Influence Of Media Research Articles

Study on the influencing factors and intervention strategies of public panic buying during public health emergencies

ObjectiveTo examine the prevalence and influencing factors of panic buying of emergency supplies among the public during the coronavirus disease 2019 (COVID-19) epidemic and provide a reference for public responses.MethodsUsing a self-designed questionnaire on panic buying during COVID-19, we conducted an online voluntary anonymous survey among adult internet users (≥ 18 years) in China from June to July 2022. Descriptive analysis, χ2 test and logistic regression analysis were used to explore the influencing factors of public panic buying.ResultsThe high-risk categories for panic buying included younger individuals, women, students, and those with lower economic status (P < 0.05). Media factors, psychological panic, reference group, psychological value expectation, group identification, and social control ability were identified as important factors influencing the occurrence of public panic buying (P < 0.05). Among those factors, media influence, psychological panic, reference groups, psychological value expectations, and group identity increased the influence on panic buying, however, social control ability decreased the influence on panic buying.ConclusionsPublic panic buying behavior can have a negative impact on social stability, and it is crucial to reduce the occurrence of such behavior. Based on the empirical results of this study, we can propose intervention measures from several aspects, including media factors, psychological panic, reference group, psychological value expectation, group identification, and social control ability. However, this study only examined the risk factors influencing panic buying behavior. Future research could further analyze the pathways of influence among these factors.

Application of Communication Effectiveness Theory to Fitness Bloggers' Social Media Communication - A Study of Audience Changes in Health Perceptions and Behaviour

With the popularity of social media, fitness bloggers have become important figures in the dissemination of health information. Based on communication effect theory, this paper investigates the influence of fitness bloggers on audience health perception and behaviour on social media. By analyzing the origin and development of communication effects theory, its main schools and key concepts, and its evolution in the new media environment, the study explores the interactivity and fragmentation of social media communication, the role and influence of fitness bloggers, and the match between platforms and fitness content. It is found that fitness bloggers effectively enhance their audience's health perceptions, stimulate positive health attitudes, and motivate changes in health behaviours through personalized and interactive content design. In particular, the bloggers' long-term interactions and incentives had a significant impact on the sustained change of audience behaviour. In addition, the interactive model of communication effects and audience behaviour change reveals the dynamic relationship among perception, attitude and behaviour. Although this study provides valuable insights into the communication effects of fitness bloggers, it still suffers from a limited sample scope and insufficient data support. Future research should expand the sample scope and incorporate more interdisciplinary theories to further validate and optimize fitness bloggers' information dissemination strategies.

Financial Behavior Patterns Of Generation Z: Netnographic Analysis of the Fear of Missing Out (FoMO) Phenomenon

The purpose of this qualitative research is to identify the financial behavior patterns of Gen Z related to the FoMO phenomenon. This research uses a netnographic research method. The research period is September 21 to November 20, 2024. The research data consists of comments analyzed from content related to clothing, food, beauty, and finances of Gen Z on Instagram and TikTok applications. The results of the study indicate that Gen Z tends to be hedonistic and impulsive, especially focusing on price and free shipping when shopping online. Although Gen Z strives to invest and save money, their financial balance is easily influenced by social media advertisements, influencer reviews, and free shipping, which encourages Gen Z to become FoMO. This is evidenced by the presence of content related to clothing, food, and beauty, indicating that high interest in the content is influenced by reviews from influencers. Gen Z tends to use Pay Later to get online shopping promotions. With the research results above, financial education content really helps Gen Z to be more aware in managing their finances so that they can control FoMO behavior that leads to hedonism and impulsive attitudes that ultimately lead to doom spending. With the function of educational content, it is hoped that Gen Z can make better use of their finances, so as to avoid hedonism and consumerism.

Helpful or harmful? Navigating the impact of social media influencers’ health advice: insights from health expert content creators

BackgroundWith the growing role of social media influencers (SMIs) in providing health advice, concerns arise regarding the usefulness and reliability of online health information. This exploratory research focuses on health expert content creators (HECCs), who offer a unique perspective due to their combined medical knowledge and social media expertise.MethodsWe conducted semi-structured in-depth qualitative interviews with HECCs to explore their views on SMI-driven health communication, their motivations for participating on social media, and the strategies they employ to counteract misleading health messages on the platforms. The study employed thematic qualitative text analysis to identify key themes and patterns.ResultsHECCs highlighted the complex role of SMIs in public health, acknowledging their potential to promote positive health behaviors while also noting the risks associated with the spread of inaccurate or oversimplified health messages. The findings emphasize the urgent need to broaden health communication research to address not only misinformation but also overgeneralized health messaging, which can be equally detrimental.ConclusionsThe findings underscore the importance of expanding health communication research to address both misinformation and overgeneralized health messaging. Practical recommendations are provided to mitigate the spread of misleading health information by SMIs, informed by the experiences and strategies of HECCs.

