Abstract
This study focuses on determining the factors affecting the innovation of small and medium enterprises in the tourism industry in Vietnam. The study investigated 385 enterprises in this field in Vietnam, using the SEM model to analyze the group of 10 factors affecting the innovation of the enterprises. The conclusion is that there are the following factors that have an impact on the innovation of enterprises: (1) Leadership style, (2) Human capital, (3) Relational capital, (4) Organizational capital, (5) Absorption capacity, (6) ) Intensity of internal R&D, (7) Changing customer needs, (8) Industry competitors, (9) Government policy to innovation types.
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