Increase Sales Volume Research Articles

The promise of the Internet for rural economic development in China: a study of agricultural e-commerce

ABSTRACT This study investigates the potential of e-commerce to enhance rural agricultural businesses by allowing farmers and producers of agricultural products to sell on platforms such as Taobao. Using a survey methodology, we analyze whether Internet sales enhance rural businesses in either of two ways – increasing producers’ profit margins by avoiding monopolistic or collusive local middlemen and reorganizing the supply chain in an efficient manner, and increasing sales volume by reaching a larger market. The study also investigates barriers that rural Internet sellers face. For the purpose of this study, we conducted field interviews with online shop owners and a nation-wide survey of rural agricultural online shops. The survey results confirm our hypothesis, and demonstrate that market forces – the increase of producers’ profit margins and the expansion of market, aided by government initiatives, have driven down barriers to rural e-commerce and created economic stimulus that benefits rural economic development and potentially eliminates poverty. The study also suggests that more can be done by the government in increasing e-commerce training, subsidizing shipping services in rural areas, and establishing local e-commerce associations. Recent research also conforms with our conclusions drawn from the survey results, beyond which, the evolution of platform economy has posed new challenges and further research is required.

Pemanfaatan Media Sosial Untuk Meningkatkan Volume Penjualan Pada Mexalminuz Clothing di Kudus (Studi Kasus: Penggunaan Media Sosial Facebook dan Instagram)

Research was conducted at Mexalminuz Clothing in Kudus. The purpose of this study was to find out how much the benefits of social media to increase sales volume at Mexalminuz Clothing in Kudus. The purpose of promotion is to convey information, position the product, persuade consumers to like the product, increase and control sales volume, and can influence consumer spending decisions. If this promotional strategy is carried out properly, it will have a good impact on the sustainability of Mexalminuz Clothing in Kudus because there is quite a lot of potential to introduce products and conduct sales activities through the use of social media Facebook and Instagram. This research is a field research with a qualitative descriptive approach, the data used are primary data and secondary data. With data collection techniques in the form of interviews, observations, questionnaires, and documentation. The population used is 2 managers of Mexalminuz Clothing in Kudus and the sample to see customer responses is 4 people with indicators of respondents making purchases in the last 1 month. The results of this study are advertising using social media Facebook and Instagram, sales promotions using discounts or price reductions, premiums or gifts, trade shows, coupons or vouchers, and product guarantees.

Perceived Value, Inter-functional Coordination, and Strategic Adaptation: The Perspective on Selecting Travel Agencies from School Travel Plan

School travel plan (STP) is a significant tourism market for travel agencies; this study explores how travel agencies with customer orientation ability, product advantages, and high-quality service performance affect customer perceived value and the strategic adaptation of travel agencies from a resource-based view by moderating the effect of inter-functional coordination. Proportionate stratified sampling was used to select teachers and administrators from junior and high schools who participated in graduation trip selection for three years from Taiwan, and 183 samples were collected for analysis; likewise, PLS-SEM was adopted to verify the measurements and test hypotheses in the research. The scientific results indicate that travel agencies with customer orientation, product advantages, and high service performance positively impact customer perceived value. Inter-functional coordination has a moderating effect on customer perceived value and travel agency strategic adaptation. Travel agencies have customer-oriented characteristics that can clearly understand customers’ needs and prioritize them. Constantly reviewing customers’ needs and enhancing their perceived value can lead to increased sales volume in STP market. Effective communication and coordination are the critical effects of cooperation between travel agencies and other tourism industries, and travel agencies should quickly respond to schools and provide tourism products that meet STPs’ needs in Taiwan.

UPAYA MENINGKATKAN VOLUME PENJUALAN PADA PT. SINAR SOSRO PALEMBANG

The company's competition will be sharper along with the increasing number of companies that produce the same product. In carrying out its activities, companies need marketing in order to achieve their goals because marketing activities are one of the activities carried out by companies that aim to provide goods and services for consumers. Likewise PT. Sinar Sosro Palembang which is a private company engaged in the sale of ready-to-drink beverages. If the company does not use good marketing, the company will experience various difficulties in marketing its products. To be able to increase sales volume is not easy, given the increasingly fierce competition between companies. Companies can anticipate from the start in implementing the right product sales strategy to face competition between companies, especially in similar companies. For this reason, companies must be able to take an innovative step in meeting comfort and ensuring safety. Keywords : Marketing Activities; Sales Volume; Sales Strategy

Strategi Peningkatan Volume Penjualan UMKM Keripik Pisang Definas di Era Pandemi Covid-19

The MSMEs of definas banana chips have to be able to survive and compete during the COVID-19 pandemic. This study aims to identify the implementation of the 4P marketing mix in an effort to increase sales volume of Definas banana chips during the covid-19 pandemic, as well as analyze effective and efficient marketing strategies to be able to compete with competitors. The method uses descriptive qualitative through observation, document study, and in-depth interviews with business actors and several consumers of Definas banana chips. The results showed that the marketing strategy in the form of a marketing mix consisting of product, price, place and promotion carried out by Definas banana chips was able to survive the covid-19 pandemic. There are still several strategies that must be improved related to products and promotions in order to increase the competitiveness of Definas banana chips products.

