Influence Product Quality Research Articles

The Influence Of Brand Image And Product Quality On Loyalty Through Customer Satisfaction As An Intervening Variable For Customers Of Almeeraakyla Pekanbaru

The research aims to understand: (1) The influence of brand image on customer loyalty with consumer satisfaction, (2) The influence of product quality on customer loyalty with consumer satisfaction, (3) The influence of brand image on customer loyalty, (4) The influence of product quality on consumer loyalty, and (5) The influence of consumer satisfaction on customer loyalty. The method of this research activity is quantitative. The population in this research activity is consumers who buy and consume Almeeraakayla products in Pekanbaru City with a sample of 100 people. The technique used in analyzing the data is Path analysis. With the results of the research, namely the Brand Image variable (X1) has a positive and significant influence on customer loyalty (Y) through consumer satisfaction (Z). The Product Quality variable (X2) has a positive and significant influence on customer loyalty (Y) through consumer satisfaction (Z). The Brand Image variable (X1) has a positive and significant influence on customer loyalty (Y). The Product Quality variable (X2) has a positive and significant influence on customer loyalty (Y)

Pengaruh Persepsi Harga, Lokasi, dan Kualitas Layanan Terhadap Kepuasan Konsumen pada Coffe Shop Tribhuwana Kopi Surabaya

This study aims to determine the influence of product quality, price, and product variety on purchase decisions on motorcycles at Tribhuwana Kopi Surabaya. The population used in this study is all customers who have bought motorcycles at Tribhuwana Kopi in the city of Surabaya. The sampling technique uses non-probability sampling with the number of samples used as many as 80 respondents. The research method used is a qualitative approach The techniques used in data collection are the distribution of questionnaires and observations. This study uses the SEM PLS 3.0 program to calculate and analyze data. The results of this study show that price has a significant positive effect on customer satisfaction because affordable prices are in accordance with the quality of the products provided which results in increased sales. Location has a significant positive effect on customer satisfaction because location can indicate strategic location and convenience for customers. Service quality has a significant positive effect on customer satisfaction because the company is able to influence consumers in providing satisfaction. The company is expected to maintain the price, location, and quality of service well in order to provide satisfaction for consumers.

The Influence of Product Quality and Price on Purchasing Decisions of Glad2glow Skincare Products

This research is based on a phenomenon in the modern era where consumers are increasingly aware of the importance of skin care, making skincare products the main choice to support appearance. Glad2Glow, a new skincare brand that entered the Indonesian market in 2023, has attracted a lot of buyers' attention and created fierce competition between brands with product quality and price perception as the main factors in consumers' purchase decisions. This research is quantitative using primary data obtained through the distribution of online questionnaires (Google Form) from May 2024 to August 2024. The population and sample include all consumers who have purchased or used Glad2Glow skincare products. The independent variables are product quality (X1) and price perception (X2), while the dependent variable is the purchase decision (Y). The analysis method involves multiple linear regression analysis, validity and reliability tests, as well as classical assumption tests such as normality tests, multicollinearity tests, heteroscedasticity tests, and hypothesis tests. The results of this study show that (1) product quality variables have a partial effect on the purchase decision of Glad2Glow skincare products, (2) price perception variables have a partial effect on the purchase decision of Glad2Glow skincare products, (3) product quality variables and price perception have a simultaneous effect on the purchase decision of Glad2Glow skincare products.

The Influence Of Product Quality, Service Quality, Price And Brand Image On Shopee Customer Satisfaction

Purpose – This paper seeks to examine the influence of product quality, service quality, price and brand image on shopee customer satisfaction survey in Bengkulu province. Methodology/approach – The data collection method used in this research is the direct or self-administered data collection method, namely the distribution method by distributing online questionnaires to obtain information from respondents. Distribution of questionnaires was carried out by distributing questionnaires online to respondents via social media such as WhatsApp, Instagram and assisted by closest friends in distributing questionnaires. This research collected a sample of 309 respondents.. Findings – It was found that . Good quality, low prices, good brand image and good service quality can increase the satisfaction of customers who shop at Shopee in the community in the city of Bengkulu and have a positive and significant influence. Novelty/value – because product quality, price, brand image and service quality have an influence on customer satisfaction, so it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. Keywords Because product quality, price, brand image and service quality have an influence on customer satisfaction, it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. keywords service quality, product quality, price brand image.

