Influence Of Advertising Research Articles

Understanding infant and young child feeding (IYCF) practices among Muslim mothers/caregivers: A qualitative study in the Bangsamoro Autonomous Region in Muslim Mindanao, Philippines

BackgroundThe study focused on understanding infant and young child feeding practices (IYCF) among Muslim mothers in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), Philippines.ObjectiveRecognizing the cultural and religious sensitivities associated with these practices, the research aimed to identify influencing factors and assess the influence of advertisements on maternal decisions regarding infants' and children's diets.MethodsA total of 74 Muslim mothers with infants 6-23 months old were recruited and participated in the focus group discussions (FGD). Ten FGD sessions were conducted in Maguindanao Province, Philippines from July to August 2021. Verbatim transcriptions of audio-recorded discussions were transcribed into Microsoft Word files and QSR NVivo version 12 was used in the coding and analysis of the transcripts.ResultsMothers exhibited limited awareness of such important complementary feeding issues as preferring fruits and vegetables while avoiding junk food as chips. IYCF information came primarily from health workers and other mothers - their own mothers, mothers-in-law, and midwives. Television commercials were identified as particularly influential in shaping maternal feeding decisions.ConclusionsThere was a diversity of breastfeeding practices and limited knowledge, especially of complementary feeding among these Muslim mothers. Both traditional beliefs and marketing were said to influence feeding choices. This underscores the need for culturally-sensitive interventions and targeted educational initiatives to enhance maternal knowledge and advocate for optimal infant feeding practices within Muslim communities, as well as regulation of the marketing of commercial infant foods.

From Ads to Action: The Influence of Interest Group Supreme Court Confirmation Advertisements on Political Engagement

Interest groups capitalize on the opportunity to influence salient U.S. Supreme Court confirmations, while pursuing organizational and policy goals and hoping to mobilize the public. We test the opportunities and limits of ad influence on political mobilization specifically looking at calls to action (i.e., donations, contacting senators, and social media engagement). By analyzing responses to real interest group-produced video ads from Amy Coney Barrett’s and Ketanji Brown Jackson’s nominations, we discover ads can potentially influence individuals’ political behavior online and spur offline political engagement. Specifically, we find name recognition, partisan congruence, and positive tone positively influence respondent engagement in calls to action. We find ad format in terms of forced exposure and negative tone decrease engagement likelihood. Our study contributes novel insights into the role of online advertising in shaping political behavior around nominations in the digital age.

Virtual Discrimination - Advertisements and Self Image

The internet has taken our world by storm. Personal branding and self-image, theway we think we need to look is always a passing thought for everyone of us. Advertisementshave a way of grabbing the attention of a target audience and are so catchy that they linger inour thoughts long after we first see them. Many of them dictate the way we often see andportray ourselves. They advocate the use of certain products, cell phones, branded apparel,and footwear – all in the name of conspicuous consumption that can set a tone for our imageand personal branding which is regarded as ‘acceptable’ by society. Only in recent times,however, have many of these advertisements been called out for their sexist and racialovertones/undertones that have a mental, physical as well as an emotional effect on the livesof individuals. Adolescents and adults alike, people are becoming more and more aware thatthe way the media portrays their models overshadows our everyday lives. This study aims toexamine and investigate how advertisements can influence the way human beings seethemselves. It will trace the influence of advertisements over the years and the role it plays intoday’s world – one where access to information is so easily available and at a time wherepeople are questioning so many archaic norms. With special reference to Erving Goffman’sfamous work – Gender Advertisements (1976) – and other secondary sources of data likejournals and articles, this study seeks to correlate theory with real life examples from theEntertainment Industry.

