Because methoxyphenols (MP) are emitted in significant quantities during biomass fires and contribute to the secondary organic aerosols formation which impacts the climate, their gas phase monitoring in the atmosphere is crucial and requires accurate rovibrational cross sections determined with a good knowledge of their ground state (GS) and vibrationally excited state (ES) molecular parameters. Therefore, the rotational spectra of the two isomers, 2-MP (guaïacol) and 4-MP (mequinol), have been measured in absorption and in emission at room temperature using a frequency multiplication chain and a mm-wave Fourier transform chirped-pulse spectrometer, respectively. Guided by quantum chemistry calculations, the conformational landscape has been characterised and the observation of only one rotamer in the spectra of 2-MP and 4-MP has been explained. For 2-MP, the most stable conformation is justified by an intramolecular O-H⋯OCH3 hydrogen-bond which has been characterised by a topology analysis of the electron density. In a global fit including more than 30 000 line assignments, rotational and quartic centrifugal constants of the GS and the three lowest energy ES have been determined allowing to reproduce the millimeter-wave spectra at the experimental accuracy. The same work has been performed on the cis-rotamer of 4-MP highlighting some perturbations marring the fit quality for two vibrationally ES. Finally, the isomeric dependence of the negative inertial defect ΔI agrees with that of the lowest energy out of plane mode ν45, and the variation of ΔI with the degree of vibrational excitation allows a fine estimation of v45 = 1 vibrational wavenumber.