Information Society Research Articles

Role and functions of libraries in the information society

The article discusses the need to change role and functions of libraries, dictated by the challenges of the information society. In the information society, the amount of information is growing exponentially. Besides, the Internet is becoming the main space for aggregating information flows and searching for the necessary sources. In this situation, libraries are experiencing an identity crisis and, in order to maintain their fundamental role in the information system of society, they are faced with the need to change their operations. Therefore, libraries are applying information and communication technologies, especially social media, to create digital collections, to improve information services, as well as to promote libraries in order to attract users and satisfy their needs.

Artificial Intelligence and Immersive Technologies in Higher Pedagogical Education

The purpose of the study. The problem of using the capabilities of artificial intelligence and immersive technologies in educational programs is being updated. The article is devoted to the analysis of the role, functions and significance of artificial intelligence and immersive learning technologies in the development of an open educational environment and its personal segments formed by subjects of educational relations in the process of preparing graduates of pedagogical universities to change the conditions of modern society. The possibilities of Generative Pretrained Transformers (GPT) and virtual reality in its various manifestations (AR, VR, AVR) are discussed. Their influence on the formation of the personal educational environment of graduates of pedagogical universities is shown.Materials and methods. The method of comparative analysis of scientific publications in the field of artificial intelligence development, immersive learning technologies, and the formation of a personal educational environment is used. The capabilities of a number of GPT services have been experimentally tested. The ideas about the role and functions of new resources in improving the educational process are summarized. The forecast of the integration of artificial intelligence and immersive technologies in pedagogical education is given.The results of the study. It is shown that Generative Pretrained Transformers are able to implement reference and encyclopedic, constructive and creative, analytical, control and training functions in the educational process while observing the ethics of their application. The connection between the development of artificial intelligence and the appearance in the global information network of virtual characters imitating human appearance and behavior in various contexts, and anthropomorphic robots capable of communicating with humans for educational purposes is indicated. Attention is drawn to the inclusion of new means of communication with artificial intelligence in the personal educational environment of the lecturer, which provides him/her with a combination of the functions of a supplier and at the same time a consumer of knowledge. The prospects of the emergence of virtual and anthropomorphic pedagogical agents with artificial intelligence in the education system and in informal communications are assessed. The educational possibilities of augmented reality, virtual reality and augmented virtual reality as means of immersive learning technologies are defined. The pedagogical and technological conditions for the safe use of immersive learning technologies are given. It is noted that the creation of personal educational environments with components of artificial intelligence and immersive technologies makes it possible to organize the processes of teaching and self-education of a lecturer, ensuring the subjective nature of his/her personal and professional growth and mobility in a complicated world.Conclusion. The conclusion is made that the creativity of innovative lecturers, which is visible in their open educational environments, is a resource for overcoming the reproductive nature of the functioning of pre-trained neural networks. The authors believe that positive feedback in the joint evolution of artificial intelligence (AI) tools and personal segments of the open educational space will contribute to the transformation of the existing information society into a learning society. This makes it possible to form a system of open meta-education according to the needs of each individual.

Модель формирования у будущих педагогов готовности к профессиональной деятельности с использованием новых социальных медиа как средств обучения и воспитания школьников

The article is devoted to the problem of preparing future teachers for professional activities using new social media as effective means of teaching and educating schoolchildren. The author substantiates the relevance of the research problem, reveals the educational potential of new social media, and identifies the possible risks of its implementation in the educational process of the school, associated with the unpreparedness of future teachers to use them in their professional activities. The article presents the content of the author's model of developing readiness for the use of new social media in the teaching and educational process of school among students studying in teacher education programs. The model includes target, content, organizational, technological and effective blocks, the integration of which represents an integral pedagogical system aimed at bringing higher pedagogical education into line with the requirements of the modern information society. The model was implemented over four academic years as part of a pedagogical experiment. Using diagnostic tools developed in accordance with the author’s idea of the criteria and indicators of teachers’ readiness to effectively use new social media as new means of teaching and education, the level of its formation among experimental (n = 67) and control (n = 69) students is studied. groups before and after the implementation of the proposed model. Based on the results of the comparative analysis, a conclusion is drawn about the feasibility and possibility of transforming the system of media education for modern students — future teachers.

