Increase Sales Volume Research Articles

Efektivitas Studi Kelayakan Bisnis dalam Meningkatkan Penjualan Kentang di Koperasi Aspi Daranata Agro Priangan

This study aims to evaluate the effectiveness of business feasibility studies in improving potato sales at the Aspi Daranata Agro Priangan Cooperative. Conducting feasibility assessments plays a pivotal role in the growth and expansion of cooperative businesses, but their impact on cooperative performance has not been widely studied. This research uses a qualitative approach with a case study method. Data were collected through interviews, observation and documentation. The results show that the business feasibility study conducted by the Aspi Daranata Agro Priangan Cooperative was effective in increasing potato sales. This is reflected in increased sales volume, expanded market reach and increased member satisfaction. Through the feasibility study, the cooperative can identify market potential, evaluate marketing strategies and allocate resources more optimally. The insight gained from this work highlights the requirement to empower the skills of cooperatives in conducting business feasibility studies on a regular basis to support business sustainability and member welfare.

Analysis of Pricing Strategies in Increasing Sales Volume

This research aims to determine the pricing strategy for increasing sales volume at Mawar Bakery Gunungsitoli. The problem formulation in this research is to analyze pricing in increasing sales volume. This type of research is qualitative research, it uses research instruments guided by the type of research used, namely the form of interview instruments and observation. The number of informants in this research consisted of 5 respondents. To be able to answer the problem formulation in this research, the researchers here analyzed the data descriptively qualitatively. The process of systematically searching and compiling data obtained from interviews, field notes and other materials so that it can be easily understood and of course can be informed to other people. Based on the research results, Mawar Bakery has a good pricing strategy in accordance with pricing indicators. In this way, good pricing can increase sales volume at the Mawar Bakery Shop.

Intelligent Recommendation Algorithm for Product Information on E-commerce Platforms Based on Robot Customer Service Automatic Q&A

In order to enhance the shopping experience of customers and retain them, thereby increasing sales volume, the author proposes the research topic of an intelligent recommendation system for product information on e-commerce platforms based on robot customer service automatic question answering. Firstly, starting directly from the question itself, the system can provide feedback to customers by simply segmenting the questions submitted by customers and matching them with semantic templates; Secondly, the system automatically builds and updates the user’s personalized knowledge base, using this to predict user purchasing tendencies and achieve the function of recommending products to customers. The implementation of the intelligent shopping robot system has passed 365 question and answer tests on 5G mobile phone sales terms, and is feasible in the professional field. The experimental results indicate that, when the number of training corpora increased to 300, the accuracy of the system was 0.85, 0.90, and 0.98 using 100, 2003, and 300 tests respectively. Such a system is perfect for natural language processing, so we can improve the system by expanding and improving the knowledge base. The intelligent shopping robot recommendation system studied by the author is still in the analysis and demonstration stage, sincerely hope that the processing method used in this project can have reference significance for similar recommendation systems in the near future.

Modern Methods of Evaluating the Efficiency of Logistics Processes in a Company

The article discusses modern methods of assessing the efficiency of logistics processes, which are one of the most important components of the successful functioning of any company, especially in today's fierce competition and globalization. The article assesses the efficiency of logistics processes, which are an integral part of the company's strategic management and allow ensuring its stable development. The analysis of modern methods for assessing the efficiency of logistics processes in a company has allowed to identify three important tools, such as: data envelopment analysis (DEA), ABC analysis and cost analysis and control method. It is proved that the DEA method can be applied to a wide range of logistics systems, regardless of their complexity and specificity. In addition, DEA allows to identify factors that limit efficiency and develops recommendations for its improvement. The value of ABC analysis is highlighted, which lies in the potential to increase sales volumes by improving the availability of goods that are most valued by customers. An assessment of the efficiency of logistics processes in a company using ABC analysis is proposed. The importance of such a method as cost analysis and control is analyzed. Thanks to a detailed analysis and control of costs, it is possible to identify bottlenecks in the logistics chain, optimize delivery routes, reduce storage costs and increase the efficiency of vehicle use. The author proposes the key stages of the logistics cost analysis based on the “Five Steps” system. It is proved that the joint use of the proposed methods creates synergy, allowing for a deeper and more accurate analysis than when each of them is applied separately. The methods we have studied complement each other, providing company managers with tools for comprehensive analysis and evaluation of logistics efficiency.

Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada UD. Tahu Murni Kota Gunungsitoli

Marketing has a crucial role in increasing product sales and introducing products to consumers. UD. Tahu Murni, located in Gunungsitoli City, is a business that focuses on tofu production with additional tempeh products. Although the business is still in operation, tofu production shows stagnation, with an increase only occurring on weekends. This is due to the lack of effective marketing strategies to attract a wider consumer base. This study aims to evaluate the marketing strategies implemented by UD. Tahu Murni in an effort to increase its sales volume. The main focus of this research is to identify the constraints faced in the marketing strategy as well as to propose improvement measures. Based on the results of the study, it was found that the marketing strategy of UD. Tahu Murni has not been optimized. The business still relies on traditional marketing methods such as word of mouth, direct sales, and direct distribution, which have proven to be slow and inefficient in expanding the market. Improving product quality and product planning based on consumer complaints is not enough to significantly increase sales volume.

Peran Digital Marketing Berbasis Media Sosial Untuk Meningkatkan Volume Penjualan dan Mencapai Keberhasilan Usaha

This study aims to analyse the effect of social media-based digital marketing on increasing sales volume and business success of MSMEs in Banjarbaru City. The problem is focused on the high failure rate experienced by MSMEs, so efforts are needed to increase the sales volume of MSMEs through social media-based digital marketing and achieve business success. The research method used is descriptive research with a quantitative approach. The sample was taken using purposive sampling technique as many as 168 MSME players in Banjarbaru City. Data collection techniques through observation, interviews and questionnaires to MSME actors and by taking references from journals, books and other relevant sources. Data analysis in this study was carried out using descriptive statistical analysis, path analysis, classical assumption analysis, simple regression analysis and partial test (t-test). The results showed that there is a positive influence between social media-based digital marketing on sales volume and business success of MSMEs in Banjarbaru City.

Driving firm value: Strategic marketing insights Malaysian listed firms

This study uses data from 29 sample firms in Bursa Malaysia from 2017 to 2022. Marketing can increase their firm value by helping the firms increase sales volume and market share and enhance their profitability. Therefore, the main objective of this study is to examine the impact of marketing strategies on the firm value. All marketing strategy expense data was collected from the annual report, while the remaining variables, such as firm value, size, profitability, growth, and debt structure, were also collected from the Eikon database. The result shows that marketing strategies negatively affected the firm’s value. Implementing excessive marketing strategies has the potential to raise concerns among investors over the long-term sustainability of firms, which could ultimately lead to a decline in firm value. This is especially true when marketing initiatives prioritize immediate profits at the expense of long-term growth and resilience. It is recommended that future studies employ a comprehensive analysis to better assess the effectiveness of firms' marketing efforts. In this scenario, it is recommended that future researchers broaden their analysis to encompass other dimensions of marketing strategies rather than solely concentrating on marketing expenditure proxy in order to assess the efficacy of a firm's marketing strategy in relation to firm value.

Marketing Strategies at Retail Be Smart in Increasing Sales

For a Be Smart Retail, a suitable marketing concept is a social marketing concept because current market conditions are a buyer's market, so customers are everything. Customer needs, desires and satisfaction must really be considered. Objective it was founded Sunday mart This is look for profit, The same with companies other Which Also look for profit. This research uses qualitative methods. Qualitative methods are research procedures that produce descriptive data: speech or writing and observable behavior of the people (subjects) themselves. It was concluded that Retail Be Smart has succeeded in implementing various effective marketing strategies to increase sales volume. It was concluded that Retail Be Smart has succeeded in implementing various effective marketing strategies to increase sales volume. By understanding the concept of market segmentation, determining the right target market, and determining a unique market position, Be Smart is able to attract consumer attention and maintain its advantage in the market. In addition, by using the right marketing mix, SWOT Analysis also helps a company to understand its internal strengths, identify external opportunities and threats.

