Industry In Vietnam Research Articles

What determines employees’ job satisfaction and loyalty? Evidence from Vietnamese enterprises

Job satisfaction and loyalty of employees are key determinants for the sustainable development of the business. This study specifies factors that influence employee loyalty with employee happiness serving as a mediator. The sample survey involved 369 employees in different industries in Vietnam. The empirical results show that wages, benefits, working conditions, training, promotion opportunity, workplace relationship, and autonomy at work positively affect both employee satisfaction and loyalty. Our study complements the literature by providing firms with strategies for fostering a supportive environment that would further increase employee loyalty and contribute to the successful sustainability of organizations with satisfied employees.

A Study of the Impact of Social Media Marketing Efforts on Brand Awareness in the Real Estate Industry in Vietnam

Vietnam's real estate market has grown enormously as the government promotes public investment. In particular, the COVID-19 pandemic has had a great impact on changing consumer habits. Customers often search for information about real estate projects and brands through social media platforms before consulting relatives or brokers. A brand with a higher level of awareness will be more valuable and trusted by many customers choosing projects. Therefore, it can be affirmed that it is necessary to determine the influence of social media marketing efforts on brand awareness. This study examined the relationship between social media marketing efforts and customer brand awareness in the real estate industry in Vietnam. This study employed a deductive methodology coupled with a quantitative approach. The data collected from six hundred real estate clients were subjected to Cronbach's Alpha reliability analysis, exploratory factor analysis, correlation analysis, multiple regression, T-Test, and ANOVA techniques to determine the existence of an indirect relationship. According to the findings of this study, social media marketing efforts include five factors: Interaction, Trendiness, Entertainment, Customization, and Electronic Word of Mouth (eWOM) positively impact real estate customers' brand awareness. While customization significantly influences the customer's brand awareness, Trendiness has little impact on consumers' brand awareness. Still, it remains a crucial factor in enhancing the efficacy of social media marketing. Thus, real estate enterprises must improve social media marketing efforts to collect information efficiently, reach target customers, and facilitate sales.

К ВОПРОСУ ОБЕСПЕЧЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ СТАЛЕЛИТЕЙНОЙ ПРОМЫШЛЕННОСТИ ВЬЕТНАМА

This article analyzes the competitiveness of the steel industry in Vietnam. Vietnam is one of the leading steel producers in the Asian region and at the same time has significant potential for further development of this industry. The article examines various factors contributing to the competitiveness of the Vietnamese steel industry, including the impact of country differences and determinants of competitive advantages of China, Russia, India, South Korea, affects the development of the steel industry in Vietnam. The challenges and problems faced by enterprises of this industry are also analyzed. Based on the results obtained, the author of the article offers recommendations and strategies to improve the competitiveness of the steel industry in Vietnam, based on the analysis of this industry in other countries. The research is important for policy development and decision-making at the state level, as well as for the business community interested in this industry.

Influence of local independent audit firms’ service quality on customer satisfaction

In many organizations, especially those dealing with services, customer satisfaction is considered a challenge (Pula, 2022). The study is grounded in the theory of customer satisfaction and service quality. The purpose of this study is to examine the relationship between service quality at local independent auditing firms and customer satisfaction. Between September and October 2022, the general accounting and chief accounting departments will be surveyed. There were 250 respondents in the data collection, based on exploratory factor analysis, linear regression, correlation analysis, and scale reliability analysis. According to the study, client happiness and service quality at local independent auditing firms are positively correlated. The effects of the service quality at the component level, however, vary. The findings of the study imply that clients should choose local independent auditing firms that provide high-quality services. There are some suggestions on how to enhance the caliber of their services and the growth of this industry in Vietnam. The study advances our knowledge of local independent auditing firms’ levels of service quality.

