Influence Of Ethnocentrism Research Articles

A tug of war: how voters balance ideology and ethnocentrism

ABSTRACT Recent literature has documented the increasing effect ethnocentrism exerts on American political behavior. In most cases, ideology and ethnocentrism point voters in the same direction, but what happens when ideology suggests one candidate and ethnocentrism a different candidate? Using data from the American National Election Studies (ANES), we analyze the voting behavior of white Americans in recent presidential elections (1992–2016) to better understand what happens when these forces pull in opposite directions. We find that among strong ideologues, the influence of ethnocentrism is minimal. But, for those who do not conceive of themselves in strongly ideological terms, ethnocentrism is a dominant factor. We also find that, while the American public is as ethnocentric today as they were three decades ago, ethnocentrism has recently become more salient in determining vote choice. This provides evidence that the election of Barack Obama – the nation's first Black President – served as a catalyst that activated these dormant racial prejudices. This research has implications for where ethnocentric elite cues can be effective, as well as backfire, and how voters make electoral decisions when their ethnocentric attitudes diverge with their ideology.

Influence of ethnocentrism on the work behaviour of expatriates

With the surge in internationalisation of corporations, the number of expatriates in the workforce of organisations across the globe has dramatically increased. Presence of expatriates in the workforce has given rise to unique set of challenges. One of such is the effective management of expatriates’ work behaviour in the workplace. Whereas earlier studies have indicated that ethnocentrism is a fundamental determinant of expatriates’ work behaviour. Accordingly, this study aims at identifying the extent to which expatriates are ethnocentric in their work behaviour by analysing the variables intercultural communication apprehension (ICA), patriotism, and xenophobia. This is because it has been identified that these three constructs are related to ethnocentrism. A quantitative methodology was utilised for this study where data were collected from expatriates using an online self-administered questionnaire. Multivariate data analysis techniques were used in data analysis. The study’s results revealed that ICA, patriotism, and xenophobia are related with expatriates’ ethnocentric work behaviour. Thereby, the current study has offered a mechanism to measure the extent to which expatriates are ethnocentric in their work behaviour. A major outcome of this study would be providing insights into ethnocentrism and its influence on the work behaviour of expatriates.

Influence of ethnocentrism on consumer preference patterns: the case of olive oil in Portugal

Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goods produced in their own region rather than those from other regions. From this perspective, the current study describes ethnocentric tendencies and identifies olive oil consumer preferences from Lisbon (Portugal). CETSCALE and the conjoint analysis technique have been used for this purpose. Results show that Portuguese olive oil consumers exhibit a strong ethnocentric ten-dency but the price attribute is also key. Nonetheless, there exists a less ethnocentric segment, on which foreign business strategy can be focused. On this segment, consumers attach lower relative importance to the price and higher relative importance to differentiated-quality parameters: oil type (extra virgin), bottle (glass) and production system (organic).

Meet the media characters from another culture: Influence of ethnocentrism on parasocial interaction.

Meet the media characters from another culture: Influence of ethnocentrism on parasocial interaction.

독일소비자의 자민족중심주의 성향이 외국제품평가에 미치는 영향: 브랜드글로벌성 및 브랜드이미지의 조절효과를 중심으로

독일소비자의 자민족중심주의 성향이 외국제품평가에 미치는 영향: 브랜드글로벌성 및 브랜드이미지의 조절효과를 중심으로

The influence of ethnocentrism and consumer animosity on consumer boycott

The influence of ethnocentrism and consumer animosity on consumer boycott

Ideology and politics: The role of national identification

The paper deals with the modifying role of in-group identification with respect to the ability of ideological orientations to explain political preferences. Drawing on the social identity theory, it is hypothesized that political expression of ideological orientations is dependent on relevant group identifications. The influence of ethnocentrism, post-materialism and religiosity on political party preferences is examined for those who express strong and weak national identification, separately. The outlined problems are examined using the Dutch Parliamentary Election Studies (DPES) data. The results show that in-group identification affects the political expression of ideology. Keywords: ideology – political attitude – ethnocentrism – religion – post-materialism – national identification-----Bibliography: Todosijević, Bojan: Ideology and politics: The role of national identification, PCS, 2-2014, pp. 187-196. https://doi.org/10.3224/pcs.v5i2.20819

Predicting Acculturative Orientations of American College Students toward International Students

Acculturation refers to the degree to which immigrants maintain their ethnic culture and accept or reject the new dominant culture. While considerable studies have focused on immigrants’ acculturative processes, little is known about acculturation from the perspective of the host culture. This study examined American students’ acculturation orientations toward international students based on the concept of interactive acculturation and investigated the influence of ethnocentrism, sex, and Facebook use on such acculturation attitudes. Results from a survey of 346 American college students indicated a high degree of individualism and integrationism over other orientations, namely transformation-integrationism, exclusionism, assimilationism, and segregationism. The model with ethnocentrism, sex, and Facebook usage predicted five of the six acculturation orientations, with ethnocentrism being the most important predictor.

Assessing the Impact of Ethnocentrism in the Food Buying Decisions of International University Students

ABSTRACTThis study assesses the influence of ethnocentrism on food buying decisions by a specific group of sojourners—namely, international university students—by distinguishing the results observed in relation to gender differences from those detected without any consideration of gender differences. On the basis of an exhaustive review of relevant literature, this study offers several research hypotheses pertaining to the influence of ethnocentrism on evaluations of alternatives, choices, and post-purchase stages. To test these hypotheses, the authors collected data from a sample of university foreign students enrolled in a Spanish university, and then submitted these data to diverse principal components factorial analyses and linear parametric regressions. The results show that a consideration of gender makes a great difference, in that the influence of ethnocentrism is much greater in the food buying decision process for male sojourners. These results have major implications for key stakeholders such as food manufacturers, importers, retailers, and universities.