MENENTUKAN STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN CCTV HIKVISION SURABAYA DI TENGAH PANDEMI COVID 19

The Covid-19 pandemic has forced everyone to do all activities at home, therefore the telecommunications business has become a business that is quite profitable and promising in accordance with the online WFH system in Indonesia. Based on this situation, the research was conducted to determine the marketing strategy in increasing sales of Hikvision CCTV in Surabaya. This research was conducted with the aim of knowing and analyzing marketing strategies in increasing Hikvision CCTV sales in Surabaya in the midst of the Covid19 pandemic. The results of the SWOT analysis can be used as a basis for companies to determine marketing strategies to increase sales volume. The method used in this research is descriptive research with a SWOT analysis approach. The techniques used in data collection are basic observations and interviews and are related to marketing strategies including product, price, place, and promotion strategies that are used to identify strengths, weaknesses, opportunities and threats with SWOT analysis. The results of the SWOT analysis show that Hikvision CCTV is in quadrant II, which means that despite facing various threats, Hikvision CCTV still has internal strength. The strategy that should be implemented is to use strengths that take advantage of long-term opportunities by means of a diversification strategy (product or market).

Personal Selling Strategy in increasing Sales Volume in Marketing Companies

This study aims to determine the personal selling strategy in increasing sales volume at the DT Group Advertising company. This type of research uses descriptive qualitative and interviews, documentation and information collection through observation as the actual data collection method so as to facilitate the processing of research data. The results of the discussion of personal selling strategies in increasing sales volume at marketing companies are about how to increase sales volume by providing direction to marketing staff and providing material on personal selling, besides that there are steps that marketing staff can take to attract consumers to buy, and giving reawed and punishment for their sales.

Effectiveness of Cashew Product Marketing Strategy at UD Cashew Mubaraq Lombe, Lahundape Village, West Kendari District, Kendari City

UD Cashew Mubaraq Lombe is a trading business that provides a variety of snacks typical of the Southeast Sulawesi region made from cashew nuts. A good marketing strategy is needed to introduce the products at UD Mete Mubaraq Lombe to the public. Marketing strategy is also one of the factors that can direct the level of marketing effectiveness that can be achieved. The effectiveness of the marketing strategy is the extent to which the company achieves the goals that have been agreed upon or previously set. Thus it can be interpreted that if marketing can be carried out correctly as planned or targeted according to the company's goals that have been set, it can be said that the marketing is effective. This study aims to describe the marketing strategy applied by UD Cashew Mubaraq Lombe in increasing the competitive advantage of the products being marketed and to determine the marketing strategy of UD Cashew Mubaraq Lombe's products. The research was carried out in the Lahundape Village, West Kendari District, Kendari City. The study is conducted using qualitative descriptive analysis. The dependent variables are product (X1), price (X2), promotion (X3), place (X4), service (X5), process (X6), people (X7), and physical evidence (X8). The independent variable (Y) is the marketing strategy applied by UD Mete Mubaraq Lombe. The results showed that all the methods used by UD Cashew Mubaraq effectively increased sales volume.

STRATEGI DIGITAL MARKETING PADA TOKO ONLINE SHOP NYEMIL CEMIL TULUNGAGUNG DALAM MENINGKATKAN VOLUME PENJUALAN

This research is motivated by a digital marketing strategy to increase sales volume. As marketing is a trend that is shifting from conventional (offline) to digital (online). With this digital marketing concept, business people feel helped and can market their products from anywhere and anytime via the internet. This study aims to find out what digital marketing strategy is used by the Nyemil Cemil Tulungagung Online Shop in increasing sales volume. The method used is a qualitative research approach. The results showed that (1) The application of digital marketing at the Nyemil Cemil Online Shop was successfully implemented so that it could increase its sales volume. (2) The 7P Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) was successfully implemented so as to provide increased sales (3) The constraints faced were also given solutions to be able to provide a system that could be applied by the Nyemil Cemil Online Shop Shop Tulungagung

STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA “KEDAI ANEKA JUS” GRESIK

The development of the era can affect the development of technology. With the development of this technology, it affects the marketing industry in Indonesia. The emergence of relatively small companies and relatively large companies. In this way, the marketing mix strategy will increase in increasing sales volume at Kedai Aneka Jus Gresik. The marketing mix strategy has the concept of marketing success to support the resulting product. And with this marketing mix, Kedai Aneka Jus optimizes services, and makes various product innovations and flavors that are always consistent and at affordable prices that can attract consumers' interest. And take advantage of opportunities to increase sales. In this study, the researcher used a qualitative type of research. In this qualitative research, it is carried out by field research and can also be considered a broad approach as a method for collecting qualitative data. This type of qualitative research is used to examine the sample and research population, the sampling technique is generally done by purposive sampling, while the data collection is usually done by in-depth interview sampling technique. The informants in this study were (1) the owner of the Assorted Juice Shop, and (2) the Consumers of the Assorted Juice Shop. DOI : https://doi.org/10.33005/jbi.v13i1.3074

The Influence of Information and Communication Technology on the Business Performance of the Incubated Small Business Enterprises in Tanzania

This study analyzed the influence of information and communication technology (ICT) on the business performance of incubated small business enterprises (SBEs) in Tanzania. Purposive sampling and structured questionnaires were used on fifty SBEs incubated at the Tanzania Engineering and Manufacturing Development Organization (TEMDO) incubation center from a population of incubated SBEs in various government institutions, including the Small Industries Development Organization (SIDO) Centre of Agricultural Mechanization and Rural Technologies (CARMMATEC), the Tanzania Industrial Research and Development Organization (TIRDO), and the Tanzania Engineering and Manufacturing Development Organization (TEMDO). Statistical Package for Social Science and R Programming Language were used for data analysis The study established that ICT increases SBE’s market access through information accessibility (70%), market share (80%), promotion strategies (88%) and financial conveniences (74%). Furthermore, SBEs can boost their operational outputs by creating a favorable business environment (64%), lowering business barriers (78%), increasing speed to market (72%), and improving business efficiency (50%). Moreover, SBEs with the aid of ICT have a high chance of increasing business profit through increased sales volume (76%), income level (82%), profit margin (60%) and liquidity level (52%). However, the observed low rating on business efficiency and liquidity due to factors related to the availability and affordability of ICT infrastructure must be addressed to the substantial influence of ICT on SBEs’ business performance.

Variety of Flavors, Appropriate Technology, and Online Marketing for Developing Milkfish Cracker Small Business

This community service activity aims to increase the income of the milkfish cracker home industry by fisherwomen in Kalanganyar Village, Sedati District, Sidoarjo Regency. The method of implementing the activity uses counseling sessions, training, and practice. The counseling materials are (1) the importance of developing a variety of quality crackers to increase sales volume, (2) the importance of making attractive and hygienic packaging for marketing milkfish cracker products. At the same time, the training material is making hygienic cracker dough with variations in original and spicy flavors. The application of appropriate technology was an electric machine for cutting cylindrical cracker dough. While the online marketing tool developed is Instagram. The conclusions of this activity are (1) training in making hygienic cracker dough with a variety of flavors, (2) improving marketing channel strategies, (3) redesigning product brands, (4) increasing production capacity.

Implementation of 9P Marketing Mix Strategy in Order to Increase Sales Volume in Abdul Ghoffar Rejotangan Tulungagung's Koi Fish Farming Business

The marketing mix consists of all the things a company can do to find out the demand for its products. This research was aimed to analyze the application of the 9P marketing mix strategy in increasing sales volume as an effort to maximize profits in the Abdul Ghoffar Rejotangan Tulungagung’s Koi Fish Farming Business. This research used descriptive research methods and STP with a qualitative approach. Sources of data in this research were primary and secondary data. Data collection techniques used observation, interviews, questionnaires, and documentation. The research was carried out with 5 informants, they were business owners, employees, consumers 1, consumers 2, and competitors. The results showed that the 9P marketing mix strategy at the Abdul Ghoffar Rejotangan Tulungagung’s Koi Fish Farming Business was carried out in various ways. First, the various products produced with 11 kinds of fish, good quality products concerning the size of the koi fish, and innovative products. Second, the price offered was affordable according to the target market. Third, marketing and delivery locations were strategic and easy to reach. Fourth, various promotions so prospective consumers could easily find products. Fifth, good quality business locations by classifying fish according to conditions. Sixth, conducted training for employees to produce good service to consumers. Seventh, an effective delivery process by choosing the right distributor. Eighth, did safe packaging. Ninth, used an easy payment method. This research concluded that the implementation of the 9P marketing mix strategy can have an impact on increasing sales volume in Abdul Ghoffar Rejotangan Tulungagung’s Koi Fish Farming Business.

