Increase Sales Volume Research Articles

ANALISIS PERAN AGEN DALAM MENINGKATKAN JUMLAH NASABAH DAN PANGSA PASAR PADA PT. PEGADAIAN (Persero) UPC TONGAS KABUPATEN PROBOLINGGO

PT. Pegadaian (Persero) is a non-bank financial institution that has the legal authority to finance loans on a pawn basis. The aim of this research is to analyze the role of agents in increasing the number of customers and expanding market share at PT. Pegadian (Persero) UPC Tongas, Probolinggo Regency. The research method used is qualitative with a descriptive approach of case studies at pawnshops. Data collection techniques used include interviews, observation, secondary data and documentation. Findings show that pawnshops are business partners of the company, this is one of Pegadian's marketing strategies. Pegadian agents play an important role in increasing the customer base by expanding market reach and increasing sales volume through distribution channels. Research also shows that pawnshop agents' performance improves when their own income increases. Therefore, Pegadian must provide ongoing training to keep agents motivated and maintain the quality of their sales channels. Therefore, the role of agents in the financial industry has a significant impact on whether companies can achieve higher profits through effective distribution channels. Keywords: Agent Role, Number of Customers, Market Share, Pawnshop

Analisis Strategi Marketing dalam Meningkatkan Volume Penjualan pada Es Teh Indonesia di Cabang Sepanjang, Kab. Sidoarjo

This research was conducted with the aim of understanding the marketing strategies used by Es Teh Indonesia in Sepanjang Branch, Sidoarjo Regency, with a focus on increasing sales volume. This research adopted a descriptive qualitative approach as the methodology. The research location includes Es Teh Indonesia Sepanjang Branch, Sidoarjo Regency, and the participants involve the owner, employees, and consumers of the branch. The data analysis approach applied in this research is SWOT analysis, which is implemented through EFAS and IFAS tables. The results of the research analysis using IFAS and EFAS, the Indonesian Ice Tea business in Sepanjang Branch, Sidoarjo Regency has a strength factor with a total score of 2.73, while the weakness factor gets a total score of 0.40. Opportunities receive a total score of 1.85 and threats have a total score of 0.45. Based on the results of the SWOT diagram, Es Teh Indonesia is in quadrant 1, which supports an aggressive strategy (Growth oriented strategy). By referring to the SWOT diagram and matrix, the resulting strategy is the SO strategy because it has the highest score. The SO strategy supports aggressive growth (growth-oriented strategy). During the growth phase, the company can implement various strategies to maintain market growth.

Analysis of Marketing Strategies in Increasing Sales Volume of Palapa Coffee in Bandar Lampung

The purpose of this study is to test marketing strategies to increase sales volume in Palapa Coffee and understand the strengths, weaknesses, opportunities, and threats in Palapa Coffee and formulate better competitive marketing strategy alternatives using the SWOT analysis method. This study used descriptive research method. This study used data collection techniques with observation, interview, documentary, and literature research methods. Technical data analysis using SWOT analysis with a SWOT matrix model. The results showed that marketing strategies to increase sales volume in terms of price, product, place, and promotion were based on the performance of Palapa Coffee employees. SO, ST, WO, and WT strategies also affect the performance of Palapa Coffee. Based on calculations using SWOT analysis, it can be concluded that Palapa Coffee is in quadrant I position which supports aggressive strategies by using its strengths to take advantage of opportunities. Meanwhile, the results of the IE matrix show that the company is in the position of quadrant I (one), namely Growth oriented strategy. This position signifies his company with its marketing strategy that supports an aggressive strategy on the various opportunities and strengths it has.

