Innovation In Ukraine Research Articles

Innovations in the insurance market of a developing country: Case of Ukraine

Modern insurance business, including in developing countries, is associated with the introduction of innovations. The purpose of this paper is to clarify the features of the insurance market’s innovation in Ukraine by reviewing the literature and analytical data on the market as a whole and its individual participants. The results show that innovations implemented in the insurance market can be classified according to certain characteristics, which provides opportunities for its empirical study. The analysis reveals that the peculiarities of the innovative development of the Ukrainian insurance market are determined by many factors, among which digitalization and increased risks due to the COVID-19 pandemic are the main ones today. Based on the analysis of leading insurance companies’ practice, it is concluded that they implement only a limited amount of innovations, mainly of incremental and combinatorial types, and do not actively use modern communication channels with consumers. The results highlight the need for insurance and FinTech companies to cooperate in the innovation ecosystem, which is still being formed in the Ukrainian insurance market. The study also considers the possibility of using a system of indicators to assess the innovativeness of insurance companies.

Державне регулювання та підтримка аграрних інновацій в Україні

The purpose of the article is to carry out a scientific generalization of the state of agricultural innovations and their state regulation in Ukraine on the example of scientific institutions. Research methods. The methodological basis of the research is the systemic method. A monographic method was used - for examining scientific publications of researchers on the problems of agricultural innovations and their state regulation; empirical, systemic and comparative analysis and synthesis, graphic methods - to assess the current state of science financing; statistical method - to assess the degree of government regulation and research funding; abstract-logical - for theoretical generalizations and conclusions. Research results. A review of scientific research on state regulation of agricultural innovations in Ukraine and the world is carried out. Shows the innovative position of Ukraine in international ratings. The state regulation of innovations through the analysis of the dynamics and efficiency of expenditures on agricultural science is investigated. Scientific novelty. The definition of state regulation of agricultural innovations was further developed as the choice of a certain model of organizational, regulatory, management measures for the creation and transfer of new technologies aimed at the formation of interrelated mechanisms of institutional, resource support for the support and development of innovative activities in agriculture for the purpose of socio-economic development. The substantiation of dependence of dynamics and efficiency of expenses on agrarian science and other spheres of economic activity in interrelation with macroeconomic indicators was deepened. Practical significance. Conclusions are made about the need to form a strategy for innovative development of the agricultural sector by supporting innovation and the IT industry; further cooperation between manufacturers, scientific institutions and the state. It is recommended to borrow foreign experience in terms of processing the state's strategy for regulating innovation in the agricultural sector, depending on the phase of economic development and budgetary opportunities. Tabl.: 5. Figs.: 4. Refs.: 38.

The current mechanism of public administration of research and innovation in Ukraine

The current mechanism of public administration of research and innovation in Ukraine

Modern Level of Research, Innovation, and Patent Activities in Ukraine

Introduction. The development of patent and innovation is impossible without a strong scientific base. That is why the R&D potential of the state is one of the main factors that reflect the level of both economic and technical level of its development. Unfortunately, the level of patent innovation in Ukraine is low, despite the strong R&D potential. Problem statement. The efficiency of innovations, trends in nanotechnology patenting, and the level of nanotechnology development in Ukraine are mainly determined by the qualifications of Ukrainian researchers. Therefore, preserving the R&D potential of Ukraine and preventing its outflow abroad are among the most pressing problems today. Purpose. To determine the role of R&D in the economy of Ukraine and the world, the level of publications of Ukrainian authors, the effectiveness, patent circulation, and prospects of innovations in Ukraine. To characterize the world market of nanotechnologies and the level of development of nanotechnologies in Ukraine and to provide a forecast of innovative development in Ukraine and the world. Materials and Methods. Statistical data of R&D potential of Ukraine, number of research works in Ukraine, materials on the quantitative and qualitative level of scholarly research publications of Ukrainian authors, patent circulation, the efficiency of innovations in Ukraine for the period 2010-2017, for forecasting of innovative development in Ukraine and the world on the coming decades. Results. The R&D potential of Ukraine, the current level of nanotechnology, innovation, and trends in their further development have been evaluated. The innovative development in Ukraine and the world until 2030 has been forecasted. Conclusions. Ukraine has a strong R&D potential, but the level of patent and innovation activity in Ukraine is low. Against the background of the integration of Ukrainian researchers into the world community, there is a significant increase in the number of joint scholarly research publications of Ukrainian researchers with foreign colleagues.

