Influence Of Relationship Marketing Research Articles

The Influence of Relationship Marketing and Banking Digitalization on Customer Loyalty Through Corporate Governance at Bank Mandiri KCP Sidrap

This study aims to examine the effect of relationship marketing and banking digitalization on customer loyalty through corporate governance as an intervening variable at Bank Mandiri KCP Sidrap. The population in this study were Bank Mandiri KCP Sidrap customers, while the sample in this study was determined using the Slovin formula technique so that the number of samples obtained in this study was 100 samples. This research uses a survey method by distributing questionnaires to the research object. The statistical method used to test the hypothesis uses the partial least squares application. The results of the analysis show that relationship marketing has a significant and positive effect on corporate governance, banking digitalization has an insignificant positive and effect on corporate governance, relationship marketing has a significant and positive effect on customer loyalty, banking digitalization has a significant and positive effect on customer loyalty, corporate governance has an insignificant and positive effect on customer loyalty, relationship marketing has an insignificant and positive effect on customer loyalty through corporate governance as an intervening variable and banking digitalization has an insignificant and positive effect on customer loyalty through corporate governance as an intervening variable.

The Impact of Brand Image Modiation on the Influence of Relationship Marketing on Customer Loyalty

The aim of the research is to analyze relationship marketing on customer loyalty mediated by brand image. The research design uses quantitative descriptive using primary data sources taken directly from respondents via questionnaires. The research sample of Herbalife customers in Kodya Semarang with a minimum subscription period of 1 year amounted to 157 respondents. The research results explain that relationship marketing influences customer loyalty, while brand image is able to mediate. However, there is an obstacle, namely that respondents who are outside the Semarang Municipality cannot be used as samples so the results cannot be generalized.

The Influence of Relationship Marketing and Brand Image on Rapport Formation and Long-Term Orientation in Hotels

The Influence of Relationship Marketing and Brand Image on Rapport Formation and Long-Term Orientation in Hotels

Peran Mediasi Kepuasan Pelanggan Atas Pengaruh Relationship Marketing Dan Service Quality Terhadap Loyalitas Pelanggan

This study aims to determine the mediating role of customer satisfaction on the influence of relationship marketing and service quality on customer loyalty (studies at the Grand Citihub Hotel @Kajoetangan, Malang City. The population in this study were all customers of the Grand Citihub Hotel @Kajoetangan Malang City who had used hotel services. The sampling technique used in this study is Nonprobability Sampling with a total of 100 respondents. And the data is processed through Smart Partial Least Square (PLS) software.The results of this study indicate that: (1) Relationship marketing is able to increase customer loyalty at Grand Citihub Hotel @Kajoetangan Malang City. (2) Service quality is able to increase customer loyalty of Grand Citihub Hotel @Kajoetangan Malang City. (3) Relationship marketing is not able to increase customer satisfaction at Grand Citihub Hotel @Kajoetangan, Malang City. (4) Service quality is able to increase customer satisfaction at Grand Citihub Hotel @Kajoetangan, Malang City. (5) Customer satisfaction is able to increase customer loyalty of Grand Citihub Hotel @Kajoetangan Malang City. (6) Customer satisfaction is unable to play a role in mediating the effect of relationship marketing on customer loyalty of Grand Citihub Hotel @Kajoetangan, Malang City. (7) Customer satisfaction is able to play a role in mediating partially (partial mediation) on the effect of service quality on customer loyalty Grand Citihub Hotel @Kajoetangan Malang City.

The Influence of Relationship Marketing on Debtor Loyalty Mediated By Relationship Quality, Empirical Study at Bank Sumatra Southern Section


 
 
 
 One of the strategies implemented by the banking sector is to apply the concept of relationship marketing (RM). Relationship marketing (RM) is very helpful for companies in fostering good relationships with customers, debtors, and shareholders.
 In this study, the direction of the research was to examine how important the quality of the relationship between regional bank customers (Bengkulu Bank, Jambi Bank and Bank Lampung) had a positive impact in increasing the relationship marketing / RM dimensions (customer trust, customer commitment, and communication) to loyalty.
 This study uses an explanatory survey approach with a quantitative analysis approach. The population in this study were debtor customers at three regional-owned banks, namely Bengkulu Bank, Jambi Bank and Lampung Bank. The number of research samples were 520 respondents. The sampling method used a purposive sampling approach. The analytical tool used is Structural Equation Modeling (SEM) using the LISREL 8.7 program.
 
