Increase Consumer Confidence Research Articles

Marketing Endorsement Activities on the Level of Sales and the Existence of Online Shop Tokikubytata

Nowadays, social media is quite famous for promotional media. Social media is now a business land for someone to promote and sell products, goods or services to social media users known as an online shop. The use of endorsements is one of the creative strategies in advertising that online shop sellers often use to introduce and disseminate product information that is owned widely and quickly. This research will focus on the influence of using endorsements on the sale of online shop businesses. This study examines the usefulness of endorsements to increase online shop sales for Tokikubytata. The research method used is descriptive with a qualitative data approach obtained from consumers and online shop owners through written interviews with questionnaires. The research process has several stages, starting from reading books about marketing endorsements, literature and research supporting references, understanding research backgrounds, collecting data, conducting a series of qualitative data analysis processes, and conducting written interviews and field observations. The result of this study show that endorsement is very influential in increasing the number of followers and buyers for Tokikubytata. Endorsement will help in increasing consumer confidence in the products marketed by Tokikubytata. Phenomenological studies in this study are a method used to explore that the phenomenon of endorsement can increase the number of followers for online shop.
 Keywords: endorsement, Tokikubytata, online shop

Efektifitas BPJPH terhadap Sertifikasi Halal Produk UMKM Indonesia

This study aims to see the effectiveness of BPJPH on halal certification of MSME products in Indonesia. Muslim needs for halal products must be supported by halal guarantees. However, not all products circulating in Indonesia are guaranteed to be halal. Muslim consumers are disadvantaged by the large number of non-halal labeled products and non-halal information. This research used a qualitative approach with field research. Data collection by interviewing and observing BPJPH at Uin Syarif Hidayatullah Jakarta. Based on LPPOM MUI certification data, there have been a total of 59,951 companies in the last eight years (2011-2018). Of the 727,617 products produced by the company, 69,985 products are Halal certified (LPPOM MUI). This means that only 9.6% of the products are certified and the rest are not yet halal certified. This does not mean that it is haram, but it could be that the product has not been submitted for halal certification. Halal certification is a business ethic that must be implemented by producers as a halal guarantee for their consumers. The halal label does not only guarantee halal for consumers, but also provides economic benefits for producers as follows: (1) can increase consumer confidence because it is guaranteed halal; , (2) has a unique selling proposition (USP), (3) is able to penetrate the industry, (4) increases product selling power in the market, and (5) is an inexpensive investment compared to sales growth that can be achieved.

Industri Halal : Kontestasi Label Halal Pada Sektor Makanan di Provinsi Aceh

This study examines the differences in interpretation of halal labels between actors from micro, small and medium enterprises (MSME) and small and medium sized industries (IKM). Although halal labels function as an indicator of halal products, various interpretations by industry insiders often lead consumers to consider products without halal labels. This study involved respondents from MSME and IKM stakeholders, communities, and observers of the Halal industry in Aceh province. The results show that different interpretations of halal labels are affected by the lack of socialization performed by stakeholders. In general, people are more likely to choose products with the Halal label than those without the label. To maximize the comprehensive implementation of the halal concept, this study recommends that the government establish a monitoring group to strengthen the supply chain of halal products. Therefore, this effort is expected to reduce ambiguity and increase consumer confidence in Halal products in the market.

IMPACT OF ONLINE CONSUMER PROTECTION LAWS ON E-COMMERCE IN GLOBAL MARKET

The need for online consumer protection laws has accompanied the growth of e-commerce in the global market. These laws aim to provide a safe and secure environment for online transactions. The impact of online consumer protection laws on e-commerce in the global market is significant. These laws have increased consumer confidence in online transactions, resulting in increased sales for e-commerce businesses. Secondly, they have created a level playing field for businesses, regardless of size, by setting minimum standards for online transactions. However, implementing these laws has posed challenges for businesses, including compliance costs and complexity, particularly for small businesses. The diversity of regulations in different countries has led to inconsistencies in consumer protection. Nonetheless, online consumer protection laws remain essential to ensure the growth and sustainability of the e-commerce industry. Online consumer protection laws have played a vital role in promoting a safe and secure environment for online transactions, leading to increased sales and consumer confidence in e-commerce. Key Words: E-Commerce, Consumer Protection Laws, Complexity, Online Consumer Protection, Consumer Protection in Global Market

Unveiling the Power of Influencer Marketing: A Systematic review of Influencer Marketing Antecedents, Outcomes, Theoretical Framework and the Future Research Directions