МОЖЛИВОСТІ ТА ПЕРСПЕКТИВИ ІННОВАЦІЙНОГО РОЗВИТКУ НАЦІОНАЛЬНОЇ ЕКОНОМІКИ

The article examined the prerequisites, potential opportunities and prospects for the innovative development of the national economy. The views of leading foreign and domestic scientists on the role of science and innovation in ensuring the dynamic development of countries are revealed. It was determined, that in the works of these scientists it was substantiated, that the sustainable dynamic development of the national economy can only be ensured by the country, that comprehensively supports the activities of scientific, research institutions and business entities that implement innovative projects. The legislative base of Ukraine and the activity of institutions whose task is to ensure the innovative development of the national economy are analysed. It is highlighted that the legislative and normative acts regulating research and innovation in Ukraine during the period of independence were not systemic and were not provided with full-fledged state funding, which caused the loss of competitiveness of a significant part of domestic products in the Ukrainian and international markets. It is determined that despite the permanent financial and economic crises over the past thirty years, Ukraine has managed to maintain significant scientific, innovative and industrial potential, which, if used effectively, can ensure the renewal of domestic products and access to world markets. It is shown that the priority financial support by the state of research and innovation activities of the relevant entities is the only effective way to ensure the dynamic development of the country. The ways of financial stimulation of innovative renewal and the national economy dynamic development ensuring are proposed. The necessity of increasing government spending on financing scientific activities and introducing benefits for enterprises’ implementing innovative projects has been substantiated.

INNOVATIVE DRIVERS OF SELF-CONTROL IN ENTERPRISE MANAGEMENT

Purpose. The aim of the article is to disclose the organizational aspect of self-control (setting tasks and sources of information) based on innovations. Methodology of research. The following methods are used to achieve this goal: comparative law ‒ to study the regulations governing innovation in Ukraine; system approach ‒ in the process of studying the factors that affect self-control; systematization, grouping and abstraction ‒ for the formation of tasks and sources of information for the organization of self-control and the content of the test of the innovative project of self-control. Findings. It is established that the main elements of innovations of self-control are methods and programs of self-control, modern software and means of automation of self-control, continuous training of employees. Indicators of efficiency of innovations at self-control are resulted. It is proved that the introduction of self-control based on innovations helps to strengthen the owner's control over capital. The test of the innovative project of self-control is offered. According to the stages of self-control, its tasks and necessary sources of information are determined. Originality. The substantiation of the expediency of self-control on the basis of innovations in the management of the enterprise, in particular, at the expense of the offered test of the innovative project of self-control has got further development. Practical value. The study is the basis for further development of self-control in the management of Ukrainian enterprises. The proposed test of the innovative project of self-control can be used in assessing the level of internal control of the enterprise. The proposals can be applied to most companies, with certain options for science-intensive operations, small businesses, etc. Key words: self-control, managerial innovations, classification of innovations, test of innovative project of self-control.

