Individual Orientation Research Articles

Cultural Dimensions and Consumption Values of Cross-Border Electronic Commerce: A Canonical Analysis

The purpose of this research is to explore the fitting models for cross-border e-commerce by developing localized business strategies tailored to cultural factors. The study adopts Hofstede’s five cultural dimensions along with Sheth et al.’s five consumption value dimensions. A canonical correlation analysis is employed to identify the fitting relationships between cultural dimensions and consumer values. The targeting samples focus on the rapidly growing Southeast Asian economy. The results indicate differences in cultural dimensions among countries like Taiwan, Vietnam, Malaysia, Indonesia, and Myanmar. The canonical correlation analysis reveals fitting combinations for each region: Taiwan’s higher individualism, masculinity, and long-term orientation align with demands for functional, conditional, and emotional values in e-commerce. Vietnam’s high risk-taking propensity fits demands for conditional and epistemic values. Malaysia and Indonesia, with similar cultural profiles, are highly correlated with consumer demands in functional and emotional values, with Malaysia additionally emphasizing epistemic value. Myanmar’s high masculinity and long-term orientation correlate with demands for functional, emotional, and conditional values, while its low power distance links to demands for social and epistemic values. Overall, the study shows that there is no fixed correspondence between cultural dimensions and consumption values in e-commerce. Optimal configurations vary, emphasizing the importance of tailored strategies to promote e-commerce development across different regions.

Psychological reactance in assertive green advertising: addressing the role of individual values

Purpose Grounded in the psychological reactance theory, this study aims to explore more effective strategies to promote environmentally friendly mobility preferences by examining the interplay between individual value orientations, perceived freedom threats, reactance and assertive language in advertisements promoting sustainable mobility on consumers’ attitude toward such ads. Design/methodology/approach An online questionnaire was distributed to 400 participants. Covariance-based structural equation modeling was used to test the hypothesized model. Findings The study demonstrates that when seeing assertive ads that promote environmentally friendly mobility options, a prevalent biospheric (hedonic) value orientation leads to a significantly lower (higher) perceived threat toward the ad. This was not the case when seeing the non-assertive ad. While assertiveness in ads has a greater positive influence on the relationship between perceived freedom threat and reactance, non-assertiveness has a greater negative effect on the relationship between perceived reactance and attitude toward green ads. Practical implications Organizations promoting sustainable mobility should tailor advertisements to audience values. For groups with shared values, direct and assertive messages work. For broader audiences, emphasize message attractiveness over assertiveness. Originality/value The study investigates the influence of assertive message framing and individual value orientations on the reactance process in the context of environmentally friendly mobility. It finds individual value orientations to be a significant factor in the reactance process, further extending the psychological reactance theory. Moreover, it revalidates reactance as a construct consisting of anger and negative cognition.

Contesting individualization and individualism in marriage in East Asia: Dual-income couples' monetary practices.

This study uncovers Taiwanese dual-earner couples' monetary practices and explores how the marriage institution is conceived of in the context of East Asian familism and the sweeping trend of individualism. Ample cross-national research has investigated household finances and money management among couples over time, yielding mostly Western-oriented insights. It is nevertheless matched with little evidence from East Asian societies that share similar trends of individualization. Drawing from interviews with 22 couples and 3 married individuals (N=47) in Taiwan, who are at least university-educated, middle-class, and on average in their mid-30s, this paper analyzes couples' monetary practices from a relationship constellation perspective that factors in resources from intergenerational transfer, as well as individual spouses' interpretation of their practices. Individualized management was found to be exceedingly prevalent among Taiwanese couples, unlike couples elsewhere that predominantly adopt pooling. Institutionalized individualization, on the one hand, posed higher hurdles for joint management and pooling. On the other, most interviewees showed an individualistic orientation in their practices, which can be seen as a strategy to anticipate and manage risks-marriage dissolution among others-in a highly uncertain world. Embedding monetary practices in the 'individualization without individualism' debate, this study unveils how the traditional marriage institution is implicitly challenged by not only increasing institutionalized individualization but also an ideational shift towards individualism, often assumed to not have taken root in East Asia. The empirical evidence from Taiwan sheds new light on both resource management in marriage and on how intimate relationships are constrained by institutional and socio-cultural contexts.