 
 
 
 
 
 
 

PENGARUH RELATIONSHIP MARKETING DAN PROMOSI TERHADAP CUSTOMER LOYALITY JASA TRANSPORTASI PADA TRAVEL CV. FLORES SIBOLGA

PENGARUH RELATIONSHIP MARKETING DAN PROMOSI TERHADAP CUSTOMER LOYALITY JASA TRANSPORTASI PADA TRAVEL CV. FLORES SIBOLGA

Relationship Marketing, Customer Experience and Customer Satisfaction: Testing Their Theoretical and Empirical Underpinning

Research aims: This study’s aim is to find out the influence of relationship marketing on customer experience and satisfaction.Design/Methodology/Approach: The applied research method of this study uses an explanatory survey utilizing accidental sampling of 140 respondents in the Rural Bank industrial sector, Lampung Province - Indonesia. Data is scrutinized utilizing the structural equation to test the proposed hypothesis. Research findings: The results found that (1) relationship marketing directly and positively affected customer experience and customer satisfaction, and (2) customer experience directly and positively impacted customer satisfaction.Theoretical Contribution/Originality: Customer satisfaction is the end of the chain that must be maintained to gain the sustainability of organizations. By emphasizing customer relationship quality and customer experience, it would strive to maintain transaction processes and strategies to impress customer satisfaction with the organizations.Practitioners/Policy Implications: Relationship marketing and customer experience are relevant concepts in marketing research because properly understanding these variables enables organizations to increase customer satisfaction and achieve a competitive advantage in the service and manufacturing sectors.Research Limitations/Implications: This research model was tested in the rural banking industry sector, Lampung Province - Indonesia, so the findings obtained limit generalization. Therefore, using longitudinal data, it is necessary to conduct a comparative and comprehensive study between relationship marketing, customer experience, and customer satisfaction.

Pengaruh Relationship Marketing dan Customer Value Terhadap Loyalitas Pelanggan Indihome Pada PT Telkom Indonesia di Kota Sorong

This study aims to determine how much influence Marketing Relationships and Customer Value have on Customer Loyalty. The method used in this research is the correlation method with a quantitative approach. The population in this study were customers of Indihome PT.Telkom Indonesia in Sorong City in March 2022, totaling 326 people. Sampling technique using random sampling method. The results of the study are 1), there is an influence of Relationship Marketing on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City 2) there is an influence of Customer Value on Indihome Customer Loyalty PT.Telkom Indonesia Sorong City, 3) there is an effect of Relationship Marketing and Customer Value on Indihome Customer Loyalty PT. Telkom Indonesia, Sorong City

PENGARUH NILAI PELANGGAN DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA PT. TOYOTA HADJI KALLA KENDARI

The aim of this study; (1) To determine the effect of customer value on customer satisfaction at PT. Toyota Haji Kalla; (2) the influence of relationship marketing on customer satisfaction; (3) the influence of customer value on customer loyalty; (4) the influence of relationship marketing on customer loyalty; (5) the effect of customer satisfaction on customer loyalty; (6) the effect of customer value on customer loyalty through satisfaction as a mediating variable; (7) To determine the effect of marketing relationship on customer loyalty through satisfaction as a mediating variable. The population in this study were all customers of PT. Toyota Hadji Kalla made the purchase. The total population in this study cannot be known (infinitive). The sample of this study was 100 respondents using the Lemeshow formula. The results showed that: (1) Customer value had a significant effect on customer satisfaction at PT. Toyota Haji Kalla; (2) Relationship marketing has a significant effect on customer satisfaction; (3) Customer value has a significant effect on customer loyalty; (4) Relationship marketing has a significant effect on customer loyalty; (5) customer goals are significant to customer loyalty; (6) Customer value has a significant effect on customer loyalty through satisfaction as a mediating variable; (7) Relationship marketing has a significant effect on customer loyalty through satisfaction as a mediating variable