COMPETITIVE ADVANTAGES OF INNOVATIVE PRODUCTS OF DEFENSE INDUSTRIES IN CONDITION OF ARMED CONFLICTS

The authors summarize the ideas of development of innovations in Ukraine, which in the conditions of armed conflicts are directed, first of all, on satisfaction of needs of army, maintenance of export of military products to other countries, strengthening of fight against epidemics, smoothing of negative results of possible global crisis, promotion of the up to date directions of investments, growing of the trust from investors side, improving the quality of life. The purpose of scientific work is to highlight: the theoretical grounds of innovative development; significance of innovations for the Ukrainian economy; the importance and competitive advantage of innovative products in the conditions of armed conflicts; the main directions of innovative product development in modern realities. The methodological basis of the conducted study is a set of general scientific and special scientific methods, first of all: methods of analysis and synthesis are used to study ideas and existing positions on current approaches to development and components of innovation for the security of the country, method of complex diagnostics - to study the state of competitive advantages of innovative products of defense industries in conditions of armed conflicts. According to the results of the conducted study, the authors outlined a number of major political, social and economic factors as components of innovation and competitive activity in modern Ukraine, aimed at ensuring national security and successful development of the Ukrainian state. The article determines that the material basis of innovation processes designed to ensure the security of modern Ukraine are economic guarantees that require constant development. The authors conclude that the ideological basis for the formation of domestic innovative products should be close cooperation between science and business, the national idea of protection and development of an economically strong country. It is possible to achieve the competitiveness of the country in the present situation, providing the economic equilibrium in the state – the following capacity of the country population, under which its normal conditions of being and work are ensured. And this depends on the availability of sufficient quantity of basic resources, the sustainability of the financial-credit and monetary system, the securement of the rule of law and the effectiveness of the law-enforcement system, the increase in the readiness of the army to protect the state, the protection against epidemics, the reliability and efficiency of the system of self-government and public administration, the consolidation of the defence capability of the state, its military-industrial complex. The state in the conditions of war and epidemics acts as a guarantor of the development of high technologies, innovations, knowledge and information networks. An important function of the state in the conditions of the genesis of post-industrialization is the fulfilment of its role as one of the main agents that ensure the advance development of the main spheres of the economy, especially innovations. In times of armed conflicts, epidemics and globalization challenges in the warring countries, an accelerated development of scientific technological progress goes on, the medical sphere is reformed, and a system of new international relations is formed, aimed at ensuring the national interests of the state. This has a positive social impact. Thus, new types of weapons have been created in Ukraine and have been successfully used on the Russo-Ukrainian front. The military industry is developing, arms exports are increasing, and the space industry is reorienting itself in the interests of national defence and security. Ukraine is adapting its military-industrial complex to the NATO standards. The decisive factor in the successful evolution of the Ukrainian state today is a breakthrough innovative economic activity, which includes the introduction of modern advanced technologies, the use of advanced forms of production, the development of preferential lending, the implication of domestic and foreign investments, the support for the national producer, the improvement of state regulation of economic relations, the increase in the qualification of personnel potential, the support for science, the protection of intellectual property rights, the creation of creativity. The ideological underpinnings of innovation activity in Ukraine should be the close collaboration of science and business, the nationwide idea of protecting and developing an economically strong country. Keywords: competitiveness, innovative product, military-industrial complex, globalization challenges, development of science.

КОМУНІКАТИВНІ ТА МАРКЕТИНГОВІ АСПЕКТИ ЕКОІННОВАЦІЙ

У статті досліджуються актуальні проблеми розвитку екологічних інновацій, а також реальна і потенційна роль екологічно спрямованих комунікацій і маркетингу. Метою статті є виявлення стану впровадження екологічних інновацій в Україні і можливостей маркетингових комунікацій щодо сприяння цьому процесу. Підтверджена значна суспільно-економічна важливість екологічних інновацій, які сприяють розвитку ринку екологічних товарів і послуг, підвищенню рівня екологічної безпеки, ефективнішому використанню природних ресурсів, підвищенню конкурентоспроможності підприємств і їхньої продукції, виходу товарів і послуг підприємств на світовий ринок, оскільки саме на цьому ринку екологічні вимоги є найбільш жорсткими. Проаналізовано позицію України у світових рейтингах за глобальним інноваційним індексом, індексом екологічної ефективності, індексом стану навколишнього середовища і індексом життєздатності екосистеми, а також стан справ зі впровадження екологічних інновацій на підставі даних Державної служби статистики України. Підкреслена важливість поєднання в екологічних бізнес-проектах суспільно-значущих складників із суто практичними доказами того, що інвестиції забезпечуватимуть відповідний рівень прибутку на вкладений капітал. Наведено приклади успішних українських екоінновацій, а також маркетингових і комунікаційних технологій, застосованих для їх упровадження і виведення на ринок. Підкреслено, що формування ринку екологічних інновацій передбачає забезпечення належного рівня і відтворення екологічного попиту, екологічну орієнтацію виробництва, створення і підтримання мотивів екологізації. Показано негативний вплив грінвошингу, спекулювання виробників, маркетологів, рекламодавців на суспільній значущості екоінновацій із метою просування на ринок продуктів з удаваними екологічними властивостями. Підкреслено важливість розроблення і впровадження системи критеріїв грінвошингу і санкцій у разі виявлення випадків його застосування, а також системи моніторингу за правдивістю екологічної реклами.

