This article focuses on the concepts and basics of innovation, creativity, and employment in universities. Creativity, in general, means the ability to combine ideas in a unique way or create an unusual connection between ideas. Some people believe that creativity is innate; others believe that every person can become creative through education. Creativity means offering new ideas and plans to improve the quantity and quality of university activities, which is very effective and useful. For example, increasing productivity, increasing products or services, reducing costs, promoting products or services in a better way, creating new products or services, etc. Universities are the place of innovation, creativity, and employment. From here, with creative thought, a person determines and defines his future job. The findings indicated that universities should not only be a place to finish education and get a diploma but should be a place to create artistic and professional jobs for people and their communities, and therefore, to research such ideals, it is the university that should make people own professions and arts. The slogan of the universities should be good education and better jobs, and prove this through the presence of innovative and creative people. In universities, there is hope for a better tomorrow with a good perspective and practical, scientific, sustainable, and considered steps that will be taken, and this is only possible through the existence of scientific, innovative, and creative people. Every type of innovation and creativity that will produce a job tomorrow should be supported in universities; even if a person writes a new and original article about a good scientific topic and has a useful idea about it, praise and encourage the person.
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