Increase Tourist Arrivals Research Articles

Theatrical Rerelease: The Effect of Viewers’ Film Perceptions on Companion Preference, Willingness to Pay, and Willingness to Travel

While the recent theatrical rerelease of films has managed to bring large crowds back to the theaters, it is yet to be seen if rereleased films stimulate an increase in domestic tourist arrivals. In this regard, this study investigates the relationship between the viewers’ impression of the film in question and their behavioral intentions. The role of a film's cognitive and affective images in shaping the viewers’ willingness to travel is explored through direct and indirect effects of companion preference and willingness to pay. We use a sample of undergraduate and graduate students to test our hypotheses based on scales adapted from various studies. A total of 206 responses were collected and analyzed through PLS‐SEM. Results show a significant relationship between viewers’ cognitive impression of the film, their willingness to pay, and willingness to travel. While films??? affective image did not affect viewers’ behavioral intentions, it significantly affected their preference for having a companion. Our findings allow us to extend the current definitions of film tourism, which is limited to the idea of visiting destinations portrayed in the films. We then discuss how theatrical rereleases can assist destinations in elongating tourist stay and increase tourist arrivals.

Impact of Public Relations Efforts on Tourism Industry Growth in Developing Countries

Purpose: The aim of the study was to assess the impact of public relations efforts on tourism industry growth in developing countries. Materials and Methods: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: By leveraging strategic communication and media engagement, these efforts have enhanced the visibility and appeal of tourist destinations. Effective public relations campaigns have helped to counteract negative perceptions and highlight unique cultural, historical, and natural attractions, drawing international tourists. These campaigns often involve collaboration with travel influencers, media outlets, and social media platforms to reach a broader audience. Consequently, increased tourist arrivals have stimulated local economies, creating jobs, and generating revenue. Additionally, public relations initiatives have played a crucial role in crisis management, swiftly addressing issues such as natural disasters or political instability, thereby maintaining the destination's attractiveness and reassuring potential visitors. Overall, the strategic use of public relations has proven to be a vital tool in promoting tourism and fostering economic development in developing countries. Implications to Theory, Practice and Policy: Situational theory of publics, relationship management theory and integrated marketing communications may be used to anchor future studies on assessing the impact of public relations efforts on tourism industry growth in developing countries. In practical terms, tourism stakeholders in developing countries must prioritize the implementation of digital PR strategies that leverage modern communication tools and platforms. From a policy standpoint, it is crucial for governments and tourism authorities in developing countries to establish comprehensive PR policies that support sustainable tourism growth.

Homestay Operators' Experiences in Initiating and Developing Homestay Enterprises

Community homestay development is one of the strategies to culture-based accommodation, mostly in the rural and remote settlements in Nepal. Homestay tourism has been in practice for more than two decades, and it is rapidly spreading in many parts of the country. This article attempts to bring the views and experiences of community homestay operators regarding their understanding, awareness, perceived benefits, and homestay initiation and development practices from Mahabharat Hills of Bagmati Province. Ethnographic field observations and 'bhalakusari' (in-depth talk) were the dominant methods applied during the data collection process. The findings suggest that due to multiple types of perceived as well as experienced benefits from community homestay tourism, locals have enthusiastically learned and adopted homestay enterprising, in which local-level institutional facilitation and support activities have become main motivators in the processes. In such areas, gradual increase in external facilitation, exposure and capacity development endeavors, increasing tourist arrivals, and wide ranges of direct and indirect economic, socio-cultural, and environmental benefits are visible. All these factors have encouraged the locals to engage and expand community homestay development initiatives in their areas. Despite multiple positive facets of homestay tourism, there exist some challenges too. The article also suggests some policy and practice-level implications.

Establishing an Empirical link between Financial Development, CO2 Emissions, Tourist Arrivals and Economic Growth: A Dynamic Panel Data Approach

The study is an attempt to see the impact of changes in environmental, economic, trading, and financial conditions on tourist arrivals of 123 countries from Europe, America, Asia and Africa. The countries were distributed in seven distinct regions on the four continents. In order to perform an effective empirical analysis, panel data from these countries was obtained from World Development Indicators from 1999 to 2018. The results of panel cointegration revealed the presence of a long-run relationship between tourist arrivals and the explanatory variables included in the model. Environmental conditions were found to adversely affect tourist arrivals with rising CO2 emissions, whereas improvements in financial development contributed towards increased tourist arrivals. The results of the study encouraged the implication of eco-friendly policies and financial development for tourism promotion in selected 123 countries from seven regions.

