Dissemination Of Information Research Articles

Journey towards a smoke-free nation

“A journey of a thousand miles begins with a single step.” Singapore’s journey towards a smoke-free society started early in the 1970s when legislations were introduced to restrict smoking in certain public spaces and ban tobacco advertising.1 The National Smoking Control Programme was launched in 1986 with important objectives set to prevent youths from picking up the smoking habit, help current smokers quit, protect non-smokers from second-hand smoke, and tighten regulations against smoking. Public health campaigns and outreach programmes to schools, youth organisations, army camps and workplaces were conducted. There was widespread dissemination of information on the hazards of smoking through mass media coverage and printed materials. Singapore was among the first 40 countries to ratify the World Health Organization (WHO) Framework Convention on Tobacco Control, with its 6 recommendations supporting tobacco cessation—including monitoring tobacco use, protecting people from tobacco smoke, offering smoking cessation assistance, warning dangers of tobacco, enforcing bans on tobacco advertising, and raising taxes on tobacco.2

A conceptual framework for digital health marketing strategies to enhance public health outcomes in underserved communities

This paper proposes a conceptual framework for integrating digital health marketing strategies with public health initiatives to enhance healthcare access and outcomes in underserved communities. The framework focuses on leveraging digital marketing tools such as social media, mobile applications, email campaigns, and search engine optimization to disseminate critical health information, promote preventive measures, and engage communities in healthier behaviors. It addresses the persistent challenges faced by underserved populations, including limited healthcare access, low health literacy, and cultural barriers, by utilizing the accessibility and broad reach of digital channels. The proposed framework incorporates three core components: (1) Health Information Dissemination, which explores the use of targeted digital campaigns to provide culturally relevant and accessible health education; (2) Community Engagement, which leverages interactive platforms such as social media and mobile apps to foster participation in preventive healthcare initiatives and healthy lifestyle practices; and (3) Behavioral Change Promotion, which emphasizes using digital tools to influence health behaviors through personalized messaging, reminders, and virtual support groups. By integrating digital marketing strategies into public health programs, the framework aims to improve healthcare outcomes by increasing awareness of preventive measures, enhancing early diagnosis, and promoting disease management. It also underscores the role of data analytics in refining outreach efforts by identifying specific health needs, tracking engagement, and measuring the effectiveness of interventions. This conceptual framework holds promise for healthcare providers, policymakers, and digital marketers seeking to enhance public health outcomes in underserved communities. It provides a structured approach to combining the strengths of digital marketing with public health goals, creating more inclusive, accessible, and effective health interventions. Future research and case studies can build on this model to refine digital health marketing strategies and assess their long-term impact on public health in underserved populations.

Impact of Transparency on Public Trust in a Government Charity and Gaming Office as Mediated by Corporate Social Responsibility

Purpose: This study investigated the mediating role of corporate social responsibility (CSR) on the relationship between transparency and public trust in a government and charity gaming office in Davao City. Materials and Methods: Using a quantitative, mediating design, samples of 300 clients were selected using stratified sampling surveyed through standardized modified instruments. The gathered data was analyzed using Mean, Pearson r, Regression and Medgraph using Sobel z-test. The pertinent results were presented appropriately in tables. Findings: The findings revealed an overall high level of transparency within the organization. Furthermore, the results demonstrated a very high level of public trust, as well as a very high level of CSR. The test of relationship revealed significant correlation among the variables. The mediation analysis revealed that CSR significantly mediated the relationship between transparency and public trust in the organization. The relationships between the variables are all significant; therefore, there is only partial mediation of CSR on the relationship between transparency and public trust. Partial mediation suggests that not only is there a significant relationship between the mediator and the dependent variable but that there is also direct relationship between the independent and dependent variable. Implications to Theory, Practice and Policy: The study has uncovered significant implications for practice, theory, and policy regarding the relationships between transparency, public trust, and corporate social responsibility (CSR). It was found that transparency is closely linked to public trust and CSR. Specifically, a strong correlation was observed between transparency and public trust and between transparency and CSR. Additionally, a significant relationship was established between CSR and public trust. Given the overall high level of transparency observed, the researcher suggests that the PCSO branch in Davao City should maintain this level in this domain and focus on enhancing transparency across other indicators, particularly in terms of secrecy. To address this, it is recommended that the organization improve its information dissemination practices to clients. Moreover, future researchers must delve deeper into the relationships among transparency, public trust, and CSR, particularly within the context of Davao City or other regions of the country. More empirical studies on these variables need to be conducted in these specific contexts. Thus, further research could provide valuable insights for both academia and policymaking.