Continuous improvement strategies towards energy transition: The importance of individual employees' entrepreneurial orientation and learning processes

AbstractAt one hand, while research on entrepreneurial orientation (EO) continues to proliferate, only recently has attention been drawn to the individual entrepreneurial orientation (IEO) level. On the other hand, although organizational learning (OL) explains how organizations explore and exploit knowledge to enhance their innovation and performance, limited research has investigated the relationship between EO and OL. In this study, we develop and empirically test in an established Canadian energy provider a framework on the IEO‐OL‐performance relationship. We find that employees' innovative orientation and risk‐taking propensity are more positively related to exploratory learning, while proactive employees are more geared towards exploitative learning. We further unveil that exploitative learning is more positively related to continuous improvement than explorative learning. Our findings add to scant literature on the IEO‐OL‐performance relationship and provide managerial insights for energy sector firms on how IEO can assist with their transformational business strategies towards green and clean energy supply.

Socially responsible human resource management and employee innovation performance: the roles of person-organization fit, work engagement and individualism orientation

Socially responsible human resource management and employee innovation performance: the roles of person-organization fit, work engagement and individualism orientation

Entrepreneurial alertness and new firm performance: a moderated mediation model

PurposeSupported by the literature on dynamic capabilities, this study aims to propose a moderated mediation model to examine how entrepreneurial alertness advances new firm performance by identifying strategic flexibility as a pivotal mediator and absorptive capacity as a crucial contingency.Design/methodology/approachThis paper collects data from 137 new firms regarding activities that were considered essential during the COVID-19 contingency in Mexico. The hypotheses are tested using hierarchical multiple regression analysis, complemented with the bootstrapping approach to confirm the indirect and conditional effects of entrepreneurial alertness on firm performance through strategic flexibility.FindingsThe results yielded general support for the study hypotheses, suggesting that entrepreneurs’ alertness facilitates the firms’ ability to respond to changes in their context, namely, strategic flexibility; strategic flexibility enables firms make useful changes, leading to better performance; entrepreneurial alertness indirectly affects new firm performance through strategic flexibility; absorptive capacity has a positive moderating impact on the entrepreneurial alertness-strategic flexibility relationship; and the positive influence of entrepreneurial alertness on strategic flexibility and ultimately new firm performance was increased in high rather than in low absorptive capacity.Practical implicationsThis study highlights that entrepreneurs’ cognitive mechanisms shape the behaviour of their firms through strategic decisions. This paper studies the influence of entrepreneurs’ alertness on strategic flexibility, examines the interplay between entrepreneurial alertness and environmental conditions via absorptive capacity and proposes a moderated mediation model to understand the effect of entrepreneurs’ alertness on strategic flexibility and new firm performance.Originality/valueThe study investigates the influence of assertive message framing and individual value orientations on the reactance process in the context of environmentally friendly mobility. It finds individual value orientations to be a significant factor in the reactance process, further extending the psychological reactance theory. Moreover, it revalidates reactance as a construct consisting of anger and negative cognition.

Academic Entrepreneurial Orientation for Sustainable Development Goals in Higher Education in Indonesia: A Confirmatory Factor Analysis

Objective: This study aims to create a model for measuring the academic entrepreneurial orientation of higher education lecturers in Indonesia. Theoretical Framework: Academic entrepreneurship theory describes the perspective of commercialization of research in higher education to benefit society. This theoretical framework highlights the importance of individual entrepreneurial orientation in commercialization and academic entrepreneurship in higher education. Method: This research uses a quantitative survey. The target population was lecturers who have conducted research with commercial potential at eleven state universities in Indonesia. The research consisted of 330 samples, according to the ideal number of samples for structural equation modeling (SEM) analysis. Data analysis was conducted using confirmatory factor analysis and SEM techniques using the AMOS 21 program. Results and Discussion: The study shows that 15 factors contribute to lecturers' academic entrepreneurial orientation, proving to measure and explain their existence in the model and significantly supporting it. Research Implications: This study's findings can be a practical guide for universities to measure the entrepreneurial orientation of lecturers and develop it in the future. For the academic world, this research can inspire further research in the field of entrepreneurship, especially academic entrepreneurship. Originality/Value: This study presents a new model for building and measuring the academic entrepreneurial orientation of higher education lecturers in Indonesia in support of sustainable development goals.

