Persons Research Articles

Spread of Ideas: The Legacy of Diffusionism School

This comprehensive analysis explores the concept and development of diffusionism throughout the history of anthropology. Diffusionism, a theory that emerged in the early 20th century, posits that cultural elements are assimilated and disseminated throughout multiple nations, leading to transformative shifts in society. The German and British diffusionist schools were the primary institutions that concentrated on the transmission of cultural characteristics across temporal and spatial dimensions. The notion of "culture circles," first proposed by German diffusionism, led by figures like Wilhelm Schmidt and Robert Fritz Craebner, posited that the cultural traits of ancient civilizations spread to the surrounding regions. British diffusionism, spearheaded by Grafton Elliot Smith and V. J. Perry, emphasized Egypt as the birthplace of civilization and attributed cultural advancements to Egyptian origins. Franz Boas, the founder of the US diffusionist school, advocated for a historical-cultural perspective that opposed the idea of linear progress. Boas emphasized the importance of culture as a unified entity shaped by particular historical circumstances and dismissed notions of cultural advancement. Notable American diffusionists include J. Robert Lowie, Edward Sapir, Clark Wissler, and Alfred Louis Kroeber. Kroeber's examination of women's fashion trends and cultural zeniths demonstrates the multifaceted nature of diffusionist analysis. Lowie's study focused on challenging linear evolution ideas and emphasizing the crucial significance of spatial dispersion in understanding cultural events. Wissler concentrated on the biological components of disperse on, whereas Sapir examined how individual personalities shape cultural patterns. While diffusionism is not as common in modern anthropology, it is important for comprehending the intricacies of cultural transmission and societal progress. Diffusionism provides valuable insights into the dynamics of human culture and civilization by examining historical processes, geographic distribution, and cultural interaction.

How East Asian Culture Influences the Personality Traits of Its Residents: An Exploration of Cultural Characteristics and the Emphasis on Interdependence

East Asia, a region that includes China, Japan, Korea, and Taiwan, is home to a diverse mosaic of cultural practices, traditions, and philosophies that have developed over millennia. This paper examines the profound impact of East Asian culture on the personality traits of its inhabitants, concentrating on the region's emphasis on interdependence. The research investigates how ancient philosophies such as Confucianism and cultural norms anchored in collectivism influence individual behaviors, cognitive processes, and interpersonal interactions. The paper explores the contrast between East Asian interdependence and Western individualism in greater detail, emphasizing the nuances of high-context communication, holistic thinking, and adaptability prevalent in East Asian societies. Through a comprehensive analysis, the study highlights the significance of understanding cultural complexities in our increasingly globalized world, highlighting the central role East Asian cultural traits play in molding individual personalities and behaviors. This exploration provides valuable insights for academicians, policymakers, and anyone seeking a deeper understanding of the intricate relationship between culture and personality in East Asia.

Consistent Individual Differences Drive Collective Movements in a Tibetan Macaque Group

Collective movement has emerged as a key area of interest in animal behavior. While individual differences are often viewed as a potential threat to group cohesion, growing evidence suggests that these differences can actually influence an animal’s behavior as an initiator or follower during collective movements, thereby driving the group‘s movement and decision-making processes. To resolve the divergence, we asked how personality can affect the dynamics of collective movements in one group of free-ranging Tibetan macaques (Macaca thibetana) in Huangshan, China. We assessed individual personality using principal component analysis and applied the generalized linear mixed model and linear mixed model to examine the influence of personality on decision making during collective movements. Our findings reveled three distinct personality types among Tibetan macaques: sociability, boldness, and anxiousness. Individuals with higher sociability scores and rank, or those with lower anxiousness scores, were more likely to initiate successful collective movements. Older individuals were less successful in initiating movements compared to young adults. Leaders with lower anxiousness scores or higher rank attracted more followers, with females attracting larger groups than males. As for followers, individuals with higher rank tended to join the collective movement earlier. Additionally, individuals with higher sociability or boldness scores had shorter joining latency in collective movement. Finally, there was a longer joining latency for middle-aged adults compared to young adults. These results suggest that individual differences are a potential driver of collective movements. We provide some insights into the relationships between personality and decision making in Tibetan macaques.