Beyond Likes: Understanding the Mediating Role of Advertising Influence in Social Media Marketing's Impact on Purchase Intent

In contemporary business landscapes, the strategic utilization of social mediaplatforms and the perceptual inclinations of consumers towards promotionalcontent represent significant challenges for enterprises seeking to augmentindividual purchase intentions. Consequently, to comprehensively elucidate themultifaceted dynamics surrounding advertising influence and consumer attitudesvis-à-vis purchase intention formation, this investigation scrutinizes the impacts ofEntertainment (E), Informativeness (INF), and social media (SM) on PurchaseIntention (PI, with a particular focus on the mediating influence of AdvertisingInfluence (AI). The conceptual underpinnings of this study draw upon establishedtheoretical frameworks, specifically the Theory of Reasoned Action (TRA) and theUses and Gratification Theory (U&G). Empirical data were gathered from asample comprising members of the general populace actively engaged in shoppingpursuits within retail establishments situated in urban centers across both Chinaand Pakistan. A total of 478 survey instruments were distributed and subsequentlyanalyzed to discern underlying patterns and associations. The methodologyemployed convenience sampling techniques to facilitate data collection, whilehypotheses were tested utilizing statistical analyses conducted through SPSS andSmart PLS SEM 3.0 software. Findings from this investigation underscore theprofound transformative influence exerted by social media, entertainment, and informativeness on individuals' lifestyles, as well as their perceptual orientations andbehavioral predispositions towards online advertising within the context ofPakistan. The implications of these findings extend beyond mere theoreticalcontributions, resonating significantly within the marketing domain by elucidatingthe pivotal role assumed by marketing practitioners in effectuating attitudinal andbehavioral shifts among consumers through strategic interventions leveragingthese antecedent variables. Moreover, this study serves to address extant gapswithin the scholarly literature, thereby enriching the collective understanding ofconsumer behavior dynamics. Looking ahead, future research endeavors mustembrace the inclusion of additional innovative variables and theoreticalframeworks, thereby facilitating the validation and contextual applicability of theproposed model across diverse cultural and geographical contexts.

Influence of advertisement on consumers’ buying behavior: A case study of FMCG products

The primary objective of the current study is to examine how advertising impacts the consumer behavior of University students (N = 200). This study aims to delve into the influence of advertising on attitudes related to purchasing behavior. A questionnaire was developed to assess the effect of advertising, and the sample data were gathered from college/University students aged between 20 and 30. Specifically, eight fast-moving consumer goods (FMCG) brands, namely Lux, Pears, Dettol, Dove, Head & Shoulders, L'Oreal Paris, Dove and Tresemme, were considered in the analysis. The data collection process involved evaluating the correlations between these brands and their respective advertisements. The analysis encompassed the utilization of mean, standard deviation, frequency, and percentage, which were then presented in tabular form. The findings unveiled that advertisements play a pivotal role in steering preferences and choices, significantly influencing consumer buying behavior. The model employed in this study appeared to have a more pronounced impact on consumers compared to conventional modes of advertising. Additionally, the results indicated that consumers perceive advertisements as a credible source of information in contrast to other opinions, such as those from friends, neighbors, or reference groups. The study demonstrated that advertisements wield a substantial influence across diverse income groups, regardless of the economic bracket. Interestingly, the study found that the costliness of products and the frequency of advertisement repetition did not significantly alter consumer buying behavior. Among the brands considered, DOVE emerged as the most preferred, followed by PEARS. Notably, more consumers were affected by Dove and Tresemme's advertisement than by Head & Shoulders. Due to Head & Shoulder’s competitive pricing, users favor it over other shampoo brands. The flash of advertising on the big screen drew attention to it and had an impact on consumers.