PENGARUH SERVICE RECOVERY DAN RELATIONSHIP MARKETING TERHADAP KEPUASAN PELANGGAN ENGGANO DEPARTMENT STORE

This study aims to determine the effect of service recovery on customer satisfaction Enggano Department Store. To determine the effect of relationship marketing on customer satisfaction Enggano Department Store. To determine the effect of service recovery and relationship marketing on customer satisfaction Enggano Department Store. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all customers at the Enggano Department Store). the sample amounted to 100 customers who were at the time the researcher conducted the research. Based on the results of research on the Effect of Service Recovery and Relationship Marketing on Customer Satisfaction with Enggano Department Store. There is a positive and significant effect of service recovery (X1) on customer satisfaction (Y) Enggano Department Store Bengkulu City, meaning that the higher the service recovery, the customer satisfaction will also increase. There is an influence of Relationship Marketing (X2) on customer satisfaction (Y) Enggano Department Store Bengkulu City, meaning that the higher the relationship marketing, the customer satisfaction will also increase. There is the effect of service recovery and relationship marketing together to influence customer satisfaction at Enggano Department Store Bengkulu City.

Influence of Relationship Marketing on Customer Loyalty (Case Study of Midwives Patient Referral in Bekasi Regency)

Midwives are important in maintaining maternal & child health in Indonesia. Midwives often have to refer patients to hospitals, due to lack of facilities or also limited work scope. On patients seeking treatment with personal funds, referral system usually follows policies of the midwife concerned. On heavily populated urban area like Bekasi regency, hospitals must compete for limited midwives' referral. The data collection from respondents was carried out using an offline and online questionnaire. The sample respondents were Bekasi Regency midwives who had referred their patients to hospitals. Based on research, 151 respondents were selected through purposive sampling method. This research used SmartPLS. Relationships between variables were investigated with structural equation modeling and the results analyzed with STP & 7P Marketing Mix analysis. The findings indicated that outcome quality as part of relationship marketing had a significant effect on customer trust. Customer trust also had a significant effect on the customer value and loyalty, while interaction and physical environment quality had no significant effect on midwives' loyalty. So, it's improved that hospitals maintained & continuously their outcome quality on referral patients. Through STP (segmenting, targeting, and positioning) and 7P marketing mix approach, the author recommends that hospitals must make patient needs a top priority and be able to serve swiftly and maximally, especially in three most cases of midwife referral patients, namely mild/ severe pre-eclampsia, premature rupture of membranes, and breech delivery. Hospitals must also integrate their service with good marketing and systematic information delivery process. Keywords: customer loyalty, customer trust, customer value, relationship marketing, service quality, midwives, STP, 7P marketing mix

The Influence of Relationship Marketing and Service Quality with Customer Satisfaction Mediation Variables on Customer Loyalty

Customer loyalty is so important for a company to retain customers. Customer loyalty is worth to reduce competition between competitors. Customer loyalty can be influenced by relationship marketing, service quality, and customer satisfaction. So this study aims to see the effect of relationship marketing, service quality, customer satisfaction, and customer loyalty. The population of this study focuses on Indonesian Islamic Bank (BSI) customers, using purposive sampling. The sample is Indonesian Sharia Bank (BSI) customers in the Tangerang area as many as 230. This type of research is quantitative, with data collection by distributing questionnaires. The analytical method used is the Structural Equation Model (SEM-PLS) with the SMART PLS software program. This study aims to see the effect of relationship marketing, service quality, customer satisfaction, and customer loyalty. The results of the study conclude that relationship marketing and service quality have a positive effect on customer satisfaction and customer loyalty. Customer satisfaction as a mediating variable has a positive effect on customer loyalty. The implication of this research is the company order to increases customer loyalty by making customers feel satisfied through relationship marketing and the quality of services provided

Pengaruh Service Marketing, Relationship Marketing, Communication Marketing Terhadap Customer Satisfaction

