Individual Economic Entities Research Articles

Бухгалтерська інформаційна система в умовах цифрової трансформації

Modern theory and accounting practice are formed under the influence of many factors, including economic integration, digitalization of communication and management processes, expansion of requirements for the information content of financial and non-financial reporting. In this regard, the purpose of the article is to disclose the structure of the accounting information system, the interdependence of its components, and determine the factors of its modernization in the context of the digital transformation of the socio-economic environment. The structure of the accounting information system was disclosed based on the identification of components that ensure the integration of the internal accounting systems of individual economic entities with the general accounting system. The modeling of the relationship of the components of the accounting information system with other information management systems of economic entities has been carried out. Information systems used to manage organizations were classified. It has been proven that an accounting information system is irreplaceable and plays a fundamental role in the management system. The improvement of information technologies determines the constant modernization of accounting and reporting, the formation of a qualitatively new accounting information environment (cloud accounting, blockchain, network accounting, etc.). Prospects for the further development of enterprise management are associated with the integration processes between the components of the accounting information system. Deepening the digitalization of accounting processes will expand the possibilities of analysis, planning, and forecasting at the management level of an enterprise, industry, and state economy.

MODELING THE IMPACT OF MANAGEMENT ON THE ENTITIES OF THE AGRO-INDUSTRIAL COMPLEX IN A DIGITAL INDUSTRIAL PLATFORM

The article is a continuation of the authors’ research on the strategic management of the agro-industrial complex of the region using the tools of the digital economy. The aim of the study is to develop methods of management impact on the entities of the agro-industrial complex of the region, which can be used by government in the conditions of working with the digital twin of the agro-industrial complex of the region – the digital industrial platform. The theoretical significance of the study is in the development of management methods available for use by government in the digital environment of the organizational and communication system. We developed a scheme of management actions using an industrial digital platform that indicates the types of potential results. Additional management resources, which will be provided by the platform, have been identified and directions for their application have been proposed. In particular, a mechanism for processing big data downloaded from the system has been proposed. It allows us to form the current business profile of individual economic entities of the agro-industrial complex, as well as their categories and makes it possible to get to a qualitatively new level of management – from impact to interaction with management objects. The novelty of the authors’ proposals consists in combination of the customer-centered model and Data Driven – analytics. &nbsp

THE INNOVATIVE POTENTIAL OF HUMAN RESOURCES:THE THEORETICAL ASPECT

Topicality. Today the ability to create and apply innovative technologies largely determines the competitiveness of both individual economic entities and the economy as a whole, ensuring the economic power of the state and the prosperity of its citizens. One of the most urgent tasks in Ukraine today is the introduction of such an approach to the management system of innovative potential of human resources, which could ensure a sufficiently high level of development of the market of innovative technologies, combining economic interests of the state and business with interests of employees and society as a whole. In turn, it will increase the country's innovation potential. Aim and tasks. This research aims to improve the theoretical and methodological provisions for defining the economic essence of the concept of "innovative potential of human resources" as one of the main components of innovation potential. Under the aim, the following tasks were identified: 1) to explore the definitions of some economic categories that preceded the emergence of the concept of "innovative potential of human resources"; 2) to determine the main aspects of increasing the human role in the modern economic system; 3) to offer the author's approach to the definition of such a category as "innovative potential of human resources"; 4) to consider the basic structural elements of the innovative potential of human resources. Research results. The definitions of some economic categories that preceded the emergence of the concept of "innovative potential of human resources" were explored in this article. The results of our analysis show that we can identify six main aspects of increasing the role of man in the modern economic system: innovative, economic, administrative, social, political, and psychological. The category of "innovative potential of human resources" we mean as a set of interconnected both quantitative and qualitative characteristics, opportunities, intellectual and creative abilities of personnel that can be realized in specific economic, social, political, historical, organizational, technical, and spiritual conditions to ensure the achievement of the goals of innovative development of economic entities (countries) in order to make a profit and/or achieve certain social effects. The innovative potential of human resources can be considered at the level of the country, territory, business entity, and individual employee and consist of such basic structural elements as a physiological, educational, intellectual, professional, and socioeconomic component. The state of development of the innovative potential of human resources, depending on the level, can be characterized by several special indicators. These components, in our opinion, have priority in the formation, use, and restoration of innovative potential of human resources, which allows us to offer them as a basis for its economic evaluation. Conclusion. The results of our research allowed us to draw the following conclusions: 1) innovative potential of human resources as a structural element of economic and innovative potentials of the territory determines the formation, use, and development of other components of such a system; 2) the author's approach to the definition of innovative potential of human resources is offered in the work, which we mean a set of interconnected both quantitative and qualitative characteristics, opportunities, intellectual and creative abilities of personnel that can be realized in specific economic, social, political, historical, organizational, technical and spiritual conditions to ensure the achievement of the goals of innovative development of economic entities (countries) in order to make a profit and/or achieve certain social effects; 3) for the development of the innovation system it is necessary to constantly increase the level of innovative potential of human resources, maintaining and developing it. Further research in this area will allow us to identify the main problems and develop recommendations, on that base, to increase the level of innovative potential of human resources in the context of the development of the market of innovative technologies in Ukraine.

