Abstract
This study studies the determining factor for the effectiveness of e-commerce traffic in Indonesia. Four factors influence the level of effectiveness of e-commerce traffic. The first two factors are App Store and Play Store rankings. The next factor is the number of interactions with social media users, such as Twitter, Facebook, and Instagram. The last factor determining the effectiveness of e-commerce traffic is the number of employees from each e-commerce company. Using panel data regression, this study has obtained that the Play Store rank has a more significant effect on the effectiveness of e-commerce traffic than the App Store rank. The other findings are that social media visitors do not affect significantly, while the number of employees has a positive relationship and significantly influences the effectiveness of traffic e-commerce.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
