A successful shot in basketball is critical to winning a game. Especially, the shot from the 3-point line both scores more points compared to other shots and draws the fans into the game more. The success of the 3-point shooting (3PS) depends on many factors, including the release height of the ball, jump height and physical characteristic. These parameters must be optimally adjusted for a successful shot. The aim of this study is to find the appropriate velocity and angles for a successful 3PS by combining the ball release parameters. For the optimization, the design parameters, and the distance of the ball to the basket were defined as input and output variables to the Adams/View Insight module, respectively. While the velocity and angle input values were taken in accordance with the literature studies, the release height of the ball was calculated depending on the height, jump height and joint angles of the player. The optimization results reveal what the appropriate angle and velocity values should be for players having different heights for a successful 3PS. It should be emphasized that this study has been put forward to bring a different interpretation to basketball with an engineering approach.