The interaction between technology and skills is a key factor influencing the observed differences in productivity and competitiveness. This relationship, in turn, shapes innovative work behavior and stimulates innovation. Recognizing the importance of efficient policies to transition the SME sector towards technology, alongside the awareness of the need to effectively increase regional human capital, are fundamental steps for achieving technology-driven improvements in living standards. SMEs' innovative activity heavily relies on technological opportunity and appropriability, serving as principal industry-level determinants. The present study aims to significantly contribute to existing literature by comprehensively analyzing tools for innovative work behavior and technological knowledge competencies in the SME business environment. Gathering a total of 210 responses, this paper highlights and explains how technological development, particularly through social media, has engaged SMEs across diverse categories and its relative impact on their performance. Additionally, it paves the way for further research in related areas. Keywords: innovative work behavior, technological knowledge competencies, social media, SMEs, performance