Social Media Networks and Stock Price Synchronicity: Evidence from a Chinese Stock Forum

The widespread communication and interaction between small investors on social media in the capital market has resulted in the formation of a social media network specific to listed companies. Using a unique dataset from an active online stock forum in China, we construct a social media network of listed companies by assigning listed companies as nodes and common commenters who post in each of the subforums for two listed companies in a year as edges. Then, we investigate the relationship between the network centrality of the listed companies and stock price synchronicity. The results show that there is a significantly negative relationship between the social network centrality of listed companies and stock price synchronicity, indicating that social media networks can improve the price efficiency of capital markets. The mechanism analysis shows that social media networks can produce more corporate‐specific information and improve the efficiency of information dissemination, thus reducing stock price synchronicity.

Excessive consumption behavior of young people under the wave of digital payment: an analysis from the perspective of behavioral economics

With the popularization of digital payment, the excessive consumption of young people is increasingly serious, which harms personal finance and social and economic stability. This paper employs behavioral economics theory to analyze the internal mechanism of excessive consumption among young people within the background of digital payment. It considers individual-level reference dependence, payment isolation, hyperbolic discounting psychology, and external framing effects and decoy effects. Moreover, suggestions are given based on these analyses to help young people form rational consumption attitudes through educational initiatives, guidance from family and social networks, the dissemination of information, policy encouragement, regulatory enhancement, and legal safeguards. This initiative aims to promote the well-being of the consumer market and the economic growth of the nation by fostering a healthy consumer environment and the development of healthy and sustainable consumer habits among young people.

EVALUATION OF THE EFFICACY OF THE "BELEZAS DO AGRESTE" SKINCARE KIT IN THE SKIN CARE ROUTINE OF A GROUP OF UPE VOLUNTEERS

Highlighting the importance of the skin and its protective and thermoregulatory functions, skin conditions and their psychosocial effects, and the increase in the search for hygiene and beauty products, the following study seeks to evaluate the effectiveness of the skincare kit distributed to volunteers by the Belezas do Agreste 3.0 extension project. The interactions of Instagram® users with the extension project page, which publishes reliable information on skin care on a weekly basis, were analyzed, and a beauty kit consisting of moisturizing gel and neutral and exfoliating soaps was distributed to volunteers who freely agreed to participate in the research. The kit was produced by the members of the extension project under the best hygienic and sanitary conditions, and personalized instructions for use were distributed to the participants according to their skin type assessment. The research, approved by the Ethics and Experimentation Committee with Human Beings of UPE, was conducted based on the collection of participants' responses to a structured online questionnaire to evaluate the products, respecting the privacy and integrity of the data obtained. The results are presented in the form of graphs and report positive evaluations regarding the information published on the project's social network and the products present in the beauty kit; specifically in relation to Instagram®, an increase of just over 1000% was recorded in the reach of the extension project's page. Considering the distribution of the beauty kit and the evaluation of its products, the participants claimed an improvement in the appearance of their skin, in addition to the reduction of oiliness and promotion of softness. Thus, this work can be considered productive and satisfactory in terms of reaching the general population on the subject of aesthetics through the dissemination of quality information on a social network, in addition to distributing a beauty kit to participants who voluntarily joined the Belezas do Agreste extension project and evaluated the products in the kit as efficient in improving the general appearance of the skin.

