The present article is an opinion piece exploring how futures literacy can contribute to expanding the field of research on value creation and reducing the gap between the need to act and our ability/willingness to do so. The question of value is at the heart of all the major challenges we face today, as is the role of finance. In this context, it is crucial to understand to what extent our ability to imagine and enact a future that goes beyond an incremental version of the past is limited by our current understanding of value and the role that finance plays in defining it. Grounded in the fields of anticipatory systems thinking and futures studies, futures literacy is the capability to detect and invent, sense and make-sense of novelty. Developed under the auspices of UNESCO and through the concerted actions of a global network of dedicated Chairs, it is a field-tested approach to empower everyone to use the future more effectively to expand the scope of choice in the present.