Wear evaluation of hard disk drive head based on a converter-like neural network

Hard disk drives (HDDs) are indispensable industrial products in modern information society, with their heads playing a critical role in read/write performance, which is directly affected by head wear. Head wear at nanoscale challenges the applicability of traditional macroscopic physical wear models, necessitating innovative solutions for accurate wear estimation. Data-driven methodologies have emerged as an effective paradigm, yet facing limitations when addressing the multiple phases of head wear degradation. Herein, building on insights into nanoscale wear and interface dynamics, we devised a "converter" module. Simultaneously, a physical constraint is incorporated into the network to guarantee the physical compliance consistency of wear outcomes. The effectiveness of this method is validated on real worn heads. An interpretive analysis is performed, involving the visualization of GRU module's hidden units and the quantification of feature’s activity contribution. Our investigations revealed that the converter results in a higher proportion of neurons becoming actively engaged and discriminative in wear evaluation, thereby enhancing the network's sensitivity to wear-related variations. Meanwhile, the trace ratios of scatter indicate that the converter improves the discriminability of the input data, thereby bolstering the network's capacity to differentiate between wear states.

Conceptualization of system management of e-commerce enterprises

The modern information stage of business development is characterized by digitalization of all processes, primarily commodity and money exchange. This reinforces the trend of dynamic growth in the number of electronic commerce (EC) enterprises, which is naturally accom­panied by an increase in the volume of turnover, intensifying market competition between manu­facturers, sup­pliers and sellers, expansion and improvement of product offers, implement­tation of artificial intelligence technologies in these processes. There is an objective need for a flexible and adaptive response of the corporate management of EC enterprises to permanent market changes in order to strengthen their own competitive advantages, as well as to develop a theoretical model of effective system manage­ment of an enterprise operating in such conditions. Such a model should be based on fundamentally new approaches to the system management of EC enterprises. Ukraine’s par­tici­pation in the formation of the global information society requires the development of the domestic EC segment, which involves the improvement of business processes in produc­tion and trade, the expansion of sales channels, the transformation of the labor market and the human capital mana­gement system. Such a necessity is intensified against the background of Russia’s war against Ukraine. Despite the economic crisis caused by the war, the improve­ment of management approaches by EC enterprises should increase the efficiency of their business processes and lead to an increase in the competitiveness of the domestic economy. The aim of the article is to develop the conceptual foundations of system management of e-commerce enterprises. Based on the methods of scientific analysis and synthesis, the essence of e-commerce, e-commerce enterprise is determined and the classic McKensey 7S mo­del is developed in the case of system manage­ment of an e-commerce enterprise. Internal and external determinants of system management of EC enterprises are highlighted. The develop­ment of the classic McKensey 7S model and the analysis of the system management determinants of EC enterprises made it possible to concept­tualize it and reveal the need for a scientific rethinking of management approa­ches at the level of domestic enterprises. This will contri­bute to the leveling of barriers to the effective introduction of new management approaches into management practice.

IMPLEMENTATION OF STEM EDUCATION IN THE PROCESS OF PROFESSIONALTRAINING OF FUTURE TEACHERS

The article is devoted to the topical issue of introducing STEM-education into the process of professional training of future teachers. The introduction substantiates the relevance of the research related to the needs of information society for specialists who possess STEM-competencies. The problem statement lies in defining effective strategies, methods, and practices for integrating STEM-approaches into pedagogical education, as well as evaluating their impact on training future teachers for modern educational environments. The analysis of recent research provides insights into the theoretical foundations of STEM-education and the experiences of implementing STEM-approaches in education both in Ukraine and abroad. The theoretical framework of the study is grounded in the works of domestic and international scholars in STEM-education, pedagogy, and psychology. The research results reveal effective strategies, methods, and practices for implementing STEM-approaches in pedagogical education and assess their influence on the formation of STEM-competencies in future teachers. The conclusions summarize the research findings and outline prospects for further research in this field. The article underscores the importance of implementing STEM-education (Science, Technology, Engineering, Mathematics) in the training process of future teachers. The authors justify the necessity of integrating STEM-competencies into pedagogical practice in light of contemporary educational demands and the job market. They analyze approaches to integrating STEM-education into teacher training programs and highlight methods and tools that facilitate effective preparation of educational professionals with a STEM-component in mind. Furthermore, the article examines the challenges and prospects of implementing STEM-education in higher pedagogical education and provides recommendations for further research and development in this field. The conclusions of the article contribute to understanding and developing strategies for implementing STEM-education in the training of future educators with the aim of enhancing their competitiveness in the modern job market.