Исследование взаимосвязи между туристическими потребностями российских путешественников и культурными ресурсами провинции Цзянсу

Stable ties have been formed between Russia and China in the field of tourism. Jiangsu Province in China is characterized by a high level of development in the recreational sector for travelers and is rich in cultural and tourist resources. In 2021, the region set the goal of becoming a “world-renowned tourist destination”, meaning a sought-after destination for travelers from various countries. While developing in this regard, the province has demonstrated significant growth in the number of accepted guests from other countries in recent years, however, Russians among them constitute a minority. The article aims to examine the tourist motivation of Russian travelers when visiting China and identify the cultural and resource advantages of Jiangsu Province that could attract them to the region. Three aspects of Russians’ travel preferences are noted – the unique culture of the destination, budget-friendly shopping and high comfort for vacationers. It is concluded that adapting the tourism industry of Jiangsu Province to cater to the preferences of Russian tourists presents an opportunity to increase tourist arrivals from Russia. Strategies focusing on promoting cultural attractions, enhancing shopping experiences, and improving leisure facilities can contribute to attracting more Russian tourists to the region, thereby bolstering tourism growth and economic development.

Analysis of the Potential of the Silangit International Airport in Increasing Tourist Visiting’s in the Danau Toba Region

This research aims to determine the potential of the Silangit International Airport to increase tourist arrivals in the Kawasan Danau Toba. This research is limited to the elements of international tourism accessibility since the opening of international flights Silangit Airport is expected to increase the number of foreign tourists visiting the Kawasan Danau Toba. This research uses quantitative and qualitative approaches using questionnaires and interview lists. The data collecting technique is purposive sampling by taking research subjects that fulfill the criteria. Data sources are Silangit Airport, immigration staff, transportation, hotels, restaurants, and foreign tourists. Data analysis used in this research was an analysis of frequency descriptions and interpretation of interview results. The results of the research found that there is great potential for Silangit Airport to increase the number of domestic and foreign tourist arrivals to Kawasan Danau Toba. This is indicated by the data processing results, which describe that all respondents stated that there was an increase in the number of foreign tourists arriving at the Silangit airport to visit as tourists and do business visits to the Kawasan Danau Toba.

New model of sports tourism with sustainable tourism development to increase tourist arrivals in Central Aceh Regency, Indonesia.

This study explores the development and implementation of a new sports tourism product called "Run H2O Ride" as a strategy for sustainable tourism in Indonesia. The research employs a research and development (R&D) methodology, focusing on identifying potential issues, conducting literature reviews, designing the product, validating the design, and undergoing product development. A combination of discussion group forums (FGD) and expert judgment decisions was used to design the new sport tourism model. The effectiveness of the model was assessed through limited product tests, main product tests, and operational product tests involving respondents from the local community and tourists. The results indicate that the "Run H2O Ride" model has been well-received, with positive feedback on its suitability and effectiveness in attracting tourists and enhancing the local economy. The study concludes by recommending further research to refine the model and emphasizes the importance of local government support and community participation in sustainable tourism development. Theoretical implications highlight the significance of sports tourism events in promoting tourism, while practical implications suggest alternative solutions for increasing tourist visits and improving destination image. Policy recommendations for local governments are proposed to adopt and implement sports tourism events, aligning with long-term development plans for regional tourism growth.

FACTORS INFLUENCING LOCALS’ PERSPECTIVES ON TOURISM DEVELOPMENT IN CAMEROON

Tourism development is linked to community-based transformation and growth, impacting the residents’ livelihoods. The study aimed to comprehensively understand locals’ perspectives on tourism development. The study mainly focused on identifying the factors that influence these perspectives and assessing their implications for sustainable tourism planning and management, using Yaoundé in Cameroon as a case study. Employing a quantitative survey research design, the study collected data from 385 locals using non-probability convenience sampling. Key findings revealed that positive perceptions of tourism development are linked to benefits. As residents benefit economically and socially from tourism, they desire increased tourist arrivals and see tourism as having positive impacts. A gap between training and participation in conservancy was identified, suggesting a major implication of the need to incorporate local voices in tourism planning and policies for more sustainable and inclusive growth of the tourism industry. By exposing factors that influence locals’ perspectives and assessing the implications for sustainable tourism management and planning, the study contributes to the literature and provides valuable insights to inform decision-making in the tourism industry.