Inventory model for green products with payment strategy, selling price and green level dependent demand using teaching learning based optimization algorithm

There has been a lot of research on pricing and lot-sizing practices for different payment methods; however, the majority has focused on the buyer’s perspective. While accepting buyers’ credit conditions positively impacts sales, requesting advance payments from purchasers tends to have a negative effect. Additionally, requiring a down payment has been found to generate interest revenue for the supplier without introducing default risk. However, extending the credit period, along with offering delayed payment options, has the potential to increase sales volume, albeit with an elevated risk of defaults. Taking these payment schemes into account, this study investigates and compares the per-unit profit for sellers across three distinct payment methods: advance payment, cash payment, and credit payment. The consumption rate of the product varies non-linearly not only with the time duration of different payment options but also with the price and the level of greenness of the product. The utmost objective of this work is to determine the optimal duration associated with payment schemes, selling price, green level, and replenishment period to maximize the seller’s profit. The Teaching Learning Based Optimization Algorithm (TLBOA) is applied to address and solve three numerical examples, each corresponding to a distinct scenario of the considered payment schemes. Sensitivity analyses confirm that the seller’s profit is markedly influenced by the environmental sustainability level of the product. Furthermore, the seller’s profitability is more significantly affected by the selling price index compared to the indices of the payment scheme duration and the green level in the demand structure.

STATE AND BUSINESS COOPERATION IN FOREIGN ECONOMIC PROJECTS

Purpose. The purpose of this article is to identify and analyze the key aspects of cooperation between the state and business in foreign economic projects, analyze risk management strategies, and identify tools of effective project management. Design/methodology/approach. The research employed the following universal scientific methods of cognition: analysis and synthesis, organization, identification of differences, and interpretation. The foundation of the research was made up of scientific works and articles published on the internet, belonging to well-known Ukrainian and international scientists. These sources were carefully selected to ensure a reliable informational, theoretical, and methodological base. They cover a wide range of issues related to the interaction between the state and business in the field of foreign economic activity, including the analysis of successful foreign practices and their potential application in the Ukrainian context. Findings. This article examines current practices and strategies of cooperation between the state and business in foreign economic projects. Cooperation between the public and private sectors is extremely important for achieving success in international projects. Understanding the goals and interests of both parties is one of the key areas of successful cooperation. The state is interested in promoting national interests, supporting the country’s economic growth in the international arena, and attracting foreign investment. Business, for its part, seeks to maximize profits and expand its markets. Therefore, it is important that both sides clearly understand and define their goals and find common points of cooperation. The article analyzes the goals of the government and business in implementing foreign economic projects. One of the state’s goals in such projects is to actively promote the country's economic development by attracting foreign investment, developing trade and infrastructure. In the context of martial law in Ukraine, the state’s priority goal is to ensure national security. Participation in foreign economic projects can be an effective way to increase international prestige. Practical implications. Increasing sales volumes and maximizing profits in foreign economic projects is one of the key business goals. Expanding sales markets, introducing the latest technologies and marketing tools, as well as raising awareness of products or services on the international market help to achieve this goal. One of the key goals of business in foreign economic projects is also risk differentiation. This strategy is to distribute investments and business activities between different areas or regions in order to reduce the overall risk of losses. The analyze of risk management strategies and identifying effective project management tools is important to ensure their successful implementation. One of the important areas of cooperation between the state and business in foreign economic projects is effective risk management. To successfully manage these risks, it is necessary to establish effective mechanisms for monitoring, assessing and managing risks at various stages of the project. The article analyze the best practices of such cooperation, including infrastructure development, modernization of the transportation gas industry, improvement of tourist services, and creation of a favorable business environment. The key principles of cooperation, such as interaction between different stakeholders, transparency and effective management, are highlighted. From a practical standpoint, this research offers valuable insights and guidelines to both the government and businesses on how to effectively collaborate and manage joint projects. Originality/value. The research conducted in this article identifies the main areas of interaction between the state and business in foreign economic projects. Effective risk management strategies for both the state and business are identified. The use of modern project management tools, such as the latest software methods, cloud services, management methodologies and communication platforms, contributes to the effective realization of the goals of the state and business

Aktualisasi Pemberdayaan SDM Pelaku UMKM Kembulsari Melalui Pemberian Motivasi Dan Pendampingan Foto Produk