Tikking the Tok and Leading the Way: Teacherpreneurs Leading on TikTok

ABSTRACT Teacher shortages in the United States have increased the need for resources for teachers just learning to teach. The purpose of this study was to explore how teacherpreneurs, a type of teacher leader, are leading on TikTok. We grounded this study in the research on teacher leadership, including the five waves of teacher leadership and the most recent development of teacherpreneurship, as well as social media influencers. We qualitatively analyzed 300 videos from 30 different teacherpreneuers to determine the following themes: diverse narratives, entertainment, instructional resources, and advocacy. We describe implications for practice, including teacher preparation, as well as future research.

Unraveling threats in parasocial relationships: a study on social media influencers

PurposeWith growing concerns about users’ well-being on social media, research stresses the importance of threat appraisals as a crucial first step in motivating self-protective actions. This study, in view of the prevalence of parasocial relationships between followers and social media influencers, aims to unravel the complex dynamics of followers’ threat perceptions within these relationships. Specifically, it examines how factors such as perceived self-efficacy to disengage and the positive affect of social media use influence threat appraisals.Design/methodology/approachA theoretical model is proposed based on appraisal theory to examine the impact of parasocial relationships on threat perception in engagement. It is empirically tested with data from 186 Instagram users.Findings The study reveals an overall positive relationship between parasocial relationships and perceived threat. This relationship is moderated by followers’ perception of self-efficacy to disengage – followers with a high sense of self-efficacy to disengage experience a decrease in threat perception as their parasocial relationships strengthen, whereas followers with a low sense of self-efficacy to disengage report an increase in threat perception with higher levels of parasocial relationships. This interplay is pronounced when followers experience average or below-average levels of positive affect on social media but diminishes when the positive affect is high.Originality/value This work contributes insights into social media influencers, threat appraisal dynamics and digital well-being research. Bridging a critical gap in existing knowledge, the study identifies the pivotal roles of followers’ self-efficacy to disengage and positive affect in shaping their threat appraisals toward parasocial relationships with social media influencers. This not only advances theoretical frameworks but also enhances our understanding of the nuanced dynamics of user reactions to parasocial engagements. Our findings offer practical insights for researchers, practitioners and platform developers aiming to cultivate healthy and responsible social media engagement in the digital era, ultimately contributing to individual well-being.

The healthy eating movement on social media and its psychological effects on body image

IntroductionThe present study aims to investigate the relationship between social-media pressure, the tendency to internalize standards of beauty and attractiveness associated with thin bodies, which subsequently leads to distortion of body shape perceptions, and restrictive and emotional eating behavior disorders.MethodsA survey-based research design was employed, utilizing an online questionnaire to collect data. The study sample consisted of 614 students, selected from the most prestigious universities in Bucharest. The questionnaire incorporated validated scales measuring Socio-Media Pressure for a Thin Body Image (SMPTB), Body Appreciation (BA), Body Shape Perception (BSP), Restrained Eating Behavior (REB), and Emotional Eating Behavior (EEB).ResultsThe results confirmed the hypotheses of the research, meaning food restrictions are a way to diminish the level of dissatisfaction with body shape, to reduce the difference between the ideal body shape and the real one. Food restrictions are perceived as natural behaviors, appropriate to support the standards of beauty and attractiveness specific to this historical stage. Emotional eating disorders emerge as a way to compensate for the discomfort generated by low body esteem.DiscussionThe results underscore the pervasive influence of social media in shaping eating behaviors and body image perceptions. Food restrictions, framed as natural responses to societal pressures, highlight the need for interventions addressing the normalization of harmful beauty standards. Emotional eating behaviors reveal the psychological toll of body dissatisfaction, emphasizing the importance of strategies to foster positive body image and mental well-being. These findings provide a foundation for developing educational campaigns and therapeutic approaches targeting the psychological impact of social media on eating behaviors.

Are Social Media-Based Marketing Strategies the New Mechanisms for Attracting Consumers? A Quantitative Method-Based Approach

This research used a quantitative approach to explore the impact of social media marketing on consumer purchase intention. Due to the technological development of social media platforms in the recent past, as well as the addition of several functionalities to these platforms, the way that consumers and firms engage has changed dramatically in the current competitive market. To understand the influence of social media marketing and the important role of influencer marketing in consumer purchase intention, a cross-sectional analysis was performed. Data from 210 participants were used for this study. Furthermore, a comprehensive and critical analysis of the existing research on social media marketing was also undertaken. The results reveal that there is a significant positive relationship between social media marketing and purchase intention.

