The article states that the impact of russia’s information aggression against Ukraine is multi-level and includes many factors aimed at weakening Ukraine in political, military, economic, informational, social and other aspects. Human psyche and consciousness, as well as collective and mass consciousness, are considered as the main channel of such influence. It is emphasized that information influence, on the one hand, is characterized by global reach, and on the other hand, it can be differentiated in terms of content, style and forms depending on the target audience. Within the framework of the appropriate approach, the differentiation of the impact of russian information aggression on the population, proposed by the National Institute of Strategic Studies, is presented: the influence on the population of the russian federation itself, the influence on the population of the annexed, temporarily occupied territories of Ukraine and the territories that are directly in the war zone; the influence on the population of Ukraine as a whole; the influence on the population of other countries, international organizations, and the world community. The specifics of the influence of information aggression on society are also determined, based on the theory of algorithms; in the context of cognitive, gender and other approaches. It is noted that the segmentation of the information aggression influence on different categories of the population can be based on different approaches, taking into account such parameters as age, social status, gender, level of education, geographical indicators, belonging to social or political groups, etc.
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