This study aims to determine: Is there any influence of Service Marketing, Relation Marketing and Communication Marketing simultaneously affect the Customer Satisfaction of Motorcycle users at Surya Gemilang Motor Surabaya Barat, Is there any influence of Service Marketing partially affect the Customer Satisfaction of Motorcycle users at Surya Gemilang Motor Surabaya West, Is there any influence of Relationship Marketing which partially affects Customer Satisfaction of Motorcycle users at Surya Gemilang Motor , W est Surabaya, Is there any influence of Communication Marketing that partially affects Customer Satisfaction of Motorcycle users at Surya Gemilang Motor, West Surabaya. The population in this study are customers who use Honda motorcycles. The sampling technique used was accidental sampling. The data collection technique used a questionnaire that had been tested for validity and reliability. The data analysis technique used is multiple regression. The results of this study indicate that Service Marketing, Relation Marketing and Communication Marketing variables simultaneously have a Positive and Significant effect on Customer Satisfaction of Motorcycle users at Surya Gemilang Motor, West Surabaya. Relationship Marketing partially has no effect on Customer Satisfaction of Motorcycle users at Surya Gemilang Motor, West Surabaya. Keywords: Service marketing, relationship marketing, marketing communication, customer satisfaction

Influence of relationship marketing on customer loyalty

This study aims to examine and explain the effect of relationship marketing on customer loyalty mediated by customer satisfaction. To achieve the research objectives, data analysis using Path Analysis and Sobel Test. Sampling by non-probability sampling with purposive sampling method and the size of the sample taken is 120 respondents. The results of the analysis show that relationship marketing has a positive and significant effect on customer loyalty at Livingstone Café & Bakery Seminyak Bali. Furthermore, relationship marketing also has a positive and significant effect on customer satisfaction at Livingstone Café & Bakery Seminyak Bali. Customer satisfaction has a positive and significant effect on customer loyalty at Livingstone Café & Bakery Seminyak Bali and customer satisfaction can significantly mediate the effect of relationship marketing on customer loyalty at Livingstone Cafe & Bakery Seminyak Bali. Suggestions that can be recommended to the management of Livingstone Café & Bakery Seminyak Bali are to always build better relationship marketing to increase customer satisfaction and customer loyalty.

디자인기업에서의 관계마케팅이 신뢰와 관계지속의도에 미치는 영향

본 연구는 기업에서, 특히 디자인기업에서 관계마케팅이 기업이미지, 기업의 신뢰, 그리고 그 기업과의 관계에 대한 지속의도에 미치는 영향을 분석 후, 기업에 종사하는 구성원들과 그 기업의 서비스를 이용하는 소비자(사용자)간의 업무와 소통에서의 관계정립을 살펴보고, 상호간 관계지속의도의 영향을 실증하는 데 목적이 있다. 연구방법은 먼저, 이론적 고찰을 정립하기 위해, 이미 발표된 국내. 외 논문, 학술지, 간행지, 단행본, 인터넷 등을 살펴본 후 수집한 자료를 바탕으로 분석하였다. 또한 객관적 타당성과 실증적 증명을 위해 서울, 경기도에 거주하는 디자인 기업 종사자들을 대상으로 약 2개월에 걸쳐 수집한 설문자료를 분석하였으며, 그 결과는 다음과 같다. 첫째 관계마케팅과 신뢰 간의 관계를 검증한 결과 기업의 커뮤니케이션과 기업평판은 신뢰에 유의한 영향을 미치는 반면, 기업의 전문성은 신뢰에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 관계마케팅과 지속의도 간의 관계는 전문성, 커뮤니케이션, 기업평판 등 모든 변수가 지속의도에 유의한 영향을 미치지 않는 것으로 검증되었다. 셋째, 기업의 신뢰는 지속의도에 유의한 영향을 미치는 것으로 나타났다. 그리고 결론부분에 이와 관련된 연구의 시사점 및 한계점을 제시하였다.

