E-commerce In Indonesia Research Articles

Pendapatan Usaha Mikro Kecil dan Menengah (UMKM) di Era Bisnis Digital

Based on a statement from the Indonesian E-Commerce Association, the number of MSME members in various markets increased by 3.8 million people in 2020, from 1 million people to 4.8 million people in March 2021. This increase is in line with survey results which show a significant increase significant number of MSMEs in Indonesia in the first quarter of 2020, when the COVID-19 pandemic began. This type of research writing is a type of library research which uses 30 references from 50 journals, where the library sources are taken from Google Scholar. Regarding the approach to this research, it is a qualitative approach and domain data analysis, namely a method of collecting data by understanding and studying theories from various literature related to this research. SME income has decreased in the COVID-19 era, so e-commerce has a positive impact on MSME income. Because e-commerce can expand the reach of the SME market and be able to reach more consumers. Apart from that, e-commerce can also reduce operational and marketing costs, thereby increasing MSME profits.

Penerapan Metode Theory of Planned Behavior Untuk Tingkat Kepercayaan Pelanggan Terhadap Minat Belanja Online

The rapid growth of e-commerce in Indonesia can motivate or encourage users to shop online. The theory of planned behavior is used as a research method to find out these reasons. The variables used in this study are attitudes towards behavior, social norms, and perceived behavioral control, which examine their impact on online trust. Likewise, testing the influence of perceived behavioral control on online purchasing intentions. The aim of this research is to determine the relationship between these variables and Palembang city consumers. The sample was 100 respondents who were internet users in the city of Palembang. Linear regression analysis is used as a data analysis technique. Observed behavioral control variables partially influence network trust. Similarly, perceived behavioral control and online trust influence online purchase intentions. After simultaneous testing, all variables were found to influence online trust and online purchasing intentions

Analysis of E-Commerce Purchase Patterns Using Big Data: An Integrative Approach to Understanding Consumer Behavior

This research undertakes a meticulous examination of the Indonesian e-commerce industry, aiming to unravel the intricate patterns governing consumer behavior within this rapidly evolving digital landscape. Employing an extensive dataset and cutting-edge data analysis methodologies, this study discerns pivotal trends that have engendered transformative shifts in Indonesia's e-commerce sector. A conspicuous trend uncovered is the escalating reliance on instant messaging platforms and social media conduits for e-commerce transactions. This pronounced transition underscores the remarkable adaptability of businesses to the digital milieu, thereby accentuating the significance of a digitally oriented business paradigm. Furthermore, this research brings to light the prevailing predilection among non-formal e-commerce enterprises, whose revenues predominantly dwell below the IDR 300 million threshold. Notably, the Cash on Delivery (COD) method remains the preeminent payment mechanism. These observations illuminate the structural underpinnings of the market and consumer payment proclivities, thereby exerting a discernible influence on pricing strategies and payment processing mechanisms adopted by enterprises. Moreover, the study delves into the transformative effects of the COVID-19 pandemic, which have expedited the digital metamorphosis of both consumers and e-commerce enterprises. This acceleration has ushered in a new epoch characterized by novel opportunities and concomitant challenges within the e-commerce domain. In summation, this research furnishes a multidimensional and academically rigorous perspective on the Indonesian e-commerce landscape, furnishing actionable insights indispensable for businesses and policymakers alike. The comprehension of these evolving trends is indispensable for strategic formulation and policy calibration, enabling adept navigation of the dynamic e-commerce milieu.

Impact of Consumers Perceived Product Quality on Intention to Buy Smoked Seafood Through E-Commerce

The increasingly massive use of e-commerce in Indonesia has encouraged producers of seafood products to market their products through e-commerce. One of the most popular seafood products in Indonesia is smoked seafood. Smoked seafood with unique product quality characteristics and simple production technology have wider marketing potential if marketed through e-commerce. Therefore, to develop smoked seafood products through e-commerce, this study aims to determine the relationship between perceived quality of smoked seafood products and consumer purchase intentions through e-commerce. The data collection method used was through online questionnaire with multiple linear regression analysis. The analysis resulted in the findings that the factor having most influences to the intensity of consumers in buying smoked seafood products through e-commerce is user display. The implication of the results is that attractive user interface on an e-commerce platform can enhance consumers' interest and purchase intensity. Smoked seafood producers who will market their product through e-commerce need to pay attention to the design of product displays and provide a positive user experience to boost sales of their products.