Pengaruh Harga, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Pada Konsumen Alfamart

This research aims to find out the Effect of Price, Service Quality and Location on Purchasing Decisions in Alfamart Consumers (Case Study at Alfamart Raya Sangsit). This research uses quantitative approach methods. The number of samples used in this study was 99 respondents. The analytical techniques used in this study are Validity and Reliability Test, Multiple Linear Regression Analysis, Classical Assumption Test, Determination Analysis Model Test, and F-Test and Hypothesis Test with T-Test. The results of the purchase decision on Alfamart Raya Sangsit consumers by 84.6% and 15.4% were influenced by other factors not studied in the study. Therefore, the company needs to pay attention to the variables that affect consumer purchasing decisions so that it can be used as a study in strategic decision making in increasing sales volume.

STRATEGI PEMASARAN SEBELUM DAN SETELAH PANDEMI COVID-19 (STUDI KASUS DI PRODUSEN WINGKO BABAT PADANGSARI)

<p><em>Wingko Babat is a kind of cake made from young coconut, glutinous rice flour and sugar. Wingko is very famous on the north coast of the island of Java. This cake is often sold at train stations, bus stations or also in cake shops for family gifts. Wingko is usually round and usually served warm and cut into small pieces. Wingko can be sold in the form of large rounds or also in the form of small cakes wrapped in paper. The combination of sugar and coconut makes this cake delicious. Wingko has an important role for the economic growth of this region. Currently wingko is a popular food in Babat and Semarang with different brands and sizes being sold. Marketing strategy is one way to increase sales volume through a series of continuous ways. The research was conducted by the manufacturer of wingko tripe Padangsari Banyumanik, Semarang. Methods of data collection is done by interview and observation. The results of the research show that the marketing strategy carried out by the Padangsari wingko babat producer is to sell to other sellers through resellers and reduce the selling price to the reseller, and change the wingko babat icon from a train to a night bus which has the characteristics of other wingko icons.. Through the 4P marketing strategy, namely price, product, promotion, and place. Through the 4P marketing strategy, it is hoped that sales from Wingko Babat will increase more than before the Covid-19 pandemic</em>.</p>

IMPLEMENTASI MANAJEMEN BISNIS SYARI’AH UNTUK PENINGKATAN VOLUME PENJUALAN DI KANTIN 1 PUTERA UD. ASSYARIF PONDOK PESANTREN SALAFIYAH SYAFI’IYAH SUKOREJO SITUBONDO

The canteen is a place in the Salafiyah Syafi'iyah Islamic Boarding School Sukorejo Situbondo that provides the basic needs of students, in the form of food and drinks every day, so that every day there must be buying and selling interactions carried out by students and canteen employees. There are several products offered by the canteen in providing facilities for the basic needs of the students, namely rice, ice, cakes, young coconut, herbal herbs and instant noodles. In increasing the sales volume of the canteen, do the best possible service so that consumers can feel satisfied. One of the management applied by the canteen in increasing sales volume is by facilitating all the basic needs of students. In addition, the canteen also provides excellent service by building the best possible chemistry in order to create comfort and compatibility so that sales volume also increases. In this paper it is concluded that the application of sharia business management to increase sales volume aims to satisfy santri consumers as consumers, so that the canteen gives students flexibility in choosing food. This can attract consumers to make repeat purchases at the canteen

Implementasi Bauran Pemasaran 7P Dalam Meningkatkan Volume Penjualan UKM Ampuh Di Kabupaten Kediri Pada Masa Pandemi Covid-19

During the pandemic, many businesses, including SMEs, experienced a slump due to a decrease in sales volume. To maintain the survival of SMEs during the COVID-19 pandemic, an appropriate marketing strategy management is needed. Therefore, this study aims to describe the implementation of the 7P marketing mix in increasing sales volume, and to find out the factors that hinder and support its implementation. This type of research is descriptive qualitative. The variable being tested is the 7P marketing mix strategy (Kotler and Keller) in increasing sales volume. Data collection was carried out in March-June 2021 with interviews, observations, and documentation. The analysis technique uses interactive model data analysis, checking the validity of the data using triangulation. Research shows that AMPUH SMEs are successful in implementing the 7P marketing mix strategy in increasing sales, namely to attract consumers' interest by developing a sustainable competitive advantage.