This activity aims to increase motivation and product photography skills among Kembulsari MSMEs. The Covid-19 pandemic has had a tremendous impact on MSMEs. The physical distance that was implemented at that time caused the sales turnover level of MSMEs to decline to the point that many entrepreneurs stopped production. The pandemic has caused weaknesses in Kembulsari MSMEs and their business continuity. To rebuild the enthusiasm of MSME players in running their businesses, an injection of motivation is needed. Motivation becomes a support system for the basis of self-development intentions. On the other hand, physical distancing means that digital transformation in the marketing sector must be carried out to increase sales volume. These two core problems are the focus of providing solutions for community service activities. Activities carried out offline include initial studies to map problems, coordination with the team and MSME actors, actualization of activities, then regular monitoring. The methods used are lectures, tutorials and discussions. The results of these activities are increased responsibility, work performance and recognition of work performance, MSME players have attractive product photos and increased sales volume. This empowerment succeeded in providing motivation and improving MSME product photography skills

PENDAMPINGAN MANAJEMEN USAHA KECIL PADA KELOMPOK SRIKANDI GUNA PENINGKATAN PENGHASILAN KELUARGA

Micro, Small, and Medium Enterprises (MSMEs) are one of the sectors that are the foundation of the economy in Indonesia. The condition was proven during the Covid-19 pandemic; there were still many MSMEs that were able to survive and become one of the family's economic boosters. Despite their significant role, many problems are faced by MSMEs in Indonesia, including limited capital, business management, and marketing of production results. This Community Service activity aims to help women members of the Srikandi MSME group as fostered partners so the business can be marketed better. The activity was conducted in Gilingan Village, Banjarsari District, Surakarta Municipality. This activity was carried out intensively and received a positive response from the fostered partners. From the activity results, partners gain meaningful insight into entrepreneurship. Encouraged partners also receive guidance on managing their business and marketing concepts to increase sales volume and get maximum profits.

Assessing the Effects of Consumer Sales Promotion and Consumer Buying Behaviour in the Telecommunication Industry of Nigeria

The study aims to investigate the effects of consumer sales promotion on consumer buying behaviour in the Nigerian telecommunication industry. 280 customers of the major telecommunication firms in Lagos were conveniently selected to administer questionnaire on. The SPSS version 23 was employed for data analysis. The study’s findings revealed among other things that management commitment, heightened competition, rising advertising cost and the desire to increase sales volumes were the reason why telecommunications firms in Nigeria adopt consumer sales promotion. Additionally, it was also revealed that pilfering of premiums, difficulty in raising the prices of product/service once they were discounted, a great deal of experience is required to execute consumer sales promotion are the challenges found to be associated with the use of consumer sales promotion in the telecommunication industry in Nigeria. Notwithstanding these challenges, majority of these methods were found to impact consumer buying behaviour significantly. On the basis of the findings, the study, recommends that telecommunication firms should focus on using the consumer sales promotion methods such as buy-one-get-one-free and price discount as an effective marketing strategy to topple the competition and to increase sales. However, since management’s commitment is vital in making the consumer sales promotion successful, the firms should get management committed to the marketing strategy. Given that the cost of advertising is on the rise, the strategy can save the firms some money. Also, since the use of consumer sales promotion is associated with some intricate challenges, the telecommunication managers should tread cautiously when considering the strategy. Management should consider people with expertise or well-vexed individuals to execute this strategy to reduce pilfering of premiums, mal-redemption and to be able to adjust price once the promotion is over

PELATIHAN CARA MENGUKUR KINERJA TENAGA PENJUALAN

The strategic role of salespeople in achieving success in selling company products cannot be underestimated. Improving the performance of salespeople is crucial, with the hope that it can make a significant contribution to increasing sales volume and achieving predetermined goals. The focus of this community service activity is to provide assistance to business owners so that they have a deep understanding of sales force performance measurement methods, enabling business owners to optimize their sales. The partner selected for this community service project is a honey business with the brand "Madu Pakcik" located in Jambi. Initial observations of the partner showed a major problem related to sales force performance measurement in the context of partner sales. Therefore, this PKM activity is implemented through an online training method using the Zoom Meeting platform. This training aims to provide partners with a comprehensive understanding of the key aspects of measuring sales force performance. Hopefully, with the knowledge gained through this activity, partners can significantly improve the quality and number of their sales. In addition to providing training, this activity also produces outputs in the form of scientific publications submitted to relevant journals as well as Intellectual Property Rights (IPR). Thus, this project not only has an impact on improving partner performance in practical terms, but also contributes to scientific knowledge and innovation in the field of sales force performance measurement.