Motivational Characteristics of High School Students as Predictors of Ethical Choices in Decision-Making in Corruption Risk Situations

The paper presents the results of the study about the nature of the links between the high school students' characteristics of the motivational sphere (life goals, ethical position, locus of control, suggestibility and individual value orientations) and the type (ethical or corruption) and moral orientation (justice or care) of their choices when making decisions in situations of corruption risk. The sample consisted of 112 10th grade students of Moscow educational institutions aged 16-18 years (54 girls and 58 boys). It was found that high school students who choose personal growth as an internal life goal, have an expressed ethical position of idealism and are oriented towards universalism and stimulation as personal values are significantly more likely to make ethical choices (irrespective of their moral orientation) when making decisions in corruption risk situations. Striving for personal growth as an internal life goal, the ethical position of idealism, value orientations towards kindness, security and power are direct predictors of ethical decisions with an orientation towards the morality of justice, while the ethical position of relativism and value orientation towards hedonism are reverse predictors of such decisions. At the same time, relativism, health care and suggestibility are reverse predictors of ethical decisions oriented to the morality of care. Unethical (corrupt) choices based on the principle of justice ("everybody does it, and I can do it") are more often made by senior pupils who strive for money as an external life goal, and based on the principle of care - by respondents with a relativistic ethical position and value orientation towards hedonism. The desire to help can be a direct predictor of both ethical and corrupt decisions, depending on how senior pupils justify their choice: care orientation (ethical) or justice orientation (corrupt).

An Online Application to Explain Community Immunity with Personalized Avatars: A Randomized Controlled Trial.

To evaluate the effects of a web-based, personalized avatar intervention conveying the concept of community immunity (herd immunity) on risk perception (perceptions of the risk of infection spreading (to self, family, community, and vulnerable individuals)) and other cognitive and emotional responses across 4 vaccine-preventable disease contexts: measles, pertussis, influenza, and an unnamed "vaccine-preventable disease." Through a robust user-centered design process, we developed a web application, "herdimm," showing how community immunity works. In our application, people personalize a virtual community by creating avatars (themselves, 2 vulnerable people in their community, and 6 other people around them; e.g., family members or co-workers.) Herdimm integrates these avatars in a 2-minute narrated animation showing visually how infections spread with and without the protection of community immunity. The present study was a 2×4 factorial randomized controlled trial to assess herdimm's effects. We recruited 3883 adults via Qualtrics living in Canada who could complete an online study in English or French. We pre-registered our study, including depositing our questionnaire and pre-scripted statistical code on Open Science Framework (https://osf.io/hkysb/). The trial ran from March 1 to July 1, 2021. We compared the web application to no intervention (i.e. control) on primary outcome risk perception, divided into objective risk perception (accuracy of risk perception) and subjective risk perception (subjective sense of risk), and on secondary outcomes-emotions (worry, anticipated guilt), knowledge, and vaccination intentions-using analysis of variance for continuous outcomes and logistic regression for dichotomous outcomes. We conducted planned moderation analyses using participants' scores on a validated scale of individualism and collectivism as moderators. Overall, herdimm had desirable effects on all outcomes. People randomized to herdimm were more likely to score high on objective risk perception (58.0%, 95% confidence interval 56.0%-59.9%) compared to those assigned to the control condition (38.2%, 95% confidence interval 35.5%-40.9%). Herdimm increased subjective risk perception from a mean of 5.30 on a scale from 1 to 7 among those assigned to the control to 5.54 among those assigned to herdimm. The application also increased emotions (worry, anticipated guilt) (F(1,3875)=13.13, p<0.001), knowledge (F(1,3875)=36.37, p<0.001) and vaccination intentions (Chi-squared(1)=9.4136, p=0.002). While objective risk perception did not differ by disease (Chi-squared(3)=6.94, p=0.074), other outcomes did (subjective risk perception F(3,3875) = 5.6430, p<0.001; emotions F(3,3875)=78.54, p<0.001; knowledge (F(3,3875)=5.20, p=0.001); vaccination intentions Chi-squared (3)=15.02, p=0.002). Moderation models showed that many findings were moderated by participants' individualism and collectivism scores. Overall, whereas outcomes tended not to vary by individualism and collectivism among participants in the control condition, the positive effects of herdimm were larger among participants with more collectivist orientations and effects were sometimes negative among participants with more individualist orientations. Conveying the concept of community immunity through a web application using personalized avatars increases objective and subjective risk perception and positively influences intentions to receive vaccines, particularly among people who have more collectivist worldviews. Including prosocial messages about the collective benefits of vaccination in public health campaigns may increase positive effects among people who are more collectivist while possibly backfiring among those who are more individualistic.

