The characteristic of the arising imbalances in the organization of reproductive processes in industrial fruit growing is given. The main existing instruments of state regulation of the development of the horticulture industry are considered and an assessment of their sufficiency is given. Additional instruments of state regulation of industrial fruit growing are proposed, aimed at leveling functional imbalances in the organization of reproduction processes and at increasing the efficiency of industrial production; improving the pricing system for products sold; the use of non-tariff regulation measures providing for the establishment of seasonal quotas for the period of mass collection and sale of domestically produced fruit products.