Exploring the Impact of Social Media on Investment Behaviour of Young Investors

This study examines the influence of social media on the investment behaviour of young investors, focusing on its role in shaping investment preferences, such as the choice between short-term and long-term investments. Given the increasing use of digital platforms by young adults, social media is playing a pivotal role in shaping financial decisions. This study uses a combination of statistical analyses, including Chi-Square Test of Independence, Correlation Analysis, and Regression Analysis, to evaluate the relationship between social media influence and investment behaviours. The results suggest that social media significantly impacts the investment decisions of young adults, with those influenced by social media preferring short-term investments and displaying more active engagement in investment activities.

Социальные факторы формирования лидеров общественного мнения в медиапространстве средствами креативных индустрий

Social media influencers and opinion leaders are an important social phenomenon. As social networks become more important in all spheres of life, the communicative distance between the media producer and the media consumer keeps shrinking, marking a focus shift to content consumption. Creative industries are an important factor in developing social media influencers. This research features the social factors that contribute to the formation and sustainability of social media influencers through creative industries. The authors conducted a content analysis of documentary sources published as textual or visual content on various media platforms, i.e., social networks, video hosting, or blogs, to identify the key topics, images, and representations broadcast by opinion leaders. A secondary analysis of sociological research data and online analytical reviews made it possible to study the influence of opinion leaders on public attitudes and consumer behavior, including by means of creative industries. The data obtained were processed using the SPSS statistical package and data analysis software. The formation of social media influencers proved to be a complex process, where social determinants are even more important than economic, political, or other aspects. The research revealed nine groups of factors in shaping the social media influencers that target young population: technology; popularity; publicity; media coverage; the role of social capital and its monetization; media trends and representations formed by million-follower bloggers; influence on social behavior; personal qualities; risk factors. Social media influencers act through creativity, creative industries, expressive and visual means of musical and plastic arts, etc. They are strategically important stakeholders in business and other social spheres as they shape the current behavioral patterns of young people.

An investigating the influence of social media marketing activities on revisit intention among Indonesian international tourists

An investigating the influence of social media marketing activities on revisit intention among Indonesian international tourists

Friends, Brands, and Influencers: Unpacking the Role of Social Media Marketing in Sustainable Fashion Adoption

This study examines the impact of social media marketing (SMM) on consumer behaviour toward sustainable fashion practices, addressing critical environmental challenges posed by the fashion industry. The research focuses on the influence of three key SMM components—social media influencers, friends and family, and fashion brands—on consumer adoption of recycling, sustainable fabric choices, and garment care practices. A mixed-method approach was utilized, combining a comprehensive literature review with quantitative data collected through an online questionnaire distributed to a diverse audience. Linear regression analysis was conducted to test three hypotheses, all of which were supported, confirming the significant role of SMM in shaping consumer behaviour. The findings reveal that friends and family are the most trusted sources, followed by fashion brands and influencers, in encouraging sustainable practices. Despite their varying levels of influence, all three components contribute to fostering consumer interest in sustainability. The study underscores the importance of creating engaging, transparent, and reliable content tailored to different audience contexts. It also highlights the challenges of limited consumer awareness and trust, recommending strategies such as collaborative initiatives, incentives, and clear communication to enhance the impact of SMM. This research contributes to the understanding of how SMM can promote sustainable fashion practices, offering practical insights for marketers, business owners, and environmental advocates.

Categorisation of social media influencers and determinants of their engagement effectiveness

Social media influencers have been a topic of interest for both practitioners and scientific community in recent years. Understanding their importance and explaining the mechanisms contributing to their success requires a multidisciplinary approach, incorporating insights from the fields of psychology, media, and economics. This paper explores the current classification of social media influencers based on various relevant criteria as content type, influence type, and followers’ count. Furthermore, this study aims to provide a synthesis of the fragmented findings related to the key determinants of their engagement effectiveness in order to understand the complexity of influencer culture and its implications for marketing science and consumer behavior.

Continued engagement intention with social media influencers: the role of experience

PurposeThe emergence of social media platforms has revolutionized how brands develop partnerships with social media influencers (SMIs). However, users are seeking more meaningful engagement with SMIs, and little is known about how brands can shift their focus from transient engagements to continued engagement that builds long-term brand–consumer relationships. Extant research has provided inconsistent findings regarding consumer engagement behavior. To address this knowledge deficit, we contribute to the consumer engagement literature by developing and testing a conceptual model that explores and explains the relationships between the factors that influence continued engagement intention (CEI), a form of behavioral intention.Design/methodology/approachA literature review was conducted to identify gaps and develop a theoretically informed conceptual model and hypotheses. Survey data from 604 Instagram SMI followers were analyzed using partial least squares structural equation modeling using SmartPLS 3.3.3 to assess the structural model relationships and conduct post hoc analysis.FindingsThe findings suggest that it is important to positively influence consumer responses to elicit CEI. Furthermore, homophily attitudes toward SMIs moderate the relationship between SMI experience and CEI.Practical implicationsBrands must work with SMIs to create positive SMI experiences and develop CEI. Furthermore, SMIs should focus on brands that fit their lifestyles to enhance homophily attitudes and forge CEI.Originality/valueThis study contributes to the literature by combining social exchange and flow theories to develop and test a holistic framework for examining CEIs regarding SMIs and brands. The findings show that creating positive SMI experiences benefits brands seeking CEI.