Integrating Blockchain Technology in Business Models for Sustainable Innovation

This research paper investigates the role of blockchain technology in sustainable business model innovation by proposing a comprehensive framework. The study addresses the following research questions: How can blockchain technology enhance business model components? What are the specific innovations enabled by blockchain technology? To answer these questions, a hybrid approach was employed. Initially, a thorough review of existing literature identified key components of business model innovation. Subsequently, a survey was conducted among technology experts to evaluate the applications of blockchain technology in these components. The analysis revealed five categories of innovation: macro-activities of the value network, micro-activities within the organization, governance, financial aspects, as well as sustainable innovation. Next, a novel conceptual model was developed to assess the impact of digital technologies on business model performance, and then it was evaluated using Structural Equation Modeling (SEM). Key findings indicate that blockchain technology significantly enhances data transparency, security, and efficiency capabilities, leading to improved innovation and increased sales volume. Practical implications include recommendations for organizations to prioritize investments in platform technologies, insight analysis, and sensor-based data collection to achieve sustainable business model innovation. The study underscores the importance of a holistic approach to integrating blockchain technology across all business model components to maximize its potential.

ANALYSIS OF SALES VOLUME THROUGH THE UTILIZATION OF SHOPEE AND TIKTOK SHOP

The development of technology and telecommunications caused by globalization requires entrepreneurs to change their marketing strategies in order to keep up with the changes. The marketing strategy in question is digital marketing. Digital marketing techniques include many things, such as content marketing, social media marketing, email marketing, and search engine optimization (SEO). This research aims to determine the effect of Shopee and TikTok Shop on sales volume in a business. This research uses descriptive qualitative methods, the data collection techniques used are interviews, observation, and documentation, researchers want to analyze how the sales volume of Denisa Fashion Shop when utilizing digital marketing strategies with Shopee and TikTok Shop as the media. The results of this study indicate that the use of these two applications provides positive results because it can increase sales volume followed by increased business profits.

Marketing strategy to increase sales volume using the AHP method in business XY Tebing Tinggi City

Business xy is one of the culinary industries typical of the city of Tebing Tinggi which operates in the bakery sector which is located in Rambutan District, Tebing Tinggi City, North Sumatra. Xy's business experienced a decline in sales due to increasingly fierce competition selling similar products and a decline in sales due to failure to implement appropriate marketing strategies. By considering these problems, to increase product sales volume, it is necessary to create a marketing mix strategy that uses the Analytical Hierarchy Process (AHP) method. This method will evaluate how consumers view the marketing mix features of peanut bread products. Apart from that, several alternative strategies will be given as references to be implemented in company xy, Tebing Tinggi City. The result of determining the marketing mix priority weights that must be applied to market products is that the strategy to increase market share (41%) focuses on the promotional mix. Alternative strategies that can be implemented include maintaining product quality as the main priority in the product mix (42%), setting prices with quality as the main priority in the product mix (31%), strategic sales locations (44%) as the main priority in the place mix, and increasing market share (44%) as the main priority of the venue mix, and increasing promotional activities on social media (35%) of the promotional mix

Analisis Nilai Tambah Agroindustri Cokelat Tahu (Studi Kasus Di Wijaya Kembar Sukses Kota Kediri)

The purpose of this research is to determine the process of processing tofu chocolate, to know the added value and profits, as well as the Net Profit Margin (NPM) obtained from the tofu chocolate agroindustry. This research was conducted from November to December 2023, which took place at the Wijaya Kembar Sukses located on Jalan Tinalan IV Timur, Number 1, Pesantren District, Kediri City. The method used in this study is a quantitative descriptive method, which describes the condition of the research with data in the form of number. The data analysis methods used are the Hayami and NPM (Net Profit Margin).The results of the study show that the tofu chocolate processing process includes the stages of tool and material preparation, tofu cutting, tofu frying, tofu slicing, chocolate melting, printing, cooling, and packaging. he added value of chocolate tofu using the Hayami method is included in the high criteria. It is necessary to carry out further research on marketing strategies and business development so that people are more familiar with tofu chocolate products and can increase sales volume.

