Tourism In India Research Articles

Flying in Travel Bubbles amidst the Covid Era

The world was struck by an unparalleled health, social, and economic crisis due to the COVID-19 pandemic, and the travel and tourism industry was among the severely affected industries. In a 'travel bubble', a set of countries agree to open their borders to each other while the borders to all other countries are closed. This allowed the people to move freely within the bubble and helped to restore the inbound cash flow streams associated with international tourism and travel. The current research is framed to understand Indian tourists' perception of travelling within available travel bubbles amidst the pandemic and to focus on the travel bubble concept from a post-COVID perspective.

An exploratory analysis of gastronomy tourism: The impact of dining attributes on satisfaction among young adult Indian travelers

Gastronomy tourism has become increasingly popular recently, drawing tourists looking for distinctive gastronomic experiences. For tourism organizations and destinations to succeed, it is crucial to comprehend the elements that go into client happiness in this area. This study attempts to dive into the thoughts of consumers and reveal how they view the crucial factors that influence their pleasure with gourmet tourism. The goal of this study is to find out what customers think are the most important parts of gastronomy tourism satisfaction based on their recent experiences. The study design is a cross-sectional survey that looks at different points in time. Convenience sampling, which is not based on chance, has been used. This study used a survey sampling technique and was based on the positivist paradigm of research. Method: A quantitative method (n = 300) called "structural equation modelling" was used. The study shows that, out of the five things that were looked at, convenience, creativity, and food quality are the most important for the success of gastronomy tourism. So, some conclusions have been made that will help managers in the tourism industry improve customer happiness. The results of this study could help both academics and people who work in the field. Gastronomy tourism is becoming more popular all over the world, but there are not a lot of scientific studies about it, especially when it comes to Indian tourists. So, this study can add to what is already known about this subject.

A Study on Eco Tourism in Himachal Pradesh

Tourism is an important part of any economy. It is an incredible way to showcase magnificent history, culture and diversity. Now tourism is being seen not only from the economic point of view but also from the nature point of view. Ecotourism is a form of sustainable tourism that actively contributes to the conservation of natural heritage. The main component of ecotourism is the use of natural resources as a component of tourist attractions without harming the environment. It involves travel to destinations where flora, fauna and cultural heritage are the main attractions. It also promotes a greater appreciation of our natural habitats. Himachal Pradesh has carved a unique place on the Indian tourism map due to its rich natural and cultural diversity. It has great heritage value and beautiful temples. To maintain the natural beauty of Himachal Pradesh, the importance of Eco tourism increases even more. The main objective of this study is to evaluate the factors which influence and demands eco-tourism in Himachal Pradesh. This study also accesses the awareness level of Eco tourism among tourists.

ROLE OF THE TOURISM SECTOR IN CARVING OUT A BETTER INDIA

By 2047, India will complete 100 years after its independence. By then, the people of India unitedly dream that India will become a developed country by all means. International rating agencies predicted that India will become the third biggest economy (GDP-wise) in the world by 2030. Although growth has slowed down due to COVID-19, data shows that most sectors are currently in revival and on a booming path. Tourism is one of the vital sectors that significantly contribute to the growth of India by providing jobs and revenue including accumulation of foreign exchange money. Kerala, popularly known as Gods own country, a southern state, with heavy potential in tourism, has a huge role to play in making the dream that India as a Viswa guru, a reality. This study aims to explore the current and future potential of the tourism sector in India and Kerala and to what extent it is capable of propelling the dreams of India to become a nation with an 8.5 trillion Dollar GDP by 2030. It is found that if we can timely resolve all the drawbacks with proper planning and execution, the Tourism sector in India can achieve its goal before the targeted time, which will help the dream of crores of poor and oppressed people to come true, that India will become a developed nation. It is suggested that intense research and development work and the adoption of the best possible technology along with the right marketing campaign help us to accelerate the pace of development and accomplish the target within the minimum possible time. KEYWORDS: Vision 2047, role of Indian Tourism, Kerala Tourism, Developed nation, Growth.