Development of a Communication System for Capitalizing Cultural Diversity

The paper “Development of a communication system for capitalizing cultural diversity” centers on concrete, practical dimension, on the coordinates of development of an efficient communication system necessary to affirm the cultural diversity within the educational space, which intensifies the generation of a capital value of Romanian society. Development of an educational communication system must be related to the dynamic changes that characterize the educational reality of Romania and allow ensuring respect for cultural differences, recognizing them in the new dimensions of assertion of cultural pluralism. Historical Maramures is the context chosen for the foundation of a good cultural/ethnic experience streamlined at social level, which led to the variance of manifestations by redefining the meanings of “local” in the affirmation of cultural diversity at the level of educational space. Through an efficient communication system, appropriate to this context, intercultural education exceeded the state of manifestation of intercultural relations under the influence of ethnocentrism and develops under the auspices of trans- cultural values in a common supra-cultural space.

The influence of ethnocentrism on social perceptions of nonnative accents

This study examines the relationship between ethnocentrism and perceptions of nonnative accents. Participants were assigned to either an experimental or a control group. After completing a measure of ethnocentrism, participants in both groups were exposed to one of two videos of the same speaker delivering a speech on the benefits of exercise. The videos were identical except that the speaker in the video viewed by the experimental group spoke with a nonnative accent while the speaker viewed by the control group spoke with a standard American accent. For the experimental group, ethnocentrism was negatively and significantly correlated with perceptions of the speaker’s physical, social, and task attractiveness, his credibility, and perceived homophily. For the control group, none of the correlations were significant.

A Comparative Study of the Influence of Ethnocentrism on Foreign Product Evaluation and Purchase Intention between Korea and Japan

A Comparative Study of the Influence of Ethnocentrism on Foreign Product Evaluation and Purchase Intention between Korea and Japan

Ethnocentrism In Icelandic Consumers And Its Consequences

This paper presents an empirical test to measure consumer ethnocentrism in Iceland. The well-known measure of consumer ethnocentrism, the CETSCALE, is applied and its psychometric properties examined in the Icelandic context. The relationship of consumer ethnocentrism with various product country-of-origin attitudes is explored. The influence of ethnocentrism, country image, and perceptions of product quality, value, image, availability, and promotion on Icelandic consumers intention to buy packaged food products made domestically and those imported from the United States, the United Kingdom, Holland, and Denmark is also investigated.

Influence of ethnocentrism and neo-phobia on ethnic food consumption in Spain

Over the last decade, a strong upsurge in Spanish immigration has fostered a thriving ethnic food market. To examine indigenous consumer predilections toward ethnic foods, a carefully designed choice experiment is employed, with particular focus on ethnocentricity and food neo-phobia traits on potential purchase decisions. Employing a two level nested logit model, consumers choose to accept/reject ethnic foods, with a positive response met by a further series of different ethnic cuisine and consumption scenario alternatives. Bivariate tests reveal that higher ethnocentric and neo-phobic segments possess common socio-demographic characteristics, whilst neo-phobia plays a significantly stronger role in determining the probability of rejection. Further tests reveal culturally similar Mexican food as the preferred ethnic food across all consumption scenarios. Moreover, the ‘restaurant’ is the favoured format of consumption, whilst there is evidence of a strong association between specific ethnic food types and consumption formats. The implications of our research suggest that in the short to medium turn, price is a strong strategic variable, whilst marketing strategies must successfully isolate and exploit specific ‘ethnic food/consumption scenario’ mixes. Finally, stronger messages emphasizing quality and convenience factors are seen as key to bolstering the underrepresented ‘home preparation’ ethnic food market in Spain.

The influence of ethnocentrism in organizational contexts: perceptions of interviewee and managerial attractiveness, credibility, and effectiveness

This paper presents the results of two studies that examine the influence of ethnocentrism on interpersonal perceptions of attractiveness, credibility, and managerial effectiveness. In Study I participants (N=117) watched a video-taped interview of a Korean national student being interviewed for a job in the financial aid office of her United States (US) college. Participants then completed measures of ethnocentrism, interpersonal attraction, credibility, and were asked to give a hiring recommendation. Results reveal that ethnocentrism was negatively and significantly correlated with perceptions of social attraction, competence, character, and hiring recommendations. Study II focused on the influence of ethnocentrism on perceptions of managerial attraction, credibility, and effectiveness in a manager–subordinate conflict situation. Approximately half (N=59) of the participants watched a video of an Asian student manager reprimanding a white student worker. The other half (N=64) watched a nearly identical video of a white student manager reprimanding the same white student worker. Participants completed measures of ethnocentrism, interpersonal attraction, credibility, generalized attitudes about the manager, and managerial effectiveness. In the group of participants who watched the Asian student manager, results reveal that ethnocentrism was negatively and significantly correlated with perceptions of physical, social, and task attraction, competence, and general attitudes about the manager, but not managerial effectiveness. In the group of participants who watched the white student manager there were no significant correlations between ethnocentrism and any of the dependent variables.