Societal and Structural Risks of Biometric ID: Towards People’s Right to Privacy

This article examines the societal and structural risks linked to digital ID programmes in Africa and the adequacy of regulatory and legislative responses that are in progress in this area. It unpacks the disjointedness between the societal and structural nature of the risks and the individualistic orientation of the right to privacy and data protection often presented as a response to such risks. To address these incongruities, the article argues for people’s right to privacy as a complementary layer of protection to mitigate the societal and structural risks associated with digital ID programmes. The account of people’s privacy proposed in this article draws on the people-centric African perspective on human rights as reflected in the African Charter on Human and People’s Rights (the Banjul Charter), African philosophy that is rooted in communality, scholarships in the area of group privacy, people-centric due diligence assessment, and the AU Data Policy Framework.

Religion, politics and jingle bells: examining contextual factors influencing the impact of workplace holiday practices

PurposeWhile Christmas and the holidays are widely celebrated in society at large in the US, the question arises whether doing so has value in today’s organizations. In this light, the present study examined the relationship of workplace holiday practices with positive affect and emotional engagement, along with some boundary conditions of these relationships. Specifically, this research examined the moderating influences of religious orientation, political orientation and political environment.Design/methodology/approachData were collected at two points in time via an online survey. At time 1, the participant survey included measures of workplace holiday practices, political orientation and demographic characteristics. At time 2 (approximately two weeks afterward), the participant survey included measures of positive affect and emotional engagement.FindingsWorkplace holiday practices were related to both positive affect and emotional engagement. There were slightly stronger effects for the impact of workplace holiday practices among individuals who reside in more conservative (“red”) states in the US on emotional engagement, but not positive affect. Individual political orientation did not moderate the relationships between workplace holiday practices and the outcomes. Counter to expectations, the absence of workplace holiday practices had a stronger negative effect on non-Christians’ emotional engagement than Christians. The interaction between workplace holiday practices and religious orientation with positive affect was nonsignificant.Research limitations/implicationsThe data from this research were obtained via a survey methodology. Although data on the independent and dependent variables were obtained at two different points in time, future research could experimentally manipulate features of the work environment related to the celebration of the holidays to more definitively establish cause-and-effect relationships.Practical implicationsThis research highlights the value of celebrating Christmas and the holidays. In this light, organizations should not underestimate the potential value of such celebratory activity in promoting employee goodwill. At the same time, organizations must be cognizant that some individuals may value the celebration of Christmas and the holidays more so than others.Originality/valueThis research provides a framework for further research on workplace holiday practices and identifies theories that can be used in future research to explore the mechanisms that influence how and under what conditions workplace holiday practices impact employees’ experiences at work.

Experimental and digital twinning in ZnAlMg coatings

Twinning is a major deformation mechanism in various materials, especially when few dislocation slip systems are operative. It is the case of zinc-rich coatings in galvanised steel sheets, made of pancake grains on a substrate and where the slip systems with a non-vanishing component along the c-axis present high critical resolved shear stress values. In addition, the abrupt lattice orientation change associated to twinning, the stress relaxation during its propagation and the localised nature of its early stages make it difficult to reproduce this deformation mechanism by using classical crystal plasticity models conceived for dislocation slip. In this sense, this work proposes a hierarchy of three twinning models in combination with a dislocation slip crystal plasticity model, for the case of a ZnAlMg coating. These three models are: a relaxed-Taylor model applied to individual crystal orientations of the coating, a “pseudo-slip” model for twinning and a localised twinning model. The latter incorporates a linear softening in the material law accounting for the unstable twinning initiation and enforces twinning lattice reorientation. A microstructure portion extracted from an in-situ SEM tensile experiment on galvanised steel is used to perform 3D full-field finite element simulations within a finite strain formulation. SEM observations and EBSD acquisitions are used to compare simulation and experimental results during the different steps of the in-situ SEM test, regarding the deformation and damage modes of the zinc-rich coating. The focus is set on twinning evolution inside some individual grains, and the pros and the cons of the three models are finally discussed.

Rainbow within and beyond: A qualitative study on the experiences of lesbian, gay, bisexual, and transgender staff nurses in the Philippine hospital settings.