Paradoxes of the digital ruble implementation in monetary turnover

Russia, which is actively piloting the Digital Ruble project, has become the first country to legislate the turnover of the central bank’s digital currency. At the same time, the embodiment of the competitive balance between “electronic private and digital honest” for the interaction of the information society in a virtual environment, which makes it possible to turn the lack of understanding (indirect participation) into a trust relationship (direct participation) with full optional financial support in the contour of the national metaverse, has not yet been implemented in practice. The relevance and desirability of the study is due to insufficient research on the integration of high-tech financial products into the monetary system in the focus of a full-scale digital transformation of the entire financial system, as well as the lack of a carefully developed legal framework for the implementation of central banks digital currencies on a global scale. The need to achieve this goal determined a phased study of regulatory, statistical and periodic literature using general scientific and special research methods: systemic and interdisciplinary approaches, formal logic, comparative analysis, classification, etc. The authors have found that the digital ruble does not correspond to the category of ideal digital currency in the context of digital (crypto) units and identified the discussion provisions for regulating the transformation processes of the digital ruble implementation into monetary turnover. As a result, we have specified the nature of monetary innovation at the stage of economic bifurcation metamorphoses.

The Communicative Potential of Doctor's Personal Brand

The importance of a doctor’s personal brand in medical marketing lies in its ability to create an additional competitive advantage when promoting the entire medical institution. A strong personal brand of a doctor attracts new patients and retains old ones, which ultimately contributes to the growth of income of the entire medical institution. Patients in the modern information society can easily obtain information about a particular medical professional, his professional successes and treatment results. The role of a doctor’s personal brand that is based on trust, professionalism, recognition and respect, is seriously increasing. The authors of the article represent the results of their own research on consumers of medical services and identify the influence of the doctor’s personal brand on establishing and maintaining communication with the patient.

Environmental information provision in the mechanism of environmental and information policy of Ukraine

The article analyzes the concepts of information society, environmental information provision, information policy, environmental policy, establishes the importance of environmental information provision in implementing environmental and information safety measures, determines the place and role of environmental information provision in the mechanism of environmental and information policy of Ukraine.
 The development of a high-quality information society is impossible without appropriate legal regulators and should not happen by itself, without state support. At the same time, the formation of a conscious information society is the key to the functioning of a democratic state and its institutions. Also, the developed institute of environmental information provision is the basis of not only environmental, but also informational, and therefore national security.
 In the conditions of growing environmental problems and challenges, which have significantly worsened as a result of the war, it is important to understand the value for citizens of the right to environmental information, its role in guaranteeing environmental safety in the country and the potential of its provision for the further development of the state in any spheres.
 Environmental information provision is a category that can be used not only in environmental, but also in informational and other legal relations. Moreover, the peculiarities of its legal regime are determined by the norms of constitutional, international, informational, administrative, civil law and are regulated in detail by environmental legislation.
 However, despite the fact that the regulation of environmental and informational relations is carried out by the norms of various branches of law and is one of the basic foundations of both environmental and informational policy of Ukraine, it is necessary to distinguish their essence and substantive meaning in the context of certain measures.
 The article concludes that within the framework of environmental policy, environmental information provision is an element of the legal mechanism (tool) for the implementation of this policy. Whereas within the framework of information policy, it is a type of information, access to which is guaranteed by the state, that is, rather, the object to which such a policy is directed.