Development and Validation of a Tool to Measure the Fear of Crime of Tourists in India

Development and Validation of a Tool to Measure the Fear of Crime of Tourists in India

A Study on the Adventure Tourism in India with Special Reference to Lakshadweep Island

A Study on the Adventure Tourism in India with Special Reference to Lakshadweep Island

Unlocking religious tourism in India for research- A bibliometric analysis

Unlocking religious tourism in India for research- A bibliometric analysis

Wellness Tourism in India: Evolution, Perspectives, and Trends

Wellness Tourism in India: Evolution, Perspectives, and Trends

Nascent coffee tourism in India: Identifying customer segments and motivations

Nascent coffee tourism in India: Identifying customer segments and motivations

The Impact of Green Finance on Renewable Energy Development in India's Tourism Industry

The Impact of Green Finance on Renewable Energy Development in India's Tourism Industry

Original

According to UNWTO 2012 (United Nation World Tourism Organization), “Tourism has a great potential to accelerate progress across the Sustainable Development Goals” (SDGs). In India, rural tourism is one of the modern and emerging concepts, gaining popularity for playing a significant role in rural development. This is an alternative livelihood through which local people are getting social, economic, and cultural benefits. And, the Ministry of Tourism is also focusing on creating rural tourism projects. At present, Govt. of India has 107 rural tourism projects in 29 States which is an initiative towards AtmaNirbhar Bharat and Sustainable Development in rural areas of India. Many goals of Sustainable Development are directly and indirectly related to the objectives of rural tourism and the Govt. of India wants to rejuvenate this to gain self-economic growth after the COVID-19 outbreak. So, this paper focused on how sustainable development goals like gender equality; decent work, economic growth, etc. are connected with rural tourism. This paper is based on content analysis techniques and secondary data like reports from the Ministry of Tourism, reports on evaluation cum impact study of rural tourism projects (2011), India Tourism Statistics (2022), National Sample Survey Office report, and National Tourism Policies, Internet and Mobile Association of India report on homestay. The paper provides an overview of the connection of rural tourism and SDGs and how it is helping to achieve some sustainable development goals in India.

Psychological contract of tourism and hospitality professionals: Gap analysis

The purpose of the study is to explore the Psychological Contract of Tourism and Hospitality professional working in India. Using a well-designed and structured questionnaire, data linking pre-joining expectations and post-joining experience were captured on a five-point Likert scale. Descriptive statistics, mean analysis, gap analysis, factor analysis, and simple regression analysis were employed to draw conclusions about the data. Findings reveal that specific elements of the psychological contract among tourism and hospitality staff, namely, an attractive remuneration package, support in maintaining Work-Life balance, allowing adequate time to be spent with family, assigning a job profile that provides respect and dignity, and an environment free of power and politics, are considered important but are not fulfilled by the hospitality organizations. Employees are satisfied with a few aspects of the employment relationship, but overall satisfaction is negative. Four factors, namely 'work-life balance’, ‘freedom to’ ‘quit', 'rewards and acknowledgements’, and 'a safe and healthy working environment’, are the most significant and influential factors in predicting workers’ overall satisfaction. Amongst these, ‘Reward and Acknowledgement’ was the most significant factor in predicting workers’ overall satisfaction with their working organization. Human resource professionals must carefully and constantly recognize and monitor the psychological contract of tourism and hospitality professionals working in the Indian tourism sector. Tourism and hospitality organizations can benefit by effectively incorporating these factors into their human resource policies.

Assessment of Kerala Tourism Industry-An Economic Perspective

The paper throws a light on the status of tourism sector of Kerala, and as a major source of economic development contributor. It is positioned as ‘God’s Own Country’ by the Department of Tourism. Every year’s millions of people are attracted by the State due to its beautiful beaches, hills stations, backwater cannels, tea gardens, ethereal waterfalls, wildlife sanctuaries, festivals and friendly people. Kerala is one of the most popular destinations for both national and international tourists in India. September to March is the ideal time for visiting the state. Kochi City, Munnar, Thiruvananthapuram, Wayanad, and Guruvayoor are popular destinations of tourists. Foreign exchange earnings from the tourism sector have been in the increasing trend since last decade, except the duration of the covid effect. It is observed that the tourism sector is vital for the economy of Kerala and the initiatives taken by the Kerala Tourism Development Corporation would go a long way facilitating the development of the state. A study has been conducted to know and understand the current status of both domestic and international tourism vis-à-vis pre and post covid scenario. Simple average, percentage, and ranks are used to present and analyse the data for common understanding of the objectives. Advanced regression statistics like R square value analysis and correlation analysis is used to draw statistical inferences in the study. The authors in this paper genuinely feel that, the Hypotheses Test Results are expected to throw further light upon the utility of the study to the Academicians, Researchers, Policy Makers, and Industry Personnel as various means of Business Development and Socio Economic Contribution.

