Influence Of Brand Name Research Articles

Analisis Pengaruh Brand Name, Service Quality, dan Promotion Terhadap Keputusan Pembelian Konsumen Pada Miniso Tunjungan Plaza Surabaya

ABSTRACTMiddle-class consumers need products of good quality, competitive prices and lifestyle. One of the factors that influence consumer behavior in purchasing is lifestyle. Companies must understand the consumer purchase decision process especially in terms of brand name, service quality and promotion. This research is limited to Miniso outlet in Tunjungan Plaza Surabaya. Research respondents are limited to visitors of Miniso Tunjungan Plaza Suraaya in the 17-35 year age range. The type of this research is quantitative descriptive research and instrument used in the form of questionnaire. Data analysis technique used quantitative descriptive data analysis. The validity of data is obtained through validity and reliability. Based on the analysis of the influence of brand name, service quality and promotion of customer purchasing decisions at Miniso Tunjungan Plaza Surabaya from April to May 2018 the result is Brand Name (X1) has a positive influence on Customer Purchase Decision (Y). Service Quality (X2) has a positive influence on Customer Purchase Decision (Y). Thus, the increase or decrease in customer purchasing decisions can be explained directly by service quality. Promotion (X3) has a positive influence on Customer Purchase Decision (Y).

Brand name, image, word of mouth towards buying habits and customer loyalty online shop

The public consumption pattern was a subject to change with the era development. Wherein, the many demands to be able to avail goods or services without efforts to come transact. Therefore, Online shop term becomes familiar in the present to enter a very tight trading competition. Thus, it was necessary to analyze how high the influence of brand name and image, word of mouth influence buying habits and how high influence consumer loyalty to continue to choose an online shop. The research was intended to know the influence of brand and image, word of mouth for a product with its simple trade concept through technology media that can be utilized in all circles. In conducting online surveys of data through questionnaires to obtain a valid data using questions. The inferential analysis in the present study was conducted by partial least square (PLS) method by using Smart PLS 3.0 M3 program. The steps were taken in the process of PLS. Regarding the result, R2 value for brand name, brand image, and word of mouth on buying habit was 0.356. Whereas the influence of brand name, brand image, word of mouth and buying custom to customer loyalty R2 value was 0.772. The value of q-square predictive relevance (Q2), yields a number was 0.8532. Brand name to buying habits variable was 0.367 with the t-statistic condition was 2,432 > t - table 1.96 (accepted). Brand Name variable to customer loyalty variable was 0,242 with status of t - statistic equal to 3,324 > t-table 1,96 (accepted). Brand image to buying habit variable was 0.120 with state of t-statistics was equal to 0,965 t-table 1,96 (accepted). Word of mouth to buying habit variable was 0.180 with the state of t-statistics was 1,214 t-table 1,96 (accepted). Buying habit to customer loyalty variable was 0,156 with t-statistic was 2,415 > t - table 1,96 (accepted).

Effects of Brand on Consumer Preferences: A study in Turkmenistan

Using a measurement model of brand name and consumer preferences, this study aims to investigate the effects of brand name on consumer preferences in Turkmenistan. This study sought to investigate specifically, the influence of brand name on consumer’s preferences by utilizing structural equation modeling (SEM) technique. Moreover, all possible correlations between these dimensions or domains of brand name and consumer preferences are also empirically tested. In the context of the study, the introduced model was tested by a questionnaire instrument with 10 items excluding the demographic variables. A total of 422 completed copies of questionnaires were evaluated for analysis. The results suggest that, brand name variable have statistically significant relationships with consumer preferences variable. The findings of the study indicated positive correlations among the two variables with high factor loadings. Brand name of a product has significant impact on the overall preferences of the consumers.

Marketing eco-fashion: The influence of brand name and message explicitness

This study investigated the influence of two variables – brand name and message explicitness – on attitude toward advertisement and attitude toward brand, and further, explored the impact of attitude toward advertisement, attitude toward brand, and other variables on consumer purchase intention. A questionnaire with an experimental design component was administered to 343 college students. Results revealed that respondents formed positive attitudes toward apparel brand when the advertising message contained explicit information about environmentally friendly products. Attitude toward brand, subjective norm, attitude toward advertisement, eco-fashion involvement, and environmental commitment were strong predictors of intention to purchase an environmentally friendly apparel brand. Implications are that apparel marketers may build more positive attitudes toward brands by providing explicit information about environmentally friendly products in their marketing claims. This may be one way for marketers to attract college students who are interested in purchasing environmentally friendly products, but who are not fully committed to a green lifestyle. Further, marketers may be able to reach those who are less interested in purchasing environmentally friendly products by raising awareness and knowledge of the benefits associated with their products and brands, which may help to establish a sustainable market for eco-fashion.

Consumer Health Information Websites with High Visual Design Ratings Likely to Be also Highly Rated for Perceived Credibility

A Review of: 
 Robins, D., Holmes, J., & Stansbury, M. (2010). Consumer health information on the web: The relationship of visual design and perceptions of credibility. Journal of the American Society for Information Science and Technology, 61(1), 13-19.
 
 Objective – To answer two research questions: 1) What is the relationship between the visual design of a consumer health information web site and perceptions of the credibility of information found on it? 2) Is there a relationship between brand recognition, visual design preference, and credibility judgments?
 