The Use of Artificial Intelligence In Applied Tasks of the Modern Information Society

Purpose of reseach. The search for the possibilities and limitations of using artificial intelligence (AI) to solve poorly formalized (creative) tasks in various fields. Evaluation of the effectiveness of AI application in comparison with traditional methods. Analysis of the use of artificial intelligence based on genetic algorithms to optimize processes and solve complex poorly formalized tasks using the example of school scheduling.Methods. Using a genetic algorithm (GA) to schedule by combining and varying data is similar to evolutionary selection in nature.Results. As a result of the conducted software modeling using GA, a variant of the schedule for a typical urban secondary school was obtained, taking into account all the norms of the "school" SanPiN and the wishes of teachers, characterized by ease of use and flexibility when adding new restrictions, as well as high speed on ordinary office computers.Conclusion. The relevance of using genetic algorithms for scheduling lies in the rapid automatic search for the optimal or acceptable solution in a large space of possible options, taking into account the established limitations and priorities, as well as flexibility and adaptability for various types of tasks.

FORMATION OF A MODEL OF INFORMATION LITERACY IN THE DIGITAL ECONOMY OF THE XXI CENTURY (ON THE EXAMPLE OF EU COUNTRIES)

The relevance of the study of information literacy in the 21st century is paramount in the context of education and social development, particularly in light of the prevailing trend of digitalisation. Information literacy has emerged as a crucial skill set for effectively navigating the modern information society, characterised by the exponential growth and accessibility of information. The ability to engage with information critically and proficiently has become indispensable for personal and professional advancement in today's world. The subject of the article revolves around the significance of information literacy in the 21st century, particularly in the context of education and social development amidst the digitalisation trend. Methodology. Using a variety of methods and approaches, including cross-cultural, systemic, structural-functional, institutional, anthropological and axiological approaches, as well as general scientific methods, the authors aim to identify the strengths and weaknesses of people in information literacy and develop strategies to improve their competence in this area. The study employs a comprehensive approach to investigate both the theoretical and practical aspects of information literacy formation in the modern era. The overarching approach involves integrating information literacy into the educational curriculum, providing support to educators and fostering an environment conducive to the cultivation of these skills among students and the broader populace. This holistic approach recognises the importance of information literacy as a cornerstone of modern education and social progress, ensuring that individuals are equipped to thrive in an increasingly digitised world. In this study, the primary objective is to explore both the theoretical underpinnings and practical applications of information literacy in the contemporary era. Information literacy encompasses not only the capacity to effectively interact with information but also the ability to evaluate it critically and leverage it to accomplish specific objectives. The theoretical and practical significance of this study lies in fostering digital competence, which entails not only understanding the digital landscape but also actively utilising technology and problem-solving skills. In conclusion, the study emphasises the paramount importance of information literacy in the contemporary era characterised by rapid digitalisation. As society grapples with the challenges and opportunities presented by the influx of information, the ability to navigate, evaluate, and utilise information effectively emerges as a linchpin for personal and societal advancement.

Rozwój społeczeństwa informacyjnego w Polsce na przykładzie gospodarstw domowych

Rozwój społeczeństwa informacyjnego w Polsce na przykładzie gospodarstw domowych

TECHNOMEDIA AS A SUBJECT OF PHILOSOPHICAL REFLECTION

This article analyzes the origins and significance of the practice of introducing telecommunication tools in the formation of a modern information society. The main focus is on the sociopolitical program of «media realism» and the role of technical innovations in its implementation. The author examines the philosophical concepts of M. Heidegger, B. Latour and M. Delanda, and their contribution to the development of an ontological understanding of the media space. Special attention is paid to identifying the pragmatic and cultural-psychological functions of the means of communication, their role in modern military-strategic discourse. The article emphasizes the militaristic nature of techno-media, revealing the material and technical basis of this sphere, which consists in the intensive interaction of communication actors and their struggle for control over information flows. The purpose of this article is to investigate the influence of techno-media on philosophical discourse and to discover its role in the modern media space. The research used methods of ontological analysis and a comparative historical approach to reveal the fundamental aspects of the relationship between the dynamics of the development of the media space and philosophical theories.