ЦИФРОВАЯ ПРОГНОЗНО-АНАЛИТИЧЕСКАЯ БИЗНЕС-МОДЕЛЬ СЕЛЬСКОХОЗЯЙСТВЕННЫХ ОРГАНИЗАЦИЙ САРАТОВСКОЙ ОБЛАСТИ

The introduction of digital technologies into the national economy is intended to accelerate the implementation of exchanges that take place at all stages of manufacturing a particular type of product (service), starting with its production and ending with the sale to the end consumer, which can significantly increase the efficiency of performing tasks while saving time. When studying a number of scientific sources, the authors found that structured and unstructured data sets, as well as a set of approaches, methods and tools for collecting, storing, transferring and transforming them into a certain result (numerical, graphic, etc.) belong to the category Big data, which is one of the key digital technologies. Thus, it has been determined that a certain amount of information, as well as the methods of its processing with the help of software products directly on the computer (construction of economic and mathematical models, graphs, etc.) are a digital object. Profit is a key goal of the functioning of a commercial organization, and forecast plays a significant role both at the stage of initial business planning and in the framework of current activities, which enables the head to make management decisions in a timely manner and adjust the vector of his development. In this regard, the purpose of the study is to develop a digital model that makes it possible to predict the financial results of the activities of economic entities in the region. The authors proposed a digital predictive and analytical model for the functioning of agricultural organizations in the Saratov region, aimed at studying production and financial indicators in dynamics over 10 years, which is based on the method of constructing a polynomial trend line of the second degree and the equations of factors affecting profit (cost, price of a unit sold products, marketability level). The paper presents two versions of the forecast results, the first of which assumes the possibility of maintaining production volumes in the future, and the second takes into account potential changes in this indicator in future periods. In the framework of the study, standard formulas for the equation of the polynomial trend line of the second degree were used, while the role of the variable is played by the analysis period in conjunction with the forecast step. The results of the study are reflected both as a whole for agricultural organizations of the Saratov region, and on the example of individual economic entities of the region: “ZAO PZ Trudovoe”, “OOO Nashe Delo” (Marks district); “OOO Leto 2002”, “OOO Vozrozhdenie- 1” (Tatishchevo district).