유소년스포츠클럽의 관계마케팅이 학부모 만족 및 관계성과에 미치는 영향

본 연구는 유소년 스포츠클럽의 관계마케팅이 학부모 만족 및 관계성과에 미치는 영향을 규명하여 경영활성화에 기초자료를 제공하고자 하였다. 이를 위해 유소년스포츠클럽 4개소를 선정하였다. 1차 자료 수집은 2019년 12월 1 일~2020년 1월 19일까지 250부의 설문지를 배포하여 총 222부의 자료를 유효 표본으로 사용하였다. 1차 수집된 자료 는 SPSS 21.0을 사용하여 빈도분석, 탐색적 요인분석, 신뢰도 분석, 회귀분석을 실시하였다. 1차 자료의 도출된 결과를 중심으로 양적 결과의 보완 설명을 위한 2차 자료 수집은 2020년 2월 6일~16일까지 유소년스포츠클럽 운영자, 지도자 및 학부모 등 총 6명을 심층면담 하였다. 이와 같은 절차를 통해 다음과 같은 결론을 도출하였다. 첫째, 유소년스포츠클럽 의 관계마케팅은 학부모 만족에 부분적으로 유의미한 영향을 미쳤다. 둘째, 유소년스포츠클럽의 관계마케팅이 관계성과 에 부분적으로 유의미한 영향을 미쳤다. 셋째, 유소년스포츠클럽의 학부모 만족이 관계성과에 영향을 미쳤다.

The Influence of Relationship Marketing and Service Quality on Customer Satisfaction and Impact on Word of Mouth Customers at the Bank Rakyat Indonesia Tulungagung Branch

This study aims to analyze the effect of relationship marketing and service quality on word of mouth through customer satisfaction, loan customers at the Bank BRI Branch Tulungagung. This research is quantitative research with the type of research is explanatory research with a survey approach. The sample of this study is the commercial retail loan customers of the UKM sector at the Tulungagung Branch Bank BRI with 1,176 debtors. Based on the analysis method using Structural Equation Modeling, the results of the study show that relationship marketing and service quality affect customer satisfaction and word of mouth. While word of mouth is influenced by customer satisfaction, meaning that satisfaction from borrowing customers will be able to increase positive word of mouth against other prospective borrowers. The results of this study also show that relationship marketing has an effect on word of mouth through customer satisfaction, which means that increasing customer satisfaction will increase word of mouth from customers. The better the ability of bank officers to maintain customer trust, it will make customers provide positive information about the product of the bank concerned to others.

Influence of relationship marketing on consumer behavior: Special study of the life insurance Industry

In the wake of liberalisation and globalisation of the Indian economy the financial services sector has come to assume a significant importance, and life insurance, which is a very important constituent of the financial service sector, assumes a special performance. All financial business deals with the management of risk but life insurance companies with their basic risk management, their asset size and relative stability of cash flow are likely to pay a key role in the future development of the financial services industry. One of the other very important in today's business, environment is that of relationship marketing. In today's challenging business environment it's, very important for the companies to change their business patterns and revamp their organisational structures to meet the demands and expectations of customer. Relationship marketing is of a great important for insurance sector as, it is a fact that insurance is sold purely on relationship basis. This research study tries to find out the extent to which relationship, marketing affects the life insurance industry in India. This study is of a great relevance in today's, world as relationship marketing is a concept that perfectly suit the life insurance sector and is of a great importance for the sector.

PENGARUH KERELASIAN PEMASARAN DAN CITRA PERGURUAN TINGGI TERHADAP KEPERCAYAAN MAHASISWA PROGRAM DIPLOMA PADA SEKOLAH TINGGI ILMU ADMINISTRASI MANDALA INDONESIA DI JAKARTA

This study was conducted to determine relationship marketing , imagery STIAMI college diploma program in Jakarta , Diploma Student’s Trust and also determine how much influence of relationship marketing and college’s image partially and simultaneously on Diploma Student’s trust at STIAMI Jakarta.The population was STIAMI’s Diploma Student, amounting to 465 people and the researcher takes 117 among af the population be the sample. Each respondent was given a total of 32 questions using a Likert scale.The results of this study indicate that relationship marketing gives the positive influence and significant to the Diploma student’s trust, college’s image gives positive and significant impact to the Diploma student’s trust.

Influence of Relationship Marketing on Customer Satisfaction among Selected Banks in Ado-Ekiti Metropolis

Influence of Relationship Marketing on Customer Satisfaction among Selected Banks in Ado-Ekiti Metropolis