A study on Tourism Potential of District Baramulla, Kashmir Valley, J&K

Kashmir, land of natural resources, Mosques, Shrines, Temples, and Gurudawaras, is popularly known as paradise on earth. The Baramulla district of North Kashmir is one of the places in J&K, which has enormous tourism potential to attract local, national and international tourists throughout year. The Baramulla district provides all types of tourism products, which a tourist is looking for; the only condition is that we have to untap and bring those places on the tourism map. We know, Tourism is one of the important service sector industry and significant contributor to the economy of J&K. It consists of Heritage tourism, religious tourism, mountain tourism, adventure tourism, rafting and skiing. The development of this area and bringing new places in tourist map will increase tourist arrivals and increase business opportunities for the local population of area. This present study will explore the tourism potential of Baramulla district besides the economic benefits, employ ability and poverty eradication. The paper will also propose recommendations and suggestions for the improvement and utilization of these tourist destinations of District Baramulla, Kashmir.

A review of Bukit Asah camping ground of Karangasem, Bali

This research aims to explore the application of Sapta Pesona, the seven aspects of tourist attraction, in the context of Taman Harmoni Bali Campground, a popular tourist destination in Bali, Indonesia. The study investigates how Taman Harmoni Bali Campground incorporates these seven aspects to enhance the overall tourist experience and attract a diverse range of visitors. The methodology employed in this research includes a combination of qualitative and quantitative approaches. Data collection involves conducting interviews with the management of Taman Harmoni Bali Campground, as well as surveys administered to a sample of tourists who have visited the campground. The interviews aim to gain insights into the strategies and practices employed by the management to implement Sapta Pesona, while the surveys aim to assess the perceptions and satisfaction levels of tourists regarding their experience at the campground. The findings of this study provide a comprehensive analysis of the application of Sapta Pesona in Taman Harmoni Bali Campground. The research reveals that the campground effectively integrates all seven aspects of Sapta Pesona, including security, order, cleanliness, coolness, beauty, hospitality, and memories. The results of the study also demonstrate the positive impact of implementing Sapta Pesona in Taman Harmoni Bali Campground. The application of these seven aspects contributes to an enhanced tourist experience, leading to higher levels of visitor satisfaction, increased tourist arrivals, and positive word-of-mouth recommendations. This research contributes to the understanding of how Sapta Pesona can be effectively implemented in a tourist attraction, specifically in the context of Taman Harmoni Bali Campground. The findings provide valuable insights for the management of other tourist destinations seeking to enhance their attractiveness and improve the overall visitor experience. Additionally, the study highlights the significance of sustainable tourism development by incorporating local cultural elements and maintaining environmental integrity while promoting tourism in Bali.

Thematic tourism potential analysis of Bali Aga rural area, Buleleng, Bali

The thematic development of tourism in Bali Aga can be increased by maximizing the existing tourism potential in the National Priority Rural Area (KPPN), named Bali Aga. This article aims to determine the strengths, weaknesses, challenges and threats possessed by tourism potentials in Bali Aga, in order to maximize the potential for the development of tourism thematic priorities in Bali Aga. The method used in this research is descriptive qualitative method and SWOT analysis (Strength, Weakness, Opportunity, Threat). In addition, other methods used are observation, field studies, documentation and document studies. The results of the study show that the Bali Aga has strengths in terms of tourism potentials in the form of nature tourism and cultural tourism, its weaknesses are in the form of insufficient accessibility, as well as a bad image attached to the general public, the opportunities can be seen from the government involvement in this rural area development, and the threat is the the intense competition because the existence of other well-developed tourist villages. Therefore, it is very important to develop tourism thematic in Bali Aga to increase tourist arrivals and be able to compete with other rural areas in Indonesia.