Modern Level of Research, Innovation, and Patent Activities in Ukraine

Introduction. The development of patent and innovation is impossible without a strong scientific base. That is why the R&D potential of the state is one of the main factors that reflect the level of both economic and technical level of its development. Unfortunately, the level of patent innovation in Ukraine is low, despite the strong R&D potential. Problem statement. The efficiency of innovations, trends in nanotechnology patenting, and the level of nanotechnology development in Ukraine are mainly determined by the qualifications of Ukrainian researchers. Therefore, preserving the R&D potential of Ukraine and preventing its outflow abroad are among the most pressing problems today. Purpose. To determine the role of R&D in the economy of Ukraine and the world, the level of publications of Ukrainian authors, the effectiveness, patent circulation, and prospects of innovations in Ukraine. To characterize the world market of nanotechnologies and the level of development of nanotechnologies in Ukraine and to provide a forecast of innovative development in Ukraine and the world. Materials and Methods. Statistical data of R&D potential of Ukraine, number of research works in Ukraine, materials on the quantitative and qualitative level of scholarly research publications of Ukrainian authors, patent circulation, the efficiency of innovations in Ukraine for the period 2010—2017, for forecasting of innovative development in Ukraine and the world on the coming decades. Results. The R&D potential of Ukraine, the current level of nanotechnology, innovation, and trends in their further development have been evaluated. The innovative development in Ukraine and the world until 2030 has been forecasted. Conclusions. Ukraine has a strong R&D potential, but the level of patent and innovation activity in Ukraine is low. Against the background of the integration of Ukrainian researchers into the world community, there is a significant increase in the number of joint scholarly research publications of Ukrainian researchers with foreign colleagues.

Stimulation of innovation in the public sector: foreign experience

Problem setting. One of the most important problems and obstacles to the innovative development there is an uncoordinated work of the government to identify and approve at the legislative level the main means of stimulating innovation. Target of research is to analyze some types of stimulation of innovation activities implemented in foreign countries. Disclosure of some features of the current legislation on stimulating innovation. Analysis of resent researches and publications. Problems of innovative activity are devoted to research of a number of well-known domestic and foreign scientists-lawyers and economists: Atamanova Yu.E., Balueva O.V., Berensa V., Burman G., Davydyuk O.M., Didenko N.G., Emelianova V.M., Goncharova Yu.V., Grechan A.P., Kvasnitskaya R.S., Mavroediya E., Ravski T., Remenprit K., Vashchuk N.F., Vlasova V., Voynarenko M.P., Zadikhayla D.V., Zafara A., Zaytseva L.O., Zhornokia Yu.M., however some questions of the problem still need clarification. Article’s main body. Over the past 30 years, a global consensus has emerged on the importance of innovation as the primary means of addressing economic development, health, national security and environmental issues. Many of the world’s leading countries are making unprecedented investments in promoting innovation through increased R&D funding and ongoing support from universities and innovative small and large enterprises. They implement new programs and public-private partnerships to stimulate the commercialization of new ideas in the market. There are eight effective incentives for innovation that are used by many countries, including: incentives for corporations investing in R&D; incentives to create R&D centers; technological zones; support for company modernization; support for innovative exports; government grants and preferential loans; support for innovative public procurement; patent boxes. Regarding the legislative aspect of promoting innovation in Ukraine, the following should be noted. The Ministry of Economic Development and Trade of Ukraine participates in the development of sectoral and crosssectoral export strategies. The corresponding initiative is foreseen in the Export Strategy of Ukraine (“Road Map” of Strategic Trade Development) for 2017-2021, approved by the Cabinet of Ministers of Ukraine No. 1017-r of 27.12.2017. Our state is taking some steps to stimulate innovation. However, the means enshrined in Ukrainian law have a very narrow range of influence on real relations. Tax and other benefits introduced at the end of the last century have been abolished. State guarantees for innovation are declarative in nature. The National Innovation System of Ukraine requires comprehensive use of all possible incentives. Conclusions and prospects for the development. Venture financing, which is effectively used by a number ofdeveloped countries in the world, should become an important area of development of the ID financing system in Ukraine. The key to the development of the venture capital market is the active position of the state on its support. In Ukraine, considering that venture capital investment is at an early stage of development, it is advisable, in our view, to develop a comprehensive State program for the development of venture investment in Ukraine, which has been repeatedly emphasized by scientists and practitioners. This program should include measures both for the development of information support for innovative businesses, for improving the regulatory framework of venture capital activities, and, last but not least, for a complex of tax incentives, as well as for the state’s direct involvement in financing venture investments.