Strategic entrepreneurship practices and performance of small and medium-sized enterprises in Nigeria

The paper examines strategic entrepreneurship practices and performance of small and medium-sized enterprises (SMEs) in Nigeria’s hospitality industry. The necessity of this study is due to strategic entrepreneurship practices and the performance of SMEs in Nigeria’s hospitality industry is being critical for providing a solution as to how entrepreneurs can exploit and explore the business environment and remain competitive. The purpose of the paper was to examine the relationship between strategic resource management and the quality of SMEs services/products, as well as ascertain the relationship between entrepreneurial innovation and increased sales volume of SMEs in Nigeria’s hospitality industry. A survey design was used as a questionnaire instrument and had been constructed and issued among 400 sampled respondents drawn from 1,294 employees from selected SMEs of the Nigerian hospitality industry, 365 respondents were filled and retrieved. This represents 91.25% of the total sample administered. The multiple linear regression techniques were used to test the research hypotheses. The results showed that strategic resource management and entrepreneurship innovation have a significant influence on the performance of SMEs in Nigeria. The result also showed that strategic resource management enhanced performance of SMEs in Nigeria and entrepreneurship innovation supports creativity of organizational performance. Therefore, managers should progressively incorporate new decision-making styles, processes, and behavior that will place a firm in a competitive and advantageous position during penetration into a new market. AcknowledgmentsWe express our gratitude to anonymous reviewers, the Journal editor, and all the authors whose works were used in one way or the other in this paper. We thank Mrs. Comfort Innocent Okoi for her untiring effort in type-setting and editing work. Our gratitude goes to the management of selected supermarkets, eateries/fastfood, hotels, and stores in Nigeria for approving prompt responses to our questionnaire instruments on strategic entrepreneurship practices and the performance of small and medium enterprises in Nigeria.

ANALISIS UPAYA STRATEGI PEMASARAN DINAS KOPERASI USAHA KECIL MENENGAH DAN PERDAGANGAN KOTA PEMATANGSIANTAR DALAM MENINGKATKAN HASIL PENJUALAN PRODUK UKM TENUN ULOS DI KOTA PEMATANGSIANTAR

This research discusses about the influences of product, price, and promotion as marketing strategies in increasing sales volume of UKM product at Pematangsiantar City. The aim of this research is to analyse the influences of product, price, and promotion both partially and simultaneously on product sales volume at the office. This is a quantitative research with random sampling technique. The sample is 74 cosumers. Results show that each independent variable; product, price, and promotion, partially influences product sales volume positively and significantly. product has tcount value 6,853 and level of significance 0.000, price has 3,522 and 0.001, and promotion has 4,238 and 0.000. Simultaneously, product, price, and promotion have significant and positive influences in increasing sales volume of UKM product at Pematangsiantar City with Fcount value 64,813 and level of significance 0.000.

ANALISIS DIFERENSIASI PRODUK DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT. LASITECH COMPUTER

Product differentiation is one of the reliable strategies in the world of marketing in increasing sales volume. In facing the rapid competition in this era of globalization, PT. Lasitech Computer Medan is expected to pay more attention to the products it markets. The goal of a company is to maintain and increase sales volume. This study aims to determine and analyze product differentiation applied to PT. Lasitech Computer Medan in increasing sales volume and to find out the differences between products in order to get optimal sales from year to year. This research is a type of qualitative research, namely a case study that produces descriptive data that is put into words. Data collection techniques in this study using observation, interviews and documentation, the authors made a direct visit to PT. Lasitech Computer Medan which is located on Jl. Dormitory No. 9A-9B Pondok Kelapa Medan to conduct research and personal interviews with several employees and some consumers who shop at the company, and are equipped with sales data for the past 5 years, namely 2016-2020. This company is engaged in the sale of laptops and other electronic devices. The data analysis technique used is descriptive qualitative by using data collection, data reduction, data presentation and drawing conclusions or verification. The results of the study can be concluded that the differentiation strategy carried out at PT. Lasitech Computer Medan in increasing sales volume implemented by PT. Lasitech Computer Medan is quite good and effective. There are 9 different laptop brands, namely Asus, Acer Axioo, HP, Dell, NEC, Lenovo, Toshiba and Fujitsu with different indicators. In every product marketed there are differences between products, namely in terms of specifications, in terms of shape, design, features, quality, conformance quality, durability, reliability, repair, style, price and promotion. In addition, there are features in every product marketed, namely a lifetime warranty on programs and applications, where these guarantees are not found in other companies.