An Analysis of the Development of Sex Education in China

In contemporary China, despite growing awareness and attention to sexual education issues, the promotion and popularization of comprehensive sexual education remain hindered by deeply ingrained conservative attitudes that have persisted for millennia. These attitudes have led to sub-optimal outcomes, including limited access to accurate information and resources, which can negatively impact public health and social development. This study examines the historical development and current state of sexual education in China, as well as the various challenges that hinder its advancement, through an analysis of regionally gathered data. The study highlights the regional disparities in sexual education across China. Urban areas tend to have more progressive attitudes and better access to resources than rural regions, where conservative views and limited infrastructure can further restrict the dissemination of vital information. These disparities underscore the need for tailored approaches that address the specific needs of different communities. To overcome these challenges and optimize promotional efforts, the study suggests several key strategies, including formulating relevant policies by the government, managing relevant courses in schools, and parents’ understanding of related knowledge. By implementing these strategies, it is hoped that promoting and popularizing sexual education in China will lead to improved health outcomes, greater gender equality, and a more informed society overall.

Exploring the Role of Short Video Platforms in Guiding Public Opinion in the New Media Era

With the rapid development of short video platforms, they are gradually changing the way information is disseminated and public opinion is guided. To explore the role of short videos in guiding public opinion, this study mainly analyzes data from third-party data platforms and short video media accounts to reveal the mechanism of short videos on the evolution of public opinion. A detailed statistical analysis of the content of relevant videos on the short video platform was conducted, including the number of video views, the number of comments, and their changing trends; An in-depth analysis was conducted on the videos and comments released by self-media and mainstream media. Through content analysis, the study evaluated the communication characteristics of these media in guiding public opinion, including the selective dissemination of information, emotional tendencies, and the shaping of public cognition. The research results show that short video platforms play a significant role in guiding public opinion, and their dissemination characteristics and content selection have a profound impact on the formation and development of public opinion. In particular, self-media and mainstream media play a key role in guiding public opinion. They play a leading role in shaping public opinion through different communication strategies and content presentation.

Jubilee by telegraph: the 50th anniversary of Queen Victoria’s reign (1887) in the mirror of the Russian press

In the article, the author presents a review of reports on the celebration of Queen Victoria’s Golden Jubilee (1887) in the leading newspapers and magazines of the Russian Empire, including The Government Gazette and Sankt-Peterburgskie Vedomosti. Additionally, the following periodicals were consulted: “Moskovskie Vedomosti”, “Novoe Vremya”, “Novorossiyskiy Telegraph”, “Vestnik Evropy” and “Vsemirnaya Illyustratsiya”, among others. Given the plethora of literature on the period of Queen Victoria’s reign and the growing interest in jubilee practices amongst British scholars, this topic has yet to be considered from that particular perspective. The article is divided into several thematic sections, including an examination of the characteristics of Russian periodicals, a comprehensive account of the jubilee celebrations themselves, an analysis of the participation of members of the Russian imperial family in the festivities, a discussion of Britain’s role as a colonial power, and more. In the latter half of the nineteenth century, periodicals constituted the principal source of information, and thus were in high demand. On the one hand, the press facilitated the formation of public opinion, thereby serving as an effective conduit for disseminating significant domestic and foreign policy developments. On the other hand, as the number of newspapers proliferated, publishers were compelled to increasingly prioritise the interests of their readership. At that time, telegraph agencies played a pivotal role in the circulation of international news, to some extent standardising the dissemination of information. Concurrently, there were publications that could claim to have their own correspondents on the ground, thereby facilitating the acquisition of a range of exclusive information. The capital’s newspapers and magazines set the tone for the provincial press, which was often constrained to lengthy reprints. Consequently, the Russian public could access news from places as distant as Great Britain.