Possibilities of application of digital tools by the organizations of sphere of services and trade in the Russian Federation

The majority of subjects of economic activity of the Russian Federation (including the enterprises of sphere of trade and services) in the conditions of development of digital economy are compelled to use in economic practice the most various tools based on modern information technologies and application of resources of the Internet. As the main reasons for the expansion of the set of digital solutions that are used by modern enterprises, we can call the change in the requirements of the legislation of the Russian Federation, which predetermines the rules of organization and conduct of commercial operations by economic entities. Modern technologies are also used in the implementation of relations with government agencies (for example, in the framework of relations with the Federal tax service). The state expands the range of interaction with enterprises and organizations through electronic systems at different stages: it can be registration of an economic entity, submission of reporting forms on tax payments in order to implement the fiscal function of the state, request information about the counterparty through electronic systems to minimize the risks of economic activity. In addition to these facts, often modern information technologies and digital products are used by participants of economic relations voluntarily. In this case, their application can be aimed at optimizing business processes, ensuring rapid response to trends in the external environment and customer requests. The transformation of the sphere of trade and services under the influence of the expansion of the range of information technologies is ultimately focused not only on improving the efficiency of economic activities of individual economic entities. The introduction of digital solutions into economic practice qualitatively changes the processes of providing services, ultimately increasing the social efficiency of their economic activities.

АНАЛИЗ РЕНТАБЕЛЬНОСТИ ПРОИЗВОДСТВА МАЛЫХ ПРЕДПРИЯТИЙ СТРОИТЕЛЬНОЙ ОТРАСЛИ ИРКУТСКОЙ ОБЛАСТИ

Various indicators of profitability are widely used in many industries to assess the companies’ financial and economic performance. For example, production profitability and sales profitability indicators are used for comparative assessing the performance of individual economic entities and industries that produce different volumes and types of products. To compare the amount of profit and the amount of funds used to achieve it in the sectoral economy, production profitability indicator is used. Basically, production profitability is one of the key parameters for determining the efficiency of the economy. This indicator is very important for making current and strategic decisions. The author of the article has developed a 4-factor model to carry out a factor analysis of production profitability. In deterministic factor analysis, the author’s model of production profitability (effective criterion indicator) is represented by the product of 4 factors, of which three are well-known and one is found by the author. The relationship between these four factors and the production profitability is functional. The article reveals the influence of factors influencing the change in the production profitability and gives the author’s methodological approaches to its calculation (methods of factor analysis, developed by E.A. Filatov). The article presents the author’s analytical and systematized statistical material for the analysis of the key indicators that reveal the impact of the changes in the production profitability of small enterprises in the construction industry of the Irkutsk region of the Russian Federation.

Modernization of the innovative model of economic development of the region

The article considers the process of modernization of the innovative model of economic development of the region as a key tool for sustainable development of the national innovation system. The conditions for the activation of globalization processes allow us to determine the main directions of development of the Russian economy, ensuring sustainable rates of socially oriented economic growth and integration into the world space. This implies the need to realize the innovative potential of individual economic entities, territorial entities, and the state as a whole, which are focused on the generation, development and introduction of new technologies, goods and services. The analysis of the innovation process shows that in the economy, in society as a whole, innovations often meet forces of inertia and resistance, which either strongly inhibit the processes of renewal, or stop them, leaving the idea unclaimed for a long time, while the main factor in the stagnation of innovation processes in the economy can be identified as the established system of socio-economic relations in the state.There is no conflict of interests.

TRAJECTORY OF DEVELOPMENT OF INNOVATIVE ACTIVITY OF ENTERPRISES IN THE CONDITIONS OF TRANSFORMATION OF STATE STRATEGIC GOVERNANCE

In the modern economy, innovation is the basis of rapid and stable socio-economic development, which provides a high technological level of the country as a whole and its individual regions. At this stage of Ukraine's economic development, the presence of a certain instability of the economic environment in the country makes it necessary to stimulate innovation activity of all enterprises. Innovative activity is one of the levers of forming the competitiveness of enterprises in the market. The trajectory of development of innovative activity of enterprises in the conditions of transformation of the state strategic management is constructed in the article. The urgency of the topic is due to the transformation of the methodology of state strategic management of innovation and the instability of indicators of innovation activity. In the course of the research of the methods of taxonomic and strategic analyzes, graphic, generalization have been used. The scientific value is the built integral indicator of innovative activity of the enterprises, the characteristic of a trajectory of changes of its components, the substantiation of directions of improvement of strategic management of innovative activity. During the study, the trends of key indicators that characterize the innovative activity of enterprises have been grouped and analyzed. The practical value of the research results is that the path and significance of the formed trajectory of development of innovative activity of enterprises can be used to make strategic management decisions at the level of the state and individual economic entities.