An individual's sexual orientation plays a fundamental role in their self-identity, relationships, and health. Years have shown both progressive and regressive responses to the LGBT community's social acceptance, particularly observable in various areas. Yet existing literature overlooks the Filipino healthcare settings, particularly with lesbian, gay, bisexual, and transgender (LGBT) staff nurses. Exploring their perspectives and experiences, whether challenges or successes, is crucial for gaining insights into occupational matters, workplace dynamics, and policy development. The research aimed to explore the lived experiences of LGBT staff nurses in the hospital settings. Husserl's Transcendental Phenomenology research design was utilized in this study. Participants included LGBT staff nurses with at least a year of experience at any hospital department. Individualized unstructured interviews were conducted with three participants interviewed face-to-face and five through online video conferencing platforms from March to April 2024. All interviews were transcribed, coded, themed, and analyzed using Colaizzi's approach. Data saturation was achieved with eight participants. Seven themes emerged, including: Recognizing Gender Stereotypes, Optimizing Nursing Care, Yearning for Acceptance, Generating Meaningful Relationships, Battling Heteronormative Gender Norms, Inspiring Potentials beyond Gender and Profession, and Valuing the Progress of LGBT Inclusivity. The study revealed that LGBT staff nurses had multifaceted experiences with patients, colleagues, and superiors in the hospital settings as their workplace. They faced gender stereotyping and battled against limits on expression but fought to defend their authentic identities. They built relationships with colleagues and strived to be defined beyond societal perceptions. As they yearn for amplified LGBT acceptance in the workplace and society, they expressed gratitude for progress towards acceptance of the LGBT community.

Assessing the influence of entrepreneurial education on individual entrepreneurial orientation of university students

A number of empirical studies have underscored the significance of entrepreneurial orientation in understanding the dynamic business environment driven by entrepreneurial actions. However, the notion of individual entrepreneurial orientation (IEO) has received less attention in scholarly literature. It’s widely acknowledged that entrepreneurial education (EE) makes a substantial contribution to a country’s economy. It’s believed that EE can empower individuals and thus play a crucial role in addressing various societal challenges faced by countries globally. Nonetheless, the influence of EE on the IEO of university students, and whether it effectively guides them towards an entrepreneurial career, hasn’t been thoroughly examined. This study aimed to explore the influence of EE on the IEO of university students. This study focuses on two distinct economies—a developing one (South Africa) and a developed one (Scotland), the latter being recognized for its high-quality EE and a high proportion of individuals opting for entrepreneurial careers. A quantitative research approach was followed making use of an adapted questionnaire, which was analysed with SPSS and EQS 6.4 using descriptive statistics, reliability analysis, exploratory factor analysis, multivariate analysis of variance and path model analysis. A total of 2841 questionnaires were distributed online, yielding 575 valid responses. Findings indicate that EE significantly influences the IEO of university students in South Africa, but to a lesser extent in Scotland. The study expands the existing body of knowledge on IEO of university students. In addition, it provides insight for policymakers in the respective countries.

Understanding the Relationship Between Attachment Orientation and Physical Activity Participation: An Exploratory Study.

Physical inactivity is recognized as a global health challenge. Attachment theory may provide insight into individual physical activity (PA) patterns, informing the development of PA interventions to promote the maintenance of behavior change. This study investigated the associations between attachment orientation and why and how individuals engage in PA. Given the association between attachment and sensory processing, this study also investigated the link between sensory processing and PA participation. Participants (N = 141) completed an online questionnaire that included the Modified Experiences of Close Relationships Scale and the Highly Sensitive Person Scale. The relationship between attachment orientation and sensory processing patterns, and preference for PA participation were analyzed using 2-sided independent t tests. Attachment avoidance, attachment anxiety, and sensory sensitivity were significantly related to participants' preference for PA participation in theoretically consistent ways. Avoidantly attached individuals were less likely to participate in PA as a form of social interaction (mean = 8.57, SD = 2.87, P = .005, d = 0.48). Anxiously attached individuals were more likely to participate in PA to support weight management (mean = 37.02, SD = 11.54, P = .01, d = -0.46) or if recommended by a health professional (mean = 43.55, SD = 12.45, P = .039, d = -0.88). Sensory sensitive individuals were more likely to participate in PA alone (mean = 124.11, SD = 19.23, P = .005, d = -0.510), and more likely to prefer light-intensity forms of PA (mean = 133.29, SD = 12.67, F3,123 = 5.49, P = .001). Findings highlight the potential value of considering an individual's attachment orientation and sensory processing patterns in the development of PA interventions. This may help to address the challenges of PA participation, by individually tailoring interventions to participants.