ІННОВАЦІЇ У СФЕРІ БАНКІВСЬКОГО БІЗНЕСУ

У статті досліджено сутність банківських інновацій в Україні, виокремлено їх види та визначено особливу роль в модернізації діяльності, забезпеченні конкурентоспроможності і фінансової стійкості банків, а також в розвитку економіки в цілому. Приділено увагу інноваційним наглядовим інструментам НБУ, таким як: вимога щодо формування та визначення кожним банком бізнес-моделі його діяльності; запровадження комплексної наглядової оцінки SREP (Supervisory review and evaluation process), за якою визначається життєздатність бізнес-моделі і стійкість стратегії розвитку банку.

Ecological and economic management of innovation activity of enterprises

Purpose. To analyze the current state of innovation and environmental projects, to develop management strategies and algorithms for project environmental and economic management in subsoil use, to propose a mathematical model of the system of perception and support of solutions for effective environmental and economic management. Methodology. Different methods of cognition were used for scientific research both general and special. Analytical study on the state and realities of innovation in Ukraine in general and in particular in the mining industry, identification of trends in world practice were conducted based on using the methods of content analysis, quantitative and qualitative comparison. Methods of scientific abstraction and systematization were used to develop strategies and basic algorithm of project environmental and economic management in subsoil use. Mathematical methods were used to develop a mathematical model and coordinate it with the developed algorithm of project environmental and economic management for subsequent use in the system of perception and support of decisions. Findings. A systematic approach to the definition of management strategies and an algorithm of project environmental and economic management for the implementation of effective economic and environmental management of mining enterprises is proposed. A mathematical model designed for use in the system of perception and support of decisions for effective environmental and economic management has been developed. An analytical study on the state of innovation in Ukraine in general and in particular in the extractive industry has been conducted. This provided an opportunity to identify trends in the dynamics of change regarding the introduction of innovations and identify the causes of existing trends. Originality. The study identified threatening trends in the practice of introducing innovation. To solve production and scientific problems in the presence of significant challenges, new tools for finding optimal solutions in the environmental and economic management of subsoil use were proposed. Using a systematic approach, a mechanism for selecting strategies, an algorithm of project environmental and economic management and an original mathematical model have been proposed. Practical value. The results of the study can be used both to create new tools for information support of environmental and economic management, and by scientists and practitioners to develop effective solutions for the management and implementation of innovative projects in subsoil use.