The Influence of Brand Image, Electronic Word of Mouth (E-WoM) and Influencer Endorsement on Interest in Buying Zalora Indonesia E-Commerce in Yogyakarta City

This study aims to determine the effect of brand image, electronic word of mouth and influencer endorsement on purchase intention. The method used in this study is a quantitative method, the data used were obtained from questionnaires collected from 100 respondents. The sampling technique in this study uses purposive sampling. The analysis technique in this research is statistical and quantitative analysis (multiple linear regression). The results of this study indicate that simultaneously and partially the variables of brand image, electronic word of mouth and influencer endorsement have a positive and significant effect on purchase intention in Zalora Indonesia's e-commerce in Yogyakarta City. Therefore, it is important for Zalora Indonesia to maintain its brand image, maintain good responses from its customers through the products and services provided, and choose good endorsement influencers in order to encourage consumer buying interest in products sold through Zalora Indonesia.

PENGARUH KEPERCAYAAN DAN E-WOM TERHADAP NIAT PEMBELIAN ONLINE SERTA PERAN DEMOGRAFI SEBAGAI PEMODERASI PEMBELIAN ONLINE

The Indonesian E-Commerce market, especially in the retail industry, is undergoing a phase of development, but behind the rapid growth of E-Commerce there are contradictory business issues related to online buying behavior. When internet usage is increasing in online shopping activities, a large number of prospective consumers actually decide to cancel at the final stage of completing online transactions, namely at the payment stage. The increase in the value of E-Commerce transactions was not followed by an increase in the ratio of online transaction settlement. The purpose of this research is to explain the effect of trust and Electronic Word of Mouth on online purchase intentions and online purchases, the mediating role of online purchase intentions, and the demographic moderation role on the effect of online purchase intentions on online purchases. Theories used as references are Theory of Planned Behavior (TPB) and Social cognitive theory. Respondents in this study were people of Denpasar City who had purchased fashion products online, in the past one month with a minimum age of 17 years, and had at least 1 purchase. Data analysis was performed using PLS (partial least square). The results of this study indicate that trust has a positive but not significant effect on online purchases and on online purchase intentions has a positive and significant effect, E-WOM has a positive and significant influence on the intention of online purchase and online purchase, intention to purchase online has a positive effect and significant to online purchases. Online purchase intention mediates perfectly the effect of trust in online purchases, while the partial influence is shown by online purchase intention in mediating the effect of E-WOM on online purchases, and demographics are not able to moderate the influence of online purchase intentions on online purchases.

Unveiling the Link between Customer Experience and Customer Loyalty on Blibli: The Mediating Role of Trust

The rapid growth of digital technology and the Internet has opened new avenues for business, particularly in the field of e-commerce. Online shopping has become the prevailing trend for purchasing goods and services, reshaping market dynamics. Blibli.com is a subsidiary of Djarum in the digital sector established in 2010 and is the original Indonesian e-commerce company that focuses on building the shopping ecosystem of choice for consumers and institutions through a secure omnichannel commerce platform. However, in a highly competitive environment, maintaining and increasing customer loyalty is a challenge. This study aims to explore the effect of customer experience on Blibli customer loyalty in Indonesia, with customer trust as an intermediary variable. This research uses a quantitative descriptive approach and path analysis, with a sample of 200 respondents who are Blibli application users. The results showed that customer experience and trust have a significant influence on customer loyalty. Data analysis shows that Blibli's app design, appearance, navigation, and payment process is highly rated by customers. Customers also had a positive emotional experience and high trust in Blibli's customer service and social media presence. This study also found that customer trust plays a role as a mediator in the relationship between customer experience and customer loyalty. Based on these findings, this study suggests Blibli to focus on increasing customer trust through improving customer experience to drive customer loyalty.

The Effect of Islamic Marketing Mix towards Costumer Loyalty and Customer Satisfaction on Shopee Millennial Muslim

The improvement of internet creates many e-commerce in Indonesia. E-commerce became a receptacle for millennial generation who want to buy goods and services online. In Indonesia, Shopee is e-commerce that has become market leader. Shopee is using Islamic marketing mix to maintain its position in Indonesian market. The purpose from this research is to analyze the influence of Islamic marketing mix (product, price, place, promotion, process, people and physical evidence) on customer loyalty towards customer satisfaction. This research is quantitative research. The sampling technique used is random sampling and convenience sampling. Skala Likert will be used for measuring the data collected. There are 159 samples from millennial Muslims in Jember for this research. The data that has been collected will be analyzed using path analysis. The result indicated that product, place, promotion, and people significantly affect customer satisfaction while price, process, and physical evidence are not significant. Product, promotion, and physical evidence also have substantial effects on customer loyalty while price, place, process, and people are not. Customer satisfaction also has no significant effect on customer loyalty. The result also shows that customers cannot mediate product, price, place, promotion, process, people, and physical evidence towards customer loyalty.

