Influence Consumer Purchase Intention Research Articles

Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior

Since energy consumption in developing countries has increased significantly, motivating energy-saving habits among citizens is an important issue both from the academic and industrial perspectives. Thus, this study aims to predict consumer purchase intention for energy-efficient household appliances based on an extended model of the Theory of Planned Behavior (TPB). This study incorporated two additional constructs of moral norms and environmental concern in the model of the TPB. A self-administered questionnaire was distributed to 1155 Bangladeshi consumers, and partial least squares structural equation modeling (PLS-SEM) regression was used to test the hypotheses. Results show that attitude, subjective norms, and perceived behavior control significantly influence consumer purchase intention of energy-efficient appliances (EEAs). This study also proved that the extension of moral norms is a significant predictor of consumers’ purchase intention in the classic theory of planned behavior (TPB). However, environmental concerns had no significant influence in the Bangladesh context. As far as the authors’ knowledge, this is the first empirical survey in Bangladesh to predict energy-efficient household appliance (EEHA) purchasing intentions using an extended model of the TPB. Marketers and policymakers can use the findings of this study to design strategies for generating more value for green consumers. The study also provides insights into environmental marketing and sustainable energy consumption in developing countries from theoretical and practical perspectives.

Factors that Influence Consumer Purchase Intention: A Case Study of 99 Speedmart in Malaysia

99 Speedmart is recognized as a fast-growing chain of delectable mini-markets because of its intense focus on customer satisfaction, aggressive responsiveness, and marketing strategies. This study investigates the factors that influence the customer purchase intention at 99 Speedmart. We examine five key factors, namely perceived usefulness, perceived trust, perceived convenience, customer satisfaction, and customer loyalty, and how these five factors influence consumer purchase intention. Besides, we examine if perceived usefulness, trust, convenience influence customer satisfaction, and loyalty. We also intend to identify if customer satisfaction influences customer loyalty. A total of 150 respondents were collected, and data were analyzed using SPSS. The findings revealed that perceived usefulness and perceived convenience have a direct positive relationship with purchase intention. Besides, perceived usefulness, trust, and convenience positively influence customer satisfaction, while only perceived trust directly influences customer loyalty. Customer satisfaction was found to have a direct link to customer loyalty. This study provides new insights on the topic of consumers' purchase behavior.

Factors That Influence Consumer Purchase Intention In GoFood E-commerce In The Covid-19 Era (Study On People In The City of Bandung, Indonesia)

Due to the Covid-19 that has hit Indonesia since 2020, people's activities have become slightly hampered, especially to get goods from outside, one of which is food. Due to its practicality, many people use food ordering applications in this Covid-19 era, one of which is the GoFood application. In addition, there are still many factors that make someone use the GoFood application. Therefore, the purpose of this study is to find out what factors influence consumer purchase intention in GoFood in the Covid-19 era. This study uses a quantitative descriptive method with data analysis using the SPSS v.26 application. This study used a questionnaire measuring instrument and there were 148 GoFood users involved. The data analysis method used is factor analysis, validity test, reliability test, multiple linear regression analysis and correlation. The results of this study there are 4 factors that influence consumer purchase intention on GoFood, namely the perceived usefulness factor, the perceived ease of use factor, the security factor, and the information delivery factor.
 

What Attributes of Meat Substitutes Matter Most to Consumers? The Role of Sustainability Education and the Meat Substitutes Perceptions

Given the rising environmental, health, and food safety concerns, the advantages of meat substitutes are garnering increased attention. Applying the extended theory of planned behavior, this study explored what aspects of meat substitutes positively influence consumer purchase intention associated with attitude, subjective norms, and behavioral control. In addition, the level of consumers’ education in sustainability was analyzed for its potential moderating effect within the proposed model. A total of 319 responses obtained from Korean consumers were used. The analysis results revealed that the health attributes of meat substitutes improved consumer attitude, subjective norms, and behavioral control. The environmental attributes enhanced consumer attitude and behavioral control but had no significant effect on subjective norms. Further, subjective norms led to a positive attitude, and attitude and behavioral controls positively improved meat substitutes’ purchase intention. Our analysis revealed that sustainability education significantly enhanced the positive relationship between behavioral control and purchase intention. This study provides an integrative framework that allows for a systematic understanding of consumer responses regarding meat substitutes. Our model may be useful in exploring other influential attributes of meat substitutes that can lead to more positive consumer responses and ultimately enhance consumption.

Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia

E-commerce for agribusiness products began to develop in Indonesia in 2015, but it is still very small in number when compared to products from other industries. E-marketplace allows farmers to reach a wider range of consumers, so that everyone who has internet access has the opportunity to be able to enjoy fresh agricultural products. The success of an e-marketplace is supported by the good performance of the web, so that consumers will feel comfortable in searching for products and making transactions. This study discusses the performance of e-marketplaces, and consumer perceptions to determine consumer purchase intentions of agricultural product e-marketplaces. The population in this study are consumers who have used the agricultural product e-marketplace. The data were obtained through a questionnaire, then a classic assumption test was carried out to determine the appropriateness of the statements used in the questionnaire and the distribution of the data used. Furthermore, the data will be analyzed using multiple linear regression. The results show that partially only the convenience of the website from the e-marketplace performance indicators that affects consumer purchase intentions of agricultural products, while other variables do not affect consumer purchase intentions of e-marketplaces that offer agricultural products. Simultaneously, the results of the study indicate that e-marketplace performance, perceived ease of use, and perceived benefits influence consumer purchase intentions in agricultural product e-marketplaces. The contribution of the influence of the independent variables to the dependent variable is 17.9%, and the rest is influenced by other variables not included in the study.

FACEBOOK LIVE: HOW IT AFFECTS THE PURCHASE INTENTION OF GENERATION Y IN MALAYSIA?

Today, people use social media for communicating and browsing the internet during their spare time. Additionally, people are using social media as a means of leisure during their free time. When Facebook launched its Facebook Live streaming application in 2016, the phenomenon created new opportunities for marketers. Recently, Facebook Live streaming is getting popular among companies in promoting their products and services. This research aims to investigate the factors that influence consumers’ purchase intention using Facebook Live streaming. The dependent variable of this study is the purchase intention whereas the independent variable is the attitude towards the broadcasters, interactivity, peer influence, perceived risk and product quality. There were 200 Generation Y respondents from whom information was collected via Facebook using a questionnaire. The result of the study showed that attitude and peer influence affect the consumer purchase intention when watching Facebook Live. This study gives marketers insight into improving their strategies in influencing consumer purchase intention when using Facebook Live streaming.

Investigating Predictors of Purchase Intention towards Green Products

With increasing awareness as regards environmental problems and its consequences, most of the customer are changing their life style and started using green products. Because of changing behavior of customers towards environment, the companies are also giving emphasis on green marketing strategies. The purpose of this paper was to explore the drivers which affect consumer purchase intention towards green products in Indore city. A study was also made to analyze their impact on purchase intention towards green products. Data were collected in Indore from customers through self-structured questionnaire. Exploratory factor analysis was used to identify the drivers and their impact was analyzed through regression analysis. The results show that three drivers namely Functionality and Environment concern, Marketing mix and Social Status influences consumer purchase intention towards green products purchasing. The study revealed that functionality & environment concern as well as Social image has positive impact on purchase intention.

