Abstract
This study aims to determine the effect of advertising, promotion, and discounts on customer interest in making transactions using the EDC merchant machine owned by PT Bank Rakyat Indonesia Madiun Branch, either partially or simultaneously. This type of research is quantitative research. The population in this study are customers of PT Bank Rakyat Indonesia Madiun Branch. While the sample in this study were 96 people. The sampling technique is purposive sampling. Data obtained from questionnaires. Data analysis used multiple linear regression analysis, classical assumption test, coefficient of determination, t test and F test. The results showed that there was a partial and simultaneous influence of advertisements, promos and discounts on customer interest in transacting using the merchant's EDC machine owned by PT. Bank Rakyat Indonesia Madiun Branch. Advertisements, promos and discounts can customer interest for making transactions using EDC merchant machines by 92.1%.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