The Diagnostics of the Design Thinker Personality Profile with the Big Five Assessment for Educational Work

Design Thinking as an innovation approach has gained relevance in the professional context and is increasingly used to solve interdisciplinary problems. In the current research literature, there are some heuristic approaches of Design Thinking that experts have described as the personal abilities of a Design Thinker, which have proven to be beneficial in practice. However, there has been no measurement of the necessary personal skills for Design Thinking. The early diagnosis of process-inhibiting personalities would be profitable for a Design Thinking coach in that certain didactic interventions could be implemented proactively, so that foreseeable disturbances within the Design Thinking process can be counteracted. For this reason, a corresponding procedure for diagnosing the expected Design Thinker skills of the students at the Münster School of Vocational Education was developed. Using the Design-based Research approach, a Design Thinker Personality Profile was designed regarding the Big Five personality traits. The developed Design Thinker Personality Profile could be reviewed by the individual personality profiles of the students and the impressions of the lecturers regarding the personality attitudes of the students.

Can Large Language Models Be Good Companions?

Developing chatbots as personal companions has long been a goal of artificial intelligence researchers. Recent advances in Large Language Models (LLMs) have delivered a practical solution for endowing chatbots with anthropomorphic language capabilities. However, it takes more than LLMs to enable chatbots that can act as companions. Humans use their understanding of individual personalities to drive conversations. Chatbots also require this capability to enable human-like companionship. They should act based on personalized, real-time, and time-evolving knowledge of their users. We define such essential knowledge as the common ground between chatbots and their users, and we propose to build a common-ground-aware dialogue system from an LLM-based module, named OS-1, to enable chatbot companionship. Hosted by eyewear, OS-1 can sense the visual and audio signals the user receives and extract real-time contextual semantics. Those semantics are categorized and recorded to formulate historical contexts from which the user's profile is distilled and evolves over time, i.e., OS-1 gradually learns about its user. OS-1 combines knowledge from real-time semantics, historical contexts, and user-specific profiles to produce a common-ground-aware prompt input into the LLM module. The LLM's output is converted to audio, spoken to the wearer when appropriate. We conduct laboratory and in-field studies to assess OS-1's ability to build common ground between the chatbot and its user. The technical feasibility and capabilities of the system are also evaluated. Our results show that by utilizing personal context, OS-1 progressively develops a better understanding of its users. This enhances user satisfaction and potentially leads to various personal service scenarios, such as emotional support and assistance.

Psychological features of perception of artworks by people with different types of functional brain asymmetry

The relevance of the study is conditioned by the increased attention of modern psychology to individual personality traits and its decreased focus on the normativity of an individual. In the process of individual development, the contemplation of art allows a person not only to broaden their own worldview, but also contributes to cultural enrichment. The purpose of the study was an empirical investigation of the features of perception of works of art by persons with different types of functional brain asymmetry. The study was conducted using the method of standardised interviews with the subjects of two groups: the main group – people who do not have professional knowledge of art (N = 43), and the control group – students studying art history and fine arts as professional disciplines, and familiar with the rules for constructing composition in a picture (N = 30). The results were analysed using statistical criteria: the Kolmogorov-Smirnov test and the Fisher angular transformation criterion φ*. As a result of the empirical study, there were no statistically reliable patterns in the perception of works of art in the general group, but significant differences were found in the features of perception of movement and its speed in works of art by persons with different types of functional/interhemispheric brain asymmetry, which indicates a nonlinear nature of perception, and the influence of cognitive phenotypes on the perception of works of art. The perception of artworks is an individual cognitive process that may differ between the author and the recipient of artistic creativity, and the author’s intention may be misunderstood by the audience if the features of individual perception of a work of art, and the laterality of the personality, are not considered. The practical significance of the study lies in the possibility of applying its results in the process of professional training of students of art specialities, considering the specific features of the laterality of art recipients