СОЦИАЛЬНОЕ ПАРТНЕРСТВО КАК КЛЮЧЕВОЙ ЭЛЕМЕНТ ФУНКЦИОНИРОВАНИЯ ХОЗЯЙСТВУЮЩИХ СУБЪЕКТОВ

One of the effective tools for managing business entities in the development of a socially-oriented economy is a social partnership, as a special type of social relationship between an employer, employee and government representatives ensuring the coordination of interests of the parties. However, despite the importance of this tool in resolving issues of optimizing and stabilizing social and labor relations, the implementation of principles and tools of social partnership at the level of individual economic entities remains insufficient and their significance is not fully recognized by the employees of organizations and enterprises. The author studied whether the principles of social partnership are implemented at the level of an individual economic entity, what tools are used in managing the organization, and what is the attitude to social partnership on the part of employees and management. The study identified that the employees of an organization recognize the importance of using the social partnership to stabilize labor relations at all levels of the management hierarchy. The results of the study indicated the existence of an obvious connection between the education level and the professional and official position of employees, their attitude to social partnership, as well as the differences in the expectations and the implementation of employees’ expectations from the implementation of this tool. The author called a collective agreement an important and effective tool. The results of the study indicate the relevance and generally recognized necessity to use the principles and tools of social partnership in the management system of an economic entity, their expansion, improvement, and permanent development.

Modeling the coordination of general and private interests of the development of economic entities

The article presents a dynamic socio-ecological-economic model of the synergetic development of individual economic entities, which makes it possible to reconcile their general and private interests. Maximization of specific consumption is proposed as a target parameter. Accordingly, in relation to private interests - the subject, in relation to general interests - the governing center. The model provides for the possibility of using the available resources by each entity both in the tasks of their own development and in the general development goals of other entities. The presented model can be used to form an economic development program for a separate territory, a separate industrial cluster, a municipality, a region and a macro-region. As a result of modeling, control parameters are formed for developing a strategy for economic development. A model of territorial development based on two models is presented: a dynamic model of the combination of general and private interests and a neoclassical Solow model. It is proposed to use a model for regional systems, where the elements of the system are regions within one macro-region. The parameters of the model used for the macroregion are described in terms of identification. The modification of the Solow model takes into account a) threshold limits on the volume of production in the region, emissions and discharges of pollutants from the regions; b) interaction of subjects in solving joint development problems through cross-investment for a synergistic effect; c) taking into account the influence of technical progress both on the volume of the quantity of products produced and on labor productivity. As for the use of the model of the combination of general and private interests, the sum of two terms was taken as the target function of agents (regions): the maximization of specific consumption is taken as the private interests of the region, and the specific consumption of the entire macroregion is taken as the general interest.

On labor productivity and factors of its growth in the agricultural sector of the Krasnodar Territory

The main and determining role in improving the efficiency of the functioning of the agricultural sector as a whole and its individual economic entities belongs to labor productivity. In this regard, the article provides a comparative analysis of its level in the country context, reveals the influence of the main factors on the efficiency and intensity of personnel use in large and medium-sized agricultural organizations of the Krasnodar Territory, determines the optimal amount of capital return to achieve maximum labor productivity in the industry, justifies the need to improve the material and moral incentives for the work of agricultural workers.