Influence of Brand Equity on Electronic-Word of Mouth Mediated by Brand Love on Shopee E-commerce

This study aims to explore the impact of Brand Equation on E-Word of Mouth E-commerce in Indonesia. In addition, brand love was studied as a mediator of Brand Equity and E-Word of Mouth activities. Data was collected from a total of 160 Shopee E-commerce users in Indonesia through a structured questionnaire and hypotheses were examined using the PLS model. The results validate that Brand Equity activities have a significant influence on Brand Love directly. E-Word of Mouth is directly influenced by Brand Love. In addition, Brand Love completely mediates the relationship between Brand Equity activities and E-word of mouth has an indirect influence. First, the sample size was limited to 160 respondents, most of whom came from Jabodetabek, Indonesia. It is recommended that future research use larger sample sizes and include individuals from various industry scenarios. Second, this research only focuses on brand equity, e-word of mouth through the mediation of brand love in the e-commerce retail industry. These research suggestions will help the e-commerce retail sector build consumer trust, which will grow Shopee's user base and enable it to better understand its customers' needs through several improvements that will increase customer engagement. Apart from that, it also increases the level of customer involvement itself by creating games, or vision and mission which can later be exchanged for various kinds of promotions tailored to user needs.

Dampak Electronic Word of Mouth dan Percieved Value dalam Meningkatkan Online Repurchase Intention pada Platform Tokopedia

With the growth of e-commerce in Indonesia which continues to increase every year, it creates business opportunities, especially in the e-commerce. As a platform with the number one user in Indonesia, Tokopedia, focuses on its sustainability in terms of online repurchase intention. This study aims to describe and measure how much influence Ewom has, perceived value, in increasing online repurchase intention both partially and simultaneously among Tokopedia application users. This type of research is descriptive verification and explanatory survey with random sampling technique, with a total sample of 210 respondents using the Tokopedia application. The analysis technique used is the Structural Equation Model (SEM) method with the Smart PLS 3.0 tool. The results show that the description of each variable is in the high category. There is influence both simultaneously and partially. With a magnitude of influence of 63.9%. For the partial effect of the Ewom it has no effect on Online Repurchase Intention. While the variable Perceived Value partially has a significant influence on Online Repurchase Intention.

Analisis maqashid dan maslahah transaksi e-commerce di Indonesia

This study aims to analyze the relevance and implications of Maqashid Syariah and Muamalah in e-commerce transactions in Indonesia. The aim of this study is to understand how the principles of Maqashid Sharia and Muamalah can be applied in the context of e-commerce transactions, as well as to identify the benefits and challenges that arise in applying those principles. This research method uses a qualitative approach by conducting a literature review involving the study of scientific literature, official documents, and practice guidelines related to e-commerce and Islamic economics. Qualitative analysis was conducted to explore and understand the implications of Maqashid Sharia and Muamalah principles in e-commerce transactions in Indonesia. The results showed that Maqashid Syariah and Muamalah have significant relevance in the context of e-commerce in Indonesia. The application of these principles can ensure halal in transactions, maintain fairness, protect consumers, and create a business environment with integrity. However, there are challenges in implementing these principles, including a lack of awareness and understanding of the principles of Islamic economics, differences in interpretation, and limitations in monitoring and enforcing the rules. Therefore, collaborative efforts are needed between the government, business actors, and related institutions to increase understanding, develop codes of practice, and increase supervision in e-commerce transactions in accordance with Maqashid Syariah and Muamalah.