An approach to the formation of intellectual academic genealogy using large language models

Today, in the era of transition to the information society, the issue of analysis and processing of scientific information is extremely acute. This is due to the fact that the use of results and processing directly and indirectly affect the country's strategy in the field of educational activities. Direct influence is manifested in the introduction of the results of scientific activity into the educational process in the form of educational material. At the same time, indirect influence involves a more complex mechanism, which was described by the authors earlier and has a more long-term effect due to the implementation of the effects of generational values that are formed at the age of 12–14 years under the influence of existing technological development, family values and the socio-cultural environment, which in turn forms patterns of behavior that affect the process of choosing and studying new information, developing new technical solutions, making key decisions, which directly influence the industrial potential of the country. Currently, there is a fairly large number of scientometric methods for studying scientific information, which, among other things, allow implementing in a limited form the idea of D. Price about the "invisible college", when in the course of analyzing scientific information it is possible to determine the scientific social structure consisting of universities, research institutes, scientific journals, conferences, scientists in individual fields of science. However, all methods use in one form or another formal analysis and a context-free approach to assessing citations, which does not allow for a qualitative assessment of the processing and transformation of information in the process of scientific activity, which is a necessary condition for the development of the country's industry. Creating an algorithm for classifying scientific information by generating prompts for a large language model to ensure contextual analysis of citations in scientific papers and classifying scientific information based on deep semantic analysis. Requirements have been formed for the selection of scientific information that provides the highest quality analysis results from the point of view of expert opinion. The presented algorithm for generating queries to a large language model facilities contextual analysis and classification of bibliographic references in scientific information. The proposed approach for clustering scientific information takes into account the multidisciplinary nature of research and ensures the continuity of research based on multidimensional bases. It is shown that the quality of contextual analysis of bibliographic references due to the developed algorithm has increased by 27% compared to using a large language model without this algorithm. Based on experimental studies, the possibility of predicting changes in the social sphere is shown. The algorithm for generating queries to a large language model is presented, facilities for contextual analysis and classification of bibliographic references in scientific information. The proposed approach for clustering scientific information takes into account the multidisciplinary nature of research and ensures the continuity of research based on linguistic multidimensional bases.

Questioning the coherence of the freedom to conduct a business: Insights from the Court of Justice of the European Union

This article examines the jurisprudential development of Article 16 of the Charter of Fundamental Rights of the European Union in the Court of Justice of the European Union (Court), which safeguards the freedom to conduct a business. The paper argues that the Court has adopted an incoherent approach in interpreting this freedom, leading to legal uncertainty. Through an analysis of the Court's case law, the paper explores the Court's varying interpretations across three policy areas: the Common Agricultural Policy, the information society and labour/social law. The paper posits that the Court's interpretations lack coherence, with some rulings characterizing the freedom to conduct a business as a ‘weak’ freedom, allowing for significant market interventions, while in other decisions the Court adopts a more ‘forceful’ stance, in which it prioritizes businesses freedom over individual social and civil rights. The paper concludes by suggesting that the Court's incoherent application of Article 16 of the Charter has implications for the predictability and reliability of the freedom to conduct business within the EU's constitutional order. It highlights the need for a comprehensive normative framework to guide the Court's balancing act of Article 16 with other fundamental rights recognized in the Charter.

INFORMATION AND COMMUNICATION TECHNOLOGIES AS A MEANS OF FORMING PROFESSIONAL COMMUNICATIVE COMPETENCE OF STUDENTS OF PEDAGOGICAL PHILOLOGY

This article deals with information and communication technologies (ICT), their classification and characteristics, as the creation and development of information society implies their wide application in education. The article reveals the concepts of forming ICT competence of a teacher in the system of professional and pedagogical education. The material reflecting the forms, methods and techniques of ICT use contributing to the effectiveness of teaching Russian language and culture of speech is given.