Eye Tracking Technology

Measurement of eye movement is an activity done with the help of eye tracking technology. In this activity, the movement of pupils is a respond towards the stimuli. It gives information as per the gaze point of the individual person. The biometric tools are used for analysing .[10].ET is being involved with most of the fields which includes HCI, Designs, Medicals, Psychology and Buisness Marketing.[6].This paper gives the explaination and importance of ET in the life of advancement and its history.It starts in the late 19th Century.ET is done by filming of the eye according to its behaviour.This Research Paper includes different types of fields in an explaination manner.It includes the process of how ET helps in Research based on previous evaluations.Eye is generally act as a tool of brain system.ET devices respond to the movement of stimuli

Do Not Risk Homicide: Abortion After 10 Weeks Gestation.

When an abortion is performed, someone dies. Are we killing a human person? Widespread disagreement exists. However, it is not necessary to establish personhood in order to establish the wrongness of abortion: a substantial chance of personhood is enough. We defend The Do Not Risk Homicide Argument: abortions are wrong after 10 weeks gestation because they substantially and unjustifiably risk homicide, the unjust killing of a human person. Why 10 weeks? Because the cumulative evidence establishes a substantial chance (a more than one in five chance) that preborn human beings are persons after 10 weeks (if not before then). We submit evidence from our bad track record, widespread disagreement about personhood (after 10 weeks gestation), problems with theories of personhood, the similarity between preborn human beings and premature newborns, miscalculations of gestational age, and the common intuitive responses of women to their pregnancies and miscarriages. Our argument is cogent because it bypasses the stalemate over preborn personhood and rests on common ground rather than contentious metaphysics. It also strongly suggests that society must do more to protect preborn human beings. We briefly discuss its practical implications for fetal pain relief, social policy, and abortion law.

Cross-Cultural Communication Theory

Humans, influenced by their environment and culture, form diverse characters. Tolerance and openness between cultures is the key to coexistence. Joining a group brings a solution in culture, even if it conflicts with individual personalities. Dynamics and interactions between groups are needed to find a new culture, despite the potential for clashes due to cultural defenses. This phenomenon often occurs in students who migrate, facing culture shock due to cultural differences. Adjustment to the new environment is needed to overcome culture shock. Skilled adaptation communication can minimize the impact of culture shock and prevent conflict. This research uses descriptive qualitative methods with secondary data. Adaptation communication patterns of overseas students involve four stages: self-adjustment, frustration, readjustment, and development of meaningful communication. These four stages become the facility and heart of successful adaptation, improving students' communication and social relations with the campus environment.

Connecting the dots: How parent support shapes career readiness through psychological capital

Orientation: In the digital era, adolescence is a critical stage in individual career readiness.Research purpose: This study has numerous goals. Firstly, this study investigates the impact of parental support on individual career readiness. Secondly, this study examines the role of psychological capital as a mediator between parental support and individual career readiness. Thirdly, this study analyses the role of individual trait personality as a moderator between parental support and individual career readiness.Motivation for the study: This research can contribute to a better understanding of how parents can best support their children in preparing for successful careers. By understanding the role of psychological capital and personality traits, this research can help individuals develop a more holistic approach to career development. This can lead to increased career satisfaction and success.Research approach/design and method: This study used a quantitative approach to examine the career readiness of individuals (final year undergraduate students) before entering the job market (N = 418), which was processed using SPSS PROCESS.Main findings: This study shows parental support influences individual career readiness. Psychological capital fully mediated the relationship between parent support and individual career readiness. The influence of parental support on individual job readiness is moderated by extroverted personality and conscientiousness. Meanwhile, emotional stability does not moderate the influence of parental support on individual career readiness.Practical/managerial implications: Parental support can be a meaningful mechanism to enhance career readiness among adolescents through psychological support.Contribution/value-add: The use of social career cognitive theory (SCCT) and trait activation theory (TAT) to uncover the function of mediating and moderating variables is expanded in this study to examine career readiness. This study is important because it examines the role of parental support in nations where it is prevalent.