Problems of state regulation of agriculture of Ukraine

The problems of state support of agriculture of Ukraine are analyzed. Scientific publications are dominated by criticism of existing support systems without conventional approaches to improving it. Even the interpretation of the concept of “state support” is debatable. The development of state support programs is complicated by the unformed market environment, the high level of monopolization of the agricultural procurement sector, and the difficulty of bringing small producers to target market segments. It is concluded that because of this, the possibility of creating private farms without their registration as legal entities is not realized. There has been a tendency for the emergence and accelerated development of particularly large farms focused on production for the export of raw materials while aggravating the social problems of the village. Only by government support will the negative trends in cattle reductions be offset. It is proposed to increase the effectiveness of state support programs by creating self-regulatory vertical marketing systems, in which the interests of all participants of these systems, ensuring their sustainable development, will be coordinated without direct state administrative intervention. Organizationally, it is easiest to create vertical marketing systems based on the initiative of existing processing plants, for which this is a way of procuring the required amount of raw materials with specified characteristics. Such raw materials can produce competitive products both domestically and internationally. Public financial support for such systems will ensure that their processes of origin and development are intensified. The organization's discussion on the cooperative principles of small processing is critically evaluated. It is shown that the main advantage of organizing such processing is to overcome market monopolization, to ensure without price interference stabilization of prices and their formation at a level acceptable to all members of the cooperative association. The risk of expected price uncertainty is reduced and bank loans may be attracted accordingly. Business plans for the development of individual enterprises and industries can be developed based on the expected price. The development of state targeted programs for agricultural development is simplified. Direction of state targeted programs of agricultural development and achievement of strategic goals, orientation to the data of the purpose of individual economic entities implies constant research and forecasting of market trends. Even large agricultural enterprises or business associations cannot carry out such research on their own. They provide for taking into account the expected values of macroeconomic indicators, and taking into account the international integration of Ukraine and the situation of the international market. Such research by state institutions, dissemination of information on the results of research, bringing information to all participants of the agrarian market is more important state support than direct state financial support.

Modernization of agricultural enterprises is a necessary condition for the transition to organic food production

Purpose. The aim of the article is substantiation of theoretical principles of modernization of agrarian enterprises and practical aspects of technological renewal of agricultural production as a necessary condition for the transition of the enterprise to the production of organic food. Methodology of research. The theoretical and methodological basis of the study is the work of domestic and foreign scientists on the modernization of society and individual economic entities. The methods of analysis (in the breakdown of the object of study into separate important components and their detail) and synthesis (to summarize various aspects of technological updating of processes of agricultural production and modernization of agricultural enterprises) are used during the research. Findings. The essence of the concept of “modernization” is substantiated, the genesis of its development is characterized, the main characteristic features of the process of transformation of traditional (pre-technological), society as it is transformed into a society with highly differentiated social and economic structures are described. The characteristic features of enterprise modernization are distinguished and its types are classified by classification features. On the basis of the analysis carried out the own definition of the concept of “modernization of the enterprise” is formed. It has been proved that improving the economic condition of the rural population is possible through the development of the organic sector in the country. Originality. The author's interpretation of the concept of “enterprise modernization” as a process of its transition to new technologies, updating of machines, machinery and equipment related to the introduction of scientific and technological achievements in the field of organic food production in order to optimize production processes at the enterprise and production of innovative products is substantiated a component that enables it to compete successfully in both domestic and foreign markets. Practical value. It is revealed that Ukraine has great potential both from the ecological and economic point of view to increase the area under organic agriculture. Fertile soils and large lands create favourable conditions for the transition to organic production, which in turn provides significant benefits for economic growth, environmental protection, quality and safety of food for human health, prevention of climate change and social justice. Key words: agricultural enterprise; technological renewal; modernization; organic food; human health; economic growth.

Assessment of the impact of the forest industry on the sustainable development of the region

Effective interaction of society, government and business in a market economy is one of the main factors affecting the sustainable development of all sectors of the economy, including the forest industry. The aim of this work is to develop a concept and tools for assessing the impact of management decisions of individual economic entities of the forest industry on the sustainable development of the region as a whole. All economic management decisions are essentially divided into three groups: operational and production decisions, decisions on wages and decisions on profit distribution. The authors propose a tool to assess the impact of management decisions of forest industry enterprises on the sustainable development of the region using an integral indicator calculated as a result of summation of indicators characterizing the impact of management decisions of enterprises operating in the municipalities of the region.

