Dignified Branding and Its Role in the Cryptomarket

Abstract

The advent of decentralized digital economies, particularly in the cryptomarket, necessitates new and ethical marketing approaches that prioritize transparency, trust, and long-term value. Dignified Branding (DB), a concept introduced by Mandeep Gupta, proposes a revolutionary shift away from the traditional commission-driven network marketing model by focusing on community-driven, volunteer-based product promotion. This paper examines the core principles of Dignified Branding and its potential impact on the cryptomarket. The absence of financial incentives, commissions, and competitive influences in DB creates a novel approach, one that aims to build trust, promote education, and ensure that the entire community benefits rather than individual investors.