PERAN SALURAN DISTRIBUSI DALAM MENINGKATKAN VOLUME PENJUALAN PADA TOKO SINAR ANEKA SORONG PAPUA BARAT DAYA

Distribution channels play a key role in increasing the sales volume of a product or service. Distribution channels involve a series of steps that involve the movement of products from the manufacturer to the consumer. By understanding and managing distribution channels effectively, companies can optimize the sales potential of their products and achieve greater profits. This research aims to determine the role of distribution channels in increasing sales volume. The type of research used is quantitative descriptive, where the author describes the results of observations and analyzes data obtained in the field. Data is analyzed using simple regression analysis methods. The analysis results show that distribution channels have a significant impact on sales volume.

Retail Business Development Using BSI Smart Agent Electronics: A Strategy for Increasing Sales Volume in Minimarket Businesses

This study aims to determine retail the business development strategy to increase sales volume. In this case, Minimarket Bintang Indah utilizes BSI Smart electronics as a strategy to increase sales volume. This research was conducted based on the qualitative paradigm strategy, and implementation model. This research uses a descriptive approach to be able to explain the phenomena that occur in the research subject, namely Bintang Indah Minimarket. Data collection was done by observation, interview, and documentation. Research results show that Minimarket is in a profitable position where the strengths it has are in line with the opportunities promised so that the strategy is implemented it’s right and can continue to support retail business development.

Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops

Kopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume. This study used a quantitative descriptive approach method using SWOT analysis, QSPM, and questionnaire tests using validity and reliability tests. The tools used to test this study were Statistical Product and Service Solution (SPSS) 25, Microsoft Excel, and Microsoft Word. The types and sources of data used are primary data and secondary data. The analysis method used is a descriptive analysis of marketing strategies that refers to the concept of the 4P Marketing mix (product, price, promotion, and place) using SWOT analysis (Strength, Weakness, Opportunity, and Threat) and QSPM (Quantitative Strategic Planning Matrix) matrix analysis. The results of the marketing strategy planning analysis according to the company's position in the IE matrix can use market penetration strategies by improving product quality, market development by increasing promotions and reaching new segments, and product development by making Kahyangan Coffee product innovations to increase sales volume of Kahyangan Coffee. The priority strategy of marketing strategy planning is to maintain quality and increase product licenses.

Implementation of Marketing Mix in Efforts to Increase Sales Volume at the Wildan Sandals Store

The aim of this research is to determine the implementation of the marketing mix strategy used through the 4P aspects including product, price, place and promotion with efforts to increase sales volume at the Wildan Sandal Store. This type of research uses descriptive qualitative. Data collection in this research uses primary data taken in direct observations and interviews with the business owner. The results obtained from this research are that the products marketed at the Wildan Sandal Shop have various models with different sizes ranging from children to adults. The conclusion resulting from this research is that implementing a good marketing mix strategy in business can have an influence on increasing the sales volume of the Wildan Sandal Store.

Implementasi Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan Ekspor Pada PT Panjimas Textile

There are many strategies that can be used to increase sales volume and attract customers. Marketing generally focuses on products, pricing, distribution policies, and also how to promote. The purpose of this study is to determine the marketing strategy that can increase sales volume at PT Panjimas Textile in Gresik city. This type of research is descriptive research. The research method used is through interviews, documents, and observation results. The subject of this research is the export marketing division employee staff at PT Panjimas Textile. The object of this research is PT Panjimas Textile. The results showed that the strategy used by PT Panjimas Textile is to implement the marketing mix or marketing 4p which includes Product, Price, Place, Promotion to increase export sales volume. The conclusion of this study is that the strategy used is the application of the 4p marketing mix successful in increasing the volume of export sales at PT Panjimas Textile.

