Abstract
This paper examines the communication strategies of the “15-minute community life circles” policy in Shanghai Jing’an District. The study highlights the critical role of effective information dissemination in fostering public understanding and engagement with the policy. Analyzing current communication channels, including online platforms such as WeChat and Weibo, the paper identifies key challenges such as inadequate coverage, low public awareness, and insufficient interaction between policy content and residents’ daily lives. The paper also critiques the reliance on traditional media, which may not effectively reach younger demographics. Recommendations are provided to enhance the policy’s communication, including diversifying media channels, tailoring content to specific audience segments, and integrating more interactive and relatable narratives. By improving these aspects, the policy can better achieve its goal of creating sustainable, well-connected communities that meet the needs of all residents. This study underscores the importance of adaptive and responsive communication strategies in the successful implementation of public policies.
Published Version
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