DO SALES VOLUME AND COST OF GOOD SOLD INCREASE GROSS PROFIT MARGIN

This study, conducted in the context of Islamic Economics, examines PT's Gross Profit Margin (GPM). Unilever Indonesia Tbk. from 2013 to 2022, focusing on the effects of sales volume and Cost of Goods Sold (COGS). The research aims to identify how these factors influence GPM, a key metric in Islamic Economics. A quantitative descriptive method was used to analyze secondary data from financial statements. The population in this study includes all nominal sales data, cost of goods sold, and gross profit margin ratios of PT. Unilever Indonesia Tbk. Unilever Indonesia Tbk. Unilever Indonesia Tbk. Unilever Indonesia Tbk. Classical assumption tests, determination coefficient tests, F-tests, and t-tests were conducted. Results indicate that sales volume positively impacts GPM, while COGS negatively affects it. Effective sales volume and COGS management are crucial for optimizing gross profit margins, suggesting businesses should focus on these areas to enhance profitability. These findings have practical implications, as they imply that businesses should prioritize strategies that increase sales volume and efficiently manage COGS to enhance profitability. By understanding the critical relationship between these variables and GPM, companies can make informed decisions that contribute to their financial health and competitiveness in the market.

Pelatihan Pengendalian Bahan Baku dalam Perencanaan Keuntungan Pada Bisnis Kuliner di Kota Batam

This PKM activity started with complaints from business actors about the remaining raw materials every time they opened a business. This results in losses that cannot cover the fixed costs that must always be incurred. Lecture, exercise and discussion methods are used to explain this training activity. The results of the training provide positive studies so that participants can increase their knowledge and insight into raw material control, participants can independently calculate Economic Order Quantity (EOQ) raw materials, participants can plan future profits for the business they run, participants can increase sales volume by various sales strategies in achieving sales targets. Finally, I hope this article can be developed in the next PKM training.

Evaluation of the Implementation of Credit Sales System Procedures

Credit sales are a method used by many companies to increase sales volume by allowing customers to pay for products or services in stages. In an accounting context, credit sales systems require accurate recording and efficient management to ensure that receivables are collectible and the risk of loss is minimized. This article reviews the basic concepts of credit sales, including accounts receivable, provisions for bad debts, and recording credit sales journals. The benefits of credit sales in accounting include increased sales, better management of receivables, and preparation of accurate financial statements. The main challenges faced are bad debt risk, creditworthiness assessment, and receivables monitoring and collection. Implementation of technology such as ERP systems helps in automating record keeping, credit risk analysis, and more efficient reporting. With proper management and technology support, a credit sales system can be an effective tool in a company's financial strategy, minimizing risks and ensuring healthy cash flow.

Analysis of Marketing Mix Strategy in Increasing Sales Volume at Bu Nurhayati's Rengginang Outlet in Pahang Village, Batu Bara Regency

This research was conducted on the Rengginang Bu Nurhayati outlet business with the aim of analyzing the marketing mix strategy in increasing sales volume in the business activities carried out. The type of research used is qualitative descriptive, the type of data used is secondary data. Data collection techniques were used, namely literature studies, interviews, observations and documentation. The data analysis technique uses qualitative descriptive. The results of the research obtained show that the marketing mix strategy at the Rengginang Bu Nurhayati business outlet is still not fully running optimally. This can be seen from the policy carried out by Bu Nurhayati who does not promote using trendy social media, so that rengginang products cannot be known and accessed by people outside the rural areas of Pahang, Batu Bara Regency and are only known by the surrounding community and people who pass through the area. In addition, business owners do not carry out distribution channels to other parties so that there is no cooperation in the distribution of Bu Nurhayati rengginang products so that consumers who want to sell the product must come directly to the business location. The suggestion that can be conveyed is that in the future, Bu Nurhayati should be able to use one of the online promotional media such as Facebook or IG to introduce his product to people outside the region so that the product can be interested and purchased by the community according to their needs. The existence of online promotional media , consumers or people from outside the region can access information about the types and variants of products sold so that it can be an alternative for people to buy these products as souvenirs to replace other goods that have added value and can be consumed for family and relatives.