INFLUENCING FACTORS OF 7PS ON CONSUMER PURCHASE INTENTION OF HALAL TOURISM IN KANO-NIGERIA

Halal Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes in accordance with Islamic injunctions. Nigeria has over 100 million Muslim population which makes it an ideal marketplace and a place worth trillions of Dollars. As the Halal movement gains tractions, the global industry sets its sights on Nigeria's growing demand for Shariah-compliant goods and services. The purpose of this paper is to examine the application of marketing mix strategy for halal tourism consisting of product, price, promotion, location, personal, process and physical evidence towards consumer purchase intention of halal tourism in Kano-Nigeria. The paper observes that Nigeria as a country has the potentials of making tourism a main source of its earnings being that it has a diverse tourist attractions, a large domestics tourism market and unique cultural settings capable of enticing foreign tourists. The paper recommends among other things the entrenchment of sound halal tourism development master plan capable of rejuvenating the potentials in the economic blueprint of the country and ensuring sustainable halal tourism development participation even in the face of the current global economic melt-dawn due to the COVID-19 pandemic. The paper employs the Desk Study approach as its methodology. The findings from this article will benefit those in the tourism-related industries and policy makers. The specific identification of certain elements: product, price, promotion, location, personal, process and physical evidence towards consumer purchase intention of halal tourism in Kano-Nigeria would help the halal tourism service providers to offer attractive packages that meet the tourist' expectations. This paper has its limitation as it is a conceptual approached, empirical studies is recommended in the future. This paper is significant as it focuses on halal tourism by highlighting certain elements that influences consumer purchase intention towards halal tourism as previous studies were focused on general conventional tourism. Hence, information from this conceptual paper will provide more light on the importance of Muslim consumers' intention towards halal tourism in Kano-Nigeria.

How KOLs Influence Consumer Purchase Intention in Short Video Platforms

In recent years, Key Opinion Leader (KOL) marketing opens up a new mode of social commerce by effectively integrating social networking and marketing since it has been successfully taking advantage of KOL’s high popularity to promote products. This study expands the stimulus-organism-response (S-O-R) model by combining the communication persuasion theory with the flow experience theory. Our model considers the characteristics of KOLs and published content features as independent variables, consumer perception as the mediating variable and consumer purchase intention as the dependent variable. This study also refines the measurement dimensions of each variable and analyzes KOL impacts on consumer purchase intention on short video platforms. After analyzing 357 valid questionnaires, we find that the variables –reputation, perceived fit, aesthetic quality and content richness have significant impacts on consumer purchase intention where virtual touch and emotional response play intermediary roles. This study provides insights into KOL marketing.

Sustainable Packaging Design Elements: The Analysis of Skincare Packaging on Consumer Purchase Decisions of Millennials

As the cosmetic industry becomes saturated, businesses are trying to attain innovative ways to get customers to purchase skincare products. This study aims to discover the linkage of sustainable packaging design elements of skincare products to consumer purchase decisions. The study consisted of 385 respondents residing within Metro Manila and used random sampling and correlational quantitative design, and a survey questionnaire as the instrument. Before the survey dissemination, the instrument was tested for validity and reliability. The pilot involved 30 respondents, and the alpha value returned a value of 0.852. Regression analysis was used to determine the statistical significance of the variables. The findings suggest that sustainable packaging plays an important role in influencing consumer purchase intention, influencing the consumer purchasing decision. Thus, researchers will be gathering insights from the data to develop innovative and sustainable packaging.

EMPIRICAL STUDY OF PURCHASE INTENTION AND BEHAVIOR OF E-COMMERCE CONSUMERS IN INDONESIA

E-commerce in Indonesia is currently growing as consumers make an increasing number of online purchases, making the competition fiercer between e-commerce business players in the country. Despite this growth, e-commerce in Indonesia faces challenges remaining to their development such as a gap in internet penetration between rural and urban areas. To win the competition among all e-commerce businesses and face the existing challenges, it is necessary to determine the best strategy to retain current consumers along with getting more and more consumers. Thus, this study aims to better understand the behavior of e-commerce consumers in Indonesia by developing a structural model of purchase intention and behavior based on an adaptation of the unified theory of acceptance and use of technology 2 (UTAUT2) model, with input from other relevant theories and interviews conducted in the country. Data from questionnaires completed by 400 e-commerce consumers are analyzed using covariance-based structural equational modeling (CB-SEM). The CB-SEM analysis finds that purchase intention is significantly influenced by these six factors: facilitating conditions, perceived website quality, security, convenience, economic reasons, and social influence. Furthermore, purchase intention significantly influences the purchase behavior of consumers. Conversely, three factors considered in the study are found not to significantly influence purchase intention: hedonic motivation, variety, and delivery factors. These results help e-commerce businesses to consider important factors when determining key factors influencing consumer purchase intentions and behavior.