Scenario planning as a mechanism to respond to changes in market environment indicators

The question raised in the article concerns scenario planning and its role in improving the efficiency of the economic entities of the poultry industry. The relevance of scenario planning, which is considered as a mechanism for responding to changes in the environment, is substantiated. The analysis of the main volume indicators of poultry production for 2018 both in the whole industry and in the context of regions is given and the presence of the Delta in these quantities is justified. One of the reasons for the difference in the existing indicators is the lack of scenario planning in individual economic entities. In this regard, a specific example shows the scenarios of planning the technology of meat production of broiler chickens when using the rearing of roosters up to 8 weeks of age and justified their economic feasibility.

Пoтенцiaл екoнoмiчнoгo зpoстaння суб’єктiв aгpapнoгo бiзнесу і його типoлoгiя

У статті обґрунтовано важливість дослідження науково-практичних аспектів пoтенцiaлу екoнoмiчнoгo зpoстaння суб’єктiв бiзнесу, визначено його вплив на стан національної економіки та добробут країни. Встановлено, що сутність потенціалу визначається через якісні, кількісні показники та через плoщину пpoцесiв тa тенденцiй poзвитку ефективнoстi функцioнувaння oкpемих суб’єктiв, надано визначення пoтенцiaлу екoнoмiчнoгo зростання. Охарактеризовано основні чинники, які впливають на рівень потенціалу та групи показників, за якими оцінюється пoтенцiл екoнoмiчнoгo poзвитку підприємств. Доведено, що екoнoмiчний poзвитoк суб’єктiв бiзнесу повинен фopмувaтись нa oснoвi кoнцепцiї тa сучaснoї мoделi poзвитку підприємства.

Economic essence of households as participants of entrepreneurial activities

Introduction. In the modern economy, it is the households of the individual entrepreneur who act as active participants in economic processes, acting in the markets as producers, suppliers, managers, consumers, investors, savers, etc. In fact, households as individual economic entities realize their own entrepreneurial potential at both macro and micro businesses. Therefore, substantiating the economic nature of households as participants in entrepreneurial relationships in the context of the current market requires more thorough study. Methods. The methodological basis of the work is theoretical conclusions and generalizations of economic science and scientific work on a wide range of issues related to the activities of households and private entrepreneurs. The historical, logical, comparative and comprehensive approaches to the study of household entrepreneurship are used it the paper. Also, the following methods are used in the process of research: empirical research, observation, comparison, structural and functional, complex. Results. The nature of households is investigated in the article; the author's interpretation is suggested. According to the results of the Household Classification Survey, depending on the role in economic processes, it is proposed, along with the active, standard and passive types of households, to allocate a separate classification unit to variable-rate households that are able to adapt their economic behaviour from active, standard to passive and vice versa. The author's classification of households according to their participation in business management and its size is submitted and substantiated: macro-scale business owners, medium-sized business owners, micro-business owners, small businessmen, entrepreneurial centers and shadow economy phenomena, multi-farms. The basic functions of households are analyzed, systematized and specified: resource provider, producer of goods and services, income saver, reproductive resource, consumer of goods and services, exchange, organizational and reflexive. Discussion. The obtained results have theoretical and practical importance; they can be used in the process of developing and implementing the concept of forming and increasing the profitability of households from doing business, in defining the strategic principles of state policy of support for private entrepreneurs, in the activities of public authorities to improve the efficiency of functioning of the domestic economy. Keywords: housekeeping, business activity, business, household functions, types of households, business activity of households.