The Influence Of Product Quality And Promotion On Customer Satisfaction Keisha Collection Pangkalan Balai Clothing Store

The purpose of this research is to determine the effect of product quality and promotion on customer satisfaction at the Keisha Collection Pangkalan Balai clothing store. The variables used in this research are Product Quality (X1), Promotion (X2), Customer Satisfaction (Y). The population of this research is the customers of the Keisha Collection Pangkalan Balai clothing store, totaling 330 people. The sample for this research was 77 people. The type of research used is quantitative, the analysis technique used is multiple linear regression, hypothesis testing using the F test and t test. The regression results obtained the equation Y= 1.335 + 0.412 X1 + 0.243 X2. Which means that customer satisfaction is influenced by product quality and promotion. The results of the F test obtained Fcount (86,000), meaning that there is a simultaneous influence of Product Quality and Promotion on Customer Satisfaction. The results of the t test for the Product Quality variable obtained tcount (4.717), and the Promotion variable obtained tcount (2.685), meaning that Product Quality and Promotion partially influence Customer Satisfaction at the Keisha Collection Pangkalan Balai Clothing Store.

Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Lelang Barang Bekas

This research aims to determine the influence of product quality and price on purchasing decisions at used goods auctions. The method in this research uses quantitative methods with a survey approach as the research design. The research population was all auction participants in Bekasi City, totaling 40 auction participants. The sampling technique is a saturated sampling method so that all members of the population are used as samples. Data collection in this research was carried out through the use of a questionnaire. For data analysis, various tests were carried out, including data quality tests (which include validity and reliability tests), classical assumption tests, and the application of multiple linear regression techniques, including the coefficient of determination test. The research results show that simultaneously and partially there is a positive and significant influence on purchasing decisions.

PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN MOTOR MELALUI KEPUASAN PELANGGAN PADA PT. SURYA GEMILANG MOTOR SURABAYA

The purpose of this research is to test and analyze the influence of product quality, customer trust on purchasing decisions through customer satisfaction at PT. Surya Gemilang Motor, West Surabaya. Sampling method using Purposive Sampling. The scope of this research is only on variables related to product quality, customer trust which directly or indirectly influence purchasing decisions through customer satisfaction. The approach of this research is a quantitative approach method. The data analysis technique for this research uses the Partial Least Square (PLS) method with the SmartPLS 4.0 application program which includes the design process of the Inner Structural Model, Outer Structural Model and Hypothesis Testing (Resampling Bootstrapping). The research results found that there was no direct effect of product quality on customer satisfaction at PT. Surya Gemilang Motor Surabaya. There is a direct influence of Customer Trust on Customer Satisfaction at PT. Surya Gemilang Motor, West Surabaya. There is a direct effect of product quality on purchasing decisions at PT. Surya Gemilang Motor, West Surabaya. There is a direct influence of Customer Trust on Purchasing Decisions at PT. Surya Gemilang Motor, West Surabaya. There is a direct effect of purchasing decisions on customer satisfaction at PT. Surya Gemilang Motor, West Surabaya. There is no effect of Product Quality indirectly on Purchase Decisions through Customer Satisfaction at PT. Surya Gemilang Motor, West Surabaya. There is an indirect effect of Customer Trust on Purchasing Decisions through Customer Satisfaction at PT. Surya Gemilang Motor.

The Influence of Product Quality and Service Quality on Customer Loyalty Through Customer Satisfaction

Product quality an important role in the marketing strategy that can be implemented by Informa by providing the best products for its consumers to provide trust, satisfaction and a positive experience so that consumers make product purchases in the future. The purpose of this study was to determine the greatest influence of customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 190 male and female respondents of Informa product customers aged 17-50 years who have made a purchase at least 1 time in the last 1 year and domiciled in Jakarta. Primary data analysis was carried out using the SEM Smart PLS method. The results of this study indicate that product quality and service quality have an effect on customer satisfaction. Furthermore, product quality and service quality have a direct effect on customer loyalty, but satisfaction does not affect customer loyalty. Customer satisfaction is not proven to be a mediation between product quality and service quality on customer loyalty. This study contributes to Informa in maintaining and increasing customer loyalty, which can be seen from several factors formed from each consumer complaint optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields.