The Influence of Brand Ambassadors and Promotions on Purchase Decisions Through Brand Image as an Intervening Variable in Tokopedia E-Marketplace in East Java

This research was motivated by the rapid growth of e-commerce in Indonesia in 2019, which placed the country as the leader with 78% growth, followed by Mexico with 59%. In this context, several factors are of concern, including the role of brand ambassadors, promotion, and brand image. The main purpose of this study is to measure the direct and indirect influence of brand ambassadors and promotions on purchasing decisions through intervening variables, namely brand image, especially on the Tokopedia e-marketplace platform in East Java, Indonesia. This research is a type of comparative causal research with a quantitative approach. The population in this study is users of the Tokopedia e-marketplace application in the East Java region, with a sample of 100 respondents. The primary data collection method was carried out through the distribution of questionnaires through various social media. The collected data is then analyzed using multiple linear regression methods. The main results of the study show that brand ambassadors and promotions have a significant influence on consumer purchasing decisions through brand image on the Tokopedia e-marketplace platform. Brand ambassadors who have strong credibility and influence can help build positive consumer perceptions of the brand and products it represents. Meanwhile, promotions also play an important role in influencing consumers' purchasing decisions by providing special offers and other incentives. The results of this study provide new insights for e-commerce companies in developing effective marketing strategies to increase consumer satisfaction and business growth in today's digital era.

Opportunities and Challenges: E-Commerce In Indonesia from Business Legal Perspective

Tujuan penelitian ini mencoba menjawab peluang dan tantangan e-commerce di Indonesia dari perspektif hukum bisnis. E-commerce telah berkembang pesat di Indonesia dalam beberapa tahun terakhir, memberikan peluang bisnis yang besar bagi pengusaha untuk memasarkan dan menjual produk mereka secara online. Perkembangan ini juga memberikan peluang dan tantangan hukum yang harus diperhatikan oleh para pengusaha. Penelitian ini mencoba menjawab Metode penelitian menggunakan metode yuridis normatif dengan pendekatan deskriptif analitis. Hasil penelitian menunjukkan bahwa peluang e-commerce di Indonesia: potensi pasar yang besar, Pertumbuhan pasar yang tinggi, dan kemudahan akses. Tantangan hukum yang harus dihadapi yakni belum jelasnya regulasi perihal perlindungan konsumen, perlindungan data pribadi, persaingan usaha dan hak kekayaan intelektual, dan pajak. Selain regulasi, kepatuhan hukum dan infrastruktur yang tidak merata menjadi tantangan tersendiri.

Analysis of E-Marketing, Social Media Marketing, and E-Wom on Consumer Purchase Decisions in E-Commerce in Indonesia Post Pandemi Covid-19

Analysis of E-Marketing, Social Media Marketing, and E-Wom on Consumer Purchase Decisions in E-Commerce in Indonesia Post Pandemi Covid-19

THE INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYEE WORK OUTCOMES AND COMPANIES’ PERFORMANCE WITHIN THE E-COMMERCE SECTOR

This study aims to determine the effect of organizational culture in Indonesian e-commerce companies on work results and employee performance. This study describes satisfaction at work, productivity at work, and quality of work because of organizational culture on profitability and growth, organizational innovation.
 Using a sample of 230 employees from two large Indonesian e-commerce companies, we focused on full-time employees who had at least one year of professional experience and participated in this study. The questionnaire instrument in this study used a Likert scale and the data were analysed by PLS-SEM using Smart-PLS 3.0.
 Several conclusions can be drawn from the results of this study: Organizational Culture positively affects Satisfaction at Work, Organizational Culture positively affects Productivity at Work, Organizational Culture positively affects Quality of Work, Satisfaction at Work is not positively affected Profitability and Growth, Productivity at Work is positively affected to Profitability and Growth of the company, and Quality of Work is positively affected to Organizational Innovation.

Enhancing User Interface and Experience of the Bukalapak Application: A Sentiment Analysis Approach for Improved Usability and User Satisfaction in Indonesia's E-Commerce Sector

In this research, we use sentiment analysis to refine the user interface (UI) and user experience (UX) of the Bukalapak application, a leading online trading platform in Indonesia. We focus our scrutiny on 4,462 reviews related to the UI within a larger dataset of 246,947. Almost a third of these critiques express dissatisfaction, predominantly pointing out issues related to the UI design and its functionality. The critiques underscore the potential of sentiment analysis as a tool to uncover areas of user-centric design that need improvement. To address these issues, it is necessary to incorporate user feedback and sentiment analysis into the design workflow, allowing a more in-depth understanding of user needs and facilitating more effective service enhancements. Embracing a user-centered methodology allows for UI fine-tuning, leading to better functionality and increased user contentment. Our investigation reveals a positive link between design refinements and usability ratings, indicating improved user experience satisfaction. To summarize, this research highlights the essential contribution of user feedback and sentiment analysis to detect and correct UI shortfalls, thus augmenting UX and contributing to the triumph of platforms like Bukalapak within Indonesia's dynamically changing e-commerce environment.
 