 Design – Qualitative (correlation of rating of response to stimulus) and quantitative (credibility coding of participant comments)
 
 Setting – Not stated; assumed to be academic institutions in the United States.
 
 Subjects – Thirty-four participants over the age of 35 (34 for statistical power and age over 35 on the hypothesis that this age group is most likely to seek health information on the Internet). 
 
 Methods – Screen shots of 31 consumer health information sites chosen from the results of a Google search using the term “consumer health information” were converted to slide format and shown to participants. The 31 sites included 12 of the top ranked consumer health information sites derived from three sources: the Consumer and Patient Health Information Section (CAPHIS) of the Medical Library Association (MLA), the MLA itself, and Consumer Reports. Participants were read and shown a script explaining the process prior to being asked to view and rate the 31 sites. Participants were first shown a blank slide with a crosshair to focus attention. Then a stimulus slide was shown for 2.8 seconds. A blank black screen was shown while they determined their rating. Participants were first asked to rate the visual design and aesthetics of the 31 web sites using a rating scale of -4 to -1 for negative judgments and +1 to +4 for positive judgments. Then they were asked to remember why they had made positive or negative ratings and why some web sites were preferred to others. The process was repeated with the slides re-ordered, and participants were asked to rate the credibility of the sites using the same rating scales. Upon completion, participants were asked to recall their reasons for positive or negative credibility ratings. All ratings were converted to positive numbers and a scale of 1-8 was used to present results. A variety of statistical analyses were carried out on the data, including correlation, means ratings, and rankings. In addition, all solicited comments on credibility were coded using Fogg’s four types of credibility (surface, earned, presumed, and reputed) in order to try to understand why participants rated the credibility of sites as they did.
 
 Main Results – For the first question, concerning the relationship between visual design preferences and perceived credibility, the results are complicated. A statistically significant correlation was reported between visual design preference and perceived credibility in 8 of the 31 sites (26%). In these instances where visual design is rated highly, so is credibility. When visual design ratings were ranked highest to lowest, credibility ratings followed the same pattern. Similarly, when credibility ratings were ranked highest to lowest, visual, design ratings followed. A t-test confirmed that sites perceived to have higher credibility were also perceived to have better visual design. Furthermore, when design and credibility ratings were compared to site traffic rankings, as measured by Alexa (http://www.alexa.com), the trend was for both visual design and credibility ratings to decline as the site traffic ranking declined. This finding was also confirmed by a t-test. While there is not an exact relationship, the tendency is for sites with higher visual design ratings to also receive higher ratings for perceived credibility. 
 
 On the second question, concerning the relationship between brand recognition and visual design and perceived credibility judgments, the results suggest a possible influence of brand name. This relationship is not clear, and as visual designs were always presented and rated first, there is possibly a co-founder. The analysis of participant comments found that participants performed credibility judgments in a very short time using a variety of criteria, including visual design, source of the site, reputation of the site, and prior use. There were negative reactions to the use of advertisements, drug and insurance company sponsorship, and dot com sites, as well as some suspicion that non-US consumer health information sites were less trustworthy.
 
 Conclusions – Visual design judgments bore a statistically significant similarity to credibility ratings. Sites with recognizable brands were highly rated for both credibility and visual design, but this relationship was not statistically significant. The relationship is complicated and more research is needed on what visual design cues are important to credibility judgments.

A Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants

The effect that marketing has had on the prescription decisions of the medical profession is an area of great social and governmental concern and has been the subject of substantial international debate. In this study, the importance of brand name as a factor influencing the prescription habits of general practitioners and psychiatrists is examined. Data on antidepressant prescriptions supplied by the Australian Governments Pharmaceutical Benefit Scheme and results derived from MANOVA and ANOVA analyses suggest that the brand name as much as chemical differences influenced the prescription of choice of antidepressants by both general practitioners and psychiatrists. The use of a well-promoted brand name may be an important evaluation shortcut by both groups regardless of detailed training resulting in medical practices, which may undermine the social imperative of affordable medical care for all. The authors suggest that clinical appropriateness of prescriptions for antidepressants by brand name needs further investigation.

Influence of brand name in variety seeking behaviour of consumers: an empirical analysis

This study has been conducted in a Mexican retail business environment with a focus to explore the tendency of decision making by consumers towards buying unfamiliar brands when considering the importance of brand name. The discussions in the paper have been woven around the issues of perceived risk, perceived brand difference, association of brand name and customer values as major influencing factors in making buying decisions towards unfamiliar brands. The study reveals that the perceptions on brand name in reference to brand risk and brand differences have been the prime factors in making a buying decision for new brands among the consumers.

Influence of brand name and type of modification on consumer acceptance of genetically engineered corn chips: a preliminary analysis

In an effort to counteract adverse consumer reaction to genetically engineered foods, the biotechnology industry has shifted attention to deriving and promoting foods that have been genetically modified to have benefits for the consumer. However, is it uncertain whether this strategic shift will be successful at changing consumer perception of biotechnology. To provide an initial investigation into the issue, we surveyed 270 Mississippi State students. Results suggest that these consumers were more accepting of corn chips that had been modified to increase shelf life as opposed to increasing farmer yields; however, willingness-to-pay premiums for these value-added corn chips were extremely small relative to corn chips that contained no genetically engineered corn. Results also suggest students were more accepting of genetically engineered foods when sold by agribusinesses with high levels of brand equity or store loyalty.