Analyzing the Impact of Rainfall Patterns on Agriculture, Economy and Tourism in India: A Statistical Approach

The current study examines rainfall trends in India, encompassing its effect on various economic aspects and forecasting for 2023-2030. The Mann-Kendall test and Sen’s slope estimator are utilized to analyze annual and seasonal rainfall patterns. Results reveal a pronounced winter decline (2001-2022) alongside significant pre- monsoon, monsoon, and post-monsoon increases. Annual rainfall consistently de- creases, contrasting with rising pre-monsoon, monsoon, and post-monsoon trends. Annual rainfall exhibits the steepest decline (-1.0891 mm/year), while the monsoon season displays the highest increase (3.2538 mm/year). Further, the present study explores relationships between rainfall and economic growth, tourism, and agriculture. A statistically insignificant yet positive correlation is found between annual rainfall and per-capita GDP, indicating other economic drivers. Tourism shows a weak, statistically insignificant link with annual rainfall. In contrast, a robust statistically significant correlation emerges between annual rainfall and food- grain production, highlighting its role in agriculture. Finally, the present research forecasts annual rainfall (2023-2030) using the ARIMA (1,0,0) model, predicting a continued decline. This has profound implications for water resources, agriculture, and the economy, necessitating proactive measures such as water conservation, drought-resistant farming, and alternative energy investments.

Students’ Expectations and Perception Towards Tourism and Hospitality Internship Program

Objective: The study explored students’ expectations and perceptions towards the Tourism and Hospitality Internship program by evaluating the pre-internship expectations and post-internship experience. The significance of this study lies in the fact that numerous students pursuing courses in tourism and hospitality assume internships as a stepping stone to their career in this million-dollar industry. Method: The design of the study is quantitative. Using a five-point Likert scale, the items assessed pre-internship expectations and post-internship perceptions of students enrolled in higher educational institutions in Goa (India) offering hospitality and tourism management degree programs. The study took ten months, from February 2022 to November 2022. A total of 324 respondents participated in the study. Gap analysis, Factor analysis and Regression analysis were employed to analyse the data using SPSS version 27. The research study is one of its kind in India's hospitality and tourism sector. Research on internships in India's tourism and hospitality sector needs to be addressed, as it is a sensitive topic for students. Result: Gap analysis provided variables with positive as well as negative gaps. Six variables yielded positive results while seventeen variables yielded negative gaps. Factor analysis factored out five factors namely: Supervisory Guidance and Organizational Environment, Learning opportunity and its facilitation, The job itself, Resume and Self-development, and Future employment opportunity. Regression analysis predicted two significant factors contribution towards overall satisfaction of the students towards internship program. Conclusion: Gap analysis between students’ expectations and perception provided significant results about the six variables that yielded positive differences. These variables were: Competitive fringe benefits, High team spirit in the group, Able to apply theories to the workplace, High autonomy, Able to develop technical skill, Feedback from managers, indicating that the expectations have been met or surpassed. The study presents that though the students are satisfied with a few aspects of the Internship, overall satisfaction is negative. Two factors, namely 'Supervisory Guidance and Organizational Environment' and 'Future employment opportunities,' are significant in predicting students’ overall satisfaction with the Internship program. Considering the results, suggestions for higher education institutions are provided to improve the quality of the Internship program.

Envisaging AR travel revolution for visiting heritage sites: A mixed-method approach

Augmented Reality (AR) offers transformative potential for augmenting and replacing realities within a wide range of business and social applications. Within this, this study explores antecedents of behavioral adoption of AR mobile travel apps to visit a heritage site by substituting in-person and corporeal tourism experiences through a visualization technique that overlays 3D simulated architecture in front of a user. This research specifically investigates the collective impact of perceived app attributes of the AR service model, and critical characteristics of users in terms of their underlying psychological predispositions impacting their behavioral intention to use AR travel apps for heritage tourism in an emerging nation. In pursuance of this, we adopt a unique mixed-method research methodology where industry experts and travel enthusiasts are invited to delve into the phenomenon and identify facilitators of AR mobile app adoption for heritage tourism in India. Empirical findings find that experiential authenticity, service quality, and user innovativeness are the significant underlying factors expediting the use of AR mobile apps. Additionally, with a focus on the sustainability aspect of AR tourism, this study considers sustainability within travel. This construct is critical since it discerns how it affects the boundary conditions in the light of consumers' personality characteristics for determining intention to use AR apps, thereby providing insightful inferences for the tourism industry and research.