Advertising Appeal and Emotional Awakening: The Influence of Rational and Emotional Beauty Advertisements on Consumer Purchase Intention

Advertising Appeal and Emotional Awakening: The Influence of Rational and Emotional Beauty Advertisements on Consumer Purchase Intention

Tobacco Advertisements on Social Media and Religiosity and Its Effect to Smoking Intention in Students Muslim

<div><table cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top"><p><em>The tobacco industry tries to attract the attention of young people as potential consumers through cigarette advertisements on various platforms, one of which is cigarette advertisements on social media. Cigarette advertisements on social media appear and are broadcast directly or indirectly through television, radio, billboards, and other media. This study aims to determine how the influence of cigarette advertisements on social media and religiosity can affect smoking intentions in adolescents. This study uses quantitative research with a cross-sectional design with a population of 2,203 people and a sample size of 1000 respondents. The sampling technique in this study uses purposive sampling criteria to determine the sample, which includes 11th - 12th-grade students who have social media applications. </em><em>The variables analyzed include cigarette advertisements (whether or not they have seen cigarette advertisements on social media, intensity, and duration), smoking intention (purchase intention and family smoking behavior), and self-religiosity (intensity of listening to lectures on the law of smoking and duration). This research was conducted at State Aliyah Madrasah 2 Model Medan in January 2024</em><em>. Primary data came from Google Forms questionnaires distributed directly to students. To test this research, the variables analyzed were cigarette advertising, smoking intention, and religiosity. This study uses a correlation test and multiple linear regression test using SPSS version 20. This study shows the results that cigarette advertisements on social media affect adolescents' intentions regarding smoking behavior (Sig < 0.007), and there is an effect of religiosity on adolescents' intentions regarding smoking behavior (Sig < 0.001). The influence of cigarette advertisements on adolescent smoking intention and the results of religiosity research show that smoking intention is influenced by a lack of self-control and low self-confidence, so the desire to smoke cannot be minimized.</em></p><p><em><br /></em></p></td></tr></tbody></table></div><p><strong><em>Keyword: Religiosity, Smoking intention, Social Media, Teenegers, Tobacco advertisement.</em></strong></p>

Effect the Influence of Tobacco Advertisements on Social Media and Religiosity Smoking Perception Among High School Students in Medan

<div><table cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top"><p><em>Tobacco advertisements on social media are one of the marketing tools used by the tobacco industry to attract teenagers to smoke. The purpose of this study was to see how the influence of tobacco advertisements on social media and religiosity on the perception of smoking in adolescents, especially in the Islamic Senior High School Model 2 Medan. This study used quantitative research with a cross-sectional design. This research was conducted at Islamic Senior High School Model 2 Medan from January to February 2024. The population in this study was 2,203, and the sampling technique used was a purposive sampling of 1</em><em>.</em><em>000 respondents. The variables studied in this study include tobacco advertising, smoking perceptions, and religiosity with the research instrument, namely a questionnaire. The data will be tested for validity and reliability and then will be processed with correlation tests and multiple linear regression tests using the SPSS Version 20 application. The results of this study indicate that there is an influence of tobacco advertisements on social media on adolescents' perceptions of smoking behavior (Sig < 0.005, t = 3.553) and there is an influence of religiosity on adolescents' perceptions of smoking behavior (Sig < 0.005. t = 2.809). Tobacco advertising is the most dominant influence on the perception of smoking. While religiosity also affects the perception of smoking. Therefore, efforts can be made to implement policies that prohibit tobacco promotion in the school environment, including on official school social media, and to develop educational programs that strengthen religiosity values and increase social media literacy among students</em></p><p><em> </em></p></td></tr></tbody></table></div><strong><em>Keywords: </em></strong> <strong><em>Adolescents, Perception, Religiosity, Social Media, Tobacco advertisements</em></strong>

A four-year longitudinal analysis examining the effects of e-cigarette advertisements and disparities among youth with internalizing problems