Operational excellence in online food delivery service: the role of food biosafety measures

PurposeThis study explores how food biosafety measures (FBM), electronic service quality and product quality influence consumer satisfaction and loyalty in the online food delivery service (OFDS) sector. It also integrates the technology acceptance model (TAM) and the theory of planned behaviour (TPB) to form a robust framework for assessing consumer behaviours and providing insights for this sector.Design/methodology/approachData from 877 Colombian urban consumers were collected. The proposed theoretical model was tested using structural equation modelling (SEM) in the SEMinR package of the R program (an open-source programming language).FindingsThe results reveal that food biosafety measures and product quality are the most essential factors for OFDS consumers. Besides, food biosafety measures strongly affect product and e-service quality, which in turn significantly and directly impact consumer satisfaction and loyalty. This means that it is necessary to consider both visible actions strongly related to product quality and invisible actions that highlight the role of e-service quality in ensuring operational excellence.Practical implicationsTo maintain customer satisfaction and loyalty, OFDS managers should consider first working with restaurants that practice high food biosafety measures so that the order leaves the restaurant in good condition. However, OFDS should maintain these measures to ensure operational excellence from the order on the platform until delivery to the end consumer.Originality/valueThis innovative study demonstrates how FBMs directly affect perceptions of service, product quality, satisfaction and loyalty. This goes beyond traditional findings suggesting that food biosafety measures' influence is only indirect and mediated by satisfaction.

The Influence of Product Quality, Service Quality, and Perception of Coal Prices on Customer Satisfaction at PT Bukit Asam, Tbk

The Influence of Product Quality, Service Quality, and Perception of Coal Prices on Customer Satisfaction at PT Bukit Asam, Tbk

Pengaruh Kualitas Produk Dan Inovasi Terhadap Keputusan Pembelian Pada Defitex.Id (Survei Pada Konsumen Mukena Travel Defitex.Id)

The aim of this research is to determine and analyze the influence of product quality and innovation on purchasing decisions among mukena travel defitex.id consumers. The research method used in this research is a quantitative method with a survey approach, while the types of data used in this research are primary data and secondary data. The object of this research is product quality, innovation and purchasing decisions among mukena travel defitex.id consumers. The data analysis technique used is multiple linear analysis and hypothesis testing in the form of the F test and t test. The results of this test prove that product quality and innovation simultaneously have a significant influence on purchasing decisions for mukena travel defitex.id consumers. Partially, product quality and innovation have a significant effect on purchasing decisions.

The Influence of Product Quality and Price on Purchasing Decisions in Menumixfood MSMES in Cimahi City

The Influence of Product Quality and Price on Purchasing Decisions in Menumixfood MSMES in Cimahi City

The Influence of Product Quality, Brand Image and Digital Marketing on Purchasing Decision for Indomie Products in Banjarnegara

The Influence of Product Quality, Brand Image and Digital Marketing on Purchasing Decision for Indomie Products in Banjarnegara

The Influence of Product Quality, Price and Digital Marketing on Purchasing Decisions for Android Smartphones in The City of Denpasar

A smartphone or smartphone being present in the environment. Due to the fact that it facilitates communication and provides instant access to information, this gadget has gained a dominant position in the worldwide electronics market. The purpose of this study is to investigate the following factors: the impact of product quality on decisions to purchase Android smartphones; the influence of price on decisions to purchase; and the impact of quality, price, and digital marketing on decisions to purchase Samsung smartphones. Quantitative surveying is the method that this research use. In Denpasar City, the population that was researched consisted of consumers that either use or purchase Android cellphones. The total sample size of 97 individuals was gathered through the employment of a purposive sampling approach, and the method of data collection was accomplished through the utilization of a questionnaire that had been validated and determined to be trustworthy. For the purpose of data analysis, multiple regression was utilized. The findings of the study indicate that the following factors have a significant impact on purchasing decisions: (1) the quality of the product has a significant impact on purchasing decisions; (2) the price has a significant impact on purchasing decisions; and (3) digital marketing and product quality have a powerful impact on purchasing decisions. The findings of the descriptive test on purchasing decisions obtained a total score of 415.6, with the second largest indicator (419) earning an average score of 4.28 and the smallest indication (412) obtaining the lowest score. The results of the descriptive test on product quality have a total score of 401, with an average score of 4.13 on the third largest indicator (414), which is the smallest 394. Total score for the price descriptive test was 401.6, with an average score of 4.14 on indications 2 and 3, with the maximum score being 403 and the smallest score being 399. There was a total score of 398.6 on the descriptive test for digital marketing, with an average score of 4.10 on indication 3, with the greatest being 413 and the smallest being 386.

Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram

This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.

The Influence of Product Quality, Brand Image, and Online Consumer Review on Purchasing Decision for The Originote Products

The Influence of Product Quality, Brand Image, and Online Consumer Review on Purchasing Decision for The Originote Products

THE EFFECT OF PRODUCT QUALITY AND PRICE ON LOYALTY OF TELKOMSEL PREPAID CARD USERS WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE

This study aims to examine the Influence of Product Quality and Price on the Loyalty of Telkomsel Prepaid Card Users with Customer Satisfaction as a Mediating Variable. This research employs a quantitative method with a sample size of 101 respondents who are Telkomsel card users in Sungai Penuh City, calculated based on the Lemeshow formula. Data was collected using a questionnaire distributed online via Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that price has a positive effect on customer satisfaction. Price does not have an effect on consumer loyalty. Customer satisfaction has a positive effect on consumer loyalty. Product quality has a positive effect on customer satisfaction. Product quality does not have an effect on consumer loyalty. The study also proves that customer satisfaction does not mediate the relationship between price and consumer loyalty, but customer satisfaction does mediate the relationship between product quality and consumer loyalty.

The Influence of Product Quality, Price and Brand Image on Purchase Decisions of Indosat Ooredoo Prepaid Cards in Makassar City

The Influence of Product Quality, Price and Brand Image on Purchase Decisions of Indosat Ooredoo Prepaid Cards in Makassar City

ENHANCING CUSTOMER SATISFACTION FOR WINTERHALTER DISHWASHERS

This study investigates the influence of product quality, after-sales service quality, and price perception on brand trust, mediated by customer satisfaction. Data was collected from 285 Winterhalter dishwasher customers using a purposive sampling method and a Likert scale questionnaire from December 2023 to February 2024. Employing Structural Equation Modeling (SEM) via SmartPLS, the analysis reveals that product quality, after-sales service quality, and price perception significantly impact customer satisfaction and brand trust, both directly and indirectly through customer satisfaction. High product quality enhances customer satisfaction and brand trust, while reliable after-sales service contributes positively to both. Competitive price perceptions that align with product value also boost satisfaction and trust. Managerially, businesses should prioritize continuous product innovation, robust after-sales services, and strategic price management to improve perceived value. These strategies are essential for achieving higher customer satisfaction and building strong brand trust, ultimately supporting sustainable growth and increased market share

The Effect of Product Quality, Price and Sales Location of Nugin Lamping Tofu on Consumer Satisfaction

Tofu lanting nuggets are one type of snack food that is very popular with the public. Along with increasing consumer awareness of product quality, competition in the lanting tofu market is getting tougher. The focus of the study aims to determine the extent to which "the influence of product quality, price and sales location of Tahu Lamping Nugin" plays a role in influencing the level of customer satisfaction. This research was conducted using quantitative as a research method. Meanwhile, data collection was carried out involving questionnaire surveys and other literature studies. After the data was collected, it was analyzed using the regression test using SPSS software. The conclusion from the results of the research analysis shows that product quality, price and sales location of Lamping Nugin Tahu have an effect on customer satisfaction. In an effort to achieve an optimal level of customer satisfaction, companies need to focus on maintaining and improving product quality and determining prices that remain balanced with the value offered. Meanwhile, the sales location is still important to attract consumer interest, but this needs to be balanced by offering products of good quality and reasonable prices.