Assessing the asymmetric influence of ICT on the tourism development: fresh insights from a tourist destination economy

ABSTRACT The United Nations’ ‘Sustainable Development Goals (SDGs)’ recommended seventeen viable strategies aimed at eradicating poverty, maintaining the quality of the natural environment, and assuring everyone's prosperity. Travel and tourism are the primary stream segments by which all three of the above-mentioned United Nations agendas may be effectively addressed. However, India's long-term vision is also in accordance with the SDGs, which place considerable attention on tourism expansion, invention, and sustainable development through the ‘information and communication technology (ICT)’ renaissance. In this milieu, considering annual data from 1990 to 2017, this research aims to examine the asymmetric linkage between tourism (no. of tourist arrivals), ICT (ratio of the population using the internet), and economic growth in India. We employed the ‘non-linear autoregressive distributed lag (NARDL)’ bounds approach to explore the asymmetric cointegration among the drivers under investigation and confirmed long-run cointegration. Results from NARDL elicited that a positive shock in the partial sum of ICT dwindles tourist arrivals, whereas a negative shock to the ICT fosters tourist visits in the long run. Furthermore, it seems that the expansion of the Indian tourist industry is positively correlated with economic growth. The single Fourier Frequency Granger causality test revealed ICT and Tourist Arrivals (TA), and GDP and TA have a feedback loop.

Impact of geopolitical risk on tourism demand: evidence from asymmetric NARDL approach

PurposeMany tourism academics have investigated the linkages between tourism, power and space; few have specifically addressed the profound links between tourism and geopolitics. In view of the restrictive assumptions of the linear framework used in the earlier studies, and hidden asymmetries present in the time series data. Against this backdrop, the study tries to find out how tourists may respond differently to favourable and unfavourable shocks in geopolitical risk (GPR).Design/methodology/approachIn order to capture this asymmetric nature of the problem, the study employs the non-linear autoregressive distributed lag (NARDL) model to evaluate data from 2001Q1 to 2019Q4.FindingsThe results show that both positive and negative shock to GPR does not produce results of equal magnitude. A positive shock to GPR has a more detrimental effect on foreign tourist arrivals (FTA) than a beneficial effect a negative shock produces. Besides this, the present study also looks at the effect of other macro-economic variables on FTA. An ascend in the real effective exchange rate (REER) i.e. appreciation of the domestic currency has an unfavourable impact on foreign visitor arrivals, while an increase in world gross domestic product amplify it. The results of the study are robust to alternative measures of the control variable.Practical implicationsThe study is significant for policymakers in understanding the short and long-run implications of GPR on FTA in India. The present study can assist policymakers, and destination managers to manage the external and internal risks and minimise the consequences of geopolitical threats on the Indian tourism industry. Consequently, destination managers can utilise the study's findings in calibrating their operations and designing crisis marketing strategies within the geopolitical dynamics of the Indian state.Originality/valueThe study tries to find out how tourists may exhibit distinct reactions to positive and negative disturbances in GPR. The study provides first-hand evidence of how GPR impacts tourism demand. The paper also includes the existing body of literature related to GPR factors and their effect on tourist influx, specifically in the framework of the Indian tourism sector.

Exploring the relationships among tourism involvement, residents' empowerment, quality of life and their support for sustainable tourism development

While the term "empowerment" is frequently employed in studies on resident attitudes, it is unclear how this concept is related to others. It is essential to comprehend the components that empower and the factors that empower effects. In order to investigate the effects of tourist involvement on residents' psychological, social, and political empowerment as well as their quality of life and, ultimately, their support for sustainable tourism development, the current research modeled the data of 253 residents from a popular Indian tourist destination. Covariance based structural equation modeling analysis discovered psychological empowerment as most vital antecedent of residents' support for sustainable tourism development followed by social empowerment. Additionally, it was discovered that inhabitants' quality of life was most significantly influenced by political empowerment, which was followed by psychological empowerment. There was no statistically significant relationship observed between social empowerment and locals' quality of life. Limitations and possible directions for future research are discussed, along with theoretical and managerial implications.

Twitter sentiment analysis: An estimation of the trends in tourism after the outbreak of the Covid-19 pandemic

Abstract The novel coronavirus pandemic drastically impacted economies in 2020, including travel and tourism. The nationwide lockdown to curb infection has led people to use social media such as Twitter to express their opinions and share information on several issues. This paper focuses on sentiment analysis using Indian tourist Tweets during Covid-19 using Python and the maximum likelihood method to determine the parameters. The sentiment analysis yielded valuable insights into which sites will revive quickly; the analysis of the Tweets using sentiment analysis will help in predicting the revival of the tourism sector after the pandemic. The various algorithm scores will help in predicting the best ways to enhance the customer experience at various sites in the tourism sector. Further, the study will enable the tourism sector to design a revival strategy in the Covid-19 pandemic.