BackgroundPrior research indicates a direct, short-term effect of e-cigarette advertising on e-cigarette use among youth. This study seeks to investigate the long-term effects of e-cigarette advertisements and disparities in exposure among adolescents with different levels of internalizing problems. MethodsPanel data of the Population Assessment of Tobacco and Health (PATH) Study Waves 3–5 (2015–2019) were analyzed. Youth aged 12–17 who were non-e-cigarette users at the time of Wave 3 were included (n = 4,678). A moderated mediation model was employed to examine the mediating role of perceived harm of e-cigarettes and the moderating effect of internalizing problems. ResultsExposure to e-cigarette advertisements in Wave 3 predicted lower harm perception of e-cigarette in Wave 4 (bp = -0.055, p <.01), leading to more e-cigarette use in Wave 5 (bp = -0.042, p <.001). While e-cigarette advertisements exhibited a lasting indirect effect (bp = 0.002, p <.05), there was no long-term direct effect (bp = 0.017, p >.05) on youth e-cigarette use. Furthermore, a moderating effect of internalizing problems was observed (bp = 0.107, p <.05). ConclusionsE-cigarette advertisements can exert a lasting influence indirectly by diminishing harm perception, particularly among those with lower internalizing problems. Adolescents with higher internalizing problems exhibit lower susceptibility to advertisement influence, yet their perceived harm of e-cigarettes is notably lower than their peers with fewer internalizing problems. These disparities underscore the need for tailored prevention strategies: implementing anti-e-cigarette education programs for adolescents with low internalizing problems and providing mental health care for those facing internalizing challenges. Regulatory measures targeting e-cigarette advertising are also crucial.

Online food advertisements and the role of emotions in adolescents’ food choices

AbstractAdolescence is a critical period for future health outcomes. Food habits and cognitive development are underway, and it is a period of heightened sensitivity to external influences and emotional shifts. We experimentally test the individual and combined influence of food advertisements and emotional primes (i.e., positive, negative, neutral) on adolescent food choices. Participants completed a food choice task selecting five snacks out of twenty healthy and unhealthy options in an online experiment. Prior to the food choice, we randomized whether adolescents were exposed to unhealthy food or non‐food online advertisements. To induce experimental variation in adolescents’ emotions, they were assigned to watch two, two‐minute film clips validated to elicit the targeted emotion. The online food advertisement did not significantly impact food choices, except that Black and Hispanic groups selected a higher share of calories from unhealthy foods. Participants in a negative emotional state selected more unhealthy sweet snacks. Finally, we find only weak evidence that a positive emotional state amplified the impact of food advertisements on the nutritional quality of food selection. Together, results suggest that while a negative emotional state drives food choices, this pattern occurs independently from food advertisement exposure.

Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement

While brands are working to break down beauty stereotypes and employing body-positive advertisements to foster consumer engagement, empirical research on the influence of body-positive advertisements is scarce. This research integrates the literature on body positivity and gender-role stress theory to examine, across two studies, how and when body-positive advertisements influence consumer engagement. Our results indicate that consumers’ responses to body-positive (versus thin-ideal) advertisements lead to greater engagement with the brand when gender-role stress is high (versus low). Notably, body-positive explicit and implicit advertising strategies increase engagement, with implicit strategy fostering greater engagement than explicit strategy. Furthermore, we show that consumers’ perceived brand authenticity is the psychological mechanism underlying the impact of body positivity on consumer engagement. These findings advance the literature on body image in advertising and offer marketers a better understanding of the use of body-positive advertising strategy in their marketing and communication campaigns.

AN ANALYSIS OF CONSUMER ATTITUDES TOWARDS FMCG PRODUCTS: A CASE STUDY OF DHULE DISTRICT

The primary objective of this study was to examine consumer attitudes toward FMCG products with a focus on Dhule district, particularly in terms of potential gender-based differences. The study tested the hypothesis (H0) that there is no significant difference between male and female consumers' attitudes toward FMCG products, against the alternative hypothesis (H1) that a difference exists. Primary data was collected from 144 consumers using a structured questionnaire based on a 7-point Likert scale, assessing six key attitude variables. An independent samples t-test was conducted to analyze the data. The results revealed no statistically significant gender-based differences in consumer preferences, product quality importance, advertisement influence, brand switching, trust in brand safety, or brand loyalty. Both male and female consumers demonstrated similar behaviors and attitudes toward FMCG products. Thus, the null hypothesis (H0) was not rejected, confirming that gender does not significantly influence consumer attitudes toward FMCG products in Dhule district.

