeal or negative impact on viewers. The inclusion of social media analysis is under-used in research on the series or any of its offshoots. Our work, however, analyzes how the women of The Bachelorette make the transition to influencer status on Instagram. Through critical visual analysis, we build on the theoretical concept of postfeminist nirvana, and show how this idealized, gendered state manifests across platforms. Our findings indicate that postfeminist nirvana has evolved in its aesthetic output and the women’s digital labor practices. This research demonstrates how postfeminist ideas are perpetuated across media platforms and intersects with studies of RTV, social media influencers, and postfeminist media texts.

Influencing emotion: Social anxiety and comparisons on Instagram.

Individuals with social anxiety are sensitive to social hierarchies and tend to compare themselves unfavorably with others, perceiving themselves as inferior or lower in social rank. The current study explores patterns of change in these negative perceptions, and their associated emotional outcomes, in an online social context. Undergraduate students (N = 291) browsed the profiles of eight Instagram influencers and completed a measure of social comparison after viewing each profile, yielding multiple ratings of their own perceived social rank. Participants completed measures of affect and state self-esteem before and after the profile browsing task. Higher social anxiety predicted lower, and greater declines in, social rank self-perceptions during browsing. Higher social anxiety also predicted greater decreases in positive affect, increases in negative affect, and decreases in state self-esteem from the beginning to the end of the browsing task. Low baseline rank perceptions contributed to change in all three emotional variables. Decreases in rank perceptions contributed further to decreases in positive affect and appearance-related self-esteem. This study elaborates on cognitive-evolutionary theory, suggesting that the inferiority self-perceptions of socially anxious individuals translate to online social contexts, may be strengthened with increased exposure to such contexts, and may have a detrimental emotional impact. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

Tourism in Digital Era: The Influence of Digital Marketing on the Intention to Visit Museum

The growth of digital media usage in tourism industry over the last decade all over the world has led Menteri Pariwisata dan Industri Kreatif Republik Indonesia (the Ministry of Tourism and Creative Economy of the Republic of Indonesia) to establish tourism digital marketing as one of national tourism development master plans from 2010 to 2025. It was noticed that a tourism development vision could be pursued by achieving several goals, such as developing synergistic, excellent and responsible tourism marketing to increase domestic tourist visits. To implement the master plan and to gain more visitors, most of the tourism sectors including museums have increasingly utilised digital media. As one of the favourite museums in DKI Jakarta, Bank Indonesia Museum has engaged the visitors through Instagram and Electronic Word of Mouth (E-Wom). The objective of this study is to explore the influence of Instagram @museum_bi posts and E-WOM on the intention to visit the Bank Indonesia Museum. The method used was empirically verified through a survey which was distributed to Instagram followers of @museum_bi and analysed with SPSS. The results of this study revealed that the spread of Instagram @museum_bi posts, electronic word of mouth, and the posts of Instagram @museum_bi and electronic word of mouth simultaneously influenced tourists’ intentions to visit the Bank Indonesia Museum. Keywords: Instagram, electronic word of mouth, visit intention, media exposure, museum.

The INFLUENCE OF INSTAGRAM SOCIAL MEDIA, PEER GROUPS, AND LIFESTYLE ON CONSUMPTION BEHAVIOR ON STATE STATE HIGH SCHOOL STUDENTS IN MAKASSAR CITY

This study aims to examine the influence of social media Instagram, peer groups and lifestyle on consumptive behavior in State University students in Makassar City. The variables used in this study are Instagram social media, peer groups and lifestyle as independent variables, and consumptive behavior. as the dependent variable. This research is a quantitative research. The data sources in this study are primary data and secondary data, where the data collection method uses a questionnaire method which is distributed to all students in State Universities in Makassar City. The number of samples used is 100 respondents. primary data using Statistical Packege For Social Science (SPSS) version 22 analysis technique. The results of this study indicate that Instagram social media has a positive and significant effect on consumptive behavior. Peer groups have a positive and significant effect on consumptive behavior. Lifestyle has a positive and significant effect on consumptive behavior. As well as social media Instagram, peer groups and lifestyle simultaneously have a positive and significant effect on consumptive behavior.

“DO YOUR RESEARCH”: COVID-19, POST-SOCIALIST EXPERIENCE AND THE NARRATIVE OF INFORMATION INDEPENDENCE AMONG CZECH INSTAGRAM INFLUENCERS

The COVID-19 pandemics highlighted the role of social media influencers as political communicators and drew attention to the question of accountability of influencers and their overall role in the media ecosystem. The aim of the paper is to analyze the role of lifestyle Instagram influencers in shaping the public narrative about COVID-19 as an orchestrated political event aimed at curbing civic freedom in the Czech Republic with focus on two key elements: 1) the politicization of the domestic (space) on Instagram and its gendered nature and 2) the framing of the role of influencers as democratic public voices offering an alternative to mainstream media, within the context of the post-socialist historical experience of totalitarian past. The presented analysis builds on digital ethnography among Czech female lifestyle influencers and content analysis of selected Czech influencers profiles.