Factors influencing customer purchase intention towards halal logo on food packaging in Melaka

This research aims to examine the factors influencing Melaka Muslim community in purchase intention towards halal logo on food packaging. Theory of Planned Behaviour is used as theoretical framework and there are three factors in influencing customer purchase intention which are attitude, subjective norm and perceived behavioural control. Questionnaires were distributed to the 170 Muslims respondent which randomly selected in shopping complex or supermarket area in Melaka City. The data was analysed using statistical package, descriptive analysis, Pearson correlation and multiple regression analysis were applied in this research in order to identify relationship and the most important factors. The results indicated that attitude, subjective norm and perceived behavioural control have positive relationship to intention on purchasing food packaging with halal logo. The most important factor that influence consumer purchase intention towards halal logo was attitude and subjective norm.

Determinan Purchase Intention: Perspektif Pelanggan Minimarket

The purpose of this research is to analyze the effect of brand awareness, perceived quality, brand association, and brand loyalty which affect the purchase intention of consumers at Alfamart minimarkets, Indomaret, Lawson in Jakarta. Distributing questionnaires to 200 respondents. In this study, sampling using non-probability sampling, in this study using purposive sampling. The data analysis method uses structural equation modeling (SEM) and AMOS22 software. The results show that the variable brand awareness, perceived quality, has a positive effect on purchase intention is not supported. Then brand association, brand loyalty also has a significant positive effect on the purchase intention of Alfamart, Indomaret, Lawson minimarkets in Jakarta. As for suggestions for the management of Alfamart minimarkets, Indomaret, Lawson in Jakarta in increasing brand awareness, perceived quality, companies that can influence consumer purchase intention at Alfamart minimarkets, Indomaret, Lawson in Jakarta.

Price Discount: Pengaruhnya terhadap Online Customer Review dan Purchase Intention pada Konsumen Online Marketplace Platform pada Masa Pandemi Covid-19

The COVID-19 pandemic significant impact on decreasing income and community activities, including shopping behavior. Many people have decided to use the online marketplace platform to shop for various needs. This study aims to investigate the direct and indirect relationships among variable price discounts, Online Customer Reviews (OCR), and purchase intentions for consumers of the 5 most popular online marketplace platforms in Indonesia during the COVID-19 pandemic. Collecting data in this study using an online questionnaire to 120 respondents as a sample who have met the purposive sampling criteria. This study uses Partial Least Square (PLS) to analyze the data. There is a uniqueness in this study where the price discount strategy is not able to directly influence consumer purchase intention even though the economic condition has decreased due to the pandemic. This strategy encourages consumers to seek information through online customer reviews. Information on OCR affects consumer purchase intention in a product. This makes OCR able to fully mediate the relationship between the price discount strategy and purchase intention.

Pengaruh Attitude Homophily, Social Attractiveness, Self-Disclosure, Endorser Credibility, dan Parasocial Interaction terhadap Purchase Intention

The increase in internet users encourages endorsers to market a product to shift to online media such as Youtube. The use of the online media Youtube by endorsers creates a unique attraction and can encourage consumers to make purchases. The purpose of this study is to determine the factors that need to be considered by marketers in marketing their products so that they can achieve a high level of consumer purchase intention. This research uses a quantitative survey method by distributing 210 questionnaires to Youtube viewers who have seen Atta Halilintar and know AHHA fashion products. Testing using structural equation models (SEM) shows the factors influencing consumer purchase intentions. The results show attitude homophily has a significant effect on endorser credibility. Attitude homophily, social attractiveness, and self-disclosure significantly affect parasocial interaction. Relationship with endorser credibility also has a significant impact on purchase intention. Social relationships have a significant effect on parasocial interactions. Interaction has a significant effect on Atta Halilintar's audience's purchase intention. This study implies that the endorsers who have the personality, credibility, and parasocial interactions that the audience likes will influence their purchase intention.