Research on the Influence of Short Video Content on Users: A Case Study of Film Commentary

The theme of this paper is to study the impact of short video platforms on users’ behaviors, and film interpretation is chosen as an example. As a new medium of information dissemination, short video platforms have developed at a very fast speed in recent years. While it has brought a lot of benefits to the public, it has also brought bad far-reaching effects on the people. The main feature of short video platforms is their short video production time and simple process; Second, the speed and scope of information dissemination of short video platforms is extremely fast, small to different cities, and large to different countries. Among them, the TikTok platform is the most typical example. TikTok short videos are not only spread in China but also respected by other countries abroad. The short video propagated in the short video platform can transmit a large amount of information at home and abroad in only ten seconds of video. This research helps short video platforms to improve and increase consumer satisfaction. It can also play a role in promoting things and raising awareness among the users.

Research on the Influencing Factors of Chinese Internet Celebrity Live Streaming Sales Based on Self-Media Marketing

The Digital Age has created the rise of Internet celebrities and live streaming sales. With rapid information dissemination and personalized digital technologies, aspiring influencers can easily gain popularity and attract followers. Platforms like TikTok have established a symbiotic industry model where merchants promote products, streamers engage audiences, and fans shop in real time. This paper will focus on the influence of Chinese internet celebrities’ live streams by analyzing their marketing strategies. This study collected and analyzed data from surveys while observing and analyzing different types of influencers on the Chinese TikTok platform. The conclusion drawn is that, within the live-streaming sales industry chain, influencers employ a variety of marketing strategies that benefit society, the platform, companies, fans, and the influencers themselves. However, live-streaming sales can also have negative impacts on individuals, whether they are influencers or fans. People need to make cautious choices and take appropriate actions to maximize the benefits of live-streaming sales for the world while minimizing the negative impacts, thus making reasonable use of resources in the digital age.

Whether Social Media Negative Emotion Could Forecast the Risk of Enterprise Finance: Evidence from Baidu Tieba

In the context of the current era, as a new form of information dissemination, social media has penetrated into every field of people’s life, and its impact on the financial industry has also attracted more and more scholars’ attention. From the perspective of social media, this paper focuses on the impact and prediction of negative emotions reflected by social media on corporate financial risk. In this paper, Pearson correlation coefficient is used for correlation analysis, and a linear regression model is built to analyze the relationship between negative social media and corporate finance. The results show that enterprises and investors can judge the financial risks of enterprises through the negative emotions of social media, thus reducing the losses of enterprises and investors. The conclusions of this study can improve the risk avoidance ability of enterprises to avoid negative emotions on social media, and provide important reference value for future operations.

A Survey of Artificial Intelligence Applications in Nuclear Power Plants

Nuclear power plants (NPPs) rely on critical, complex systems that require continuous monitoring to ensure safe operation under both normal and abnormal conditions. Despite the potential of artificial intelligence (AI) to enhance predictive capabilities in these systems, limited research has been conducted on the application of AI algorithms within NPPs. This presents a knowledge gap in the integration of AI for improving safety, reliability, and decision making in NPP. In this study, we explore the use of AI methods, including machine learning and real-time data analytics, applied to NPP components to address the nonlinearity and dynamic behavior inherent in reactor operations. Through the implementation of AI and Internet of Things (IoT) devices, we propose a system that enables early warning and real-time data transmission to regulatory authorities and decision-makers, ensuring better coordination during incidents. Lessons from past nuclear accidents, such as Chernobyl, emphasize the importance of timely information dissemination to mitigate risks. However, this integration also presents challenges, including cybersecurity risks and the need for updated regulations to address AI use in safety-critical environments. The results of this study highlight the urgent need for further research on the application of AI in NPPs, with a particular focus on addressing these challenges to ensure safe implementation.

