Abstract In this paper, after using the TF-IDF algorithm to calculate the weights of intellectual property keywords of digital content, the weights of fused word multi-features are improved to obtain the proportion of intellectual property keywords. Based on intellectual property keywords, combining adversarial fingerprint generation and intellectual property authentication, an intellectual property protection model based on RCNN is constructed. From the perspective of strong nation-building, the research on intellectual property affecting the artificial intelligence industry is designed, and multivariate statistical analysis of scientific governance of intellectual property in the context of strong nation-building is carried out. The results show that the SSIM values obtained by the method of this paper are much better than those obtained by the comparison method in terms of model analysis. Except for the anti-quantization attack, the rest of the indicators are all greater than 0.9. It confirms that the method presented in this paper has excellent robustness in protecting intellectual property. In the empirical analysis of the impact of intellectual property rights on the artificial intelligence industry, except for RDF, which is significant at the 5% level, the regression coefficients of the other explanatory variables are all significant at the 1% level, 2 R amounting to 0.860771 and with a DW value of 1.667387 in the range of 1.5-2.5, that is, it indicates that the level of China’s intellectual property rights protection and the competitiveness of the AI industry are positively correlated. It is positively correlated. This study promotes the improvement of China’s innovation ability and the formation of innovation mechanisms from the aspect of intellectual property protection so as to realize the comprehensive catching up of technology and economy of late-developed countries.