Adaptive Entrepreneurship of MSMEs in Transnational Agricultural Investment: A Case of the Taiwanese Oolong Tea Industry in Vietnam

Adaptive Entrepreneurship of MSMEs in Transnational Agricultural Investment: A Case of the Taiwanese Oolong Tea Industry in Vietnam

A model of factors affecting job satisfaction and job performance during COVID-19 pandemic: evidence from the hotel industry in Vietnam

A model of factors affecting job satisfaction and job performance during COVID-19 pandemic: evidence from the hotel industry in Vietnam

The impact of corporate social responsibility authenticity to advocacy behaviors in Vietnam dairy industry: The role of attitude and trust

In recent decades, corporate social responsibility (CSR) has become one of the standard business practices to gain businesses competitive advantages. Witnessing the great success of many businesses implementing CSR, companies are increasingly deploying CSR campaigns while many of those actions do not truly help the environment and society. The act of taking advantage of consumers' interest in CSR to polish the buiness' name has negatively led to an adverse response from consumers, giving them a reason to boycott the untrustworthy brand and showing more wariness toward the term CSR. In that context, a new concept: corporate social responsibility authenticity (CSR authenticity) was born and is increasingly appreciated by consumers when choosing a brand. In addition, some evidence shows that the emotions of customers can also influence their shopping behavior. Therefore, this research surveys customers in the dairy industry in Vietnam, particularly customers of four big brands: Vinamilk, TH True Milk, Dutch Lady, and Nestle to examine the relationship between the new concepts: of CSR authenticity, and advocacy behaviors, through the mediated role of two factors: attitude and trust. Using structural equation modeling (SEM), the results show that CSR authenticity has a positive impact on consumers' advocacy in both ways: directly and indirectly through customer attitudes and trust. Through these results, the authors aim to raise awareness about the importance of authenticity while doing CSR as well as provide advice on how to organize an effective CSR campaign.

Factors analysis of lean six sigma practices in the Vietnam wood industry

Six sigma is valuable to process control and ensure the stability of product quality. Lean practices or six sigma in isolation cannot remove all types of waste, control the process statistically, and remove process variability. The integrated development of the two approaches, which are known as Lean and six sigma (LSS), may bring out the advantages of both concepts. Although, many enterprises have succeeded with LSS around the world only less than 20% of enterprises achieve and maintain lean activities for the time being. The aim of this research paper is to present the key factors that constitute a successful implementation of LSS in the wood industry in Vietnam through analysis of LSS implementation. A combination of a comprehensive literature review and a site visit to deeply observe by participants observation for 3 LSS projects and interview the key persons involved in the project was employed in this study.

Solutions to promote digital transformation of construction industry in Vietnam

Solutions to promote digital transformation of construction industry in Vietnam

Preliminary study on-road test for performance evaluation of electric motorcycles in Viet Nam

In Vietnam, electric motorcycles (EMs) have recently emerged as reliable, eco-friendly alternatives to conventional gasoline-powered vehicles. However, because electric motorcycles are relatively new in the motorcycle industry in Vietnam, consumers often lack access to essential data for assessing the performance and construction quality of EMs, which in turn affects their purchasing decisions. To address this challenge, our research presents an experimental methodology and road-testing procedure for EMs, incorporating a range of assessment criteria. Our investigation focused on two VinFast integrated battery packs of Lithium-Ion (NMC) type with a capacity of 22 Ah, and two VinFast IMPES electric motorcycles. The study enlisted the participation of five male volunteers and involved traversing two distinct routes: a city route with an average distance of 10 km and a highway route with an average distance of 24 km. In total, the study encompassed over 4000 km of travel and 70 charge cycles. The results have shown that the energy consumption ranged between 18.1 and 20.1 Wh/km with an average energy consumption of 20.47 Wh/km, which is approximately 0.13 USD for 50 km. With an initial battery capacity of 28%, the average charging time is 3 hours 24 minutes, with a charging efficiency of 94%. The variance between the theoretical model and test results fell within the range of 24.46%. This methodology can be applied to various models of electric motorcycles, providing both manufacturers and users with a means to gather operational parameters and assess the critical performance aspects of these vehicles It is important to note that the outcomes are still influenced by the actions of the rider.