 
 

Determinants Of Traffic Effectiveness From E-Commerce In Indonesia Before And During The Pandemic

This study studies the determining factor for the effectiveness of e-commerce traffic in Indonesia. Four factors influence the level of effectiveness of e-commerce traffic. The first two factors are App Store and Play Store rankings. The next factor is the number of interactions with social media users, such as Twitter, Facebook, and Instagram. The last factor determining the effectiveness of e-commerce traffic is the number of employees from each e-commerce company. Using panel data regression, this study has obtained that the Play Store rank has a more significant effect on the effectiveness of e-commerce traffic than the App Store rank. The other findings are that social media visitors do not affect significantly, while the number of employees has a positive relationship and significantly influences the effectiveness of traffic e-commerce.

Impact of EWOM on Purchase Intentions by Mediating Brand Image, Satisfaction and Trust in E-commerce in Indonesia

Progress in various fields of life always gives rise to new ideas that meet consumer needs, one of which is in the field of trade. With the rapid development of information technology, it provides a more flexible space for business people to reach the market for their products. This has fueled the emergence and development of digital marketing This study aims to analyze the effect of EWOM on Purchase Intention by mediating Brand Image, Satisfaction, and Trust in e-commerce in Indonesia. The object of this study used 288 samples who had shopped through e-commerce. Data analysis used the SmartPLS analysis method. The results of the study show that there is a significant relationship between Electronic Word of Mouth (EWOM) and Purchase Intention. Meanwhile, Brand Image, Satisfaction, and Trust also have a significant effect on Purchase Intention directly or indirectly.

Predatory Pricing for E-Commerce Businesses from a Business Competition Law Perspective

Purpose: Predatory pricing is a business strategy where prices are cut by a lot to get rid of competitors and take over the market. With the digital economy growing so quickly, this method is becoming more and more important for e-commerce companies. The goal of this study is to look at the problem of unfair pricing in e-commerce businesses from the point of view of business competition laws.
 
 Theoretical framework: This study will look at the problems with predatory pricing practices in E-Commerce companies and E-Commerce businesses.
 
 Method: In this study, a conventional legal method is used, and a literature review is used to look at secondary sources of data.
 
 Result: The results of the study show that when it comes to e-commerce in Indonesia, predatory pricing strategies like giving big discounts might help consumers right away by making prices very low. But this can make business competition unfair by causing other businesses to leave the market and stopping new businesses from coming in. Law No. 5 of 1999 forbids trading practices at a loss that hurt the public interest, especially if they are done dishonestly, against the law, or in a way that hurts business competition.
 
 Conclusion: Because of this, predatory pricing methods like these need to be closely controlled, and anyone who feels like they've been cheated should be able to tell the right people. This group has the power to punish businesses that break the rules with administrative or criminal penalties. This ensures that the Indonesian e-commerce business ecosystem is healthy and fair.Top of Form

Fenomena Tren Jual-Beli Online melalui Aplikasi Shopee di Starbucks Galuh Mas Karawang: Studi Fenomenologi mengenai Partner Starbucks Galuh Mas Karawang yang menggunakan Aplikasi Shopee

Shopee is an online marketplace that is in great demand by the people of Indonesia so that it becomes the leading market by ranking first in Indonesian e-commerce. Shopee itself is an online marketplace created by the SEA Group, which is an internet company based in Singapore. Shopee can stabilize its position in the first tier of the Indonesian marketplace market. This study aims to find out the motives, meanings, and experiences of Starbucks Partners Galuh Mas Karawang in using the Shopee application as an online buying and selling site. In this study, the authors used a qualitative method with the phenomenological approach of Alfred Schutz. The phenomenological approach aims to understand the meaning of an event and its influence on actors, the nature of this research is descriptive which means the preparation of research in a systematic, factual, and accurate manner. Methods of data collection using in-depth interviews, observation, and literature study. The criteria from the informants in this study were male or female Starbucks Partners who use the Shopee application as a means to sell or buy products. Informants who will be used as sources in this study amounted to 5 people.