Social Issues During the Victorian Era Lead to the Formation of Nice Girl Syndrome in Gaskell’s Ruth

This study aimed to elaborate on the relationship between social issues during the Victorian era and Nice Girl syndrome, as demonstrated in Elizabeth Gaskell's Ruth. A qualitative descriptive method was employed to achieve this objective, incorporating Alfred Adler's Individual Personality approach and Beverly Engel's Nice Girl syndrome as the grand theory. Data on female characters' behaviour and thoughts in Elizabeth Gaskell's Ruth were collected and analyzed using Adler's and Nice Girl syndrome theories, respectively. Furthermore, the dialogue and monologue of female characters were also considered. The results showed that social issues such as social class, Victorian family, Victorian ideal womanhood, and Victorian religion and morality related to Nice Girl syndrome during the Victorian era influenced and contributed to the formation of Ruth's female characters.

The mediating effects of hope on the relationships of social support and self-esteem with psychological resilience in patients with stroke

PurposeTo explore the mediating effect of hope in the relationships between social support and self-esteem with psychological resilience among patients with stroke survivors in early rehabilitation.MethodsA cross-sectional study design was adopted. Data from a cross-sectional survey of 210 patients undergoing early stroke rehabilitation were analyzed using structural equation modeling. The variables of interest were measured using the Connor Davidson Resilience Scale, the Social Support Rating Scale, the Herth Hope Index, and the Self-Esteem Scale. This article reports according to the STROBE checklist.ResultsA positive relationship was found between social support and psychological resilience (β1 = 0.548), which was mediated by hope (β2 = 0.114), and social support had significant direct effect on resilience (β3 = 0.434). A positive relationship was also found between self-esteem and psychological resilience (β4 = 0.380), which was mediated by hope (β5 = 0.200), and self-esteem had significant direct effect on resilience (β6 = 0.179).ConclusionAccording to the results of this study, some strategies can be incorporated into the rehabilitation process to enhance psychological resilience, such as cultivating individual personality characteristics and improving patients’ social relationships. In the future, we need to explore methods for improving psychological resilience among patients with stroke in combination with their risk factors to improve their quality of life and reduce the incidence of post-stroke depression.

Implementasi Metode Drill dalam Hafalan Surat Pendek Juz 30 Pada Anak Usia Dini

The training method, often referred to by various names such as readiness training method, habituation method, coaching method, and drill, is a technique commonly used by teachers, both inside and outside the classroom. In Tahfidz learning, there is a difference compared to other subjects because the main focus is on the memorization aspect. Memorizing verses of the Qur'an requires precision and caution because errors in memorization can have fatal consequences. Early childhood is considered the golden age for learning as it is the best developmental period for children. This period is crucial for laying the foundations of intelligence, personality, and creativity in individuals. Cognitively, children at this age have high absorption potential. Therefore, it is the right time to start the process of memorizing short verses. In this study, the approach used is qualitative method with field research aiming to obtain descriptive or narrative data about background, social groups, individuals, and community institutions. The research findings indicate that Tahfidz learning (memorization of short verses from Juz 30) is conducted with enthusiasm, activity, creativity, and cheerfulness, and the children are able to follow the learning process well.

