Assessment of Kerala Tourism Industry-An Economic Perspective

Abstract

The paper throws a light on the status of tourism sector of Kerala, and as a major source of economic development contributor. It is positioned as ‘God’s Own Country’ by the Department of Tourism. Every year’s millions of people are attracted by the State due to its beautiful beaches, hills stations, backwater cannels, tea gardens, ethereal waterfalls, wildlife sanctuaries, festivals and friendly people. Kerala is one of the most popular destinations for both national and international tourists in India. September to March is the ideal time for visiting the state. Kochi City, Munnar, Thiruvananthapuram, Wayanad, and Guruvayoor are popular destinations of tourists. Foreign exchange earnings from the tourism sector have been in the increasing trend since last decade, except the duration of the covid effect. It is observed that the tourism sector is vital for the economy of Kerala and the initiatives taken by the Kerala Tourism Development Corporation would go a long way facilitating the development of the state. A study has been conducted to know and understand the current status of both domestic and international tourism vis-à-vis pre and post covid scenario. Simple average, percentage, and ranks are used to present and analyse the data for common understanding of the objectives. Advanced regression statistics like R square value analysis and correlation analysis is used to draw statistical inferences in the study. The authors in this paper genuinely feel that, the Hypotheses Test Results are expected to throw further light upon the utility of the study to the Academicians, Researchers, Policy Makers, and Industry Personnel as various means of Business Development and Socio Economic Contribution.