The Role of Body Image Perception, Social Media Influence, and Physical Activity on Eating Behavior among Malaysian Youth

The Role of Body Image Perception, Social Media Influence, and Physical Activity on Eating Behavior among Malaysian Youth

The Role of Social Media in Influencing Juvenile Delinquent Behavior

This research project examines the influence of social media on juvenile criminal behaviour. The popularisation and rapid development of the Internet and social media have had a significant impact on the lifestyles, social patterns and psychological states of adolescents. This research project examines the potential influence of social media on adolescent behaviour from a multi-disciplinary perspective, encompassing the fields of psychology, sociology and communication. The research methodology involved a comprehensive literature review and a case study, which were used to collate and analyse a substantial corpus of data and information pertaining to the relationship between social media use and juvenile delinquency. It is possible that social media may precipitate juvenile delinquency, whilst simultaneously offering a forum for the exchange of information, emotional support and social interaction. The dissemination of misinformation, the occurrence of cyberbullying, and the prevalence of privacy breaches on social media may have a deleterious effect on juveniles, thereby increasing their susceptibility to engage in delinquent activities. Furthermore, this paper puts forth recommendations for the effective governance of social media platforms in a business context, with the objective of preventing and reducing juvenile delinquency.

Factors Affecting Career Choices of Students in Private High Schools in Ho Chi Minh City

This article comprehensively examines the factors influencing career decisions of students in private high schools in Ho Chi Minh City. Using both qualitative and quantitative research methods, the study reveals that students' career choices are shaped by personal factors, such as passion, self-assessment abilities, independence, and are strongly influenced by family, school, and social environment. The family plays a crucial role in providing guidance and financial support, enabling students to pursue desired career paths. Schools, through career counseling programs and extracurricular activities, offer opportunities for students to explore and gain a deeper understanding of the requirements of various professions. The social environment, especially the influence of media and peers, contributes to shaping career role models and industry trends. The study also indicates that in a growing economy, students increasingly consider factors such as salary, employment opportunities, and career growth potential. Consequently, the article proposes support strategies involving families, schools, and the community to foster sustainable career orientation for students, aligning with the demands of the modern labor market.

Influence of social media on maternal decision-making and breastfeeding practices.

Breastfeeding practices are influenced by multifactorial determinants including individual characteristics, external support systems, and media influences. This commentary emphasizes such complex factors influencing breastfeeding practices. Potential methodological limitations and the need for diverse sampling in studying breastfeeding practices are highlighted. Further research must explore the interplay between social influences, cultural norms, government policies, and individual factors in shaping maternal breastfeeding decisions.

The Influence of Social Media on Youth's Views on Marriage and Love--The Example of Short Videos of Couples on Douyin

Couple short video is a short video type with couples as the main performers, focusing on various common themes to show an emphasis on the emotional life of them. Combining the content and characteristics of these short videos, this paper adopts the videos on the Douyin platform as an example, and uses questionnaire surveys and data analysis to investigate the impact of couple short videos on youth's view of marriage and love and its path of influence. It is found that short videos of couples promote the viewers to be more careful and rational to face love and marriage, while maintaining the expectation of a healthy relationship, which promotes the formation of a healthy attitude towards marriage and love. In addition, the emotional resonance and social interaction also strengthened the youth's re-examination of the issue of marriage and love. However, there are still limitations to the influence of couple-type short videos.

Influence of culture media and Trichoderma spp. on the growth and sporulation of Pseudocercospora griseola in vitro

Angular leaf spot (Pseudocercospora griseola) impacts the productivity of bean crops (Phaseolus vulgaris). In culture media, the pathogen P. griseola requires nutritional, light, and temperature control for its growth and sporulation. For the management of angular leaf spot, it is estimated that biological control with Trichoderma species, through parasitism or production of antifungal metabolites, is efficient. This research sought to identify the best culture medium for the growth and sporulation of P. griseola and evaluate its interaction with Trichoderma spp, through antagonism and production of volatile and non-volatile metabolites. P. griseola sporulation was stimulated on oat-agar and bean leaf extract-agar media. The interaction between Trichoderma species and P. griseola had an antagonistic effect, and the metabolites produced by antagonist inhibited the growth and sporulation of the pathogen. These results indicate the potential of Trichoderma spp. for the management of angular leaf spot, offering an alternative to the use of fungicides.