Does Board Gender Diversity Matter for Sustainable Growth Rate? Evidence from Banking Industry in Vietnam

Does Board Gender Diversity Matter for Sustainable Growth Rate? Evidence from Banking Industry in Vietnam

The effects of job resources and job demands on customer service performance of the aviation industry in Vietnam: The mediating role of work engagement and burnout

Customers are a direct source of revenue for businesses. To attract new customers and retain old customers, in addition to improving product and service quality, customer care is an indispensable part. Therefore, customer service perfomance is extremely important in the service industry, especially in today's fiercely competitive aviation market. In order to study the customer service perfomance, the author used the qualitative method of group discussion, adjusted the scale to suit the research context; and conducted quantitative research through a survey of 303 flight attendants working at airlines in Vietnam. For data analysis, the author used Smartpls software. The results show that: the job resources positively affect the outcome of customer service perfomance, but job demand resources negatively impact the customer service perfomance. In addition, work engagement and burnout play an intermediary role in the relationship between work resources, job demands, and customer service perfomance. Since then, the study has provided some managerial implications to improve customer service perfomance for flight attendants.

Determining the Factors Affecting the Innovation of Small and Medium Tourism Enterprises: The Case of Vietnam

This study focuses on determining the factors affecting the innovation of small and medium enterprises in the tourism industry in Vietnam. The study investigated 385 enterprises in this field in Vietnam, using the SEM model to analyze the group of 10 factors affecting the innovation of the enterprises. The conclusion is that there are the following factors that have an impact on the innovation of enterprises: (1) Leadership style, (2) Human capital, (3) Relational capital, (4) Organizational capital, (5) Absorption capacity, (6) ) Intensity of internal R&D, (7) Changing customer needs, (8) Industry competitors, (9) Government policy to innovation types.

Insights from fund management companies in Vietnam: Evidence from financial reports

This paper provides new evidence on fund industry in Vietnam, specifically the profitability and firm characteristics of a company which manages funds. Using hand-collected company information for fund management companies (FMCs), the study shows that FMCs generated a high growth in profitability and revenue from 2014 to 2020. The paper also contributes to the fund management literature by explaining cross-sectional variation in profitability. The research finds that size is the key determinant of FMCs’ profitability, where larger FMCs generate significantly higher profitability. In addition, Vietnamese FMCs have a very high liquidity ratio, a low proportion of fixed assets and a small debt ratio.

Labor and infrastructure factors affecting provincial distribution of foreign direct investment in Vietnam

The study assesses the influence of labor and infrastructure on attracting foreign direct investment (FDI) to the provinces of Vietnam in the period of 2009 - 2020. Research results from linear regression model and random effects estimation method have confirmed the importance of human capital and infrastructure in attracting FDI. The labor-related aspects in this study confirm that tendency of MNEs focusing on labor-intensive industries in Vietnam has not changed. The study also provides policy implications as building and improving the quality of infrastructure with the main goal of reducing inequality in attracting more FDI inflows to Vietnam's provinces in the near future. In addition, the workforce needs to have a plan to prepare themselves with solid knowledge and necessary skills to hone and absorb the know-how transferred from foreign investment companies, to have an ability to contribute to the development of the quality of our country's human resources.

The Impact of AI Chatbot On Customer Willingness to Pay: An Empirical Investigation in The Hospitality Industry

AI Chatbot is increasingly well-defined subject of research in different contexts, but the implementation of AI Chatbot in the service sector is still in the early stages of development. As the impact of AI Chatbot on customer behaviors in this field is unclear, this study proposes a framework examining the impact of AI Chatbot on customer actual behavior. This study uses customer data to test the impact of three chatbot dimensions (Anonymity, urgent response, and convenience) on interaction and customer willingness to pay for hotel services (WTP). Correlation analysis and structural equation modeling (SEM) were employed to examine the causal relationships. The results show that three AI Chatbot dimensions have a significantly positive impact on interaction quality. Urgent response is found to be the highest influence on both interaction and WTP. Meanwhile, anonymity and convenience were revealed to have indirect effects on WTP through interaction. This paper also contributes several implications for firms in hospitality industry in Vietnam.