Jung Personality Complexes: Evidence from Mahabharata Characters

Purpose: The research paper is an interesting blend of social science and mythology. The researchers explain how Jung personality complexes to Professional & Psychology students with the help of characters from Mahabharata. As the personality grows person develops some complex in their personality and which guides person’s behavior and aspirations in life. Each individual has different personalities and different type of complexes in them with different level of intensity. Thus, the outcome of the research helps individual personalities to discover them as well as to understand basic individual personality complexes. Objectives: The researchers have set the following primary objective and the current study investigates 1 broad research question: To interpret characters from Mahabharata to explain Jung personality complexes. Design/Methodology/Approach: The study is based on both secondary & primary evidence. Hypotheses are stated for the various variables selected and analyzed to prove or disprove the same without any errors. Findings/Result: There were correlations between Jung personality complexes & from Mahabharata characters to individuals with the ancient Indian texts. As much as individuals behave differently in different situations, our behavioural reactions can be clubbed into personality complexes as similar reactions across ages and cultures. To conclude, we can say that each one of us is uniquely different yet distinctively similar as well. Research Limitations/Implications: In the present research an attempt is made by the researchers to understand the research gap in the area hence a conceptual idea is proposed and the research goes further to advance significance to discover the degree of relationship to interpret characters from Mahabharata to explain Jung personality complexes. Originality/Value: Many of the earlier studies have proved the soul of Indian mythology is beyond simple good and evil. If one cares to dig deep, there’s an interesting story at each and every step. Psychologists explain this by segregating personality into a private and public persona. Private is the ‘real’ inner person, while public is the way that the individual presents themselves to the outside world. We may be confident and outgoing in some situations and less sure of ourselves and more retiring in other situations. A case where a shy reserved person joins an organization but eventually becomes an arrogant and stubborn boss. This fits the explanation of how our personalities differ situationally. Paper Type: The study is based on both secondary & primary evidence. There are many characters in the Mahabharata, with each one having good and bad qualities. Many characters are similar in personality complexes but differ in their ethical characteristics. Hence researchers have tried to identify and give the major characters in the research. However, this is not a definitive list.

Insights into the relationship between eye movements and personality traits in restricted visual fields

Previous studies have suggested behavioral patterns, such as visual attention and eye movements, relate to individual personality traits. However, these studies mainly focused on free visual tasks, and the impact of visual field restriction remains inadequately understood. The primary objective of this study is to elucidate the patterns of conscious eye movements induced by visual field restriction and to examine how these patterns relate to individual personality traits. Building on previous research, we aim to gain new insights through two behavioral experiments, unraveling the intricate relationship between visual behaviors and individual personality traits. As a result, both Experiment 1 and Experiment 2 revealed differences in eye movements during free observation and visual field restriction. Particularly, simulation results based on the analyzed data showed clear distinctions in eye movements between free observation and visual field restriction conditions. This suggests that eye movements during free observation involve a mixture of conscious and unconscious eye movements. Furthermore, we observed significant correlations between conscious eye movements and personality traits, with more pronounced effects in the visual field restriction condition used in Experiment 2 compared to Experiment 1. These analytical findings provide a novel perspective on human cognitive processes through visual perception.

Understanding Self Theory: “I” Or “Me” to Self & the Relationships of “I” & “Me” to Others from Character Sketch of Mahabharata