Analysis of Marketing Strategies for Duck Egg Flour Business in Increasing Sales Volume: A Case of Small and Medium Enterprise “Abinisa” in Sujung Village, Tirtayasa District, Serang Regency

Consumption of egg flour in Indonesia is currently quite large. This can be seen from the increase in egg flour imports. Import figures in 2018 – 2021 have increased from 15,676,606.7 kg to 17,298,358.3 kg (BPS 2022). Egg flour has a broad market and low production costs, and in addition to meeting the needs of the domestic food industry, it is very possible to apply it to small and medium industries (UMKM) to increase the added value of products and farmers in income. The purpose of this study is to analyze the marketing strategy of the duck egg flour business in increasing sales volume in UKM Abinisa. The type of research used in this research is descriptive with a qualitative approach. The method used in this research is a case study research method that will be carried out at UKM Abinisa Sujung Village, Tirtayasa District, Serang Regency. This research was conducted at the end of June – August 2023. Based on the internal strategic factor matrix, UKM Abinisa gets a positive value (+) where the strength (S) is 1.86 greater than the weakness (W) is 1.08. Meanwhile the external strategic factor matrix also gets a positive value where the opportunity (O) is 1.75 greater than the weakness (W) is 0.84. Under these conditions, the suitable strategy is the “Growth Strategy”. Meanwhile, based on the SWOT analysis, the marketing strategy that can be implemented by UKM Abinsa is a rapid strategy, namely developing existing strengths and increasing and maintaining existing opportunities.

АГРОМАРКЕТИНГ В УМОВАХ ЦИФРОВІЗАЦІЇ

In the work, the management of agricultural resources is considered from the standpoint of the economic agrosystem, which should be built on the principles of optimization and predictability, which can be achieved due to the digitization of the industry. This, in turn, leads to an increase in the role of marketing in the process of collecting, analyzing and processing information. The purpose of the article is the theoretical and methodological substantiation of the applied aspects of agricultural marketing in the conditions of digital transformation. The problems of the implementation of digital technologies in rural areas are identified: the reduction of the share of the rural population, which reduces opportunities in the field of education and employment, the limitation of the basic IT infrastructure and the need for investment costs for the implementation of specific digital solutions taking into account existing opportunities. Agromarketing is proposed to be considered as an integrative management system of an enterprise for the production and sale of agricultural products, which ensures the formation of sustainable relationships between agricultural enterprises and consumers to meet the needs of the population in agricultural products and services. This goal should be achieved by providing not only monitoring of the agricultural market, but also forecasting of long-term conditions with a high degree of reliability; minimization of the impact on the environment and production of quality products; formation of the appropriate material and technical base for the storage of agricultural products; minimization of intermediary structures. The main task of agricultural marketing is to identify and research the needs of potential consumers of agro-industrial complex; selection of products for production, establishment of its properties; coordination of terms and volumes of production; preservation and expansion of the existing market share in accordance with the set goals; increasing sales volumes and obtaining the desired results. The specificity of agro-industrial production and sale of agricultural products determines the variety of specific marketing schemes, including the study of the state and dynamics of consumer demand and the use of the obtained data in the process of developing and making economic decisions; maximum adaptation of production to market requirements in order to improve the efficiency of the enterprise's functioning; influencing market and consumer demand through means such as advertising, sales promotion and shaping in a direction that is meaningful to the enterprise. The work defines the main areas of implementation of digital technologies in marketing activities of agribusiness: digitalization of the agricultural market, digitalization in the field of enterprise management, precision agriculture with climate control, use of cloud platforms and big data analytics. At the same time, the implementation of digital technologies in the marketing activities of agribusiness should be carried out in parallel with the digital transformation of the entire industry.

