Abstract
"The article examines the concept of migration attractiveness of the regions in its correlation with investment attractiveness and its corresponding factors of influence. It is stressed that the example of Ukraine is a unique in its kind, not experienced critical deteriorative influence of either hybrid war or active hostilities on the migration attractiveness of the regions. As a result of literature research and studies of Ukrainian data, it is proposed to use methodologies for assessment of investment attractiveness when designing mechanisms of shaping migration attractiveness of the country’ regions, and apply matrix systemic approach, taking into account, among other factors, sustainability (ESG) patterns."
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