Training entrepreneurs in culturally diverse countries. Influence of Social Norms on Entrepreneurial Intention

One of the most influential factors in people's lives is the place of birth. At the educational and employment level, our future is often determined by social and cultural factors associated with the country or region where we are born. This study explores the extent to which National Culture conditions the influence of Social Norms on the Entrepreneurial Intention of business students. We focus on the components of the Theory of Planned Behaviour proposed by Ajzen and on Hofstede's dimensions of National Culture. To test our hypotheses we surveyed 352 business students at universities or business schools in seven countries with large cultural differences. The results of PLS analyses show that the effect of Social Norms on Entrepreneurial Intention is larger among individuals from national cultures with high Power Distance, low Individualism and Short-Term Orientation. These effects of national culture should be considered when designing entrepreneurship education programmes.

Individual Entrepreneurial Orientation: Scale Development and Validation

Individual Entrepreneurial Orientation: Scale Development and Validation

Profiles of Preservice Biology Teachers’ Generic and Subject-Specific Career Choice Motives: Making a Social Contribution, Wanting to Teach, or Still Undecided

ABSTRACT Preservice teachers’ career choice motives consist of individual interests, orientations, or reasons that guide the decision to become teachers. Teachers’ career choice motives can impact teaching and job retention. Most studies on preservice teachers’ career choice motives use closed-ended instruments to assess generic career choice motives and conduct their analyses with variable-centered approaches. In contrast, this study administered open-ended questions in a sample of 298 preservice teachers, asking about both their generic and their subject-specific career choice motives. Furthermore, a latent class analysis was used to identify the different profiles of career choice motives. The findings suggest that, depending on the profile, preservice teachers may be motivated by making a social contribution, by wanting to teach, or they may still be undecided about their future career. The findings are discussed based on the existing literature and recommendations for teacher education and research on preservice teachers’ career choice motives are given.

Exploring Attention Bias Mechanisms in Sub-Threshold Depression: ERP Insights into Biased Orientation and Disengagement.

Individuals with depression may have alterations in attention that begin at the sub-threshold stage. This study explored attention bias from the perspectives of early attention orientation and late attention disengagement in individuals with sub-threshold depression (SD) and healthy control (HC) individuals using a cue-target paradigm and event-related potentials (ERPs). The study enrolled 46 participants, comprising 23 males and 23 females, with 25 individuals in the SD group and 21 in the HC group, exceeding the calculated sample size requirement. The data were analyzed from two aspects. Behavioral data showed that SD individuals had difficulty in attention disengagement and that the time of attention transfer was delayed. Analysis of ERP data revealed that, regardless of the attributes of the emotional stimulus, the cue information promoted participants' response to the target stimulus. While SD individuals did show directional acceleration of attention to the emotional stimulus, no significant negative attention bias was observed. Taken together, these findings suggest that SD individuals do not show specific directional acceleration of attention to negative stimuli in the early stage of attention processing, although there may be attention avoidance.

Sexual Orientation Microaggression Rating Scale (SOMRS): Development and association with alliance ruptures.

Sexual minority clients report experiencing frequent microaggressions during therapy, however, therapists may not recognize those microaggressions or may be reluctant to self-report them. The main aim of the present study was thus to develop an observational measure of in-session therapist-committed microaggressions related to the sexual orientation of sexual minority individuals (e.g., those who identify as lesbian, gay, bisexual, or queer). The present study further examined the association between therapist-committed sexual orientation microaggressions and ruptures in the therapeutic alliance. We hypothesized that clinically significant microaggressions would be positively associated with withdrawal ruptures in the alliance. The sample consisted of 44 gay and bisexual men who participated in a cognitive behavioral treatment designed to reduce depression, anxiety, human immunodeficiency virus-transmission-risk behaviors, and substance use. An observer-based coding measure designed for this study, the Sexual Orientation Microaggression Rating Scale (SOMRS), was utilized to capture sexual minority microaggressions in the initial sessions of treatment. Good interrater reliability was achieved for the SOMRS. Microaggressions were coded in 34% of the sessions. Within the subset of sessions with coded microaggressions, a significant association was found between withdrawal ruptures and microaggression significance ratings. The SOMRS holds potential for supporting research on microaggression as well as future efforts to help clinicians recognize and repair in-session behaviors that negatively impact sexual minority clients. (PsycInfo Database Record (c) 2024 APA, all rights reserved).