A Survey of Deep Learning-Based Information Cascade Prediction

Online social media have significantly boosted the creation and transmission of information, accelerating the dissemination and interaction of vast amounts of data, thereby making the prediction of information cascades increasingly important. In recent years, deep learning has been extensively applied in the domain of information cascade prediction. This paper primarily classifies, organizes, and summarizes the current research status and classic algorithms of information cascade prediction methods based on deep learning. According to the different focuses on characterizing information cascade features, studies on deep learning-based information cascade prediction are classified from two perspectives, i.e., prediction targets and prediction methods. Each category is explained in detail, along with its principles, advantages, and disadvantages, and the commonly used datasets and evaluation metrics in this field are introduced. Additionally, this paper explores the role of symmetry in the structural patterns of information diffusion networks, analyzing how symmetry impacts the pathways and efficiency of information dissemination. Finally, this paper summarizes the potential future research directions and development trends in this domain.

Knowledge, Attitudes, and Practices towards Acceptance of Health Science Information among WeChat Public Account Users: A Cross-Sectional Study.

This study aimed to assess the knowledge, attitude, and practice (KAP) of WeChat users towards health-related public accounts. The study included 567 participants who completed the questionnaire. Pearson correlation analysis was used to evaluate the correlation among the 3 dimensions. Multivariate analysis identified independent factors associated with KAP scores. The mean scores for knowledge, attitude, and practice were 6.12 ± 2.29 (61.2% of the total), 55.83 ± 7.33 (69.8% of the total), and 14.07 ± 3.72 (70.4% of the total), respectively. Significant positive correlations were observed between knowledge and practice (r = 0.392, P < 0.001) as well as between attitude and practice (r = 0.319, P < 0.001). Age [OR = 0.29 (0.09, 0.91), P = 0.034], marital status [OR = 2.11 (1.04, 4.29), P = 0.038], income [OR = 2.42 (1.23, 4.75), P = 0.010], and physical condition [OR = 0.45 (0.24, 0.85), P = 0.014] were independent factors associated with KAP scores. WeChat users in China had relatively adequate knowledge and positive attitudes towards health-related public accounts. The findings highlight the potential of WeChat in enhancing health information dissemination in China.

The Influence of Online Information Dissemination on Tourism Intentions: A Study of China’s Internet celebrity Cities

This study explores the pathways through which online information dissemination impacts tourism intentions in China’s internet celebrity cities. Through quantitative analysis, the study reveals how online information dissemination influences tourist attitudes and transforms them into tourism consumption intentions by enhancing city awareness, increasing information trustworthiness, and boosting online attention. The results indicate that city awareness, information trustworthiness, and online attention significantly and positively impact tourist attitudes, which in turn further strengthens consumption intentions. The study also finds that attitudes play a significant mediating role between these factors and consumption intentions. The research employs a questionnaire survey, along with reliability and validity analysis, regression analysis, and mediation effect analysis to ensure scientific and reliable results. The findings provide empirical evidence for city managers and tourism practitioners on how to enhance city tourism attractiveness through online dissemination, while also pointing out new directions for future research, with significant practical implications.

Assessing the Quality and Accuracy of Syphilis-related Content on TikTok and YouTube: A Comprehensive Analysis.