The social credit system in the Xinjiang Uygur Autonomous Region of China

The subject of this study is the social credit system introduced in the People's Republic of China in the 2000s. The object of the study is the Chinese population and in particular representatives of national minorities living in Xinjiang. The author examines the system of social control in historical retrospect, since its manifestations have been reflected in the history of China, from antiquity to the present day. In the mid-2000s, this system was "reanimated" in new conditions and in a new form and began to be actively used for comprehensive control of broad strata of Chinese society. The new realities of the information society also required new approaches from the state. The purpose of the study is to analyze the socio-economic policy of the central government of the People's Republic of China in order to understand the causes, mechanisms and significance of the social rating system. The main conclusions of the study are the following provisions. Initially, the introduction of the social credit system was due to the desire of the central government to improve the level of order in the field of entrepreneurship. Somewhat later, the system began to be used for total control over wide segments of the population and proved its effectiveness in such a problematic region as the Xinjiang Uygur Autonomous Region. The attitude towards the social credit system in China is ambiguous: the majority of Han Chinese (ethnic Chinese) loyal to the government have adopted this model. At the same time, representatives of national minorities, including some Uighurs, perceive it as a system of harassment. This system is based on the principles of total control of the population, the use of hybrid intelligence and the use of social rating as a system of encouragement and punishment.

The role of geopolitics in the analysis and interpretation of the contemporary world

In this article, the author examines the three distinct stages of the evolution of geopolitics, which are increasingly asserted in higher education institutions, but also in public and media discourse as an authentic method of expertizing the reality of international life and relations between states. Based on a vast theoretical material on the topic, the author distinguishes the characteristic aspects of geopolitics at each of the stages, aud determines, as a priority, its contribution in the investigation of the contemporary world in the conditions of the information society, in which an essential role in promoting national interests of the geostrategic issues of the state, of collaboration and peaceful coexistence between peoples is up to the mass media. Based on the examination of the theme, the article proposes solutions regarding the deepening of the conceptual-methodological research of geopolitics, and the development of a fruitful and lasting collaboration between geopolitics and the mass media, in order to bring geoinformation closer to the public.

Article: EU Law and the Member States’ Competence to Regulate the Operation of Collaborative Economy Platforms – Where Do We Stand after the Digital Services Act

The article analyses selected legal aspects of the functioning of collaborative economy platforms in the internal market of the European Union. The objective is to analyse the scope of the competences left to the Member States to regulate the operation of collaborative economy platforms, both these established on their territories and these benefitting from the freedom to provide crossborder services, after the adoption of the Digital Services Act. The article covers the evolution of EU law concerning online platforms (including collaborative economy platforms), interpretation of information society services, as well as scrutinises provisions of the E-commerce Directive and the Digital Services Act. Free movement of services, internal market, collaborative economy, sharing economy, collaborative platforms

Changing and Developing Museology: Assessments on the Museums of the Future and the Possibilities

The increasing (foreign trade-oriented) competitiveness with the production of technology provides local governments with a number of facilities both in terms of export and administration. In this respect, almost all developed countries have established technological infrastructures and integrated them into the corporate organizations in their homelands. The situation we are talking about has made "technology alliances", one of the popular definitions of the recent period, a necessity. In this way, changes and transformations focused on speed, practicality and ergonomics related to technology have reached the potential to have a global-scale impact. We are aware of the point reached in the 20th century of postmodernism. It is possible to say that the effect it evoked in the last quarter of the century has left it with a similar one. However, technology has a use area that appeals to the collective consciousness by creating widespread effects with its renewed and interdisciplinary features. There is now a situation that should be foreseen in decisions on national policies and that affects the sustainability of large-capital institutions. On the other hand, today, the emphasis is on information and the information societies that come with it. Information societies are societies that have the ability to assimilate the benefits provided by the information of information urgently. Due to these characteristics, while their intellectual needs deepen day by day, their expectations from the culture industry are different. Museums, one of the indispensable actors of the cultural industry, closely follow technology while striving to meet the intellectual needs of information societies among their target groups. In line with their functions, there are already many "current" technologies that they have added to their fixture lists. Their knowledge in the process signals that they will continue their current approach in the coming years. Research; It has a flow that sets out from the technologies that museums have acquired/continue to acquire and evaluates and interprets the later stages of the process. The technologies discussed in the subheadings range from augmented reality to NFT and Metaverse. In the last part, where this diversity is examined, there are a number of suggestions for museums that want to benefit from the benefits of Industry 4.0.