MODERN ASPECTS OF SEARCHING INCENTIVES TO INNOVATIVE ACTIVITY OF BUSINESS ENTITIES

Introduction. In In today’s conditions of economic development, business entities face the challenge of reformatting systems, methods and economic mechanisms for managing sustainability in terms of innovative approach. Therefore, the solution of economic, social, managerial and personal problems in contemporary society implies a specific innovative style of management, which is based on innovation, innovation, systematic and continuous innovation activities. The purpose is to identificatt the positive trends and shortcomings of the processes of innovative development of economic entities that exist in Ukraine, and to clarificate of modern scientific approaches to encourage businesses to innovate in order to ensure financial stability and innovative development of the country’s economy. Results. The study of the mechanism of innovation activity allows us to conclude that the formation and development of an innovative management strategy by an economic entity is an integration process that combines the processes of forecasting, planning and accounting of the resource base of the enterprise in the long-term, medium-term and short-term prospects in the new conditions modernization of the state economy. Creating a national innovation system is to build a holistic system that effectively transforms new knowledge into new technologies, products and services that find their real consumers in national or global markets. At the same time, attention should be paid to the development of an innovative strategy by each domestic enterprise, which will create conditions for positive trends in the development of this process. Conclusions. Innovations are essentially related to the cyclical development of the economy, as they initiate new technological developments. Therefore, in an innovative economy, the state plays an important role in implementing anti-cyclical economic regulation, smoothing out cyclical fluctuations and mitigating their effects. To ensure the further development of innovation in Ukraine, it is necessary to comprehensively use methods to stimulate innovation, in particular the improvement of tax legislation; improving the legal framework for venture funds; improving the mechanism of protection of intellectual property rights; ensuring effective cooperation between the scientific and business sectors in the field of innovation.

Компаративний аналіз інноваційної активності регіонів України: тенденції та проблеми

The purpose of the article is to analyze the state of innovation in Ukraine and on this basis to justify the patterns and trends of innovation activity in the regions. In the first part of the study, the author's attention is focused on the development of the innovative system of Ukraine as a whole, which allows to determine the place of Ukraine in the international arena and to provide a comparison with the level of innovative development of other countries. The article defines a system of indicators for conducting a comparative analysis of the innovative activity of the regions of Ukraine in terms of components: 1) development trends of innovatively active enterprises; 2) features of the development of scientific and scientific-technical work; 3) problems of the formation and development of the innovation infrastructure system. To determine the trends of innovative activity in some cases, a comparison of the weighted average indicators for different periods (2016-2018, 2008-2010, 2014-2016) was carried out. The data used by the author for a comparative analysis of the innovative activity of the regions of Ukraine are taken from statistical collections of the State Statistics Service of Ukraine. The analysis was carried out for of the following: the cost structure of enterprises for innovation; the dynamics of funds aimed at financing scientific and scientific-technical work; the dynamics of innovation infrastructure facilities in Ukraine. It was revealed that the innovation activity of Ukrainian enterprises is primarily aimed at the implementation of marketing and organizational innovations, which are characterized by low cost compared to technological innovations. The study results show that today in Ukraine there is a high level of differentiation of scientific potential. There are significant imbalances in the state of the scientific and technical environment in the regions. As in the case of the innovative activity of the regions, there was a concentration of research institutions in developed cities with over one million people, as a result, various initial conditions for the introduction of innovations were formed. The regions with powerful cities gained a significant advantage.

Patent landscape as an instrument for forecasting world technological trends: transport system, rocket and space industry, aircraft and shipbuilding

The Law of Ukraine “On priority areas of innovation in Ukraine” expires in 2021. Therefore, the question of identifying new innovative priorities has been arosen. Transport and transport infrastructure represent an important part of GDP and jobs, the transformation of the transport sector provides huge business opportunities, and transportation services are necessary for the well-being and quality of life of citizens and the competitiveness of the Ukrainian economy. Transport infrastructure is a key element of the many United Nations sustainable development goals. Given all the above and the fact that the demand for transport services will constantly grow due to population growth, increased volumes of production and consumption of goods, transport has great chances to be included in the new list of priority areas of scientific and technological development in Ukraine. Therefore, the analysis of the technological development of this sphere is an urgent task of clarifying the future priorities of innovation in the field of transport in Ukraine. In the work the methodology of scientific and technological forecasting has been developed using the patent landscape and intellectual property analytics and on the basis of forecasting and analytical studies. Using this methodology and the Web of Science, Derwent Innovation and PatSnap and the International Patent Classification (IPC) databases, a patent landscape was built and world technological trends of the field under study were determined, in particular, digitalization, electrification, general mobility, autonomy, decarbonization, as well as the need for a new city planning. It is concluded that patent analysis, patent landscape and patent analytics make it possible to develop a forecast of technological changes, in particular for the transport, and the use of two patent databases increases the accuracy of the forecast. The results of the work make it possible to determine the scientific and technological priority areas for the transport system, and for business and innovation politic to respond in time to changes in development directions and conditions for the functioning of transport, take them into account when developing a transport strategy and get potential benefits and minimize the negative consequences of the events encountered and transport will collide.