The Main Role of Smart – Tourism in Modern XXI Century Uzbekistan as an Example

In this article authors give information about Smart tourism in modern society and its developmentsand perspectives in Uzbekistan and consideration new platforms for tourism sphere. Moreover there is a dataabout influence and impact of advertisement on Smart- tourism.

Influence of Attitudes and Cosmetic Advertisements on the Selection of Cosmetics Containing Harmful Ingredients by Adolescents in Medan City

Cosmetics play a significant role in the daily routines, especially for teenagers in the city of Medan. However, concerns regarding the safety of cosmetics, particularly those containing harmful substances, are on the rise. This research aims to identify the attitudes and cosmetic advertisements influencing the selection of hazardous cosmetics by teenagers in Medan. Involving 385 respondents aged 17–22 in Medan, distributed across 18 districts, this study employs a cross-sectional approach and statistical analyses such as chi-square and multiple logistic regression to measure the impact of specific variables on the behavior of cosmetic selection among teenagers. The research findings indicate that attitudes and cosmetics advertisements play a crucial role in the decisions of cosmetic selection among teenagers. Therefore, actions to enhance positive attitudes, the availability of safe cosmetic products, and stricter regulation of cosmetic advertisements need to be considered. All of these measures are expected to assist teenagers in making wiser choices and supporting their health in selecting cosmetic products.

Influence of advertisements on consumption of organic vegetables

ABSTRACT There is little information on the impact of advertising on organic vegetable consumption. A survey was conducted among 135 households. Information were collected on demographic characteristics of the consumers, frequency of vegetable consumption, attitude toward organic vegetable consumption, consumers’ sources of information and types of information sought on organic vegetable. Organic vegetable consumers sought information on hygiene (61.5%), environment where vegetable was grown (71.9%), type of fertilizer used (53.3%), nutritional value (71.9%), pesticide free (58.5%), safety or health consciousness (65.2%), and price of the produce (64.4%) from the internet (75.6%), social media (74.8%), and mobile marketing (66.7%) before making consumption decision. The majority of respondents (55.6%) consumed vegetables once weekly. Age (β= −1.54; p<0.05), and primary occupation (β=−0.85; p<0.05) discouraged organic vegetable consumption while gender (β = 0.72; p<0.05), and advertising messages contents (β = 0.18, p<0.05) promote consumption of organic vegetables. Advertising messages contributed to consumer awareness and consumption of organic vegetables. However, additional effort is required for increased consumption and frequency of consumption. Marketing strategies should target a broad population of potential consumers to increase the frequency of organic vegetable intake among potential consumers.

The Impact Analysis of E-Commerce Usage on Behavior Changes of Shopee Customers in Indonesia

The purpose of this study was to determine the impact of e-commerce on changes in habits and consumptive behavior among online buyers. The research method used is qualitative research, with data collection techniques through in-depth interviews with ten informants consisting of students and employees who have shopped online at least once a month. The results of the study show that the presence of various e-commerce platforms in Indonesia influences the changing patterns of people's shopping in this digital era. Consumer trust in e-commerce exists because the hopes and expectations that exist in the community as online buyers can be realized. The existence of various e-commerce sites in Indonesia has an influence on people's shopping habits. In addition, the influence of product advertisements, flash sales, free shipping, and discounts makes people, as consumers, continuously want to shop online, resulting in a consumptive lifestyle. In line with Baudrillard's consumptive theory, consumers in e-commerce shop no longer because of use value or exchange value but because there is a sign value attached to the product. So that people no longer buy goods to fulfill their daily needs but to fulfill their desires and to improve their image, lifestyle, and social status in society.