Strategi Pemasaran Online Dalam Meningkatkan Volume Penjualan UMKM Naik Kelas di Desa Bulak Surabaya

This paper discusses online marketing strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) to increase sales volume in Bulak Village. The main focus of this research is to identify and analyze various online marketing strategies that are effective for MSMEs that are in the process of upgrading, as well as evaluating the impact of implementing these strategies on increasing sales. The methods used include surveys, interviews, and analysis of sales data before and after the implementation of online marketing strategies. The implementation of online marketing in MSMEs through the utilization of social media, and e-commerce platforms can increase product visibility and volume. The method used by the author in this research is a participatory and descriptive approach through observation, analysis, implementation, and interviews. The right online marketing strategy can be a key factor in developing and expanding the market for MSMEs in Bulak Village, thus supporting local economic growth.

An Analytical Solution for Sales of Seafood in District Karang Agung Ilir

The advent of internet technology has profoundly transformed information dissemination and commerce by providing continuous, global access. For Small and Medium Enterprises (UMKM) such as the Seafood District of Karang Agung Ilir—specializing in seafood products like shrimp, crabs, and squid—reliance on traditional market-based sales methods limits customer reach and hampers growth potential. This paper investigates the development of an innovative online-based sales information system aimed at modernizing and significantly improving the operational efficiency of the Seafood District. To evaluate the effectiveness of the proposed system, a System Usability Scale (SUS) test was conducted with 50 participants. The results yielded an average SUS score of 72, indicating that the system offers good usability but also highlights areas requiring further enhancement. The online platform is designed to provide 24/7 accessibility, optimize the sales process, and broaden the customer base beyond the local market. The anticipated advantages of this digital transition include reduced operational costs, enhanced customer service, and increased sales volume. By adopting online technology, the Seafood District of Karang Agung Ilir stands to strengthen its market presence and boost its competitiveness on a global scale

PELATIHAN DAN PENDAMPINGAN PEMBUATAN KATALOG PRODUK PADA UMKM MITRA POLINEMA DI DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG

This community service aims at training and assistance in making product catalogs for polynema partner MSMEs in Duwet Village, Tumpang District, Malang Regency, which at that time there was still no porduk catalog available, so that marketing activities were still not optimal. The creation of this product catalog is expected as a means of promotion to introduce products made by Duwet Village residents to the wider community. This community service activity in the form of training and assistance in making product catalogs is divided into two stages, the first is that the Duwet village community will be given photography training to produce quality product images and the second stage is training on making layouts for photographic product catalogs. With this community service activity, it is hoped that the assisted villages can create product catalogs both print and digital for promotional facilities to increase sales volume so that the impact will be on improving the welfare of Duwet Village. Keywords:MSMEs, Promotions, Product Catalogs

Making Decisions About Purchases Based on Varying Consumer Behavior Concerning Product Quality Evaluations

The purpose of this study was to determine how consumer behavior and product quality influence purchasing decisions. The subject of this research is UD Putra TS Majalengka West Java, which is a company engaged in fashion in Majalengka. The analysis technique uses a bootstrapping resampling process to determine the hypothesis using SEM-PLS using a second-order approach. The results of this study indicate that consumer behavior and product quality are the two most important factors in influencing consumer choice. Customer behavior significantly influences the final purchase decision, with cultural influences being the most influential force. Culture includes values, norms, beliefs, and practices that influence individuals and groups. Factors such as product preferences, communication styles, decision-making processes, and customer expectations influence customer behavior. To maintain profitability and market share, manufacturers must consider factors such as product quality, features, and price. Belief in product excellence increases the likelihood of purchase and can increase sales volume by maintaining quality and innovating. Measuring consumer behavior, product quality, and purchasing decisions is expected to use different indicators to be able to compare research results