Використання навчальних нейронних мереж для прогнозування подій у розробленні продукції IT

The state of development of innovations in Ukraine is characterized by an increase in development on the basis of start-up projects with the use as a project product of information systems of varying complexity. The article analyzes the weak survivability of the results of start-up projects. The conclusion on the need to predict the stages of develop-ment of IT project products based on the analysis of the processes of interaction of users (customers) with the infor-mation system (product). In this article, components of the model of forecasting of IT products development of innova-tive start-up projects are considered based on the analysis of formed datasets of the interactions of prospective clients. We offered the algorithm of formation of initial datasets based on Customer Journey Map (CJM), which are the tool of fixing of events of the interaction of clients with the system. Examples of models of analogues of clients' travel maps are given, which are the basis for recording and analyzing interactions. This fact is the basis for the formation of appropri-ate data sets of large dimension. As a mechanism for processing big data sets and building strategies for IT products development, it is proposed to use a learning neural network. Mathematical models for further modeling and analysis of the obtained results are built. We used a simple linear regression analysis to model the relationship between a single explanatory variable and a continuous response variable (dependent variable). An exploratory data analysis method was applied to the available data to find repetitive patterns and anomalies. In the course of the research, we construct-ed a model of linear regression implementation using the gradient optimisation approach. The linear models of the scikit-learn library for the regression task were also applied, and the stabilisation regression method was implemented. Modelling and analysis of the obtained results were carried out, which showed greater efficiency over the extended life cycle of IT project products

ІННОВАЦІЙНІ МАРКЕТИНГОВІ ТЕХНОЛОГІЇ У СВІТОВІЙ ПРАКТИЦІ ПІДПРИЄМСТВ ІНДУСТРІЇ ГОСТИННОСТІ

The relevance of innovative technologies is due to the rapid globalization of the world market and shortening the life cycle of products, as well as the need for a strategic approach to updating the quality characteristics of products and services. The purpose of the article is to analyze the international experience of introducing marketing innovative technologies in the practice of enterprises of the hospitality industry and to determine the most acceptable examples for the Ukrainian economy in the context of economic development impressions. The article presents the main features of the economy of impressions as a direction that involves the organization and improvement of creative activity in the business of accommodation establishments. The author proves that the development and implementation of an innovative product in the hotel business should be carried out in the following sequence: determining the needs of the client; environmental monitoring; application of new methods and forms that meet the wishes of the client; making a profit from the sale of an innovative product. The author analyzes the world experience of successfully implemented innovative hotel products in practice and presents projects of future innovations in the activities of international hotel chains, the implementation of which will be on time and in demand in the global hotel market. Marketing innovations are the most important component of the activities of hotel enterprises aimed at expanding markets. The article highlights the general types of innovations, the main measures for the development of the hotel sector in terms of innovation activity. The author emphasizes the need for state support for the creation and implementation of innovations in Ukraine. On the basis of foreign experience the main purposes and expediency of introduction of marketing innovations in practice of domestic enterprises of hotel business are substantiated. Transition to an innovative way of development of the hospitality industry is possible processes of production of services, and in development of new hotel products and management system in the industry of entertainment and rest in Ukraine.