The Role of Information Sources in Firm R&D Activities – The Case of German Knowledge Intensive Industries

R&D activities affect the ability to create innovation for every firm. Many studies have shown that R&D activities are influenced by a number of determinants and the environment (R&D milieu) in which individual economic entities exist. Due to the nature of firms´ production, it is important to note that not every firm needs the same amount of information and knowledge. This thesis will also affect the efficiency of the use of information sources in R&D activities. In practice, it is necessary to know the dependence of companies and their R&D activities on the available information sources so that public policy makers can better target public policy and possible financial support schemes (grant schemes), because, the one size-fits all principle cannot be assumed. Therefore, the aim of this paper is to analyze the role of information resources in the knowledge intensive industries in the strongest EU economy, i.e. Germany. For the analysis, Eurostat CIS data and own regression model were used. The results show that the knowledge environment has a major impact on the development of R&D in the German knowledge intensive firms. German companies sourced information from the market (especially clients and customers), and all firms acquired information and knowledge from collaborating with universities. The biggest impetus for the realization of R&D activities is for firms to focus on markets outside the EU.

Methodology of scientific knowledge: objective necessity of research of development safety of an enterprise as an economic system

The paper defines that the current state of the economy of Ukraine as a whole and its individual economic entities is characterized by the loss of controllability. This led to a sharp deterioration of the economic conditions of individual microlevel entities and, as a consequence, the deterioration of macroeconomic indicators. The way out of the current situation in the economy of Ukraine is rather revolutionary measures than evolutionary, the changes that would lead to the comprehensive development of all levels, and above all, the activities of economic entities. The notions on the methodology of scientific knowledge have been clarified as an objective necessity of researching the development safety of quasi-homeostatic socio-economic systems, which include individual enterprises. The author summarizes the influence of the philosophical aspect of cognition on the hierarchy and development of scientific knowledge as a component of the methodology for researching the safety of enterprise development. The paper substantiates the importance of the principle of historicism, along with the basic general scientific principles of the theory of knowledge, such as objectivity, recognizability, active creative reflection, dialectics, and concreteness of truth. The principle of the historicism of the theory of cognition provides the possibility of a logical combination of the definition of categories of «safety» and «development» within the epistemological aspects of knowledge of the nature of their occurrence and interconnection in modern conditions through the study of causes and factors of influence on the development of economic entities, determining the historical and epistemological aspects of their safety. The article deals with the specific principles and methods inherent in the theory of knowledge of development safety of socio-economic systems, namely: adequate uncertainty and system-centrism.

ANALYSIS OF THE MAIN INDICATORS OF INDUSTRY DEVELOPMENT AS THE BASIS FOR THE FORMATION OF MARKETING STRATEGIC ACTIVITY OF DOMESTIC ENTERPRISES

The development and strengthening of the domestic industrial complex as a whole and of individual economic entities will be facilitated by the focus on the production of competitive high-tech intellectual products. Industrial enterprises should aim to produce products that will be in demand in the domestic and foreign markets, providing a significant proportion of gross value added and profit. The article analyzes the main indicators of industrial development of Ukraine (index of industrial production, volume of industrial products sold, profitability of operating activity of industrial enterprises, capital investments of industry, indicators of innovative activity in industry, share of industrial enterprises that have received profit, number of industrial enterprises, number of employed workers at industrial enterprises). Analysis of the main indicators of the development and functioning of domestic industrial enterprises determines the relevance of the implementation of appropriate marketing policy. Marketing policy should be a part of the general policy of industrial enterprises and foresee the development of measures aimed at modernizing market and product strategies. When developing measures of marketing strategic activity of domestic industrial enterprises, the following was taken into account: the existing potential of domestic enterprises in the market of industrial products of Ukraine and their strategic capabilities. According to the results of the analysis, a set of priority tasks aimed at the effective development of the domestic industry has been formed, the main components of marketing strategic activity of industrial enterprises have been identified and the prospects for further research have been formulated. Key words: mechanical engineering, competitiveness, strategic marketing activities, industrial enterprise.