Abstract
The development of the tourism industry in Malaysia has been thriving over time. In fact, tourism is one of the important elements in the growth from the social, economic and environmental dimensions. Malaysia is known as halal tourism destination or also known as Muslim Friendly tourism. Looking at the tourism development in Langkawi, the growth of the tourism industry has been positive with the increasing tourist arrivals every year before the pandemic strike. This paper discusses on the concept of halal tourism, tourism development and tourism activities in Langkawi. This study uses the basic qualitative methods from data collected via documents from secondary data sources. The collected data are analyzed using content analysis. The findings show that Langkawi is a potential area for the development of Islamic halal development especially in halal tourism. The findings of this study are expected to contribute to the extension of studies and strategies to curb the issues that endure to realization of the development of halal tourism in Langkawi.
Highlights
Tourism is a major contributor towards the development process that leads to the economic growth of a country
The findings show that Langkawi is a potential area for the development of Islamic halal development especially in halal tourism
Tourism that is friendly to the Muslim community is generally known as ‘Muslim Friendly Tourism’, ‘Islamic Tourism’ and ‘Halal Tourism’
Summary
Tourism is a major contributor towards the development process that leads to the economic growth of a country. The development of tourism affects the economic development and life of the local community in general. Tourism generally leads to a form of activity that spans a variety of sectors such as economic, social, cultural and environmental. In this regard, tourists are seen as activities that describe sectors that impact multiple dimensions (Lickorish & Jenkins, 1997). Camilleri (2017) define tourism as an activity of movement or short-term travel of an individual to an area that is outside their residence that usually for employment purposes. Due to the intense promotions by the government, Malaysia has successfully attracted and build assurance to Muslim travellers to visit Malaysia (Aziz, 2018)
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