Perceived Consequences: General or Specific? The Case of Palm Oil-Free Products

Palm oil production and consumption involve several consequences, the perception of which are significant factors that influence consumer behavior. The aim of our research is to explore which health, environmental, or social consequences associated with palm oil influence consumers most in their behavior to avoid palm oil. We examined the three risk types from two approaches: from the viewpoint of generally perceived consequences, and the viewpoint of consequences perceived specifically in relation to palm oil. We collected data through an online consumer survey (n = 336), and we applied the method of structural equation modeling to achieve our research aim. According to our results, depending on the approach, all three consequence types influence consumer purchase intentions. Of them, the perceived effects of palm oil on health have the strongest influence on consumption intent, followed by environmental damage caused by palm oil production. The effect of general health consequences show indirect significance through information seeking, which also indicates the importance of the approach to consequence perception. Indirectly or directly, only general social consequences influence purchase intent. Our research suggests that companies developing palm oil-free products could benefit from a label on the product stating their palm oil-free nature.

The influence of human crowding and store messiness on consumer purchase intention– the role of contamination and scarcity perceptions

The current research explores how store environmental cues – human crowding and store messiness influence consumer purchase intention across two product type (ingestible and non-ingestible). Importantly, the research also examines the mediating role of contamination perception on these effects. Specifically, for ingested products (e.g., eggs), crowded and messy store environments signal contamination and lead to decrease in purchase intention. However, for non-ingested products (e.g., dishwashing liquid), contamination inferences are observed for store messiness but not for human crowding. Further, role of perceived scarcity is examined which suggests that in ingestible product category perception of scarcity can mitigate the negative effect of contamination on purchase intention.

Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

Abstract This study aims to examine the interaction effect of country of manufacture and brand awareness, packaging and price impact on the purchase intention of toothpaste among young adults in Malaysia. As previous studies show, the country of origin should not be taken as a single clue, as it exaggerates the country of origin effect. This study evaluates the effect of the country of origin effect on the low-involvement good (toothpaste). The Cue Utilization Theory was used to explain how the consumer uses product cues to rate a product before making a purchase decision. Study data are analysed using SmartPLS. The results of this study showed that all variables influence consumer purchase intention for toothpaste. IPMA analysis showed that the interaction effect of the country of manufacture and brand awareness are important factors.

Extending the theory of planned behavior to understand consumer purchase behavior for organic vegetables in Brazil: The role of perceived health benefits, perceived sustainability benefits and perceived price

This study explores the factors that influence consumer purchase intention and behavior for organic vegetables in Brazil. A conceptual model based on the theory of planned behavior (TPB) was developed. In addition to all standard relationships in the TPB, the candidate variables of perceived health benefits, perceived sustainability benefits, and perceived price were added to the TPB-based model. Attitude was expected to mediate the relation between perceived health benefits and intention and the relation between perceived sustainability benefits and intention. Perceived price was expected to moderate the relation between intention and behavior. An online survey was conducted, resulting in a sample size of 504 participants. Data were analyzed by partial-least squares structural equation modeling. The results indicate that intention and perceived behavioral control influence the purchase behavior for organic vegetables, with intention presenting the strongest impact on behavior. Attitude has the strongest impact on consumer intention to purchase organic vegetables, followed by perceived behavioral control and subjective norms. The results also indicate that attitude mediates the relations between perceived health benefits and intention and perceived sustainability benefits and intention. Perceived price moderates the relationship between intention and behavior. Based on the results, managerial implications are presented.

Empirical Study Assessing the Factors that Influence Consumer Purchase Intentions for Eco-friendly Vehicles in the Colombo District of Sri Lanka

This study explores the factors influencing consumer purchase intentions for eco-friendly vehicles in the Colombo district of Sri Lanka. The conceptual framework was structured primarily based on the Theory of Planned Behavior and 28 potential influential factors were explored in this study. This study mainly focuses on determining the influence of attitudes, subjective norms, perceived behavioral control, personal moral norms and also demographics of the consumers in purchasing eco-friendly vehicles. 262 responses were taken by using snowball sampling by distribution of the questionnaire survey and 210 useable responses were considered in the research. The author has found that personal moral norm and supplementary factors influence the intention to adopt eco-friendly vehicles while attitudinal, perceived behavioral control and subjective norms have become insignificant.