Purpose: Roger self theory is an important section in every organization in handling individual’s personality. Personality is a combination of behaviour, attitude emotion, perception and thought pattern that define an individual. On approach to personality emphasizes the self and it is characteristic. The research paper is an interesting blend of “I” or “Me” to self and relationships of “I” and “Me” to others to management, science and mythology. The researcher explains how self-theory to professional & psychology students with the help of characters from Mahabharata. The outcome of the research helps individual personalities to discover them as well as to understand basic individual differences. Objectives: The researchers have set the following primary objectives and the current study investigates 2 broad research questions: (1) To examine self theory from character sketch of Mahabharata (OCEAN). (2) To identify whether self-theory applies to actualizing tendency (Real Self). Design/Methodology/Approach: The study is based on both secondary & primary evidence. Hypotheses are stated for the various variables selected and analyzed to prove or disprove the same without any errors. Findings/Result: After analysis researchers conclude there is a fairly high degree of positive correlation between theory aspects and renewal trend. Therefore, the study concludes there is a correlation between the elements of theory and the renewal trend from Mahabharata characters to individuals with the ancient Indian texts. Research Limitations/Implications: In the present research an attempt is made by the researchers to understand the research gap in the area hence a conceptual idea is proposed and the research goes further to advance significance to discover the degree of relationship to interpret characters from Mahabharata to explain self-theory. Originality/New Knowledge/Interpretation/Value: Roger’s theory is very essential to safeguard the individual’s personality and committed himself to understanding the how attitude, behavior and perception change can come about. Thus, the researchers work aims at finding the self-theory & its impact on individual’s personality. Psychologists explain this by segregating personality into a private and public persona. Private is the ‘real’ inner person, while public is the way that the individual presents themselves to the outside world. We may be confident. Paper Type: The study is based on both secondary & primary evidence. There are many characters in the Mahabharata, with each one having self-theory. Many characters are similar but differ in their personality. However, this is not a definitive list.

Rural community response to accidental toxic gas release: An individual emergency response model during self-organized evacuations

The emergency response ability in rural areas is weaker than in urban areas. Once a major accident occurs in a rural area, it is more likely to cause serious consequences. Thus, we propose a individual emergency response model during self-organized evacuations after accidental toxic gas releases in rural areas. The proposed model can reproduce emergency information dissemination and individual emergency decision-making in self-organized evacuations. We propose an improved susceptible infected recovered model for emergency information dissemination process. At the same time, we propose a emergency decision-making mechanism to simulate individual emergency actions. In this model, individual personality characteristics will affect the accessing and disseminating individual emergency information. Then, we conduct a simulation experiment based on methanol leakage in a rural community. Through comparative experiments, we found that the traditional model may be too pessimistic in estimating emergency information dissemination results, underestimating shadow evacuation. In noncompliance evacuation areas, loudspeakers can inhibit individuals from unnecessarily evacuating who are close to it, and may cause individuals far away from it to evacuate unnecessarily. When formulating emergency response strategies, managers should focus on groups with weak access to information and consider the impact of loudspeaker locations on individual emergency response actions.

Philosophical Foundations in Training Traditional Religious Educators: Bridging Past and Present

Aim. Preparing teachers for future challenges involves more than just giving information— it is about forming individuals who can adapt to an evolving world. This paper aimed to examine Aly Zawiyah Jakarta, renowned for its traditional religious education, and explore how its values can offer insights into effective teacher training. Method. A qualitative approach to investigate the intersection of cultural, religious, and personal values with teacher development programs at Mahad Aly Zawiyah Jakarta was used in the study. Results. The study demonstrated that by adopting teaching techniques inspired by those used by Prophet Muhammad PBUH, educators do not only acquire knowledge but also discover themselves spiritually and morally. This then enables them guide forthcoming generations appreciating what these principles mean both for the individual person and the role of humanity on earth. Scientific Novelty. The contribution of this research was to emphasise the value of blending traditional practices with innovative approaches to enrich religious education. The practice of preserving age-old traditions while adapting them to contemporary needs is portrayed as a domain in which educators evolve to assume leadership roles in an ever-changing environment. Conclusion. In its influence on the future of education, it was determined in the research that the integration of traditional religious doctrines with modern pedagogical approaches fosters the capacity of educators to connect the past and present— thus, not compromising their readiness to address future challenges.