DOMESTIC TOURISTS’ BEHAVIOUR ON ISLAMIC TOURISM IN KOTA BHARU MALAYSIA

Abstract: Islamic tourism, also known as halal tourism, is an emerging trend in the industry that is growing in popularity among travelers who seek to experience the benefits of travel while being mindful of their religious obligations. On the other hand, Islamic Tourism is an industry that generates billions of dollars in economic impact and creates thousands of jobs worldwide. The purpose of this research is to analyze the relationship between tourists’ behavior and Islamic Tourism in Kota Bharu. A sequential explanatory mixed method was carried out, with a total of 400 domestic tourists participating in the questionnaire survey and six Subject Matter Experts (SME) participating in the structured interview. The data were analyzed using the Relative Importance Index (RII) and content analysis. The findings show that the majority of the respondents were satisfied and agreed with the indicators and components of Islamic Tourism in Kota Bharu. The results of this research are beneficial to the tourism stakeholders in Kota Bharu for better Islamic Tourism, as it can help to increase tourist arrivals to the city. Moreover, this research is also expected to contribute as a basis for Islamic Tourism in other Islamic cities around the world.
 Keywords: Islamic Tourism; Tourist Behaviour; Kota Bharu; Halal Tourism

Landscape degradation in the Jazan coastal desert: Understanding the impact of human activities

This study examines the landscape degradation of the Jazan coastal desert in Saudi Arabia and explores strategies to balance tourism development and environmental preservation. The Coastal Scenery Evaluation System (CSES) was utilized to assess the scenic quality of 42 coastal sites, revealing that most sites fell into Classes III, IV, and V. Factors such as coastal erosion, hard structures, urbanization, marine wrack, litter, sewage, and beach driving had a negative impact on the scenic quality of the coastal sites. To enhance the landscape of the Jazan coastline, it is important for the Kingdom of Saudi Arabia (KSA) to give primacy to approaches to the management of coastal scenery that maintain an equilibrium between promoting tourism and safeguarding the environment. These strategies should focus on preserving, enhancing, and restoring coastal scenic characteristics and incorporate the protection and restoration of ecosystems and habitats, sustainable use of resources, natural and cultural heritage conservation, a balance between protection and development, legal and institutional support, identification and assessment of scenic values, stakeholder involvement, resource provision for effective management, and promotion of research and evaluation. Successful implementation of these strategies will lead to increased tourist arrivals and a much-improved coastal management system in the Jazan coastline and other coasts in the Kingdom of Saudi Arabia experiencing similar development pressures.

Air transport and tourism flows to islands: A panel analysis for southern European countries

AbstractAir transport is an essential component of the tourism industry, and the number, frequency, and capacity of flight connections may influence the level of tourism demand, especially for island destinations. This paper evaluates the influence of air transport on tourism arrivals to selected islands in seven southern European Union countries to determine the nature of the relationship between tourist arrivals and air transport, specifically, whether air transport services generate tourism demand or merely enable touristic flows. The paper uses panel data and applies an econometric model with justifications for endogeneity and dynamic issues. Results show a moderate impact of transport infrastructures on generating additional tourist arrivals; however, the model shows that air transport is a prerequisite to developing tourism demand and is not the only determinant in increasing tourist arrivals. Tourist arrivals appear more a determinant than a consequence of changes in‐flight connections.

DETERMINING REVISIT INTENTION: THE ROLE OF VIRTUAL REALITY EXPERIENCE, TRAVEL MOTIVATION, TRAVEL CONSTRAINT AND DESTINATION IMAGE

Purpose – The purpose of this study is to define and analyze the role of virtual reality experiences, travel motivation, travel constraints, and destination image on revisit intention. Design – Exploratory analysis to investigate whether destination image and revisit intention are influenced by virtual reality experience, travel motivation, and travel constraints. Methodology – The respondents in this study were Indonesian tourists who had already visited the destinations under study. The sampling method used was random sampling and the data analysis method used was structural equation modeling. Findings – The results show that destination image can mediate the influence of virtual reality experience on revisit intention. At the same time, travel motivation and travel constraints can have a direct positive influence on destination image. Originality of the research – This study demonstrates the critical significance of virtual reality in pandemic situations to help destinations improve their image and hence increase tourist arrivals, like as in Indonesia

