Abstract Non-fungible token (NFT) technology heralds a transformative era for the creative industry, offering unprecedented advantages to individual creators. For a robust and sustainable NFT trading ecosystem, it is imperative to ensure rigorous copyright protection. This article posits that an NFTized digital copyrighted work should be perceived as a virtual property, with its intrinsic value residing in the token itself. Given that NFT transactions implicate the exclusive rights of copyright holders, they ought to be under the purview of these rights holders. Yet, it is crucial to recognize that NFTs, in isolation, are not a panacea for addressing copyright infringements related to them. Given the pivotal role of NFT platforms in facilitating these transactions, this article advocates for a holistic regulatory framework that governs the conduct of these platforms, thereby fostering the sustainable growth of the NFT ecosystem in China.
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