Effect of Marketing Strategies on the Performance of Agribusinesses in North-Central, Nigeria

This study investigates the influence of distinct marketing strategies—product, promotion, price, and place strategies—on the performance of agribusinesses in the North-Central region of Nigeria. Leveraging a sample size of 338 from a population of 2,216 registered agribusinesses across five selected states, a cross-sectional survey design was employed to analyze the relationships between the chosen independent variables and critical performance indicators namely; profit, sales volume, market share, and customer loyalty. The results from four regression models underscore the degree of impacts of marketing strategies on performance metrics. Notably, promotion and place strategies emerge as significant drivers of increased sales volume and enhanced customer loyalty, respectively. Conversely, product strategy exhibits a minimal effect on profit, while price strategy strongly influences market share. These findings offer actionable insights for agribusiness practitioners and policymakers to optimize their marketing approaches for improved performance and sustainable performance in the agribusiness sector.

The Impact Of Online Marketing Using Influencer Services In Sungai Enam Otak-Otak Village, Indonesia

This research explores the effect of online marketing through influencer collaborations on the sales and brand awareness of otak-otak products from Sungai Enam Otak-Otak Village. The primary objective is to understand how influencer endorsements influence consumer purchase intentions and ultimately drive sales growth. In an increasingly digital marketplace, social media influencers have become powerful marketing tools, especially for small local businesses looking to broaden their customer base. This study examines how influencer endorsements can shape consumer perceptions and boost brand visibility, leading to increased sales volume for otak-otak products. By analyzing data on consumer reactions, sales figures, and social media engagement, this research provides practical insights for local businesses in utilizing influencer marketing as a strategy to enhance brand awareness and market penetration. The findings are expected to highlight the significance of online marketing strategies in building strong brand connections with consumers. Ultimately, the results of this study can assist local businesses in making informed decisions when developing their marketing plans, especially in the competitive food industry. Understanding the role of social media influencers in driving consumer behavior is critical for future marketing success.

Penggunaan Distribusi di Era Digital dalam Upaya Meningkatkan Volume Penjualan pada Toko Roti Sari Good Bakery Cimahi

This research aims to analyze the use of distribution in the digital era in an effort to increase sales volume at the Sari Good Bakery Cimahi bakery. The method used in this research is descriptive qualitative. Qualitative research is generally used in social phenomenology. This research analyzes the relationship between the use of online distribution and sales volume. Observations were made to collect data using data collection techniques and interviews with research objects. The lowest sales were in July at 14,696 with a percentage of -33% and the highest sales were in March at 23,909 with a percentage of 20%. At the end of 2022, especially from August to December, sales at the Sari Good Bakery Bakery always experience a significant decline. Indirect distribution activities generally use intermediaries. With developments in the current digital era, the Sari Good Bakery shop is required to utilize digital technology. With the use of market places and digital media, distribution activities should become more efficient in the distribution process so that it will increase sales volume in Sari Good Bakery bakery.
 Keywords: Digital Distribution, Management, Marketing

STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK DI GIVIE DESSERT

Safhira Azaria (11725046), “Marketing Strategy to Increase Sales Volume at Givie Dessert”. Faculty of Islamic Economics and Business Islamic Business Management Study Program, State Islamic Institute (IAIN) Pontianak, 2021. The purpose of this study was to find out what strategy was used and how the implementation of that strategy was used by Givie Dessert in increasing sales volume. With a research focus on marketing strategies to increase sales volume at Givie Dessert. This study used qualitative research methods. Sources of primary data in the form of direct observations and interviews with sources, namely the manager and owner of Givie Dessert. While the data collection technique is by means of observation, interviews, and documentation. Then the data were analyzed using data reduction techniques, data presentation, and drawing conclusions. In the end, the data will be tested for validity using data triangulation and member check techniques. The results of this study indicate that Givie Dessert has implemented a marketing strategy (marketing mix). This has a significant effect on the sales volume of Givie Dessert.