Influence of Advertisement in social media Towards Purchasing Decision: A Study with Special Reference to Chennai City South Zone

The usage of societal media for marketing objectives is a contemporary business trend that has been studied in recent literature. The aim of this study is to investigate the impact of social media advertising on customers' purchase decisions. The research aims to investigate the importance given by consumers towards social media and investigate the association between societal media importance and Social media advertisements. At the same time to know the connotation of societal media importance including societal media usage, societal media trust, and purchasing decisions with the mediation effect of societal media advertisements. The sample was obtained through the use of convenience sampling. The sample size of this research is 200 the data were collected from users on societal media in Chennai's south from a range of age groups. The study identifies a clear link between the significance of societal media and consumer purchasing behavior. Through societal media marketing, there is also a nexus between the importance of societal media and consumer purchase decisions.

Pengaruh Iklan, Promosi, dan Diskon Terhadap Ketertarikan Nasabah Dalam Bertransaksi Menggunakan Mesin EDC Merchant Pada PT Bank Rakyat Indonesia (Persero) Tbk Cabang Madiun

This study aims to determine the effect of advertising, promotion, and discounts on customer interest in making transactions using the EDC merchant machine owned by PT Bank Rakyat Indonesia Madiun Branch, either partially or simultaneously. This type of research is quantitative research. The population in this study are customers of PT Bank Rakyat Indonesia Madiun Branch. While the sample in this study were 96 people. The sampling technique is purposive sampling. Data obtained from questionnaires. Data analysis used multiple linear regression analysis, classical assumption test, coefficient of determination, t test and F test. The results showed that there was a partial and simultaneous influence of advertisements, promos and discounts on customer interest in transacting using the merchant's EDC machine owned by PT. Bank Rakyat Indonesia Madiun Branch. Advertisements, promos and discounts can customer interest for making transactions using EDC merchant machines by 92.1%.

Local Wisdom-Based Pictorial Teaching Materials: A Strategy for Boosting Ecoliteracy in Elementary School Students

The pervasive influence of various advertisements across multiple media platforms, promoting instant and packaged food and beverages, has contributed to the unhealthy lifestyle habits of learners. Examples include the consumption of foods or beverages detrimental to health. Non-environmentally friendly materials can also have a negative impact on the environment. Consequently, there is a need for individuals to understand and recognise the importance of consuming healthy and environmentally friendly local food. This research examined the validity of pictorial teaching materials based on the local wisdom of Indramayu, aimed at enhancing learners' eco-literacy skills. The study was conducted among fourth-grade students at Public Primary School A and B in Indramayu. The research model applied was Borg &amp; Gall's model. The researchers validated the product based on content, language, and graphic reliability. The validation process involved three experts and two practitioners. The data validity test incorporated interviews, observations, and documentation. The results demonstrated that the content reliability was 87.50%, language validity was 89.16%, and graphic validity was 91.66%. These results indicated a category of high validity. The findings suggested that the pictorial teaching material, grounded in Indramayu local wisdom, was beneficial for further learning. Future researchers could extend this research by developing other forms of teaching materials

The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies

AbstractCapturing and gaining customers' attention is key to the success of any business. Deviant advertising, including atypical marketing activities that diverge from a social norm, can either be acknowledged due to its attention‐generating character, or is—more often—deemed inappropriate and results in unfavorable consumer responses. This paper reinforces that, in general, ads with deviant content (e.g., the depiction of violence) are evaluated worse as compared to ads portraying nondeviant content. In particular, the role of cultural tightness (i.e., strictness of obeying social norms within society) is empirically examined in analyzing deviant advertisements and its effects on ad attitude and customer responses in an emerging and developed economy. Economic development predominantly affects customer responses of nondeviant ad content (but not deviant ad content). By employing qualitative and quantitative studies, including communicational and observational data collection, this research shows that deviant depictions (vs. nondeviant ads) promote negative attitudes toward ads, and consumers are culturally sensitive, which provides important managerial implications for international marketers.