A dynamic capabilities approach of Industry 4.0: the experiences of managers operating in two emerging economies

PurposeThe purpose of this study is to examine the implementation of Industry 4.0 (I4.0) through the lens of the dynamic capabilities framework. Contrary to most existing research, this study chooses a cross-national viewpoint, exploring companies operating in two emerging economies.Design/methodology/approachSemi-structured interviews were conducted with 80 company managers operating in eight industries in Vietnam and Bolivia. The chosen inductive analysis was supported by qualitative content analysis and data structure.FindingsThe analysis reveals 13 conceptual dimensions. For instance, sensing opportunities underlines tangible and intangible “direct prospects”, such as enhanced accuracy, speed and cost effectiveness, whereas “operational management pressures” (sensing threats) identify the dilemma of changing individuals’ mindset, recruitment and addressing financial needs. While there is an overall agreement in key dimensions, differences between managers from both countries also arise, including staff’s adaptation and constant upskilling.Originality/valueEmpirically, this study responds to calls for cross-national studies investigating I4.0 initiatives. In doing so, the data gathered from company managers engaged in business in emerging economies afford new perspectives, with practitioner value. Theoretically, the numerous dimensions emerging from the data analysis provide useful conceptual insights to understand managerial aspects in considering and adapting to I4.0 expectations and requirements. These insights are reinforced by the development of a conceptual model that illuminates the initiatives, efforts and challenges of embracing this phenomenon.

Overview: The value chain of Tra catfish in Mekong Delta Region, Vietnam

AbstractAquaculture of Tra catfish (Pangasius hypophthalmus) of Mekong Delta has a record production of 1,525 million tons in 2022. It is one of the largest single‐species based farming systems that is restricted to a small geographical area, in the world. The product (frozen fillets) that has been exported to over 138 countries with a value of about 1.6 billion USD is an acceptable alternative to white fish. Tra catfish is farmed in earthen ponds, up to 4 m in deep, in nine provinces in the Mekong Delta in South Vietnam. Over the years, the Tra catfish farming and processing industry in Vietnam has been constantly developed and become a spearhead economic sector of Vietnam which has become a leading part of international economic integration. However, due to the global impact of the Covid‐19 epidemic with increasing competition pressure and product quality requirements, the Tra catfish industry is facing both challenges and opportunities. Therefore, in this paper, the Tra catfish such as species, anatomical composition, and chemical composition is briefly reviewed. After that, the value chain of Tra catfish in the Mekong Delta as well as demand forecasting and development orientation in the future is further analyzed.

Policy on Development of Food Processing Industry in Vietnam

Policy on Development of Food Processing Industry in Vietnam

Estimation of the herd-level basic reproduction number for African swine fever in Vietnam, 2019.

African swine fever (ASF) is a notifiable viral disease of pigs and wild boars that causes severe economic losses to the swine industry. The pig industry in Vietnam was recently attacked by the ASF virus (ASFV) for the first time in history. However, we lack information regarding the transmissibility of ASF within indoor production systems communities, such as those in Vietnam. Therefore, we aimed to estimate the basic reproduction number (R0) for ASF during the early stages of transmission between farms in indoor production system communities from local and national data in Vietnam. The linear regression model approach for the susceptible infectious method was used in this study to estimate the transmission rate and, consequently, the R0 value. The R0 values between-farm of ASF ranged from 1.41 to 10.8 in different scenarios of infectious period duration, from 15 to 30 days at the national and local levels. These results help to understand the scale and speed of ASF infection in Vietnam and to provide a scientific basis to implement control measures to restrict the spread of ASFV in other locations.