Relevance. The professional orientation of Kazakh youth (students and schoolchildren) and the influence of state educational and personnel policy on the formation of future qualified workers is a pertinent issue. This relevance is underscored by modern political and social processes aimed at the democratization of Kazakh society, the formation of a new education system based on global teaching quality standards, and the utilization of information technology advancements. These factors significantly impact the population's career choices and overall employment. Purpose. The research aims to conduct a deep and comprehensive analysis of vocational guidance issues among students. It examines this element as a means to mitigate the shortage of qualified personnel in Kazakhstan, considering the current educational and social policies. The study also explores the use of software technologies and new teaching methods to enhance vocational guidance for students and schoolchildren. Methodology. The results were obtained from surveys of university students and experts, and a content analysis of state documents, regulations, publications, and statistical data. Results. The research identified unresolved problems in the vocational guidance system for children and youth, affecting career choices and personnel policy effectiveness. Addressing these issues requires educational reforms, enhanced educator competencies, and additional resources for pedagogical, educational, and scientific activities. The article presents recommendations to elevate Kazakhstan's education system, aiming to improve employment, form new qualified personnel, and develop scientific and teaching activities in remote regions. Conclusions. The study concludes that there is a critical need for targeted reforms and investments in vocational guidance and education. Improving the education system will help address the shortage of qualified workers, support the development of new teaching methodologies, and promote scientific activities, thereby contributing to the overall socio-economic growth of Kazakhstan. Keywords: professional self-determination; employment of the population; higher education; distance learning