When talk matters: the role of negative supervisor gossip and employee agreeableness in feedback seeking and job performance

PurposeThis study aims to understand the impact of negative supervisor gossip on job performance among South Indian hotel employees. The focus is not just on the direct influence, but also on the mediating role of feedback-seeking behaviour (FSB) and the moderating effects of the agreeableness trait.Design/methodology/approachThrough purposive sampling, data was garnered from South Indian hotel employees. Comprehensive analyses were performed using partial least squares structural equation modelling.FindingsThe analysis shows that FSB plays a mediating role in the positive relationship between negative supervisor gossip and job performance. In addition, the influence of gossip on FSB and subsequent job performance was more pronounced for employees with high agreeableness.Research limitations/implicationsThis research underscores the complex interplay between negative supervisor gossip and job performance, revealing that such gossip can catalyze FSB process in employees. It suggests that under certain conditions, negative gossip can be transformed into a constructive force that enhances job performance, challenging traditional perceptions of gossip in the workplace.Practical implicationsThe findings underscore the importance of understanding the effects of workplace dynamics, like supervisor gossip, on employee behaviour and performance. Recognizing the influence of individual personality traits, such as agreeableness, can guide management strategies for fostering a productive work environment.Originality/valueThis research sheds light on the intricate interplay between negative supervisor gossip, FSB and agreeableness, offering a novel perspective on their combined impact on job performance. It not only enriches the existing literature on workplace communication but also broadens the understanding of the role of personality traits in shaping employee responses and outcomes.

The Correlation between Self-esteem and Personal Characteristics of MZ Generation's Cosmetics Purchase

In modern society, each individual's personality is important and aesthetic standards are changing day by day. It is also a human instinct to emphasize beauty from others. It is emerging as an important factor in purchasing cosmetics that express these aesthetic needs. In this study, the purpose of the study on the effects of cosmetics purchase, self-esteem, and personal characteristics targeting the MZ generation, which is currently the most actively consumed and socially active, is as follows. First, we examine the difference in self-esteem from purchasing cosmetics with general characteristics. Second, it examines the difference in personal characteristics according to the purchase of cosmetics with general characteristics. Third, we examine the correlation between self-esteem and personal characteristics of MZ generation's cosmetics purchase. Fourth, it examines the effect of self-esteem on personal characteristics of MZ generation's cosmetics purchase. All empirical analyses in this study were verified at the significance level of 5%, and statistical processing was analyzed using the SPSSWIN 21.0 program. Specific analysis methods are as follows. 1. Frequency analysis was conducted to find out the general characteristics of the survey subjects. 2. A factor analysis was conducted to verify the validity of the questions on self-esteem and personal characteristics, and the reliability was judged by Cronbach's coefficient. 3. Descriptive statistical analysis was conducted to find out the average and standard deviation of self-esteem and individual characteristics. 4. To find out the difference in self-esteem and individual characteristics according to the general characteristics of the survey subjects, t-test and one-way variance analysis were conducted, and significant differences were tested at p<.05 through Scheffe's multi-range test. 5. Correlation analysis was conducted to find out the relationship between self-esteem and personal characteristics. 6. Multiple regression analysis was conducted to find out the effect of self-esteem on individual characteristics. The results of this study are summarized as follows. First, the difference in self-esteem according to the general characteristics of the survey subjects was significant in the difference in self-esteem according to age, marital status, and the number of cosmetics purchases. Second, in the difference in individual characteristics according to the general characteristics of the survey subjects, the difference in individual characteristics according to gender, age, and number of cosmetics purchases was significant. Third, in the correlation between self-esteem and individual characteristics, individual characteristics had high positive correlations in the order of self-esteem optimism, interpersonal relationships, and confidence. All were found to have a high positive correlation with self-esteem. Fourth, as a result of conducting multiple regression analysis to find out the effect of self-esteem on individual characteristics, the estimated model was found to be significant as a result of variance analysis on the model. It was significant as a result of conducting multiple regression analysis to find out the effect of self-esteem on optimism. It was significant as a result of multiple regression analysis to find out the effect of self-esteem on self-efficacy. It was significant as a result of multiple regression analysis to find out the effect of self-esteem on resilience.