AKUN INSTAGRAM SEKOLAH RELAWAN DAN PENGARUHNYA TERHADAP PEMBENTUKAN KEPEDULIAN SOSIAL DI KALANGAN GENERASI-Z

Instagram @sekolahrelawan is an account that is a place for users to share and help others. This study aims to see the influence of the media on the Instagram account @sekolahrelawan Volunteers on the level of concern among Generation-Z. This research uses quantitative research with an explanatory approach. This research was conducted by sending online questionnaires to AKMRTV Jakarta students who are followers or have seen Instagram @sekolahrelawam content. Respondents in this study were 86 people and were determined based on simple random sampling. Meanwhile, to obtain data through a questionnaire or questionnaire. The results of this study indicate that the influence of Instagram @sekolahrelawan on the level of social care among generation z. Evidenced by the value of the regression coefficient in this study is Y = 39.261 + 0.618X. The constant number is 39,261 and the Instagram influence variable is 0.618. Meanwhile, t count 39.261 is bigger than t table 16.63, with a significance level of 0.000 smaller than α = 0.05. Based on the table "Model Summary", that the value of R = 0.618 and the coefficient of determination (Rsquare) is 0.464. This figure shows the understanding that the contribution of the @sekolah volunteer Instagram account attack variable to the Level of Social Care among Generation Z at AKMRTV Jakarta is 61.8%. The @Sekolahrelawan account has a positive influence on Generation Z social care. The information conveyed through this account provides a clear picture of social realities in society that require the care of all parties, especially Generation Z.

The Influence of Lifestyle, Product Innovation and Instagram toward Online Purchase Decisions (Case Study of Firmi Scarf Store)

The research in the journal aims to analyse the influence of lifestyle, product innovation and Instagram social media on Firmi’s Scarf online shop purchasing decisions. This study uses quantitative methods. The population in this study were Firmi’s Scarf buyers with a total sample of 85 consumers. The method of sampling is done by using the Census method. The hypothesis test proposed in this study was carried out using regression analysis test equipment and partial hypothesis using SPSS 24. The results of the analysis showed that lifestyle influenced purchasing decisions significantly and positively, product innovation had a significant and positive effect on purchasing decisions, and social media Instagram has a significant and positive effect on purchasing decisions.

Instagram Source Effects: The Impact of Familiarity and Likeability on Influencer Outcomes

Research confirms that over 70% of American adults actively engage on social media (Pew Research, 2019). As social media use grows, marketers continue to invest heavily in digital strategies including influencer marketing (Balilis, 2020). These influencers have created a new economy where brands pay to tap into the connections they have with followers. This study extends the source attractiveness model to top Instagram influencers using data from You.gov to measure familiarity and likeability of a sample of 82 top Instagram influencers with between 20 and 200 million followers. Findings suggest that these source characteristics impact the number of followers and engagement with content. Specifically, the results indicate that more familiar influencers had more followers but lower engagement while more likeable influencers had fewer followers but higher engagement. This indicates that familiarity and likeability may lead to different social media outcomes.

Commodification of Children on Social Media Endorsement (Case Study on @zaskiaadyamecca’s Instagram Account)

This study explores how commodification practices occur through promotional uploads or commonly known as endorsements on social media accounts of public figures (influencers). Influencers, as people who are considered capable of influencing the audience, take advantage of this fame to carry out promotional practices that involve their families, even their children. This economic practice is not only considered as exploitation, but is specifically known as the commodification of children. The presentation of this research was carried out using a case study approach on one of the Instagram influencer accounts, Zaskia Adya Mecca. Uploads on her Instagram with handle called @zaskiaadyamecca were analyzed using the social semiotics method with derivatives of visual communication analysis tools. Document studies were also conducted on Zaskia's promotional or endorsement fee involving her family and children. This information is secondary data to provide validation for arguments regarding commodification practices communicated visually through Instagram. The results of the research based on visual communication and document studies are that the practices on the Instagram account is indicated to be commodifying children.

Instagram influencer marketing: Perceived social media marketing activities and online impulse buying

The main objective of this research is to investigate the impact of social media marketing activities — restricted only to Instagram influencers — on online impulse buying through the mediating effect of source credibility (attractiveness, expertise, and trustworthiness), predicated on Stimulus-Organism-Response (S-O-R) theory. The hypothesised relationships were examined using cross-sectional data obtained from 273 Instagram users. Partial least squares structural equation modelling (PLS-SEM) using the SMART-PLS software was employed as the primary data analysis method. The results revealed that the perceived social media marketing activities of Instagram influencers have a significant positive influence on the perceptions of followers pertaining to all three dimensions of source credibility (attractiveness, expertise, and trustworthiness). In turn, only attractiveness and trustworthiness were found to have a significant positive influence on online impulse buying. Moreover, this study revealed that it was the perceived attractiveness and trustworthiness of Instagram influencers that were the influential mediating factors in the relationship between perceived social media marketing activities and online impulse buying. There is a dearth of studies that have been conducted on the examination of the mechanism through which Instagram influencers’ social media marketing activities influence online impulse buying. This study is significant as it provides new insights into the importance of Instagram influencers social media marketing activities in affecting followers’ online impulse buying through source credibility.