Sexually transmitted infections (STIs), including syphilis, pose a significant public health challenge. The advent of social media platforms has revolutionized health information dissemination, with YouTube and TikTok emerging as prominent sources. However, concerns persist regarding the reliability of syphilis-related content on these platforms. This study aimed to evaluate the quality and accuracy of syphilis-related content on TikTok and YouTube, employing established tools such as DISCERN, Accuracy in Digital-health Instrument (ANDI), and Global Quality Scale (GQS). We conducted a thorough search on TikTok and YouTube on November 26, 2023, using the keyword "syphilis." Inclusion criteria comprised videos in English, less than 20 minutes in duration, and relevance to syphilis. Two dermatologists independently rated 98 eligible videos using DISCERN, ANDI, and GQS. Statistical analyses included Chi-square tests, mean comparisons, and interclass correlation. TikTok videos exhibited higher mean views (222,519 ± 412,746) compared to YouTube (127,527 ± 223,622). However, TikTok videos had lower mean GQS (2.3 ± 0.9), ANDI (2.19 ± 0.99), and DISCERN (28.7 ± 6.56) scores compared to YouTube (GQS: 2.9 ± 1.1, ANDI: 2.90 ± 0.97, DISCERN: 38.8 ± 9). Non-professional uploaders were 40.8% on TikTok, while YouTube were (53.1%). This study reveals disparities in the quality and accuracy of syphilis-related content on TikTok and YouTube. Despite higher popularity on TikTok, content quality, as assessed by DISCERN, ANDI, and GQS, was generally lower compared to YouTube. Targeted interventions are needed to improve the reliability of syphilis-related information on social media platforms.

Policy Information Communication in Shanghai’s 15-Minute Community Living Circle--Taking Jing’an District as an Example

This paper examines the communication strategies of the “15-minute community life circles” policy in Shanghai Jing’an District. The study highlights the critical role of effective information dissemination in fostering public understanding and engagement with the policy. Analyzing current communication channels, including online platforms such as WeChat and Weibo, the paper identifies key challenges such as inadequate coverage, low public awareness, and insufficient interaction between policy content and residents’ daily lives. The paper also critiques the reliance on traditional media, which may not effectively reach younger demographics. Recommendations are provided to enhance the policy’s communication, including diversifying media channels, tailoring content to specific audience segments, and integrating more interactive and relatable narratives. By improving these aspects, the policy can better achieve its goal of creating sustainable, well-connected communities that meet the needs of all residents. This study underscores the importance of adaptive and responsive communication strategies in the successful implementation of public policies.

Training for outbreak response through the Global Outbreak Alert and Response Network

Abstract The WHO designated the Information Centre for International Health Protection (INIG/ZIG 1) at the Robert Koch Institute as the first WHO Collaborating Centre for Global Outbreak Alert and Response (WHO CC GOARN). Its mandate is to aid WHO’s efforts in improving the detection of public health events and enhancing preparedness, readiness, and capabilities for alerts and rapid responses. The main focus of WHO CC GOARN at RKI include supporting WHO in the development and implementation of the GOARN training programme on international outbreak alert and response, as well as facilitating knowledge exchange and information dissemination. GOARN’s extensive engagement in international public health response underscores the need to complement technical expertise with human-centred competencies like effective communication and teamwork, while respecting diversity. On 18 -22 September 2023, WHO CC GOARN at RKI hosted the first “GOARN Outbreak Response Leadership Training Programme”, inviting 24 public health leaders plus highly experienced mentors from all WHO. The training was designed to enhance leadership mind-sets and practices, including advanced interpersonal and situational awareness, managing polarised tension, establishing trusted relationships with stakeholders, and influencing collective decision-making. Alongside expert facilitators and experienced mentors from various fields, participants engaged in open discussion, shared experiences and reflected on lessons from the COVID-19 pandemic and other recent outbreaks. This course provided an opportunity to engage with diverse, experienced and highly regarded leaders, sharing their views and personal experiences on what it means to practise leadership in health emergency response. This training also aimed to build a network of diverse, well-trained and interconnected public health leaders, upholding the principles of diversity, equity and inclusion to ensure that our response efforts resonate with the communities we serve.

From Social Media to Public Health: The Role of Identity Recognition in Post-Pandemic Information Dissemination

With social media becoming an essential platform for public health information communication, the impact of identity on the effectiveness of information dissemination in social media has received increasing attention. This study aimed to explore the relationship between identity factors in social media and the effectiveness of public health news dissemination. Different social media user identities have different effects and concerns on public information communication, and the identity backgrounds of bloggers have different perspectives on public health information communication. The findings help to identify the effects of different identities in public health communication and provide possible research ideas and perspectives for future researchers.