Abstract
ABSTRACT Despite vast research on reality television (RTV) and The Bachelor (2002) franchise specifically, most scholarship focuses on its appeal or negative impact on viewers. The inclusion of social media analysis is under-used in research on the series or any of its offshoots. Our work, however, analyzes how the women of The Bachelorette make the transition to influencer status on Instagram. Through critical visual analysis, we build on the theoretical concept of postfeminist nirvana, and show how this idealized, gendered state manifests across platforms. Our findings indicate that postfeminist nirvana has evolved in its aesthetic output and the women’s digital labor practices. This research demonstrates how postfeminist ideas are perpetuated across media platforms and intersects with studies of RTV, social media influencers, and postfeminist media texts.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