Revisiting the Relationship Between Tourism and Crime Based on a Dynamic Spatial Durbin Model

To determine the extent to which tourism development affects crime rate, this study uses a dynamic spatial Durbin model (DSDM) to examine the spatial effect of tourism on crime. Based on a panel data set of 21 cities in Sichuan Province, China, over the 2008 to 2018 period, and after controlling for the interactive effect, the results reveal that tourism exerts a significantly negative impact on crime. This implies that tourism development can reduce crime. Moreover, tourism has a negative spatial spillover effect; thus, increased tourist arrivals decrease crime in neighboring cities. Per capita GDP, wages, unemployment, population density, hotels, scenic spots, and travel agents generate various direct and spillover effects. Finally, we provide policy suggestions.

The Development of Halal Tourism Industry for the Muslim Community in Langkawi, Kedah

The development of the tourism industry in Malaysia has been thriving over time. In fact, tourism is one of the important elements in the growth from the social, economic and environmental dimensions. Malaysia is known as halal tourism destination or also known as Muslim Friendly tourism. Looking at the tourism development in Langkawi, the growth of the tourism industry has been positive with the increasing tourist arrivals every year before the pandemic strike. This paper discusses on the concept of halal tourism, tourism development and tourism activities in Langkawi. This study uses the basic qualitative methods from data collected via documents from secondary data sources. The collected data are analyzed using content analysis. The findings show that Langkawi is a potential area for the development of Islamic halal development especially in halal tourism. The findings of this study are expected to contribute to the extension of studies and strategies to curb the issues that endure to realization of the development of halal tourism in Langkawi.

A Comparison of Tourist Arrivals Among Franchised Versus Independent Hotels

The purpose of this article is to review the different influences of franchised hotels and independent hotels on tourist arrivals, length of stay, overnights, and generating markets of tourists to highlight differences between these two business concepts. The data for this study were obtained by MONSTAT, the Montenegrin statistical office, and combined with author calculations. Data are arranged in time series from 2009 to 2018. The analysis reveals significant differences between the influence of franchised hotels and independent hotels in terms of increased tourist arrivals, generating markets, length of stay, and consequently overnights. The findings of this study may support decision-makers in tourism to develop better strategies and action plans that are specifically important in small markets where a lack of space is evident.

Examining the link between terrorism and tourism demand: the case of Egypt

ABSTRACT The current study explores the link between tourist demand and terrorism in Egypt using monthly data for the period from 1995 to 2018. We aim to investigate whether this relationship is unidirectional of bidirectional and whether it exhibits persistence in the long run. Terrorism is proxied by performing principal component analysis on the number of terrorist incidents and the number of resulting deaths and injuries. We test for cointegration employing a Vector Autoregressive Model with Error Correction. We find evidence of a long-term cointegrating relationship between tourism and terrorism. Our empirical results show that the direction of this causal relationship is from terrorism to tourism only, meaning that policymakers should not expect a rise in terrorist activity during periods of increased tourist arrivals. Our findings indicate that authorities should enforce strict measures against terrorism in order to promote safety and security within the tourism context.

Factors Affecting Tourism Development: A Case Study of Southern Red River Delta, Vietnam

Tourism development plays an important role in promoting the socio-economic development in most countries. In particular, the development of tourism is the basis for promoting other economic sectors. After more than 30 years of innovation, the economy of Provinces in southern Red River Delta has got profound changes which are partly contributed by tourism industry. The paper uses a panel data regression model to analyze the factors affecting tourist attraction in 3 southern provinces of the Red River Delta (Nam Dinh, Thai Binh, Ninh Binh) in the period 2005-2016. The research results show that there are 5 factors that positively affect and increase tourist arrivals including: Telecommunication infrastructure (Internet variable), Tourism infrastructure (ROOM variable), Recovery services of tourism workers (LABOR variable), ancillary services (MEDfacility variable) and Time factor (t variable). Then the author proposes a number of recommendations to improve the quality of the above impact factors, thereby attracting more tourists to localities in the region.