ПРОБЛЕМИ ДЕРЖАВНОГО РЕГУЛЮВАННЯ ІННОВАЦІЙНОЇ ДІЯЛЬНОСТІ В БУДІВНИЦТВІ

The article identifies the problems of state regulation of innovation in construction and substantiates the main directions of improving its efficiency. The Bloomberg Innovation Index was used to assess the general state of innovation in Ukraine. Dynamic analysis of Ukraine's position in the ranking of the Bloomberg Innovation Index as a whole and by individual sub-indices of 2018–2020 revealed such problems as the reduction of production of high-tech goods, labor productivity, intensity of research and development. The study of innovation management was performed using a situational approach. It is established that the state regulation of innovation is mainly based on the methods of indirect influence. It is emphasized that in the conditions of economic crisis it is expedient to prefer methods of direct state regulation. The analysis revealed a range of problems related to forecasting and programming of innovation development, organization and coordination of relevant bodies in the implementation of innovation policy, regulation, financial and investment support for innovation, insufficient stimulation of demand for innovative products, unsatisfactory state of protection of intellectual property rights. The problems of state management of innovation activity are specified. The imbalance of the branch, national and regional programs of innovative development coordinating was revealed. Problems and directions of development of infrastructure of innovative activity are defined. Perspective directions of technological renewal of construction are defined, in particular development of resource-saving, energy-efficient technologies, introduction of Building Information Modeling technologies. The organization of public and private mortgage funds is offered, which will allow to receive financial resources at a low interest rate. It is established that the underdevelopment of the financial market of Ukraine most slows down the solution of problems of financing innovative activities in construction through the attraction of credit, venture capital, state budget funds for innovative development of the construction sector.

Innovative development of Ukraine in the context of implementation of the association with EU

The signing of the Association Agreement in 2014 provides for the development of innovation cooperation between Ukraine and the EU, so it is appropriate to analyze the development of innovation in Ukraine since the signing to assess the effectiveness of the agreement and identify weaknesses and strengths of Ukraine as an innovator and make appropriate recommendations. The object of the research of the article is the innovative development of country and accordingly the subject is the current state of the innovative development of Ukraine in the conditions of implementation of the Association agreement with Europen Union. The goal of the research is to determine the level of innovation development in Ukraine, highlight the main advantages and disadvantages and provide appropriate recommendations for improving the conditions of innovation development in the country in the framework of the Association Agreement. To achieve the goal of the the research analysis of the dynamics of indicators that characterize the level of innovation development in the country since the signing of the Agreement was conducted. The database is international rankings such as the Global Innovation Index, the Bloomberg Innovation Index, the Global Competitiveness Index and the EU Innovation Scoreboard. Results: based on the analysis of the dynamics of indicators of the level of innovation development in Ukraine, weaknesses that prevent Ukraine from realizing its innovation potential are identified and a correlation coefficient to assess the relationship between GDP per capita and the level of innovation development is calculated. Conclusions: despite the current Agreement between Ukraine and the EU, which should stimulate the development of technology in Ukraine, the level of innovative development in the country still remains low and lags far behind the level of EU states. Thus, Ukraine does not take full advantage of the Association Agreement. The given recommendations for increasing the level of innovation development in Ukraine based on european experience should help develop a strategy for the creation and implementation of innovations, find ways to increase the competitiveness of the Ukraine’s economy by implementation its innovation potential.

Specific Features of State Regulation of Innovation Activity in Ukraine at the Present Stage

The features of state regulation of innovation in Ukraine at the present stage are investigated. The directions of innovation policy in Ukraine are analyzed, the features of investment and innovation in the Kharkov region are highlighted. The role of entrepreneurship in introducing innovations is clarified. The state of innovation in Ukraine is analyzed by international indices: Global Innovation Index, Bloomberg Innovation Index, Global Competitiveness Index. It is emphasized that in the current environment technological development should provide a set of measures, including targeted support for priority areas of innovation, creating a favorable economic climate, stimulating interest in the implementation of scientific and technological achievements, and the inflow of investment into fixed capital through a powerful legislative base. It is noted that in the modern economy, a noticeable and relatively quick success in the technological as well as socio-economic development of the regions can only be achieved by ensuring high market competitiveness of the manufacturing sector of the regional economy based on its innovative, structural and technological restructuring. Attention is focused on the fact that the process of innovative development in Ukraine is increasingly characterized by the increasing role of the regional component, and regional innovation policy is becoming an important factor in the economic and social development of the country. It is proved that the innovation activity carried out in any society and leading to the creation of an innovative product that represents the latest achievements in the field of technology, technology, organization and management cannot occur in the economy without attracting investments in the production potential of societies. Structural adjustment processes taking place in Ukraine should not bypass the scientific and industrial potential of the regions. That is why the strategy of innovative development of the national economy should include the development of each individual region. Each region should have its own priority development areas in accordance with its own scientific and industrial base, based on the potential of the region’s production capabilities, focusing on available resources and market needs.