Based on the works of philosophers of the ancient world and scientists of our time, the article analyzes the need for the existence of two components of its development in any country, namely human capital and financial and political opportunities. Attention is paid to the fact that intellectual potential is a set of resources that include human intelligence and creative ability, with its characteristic educational and qualification indicators. It is proved that higher education graduates are the intellectual core that forms the market of qualified specialists capable of becoming the economic potential of the country. It is shown that the rational use of this potential, in combination with other scientific achievements of society, contributes to the achievement of a new quality of economic development, raising living standards and preserving the environment for future generations. That is, the level of awareness and education of each individual is the molecule that lays the foundation for consolidating the country's competitive influence in the international market. To implement the above, the need for more active use of public administration in the educational process at all levels is determined, the expediency of applying legislative regulation of the process of interaction between higher education institutions and business structures is investigated, both for the establishment of joint projects and processes of commercialization and reform of education in different countries, including in modern Ukraine, and for achieving positive changes in strategic planning and economic development.
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