Examining and understanding the effectiveness, ramifications, and various dimensions of employing influencers as a marketing strategy is the goal of influencer marketing research. It entails examining the part played by influencers in influencing consumer behaviour, brand perception, purchasing decisions, and business advantages. It is well understood that the condition of prior information should be a predictor of the suitable study methodology. Our aim was to get in-depth knowledge about influencer marketing tactics. We undertake an organized search in the Scopus, WOS, and EBSCO database related to influencer marketing, the connected celebrities, E-communications pathways in online buying, the innovative marketing method, and proposed conceptual models. We used the period of 2017 to 2022, we also ensured the review was comprehensive. We intentionally limited our search to English language articles to maintain consistency. Influencer marketing has provided several crucial insights. First off, it has been discovered that influencer marketing initiatives raise brand exposure and recognition. Consumers exposed to influencer content frequently remember and recognise the brand more, increasing visibility and reach. Influencers are also seen as credible and trustworthy, which increases consumer confidence. Consumers regularly see influencer recommendations as genuine, which has a beneficial effect on their decision to make a buy, according to studies. Consumers' selection and purchase of goods or services are significantly influenced by the recommendations of influencers. What is truly distinct about this comprehensive literature study is that it has critically examined diverse research findings for influencer marketing in relation to its strategies utilization outcomes experiences and untapped potentials areas available for extra examination by researchers. By adopting an intricate mapping process robustly woven into data collation activities revealing timely insights unparalleled from existing analyses into pinpoint techniques leveraged widely by practitioners. This review necessarily unearths viable possibilities needed adding value collaboratively & gainfully going forward.

IMPACT OF ONLINE CONSUMER PROTECTION LAWS ON E-COMMERCE IN GLOBAL MARKET

The need for online consumer protection laws has accompanied the growth of e-commerce in the global market. These laws aim to provide a safe and secure environment for online transactions. The impact of online consumer protection laws on e-commerce in the global market is significant. These laws have increased consumer confidence in online transactions, resulting in increased sales for e-commerce businesses. Secondly, they have created a level playing field for businesses, regardless of size, by setting minimum standards for online transactions. However, implementing these laws has posed challenges for businesses, including compliance costs and complexity, particularly for small businesses. The diversity of regulations in different countries has led to inconsistencies in consumer protection. Nonetheless, online consumer protection laws remain essential to ensure the growth and sustainability of the e-commerce industry. Online consumer protection laws have played a vital role in promoting a safe and secure environment for online transactions, leading to increased sales and consumer confidence in e-commerce. Key Words: E-Commerce, Consumer Protection Laws, Complexity, Online Consumer Protection, Consumer Protection in Global Market

Analysis of The Influence of Selebgram Bali on Interest in Guest Visits at Sanctoo Suites and Villas

This study discusses the influence of the promotion carried out by celebrity Anggia Kloer in promoting facilities and events that will be held through the program with the aim of increasing consumer confidence in Manado so that it can be recognized by many people. The purpose of this study is to find out whether visibility, credibility, attraction, power have a positive and significant effect on the interest in visiting guests at the Four Points by Sanctoo Suites and Villas hotel. The population in this study were guests who had stayed at Four Points By Sanctoo Suites and Villas, had Instagram and followed Anggia Kloer on Instagram. The sample of this research is 40 people. The research data was obtained by distributing questionnaires online using Google Forms to respondents. The static analysis technique used is multiple linear regression, validity test, reliability test, t test, and f test. Keywords: celebrity, promotions , guest visits, visibility, credibility, attraction , power

Peranan Kemasan Untuk Meningkatkan Pemasaran Produk Kopi Bubuk Pada SMKN 1 Agribisnis Dangau Datuk Kota Bengkulu

Packaging is very closely related to the product. Attractive packaging will add to the attractiveness of the product so as to arouse consumer interest to buy it. at this time SMKN 1 Agribusiness Dangau Datuk has produced ground coffee with quite attractive packaging, but the information available on the packaging is incomplete there are several things that have not been listed in the packaging including information about food additives, composition, instructions for use, storage methods and nutritional value. This is known after community service activities are held, hopefully the input given in the future can be improved so as to increase consumer confidence to buy the product

Pendampingan Digitalisasi Marketing dan Legalitas Usaha UMKM untuk Meningkatkan Mengembangkan UMKM Desa Banjaragung Kecamatan Bareng Jombang Jawa Timur

Group 02 KKN-T MBKM UPN "Veteran" East Java located in Banjaragung Village, Bareng District, Jombang Regency provided assistance on digital marketing and business legality to improve the quality of MSME (Micro, Small, and Medium Enterprises) products. There are still many MSMEs in Banjaragung Village that do not have NIB, are halal certified, and also don’t take advantage of the current digital marketing. The purpose of this service activity is to improve the development of MSMEs in Banjaragung Village, Bareng District, Jombang Regency through digital marketing assistance and MSME business legality. The assistance program for making digital marketing includes making social media such as Instagram Business, e-commerce Shopee and Tokopedia, making stickers for new packaging, and making banners for MSMEs. Business legal assistance in the form of assistance provided by the group 02 KKN-T MBKM in the manufacturing process, as well as collecting various data needed to meet the requirements for making NIB and Halal Certification. With assistance regarding digital marketing and business legality, this business is able to expand market reach and increase consumer confidence in the products being marketed, so that it is able to achieve the goals expected of MSME players in Banjaragung Village.

The Influence of Reputation and Web Quality on Lazada Customer Trust in Pendopo District, Empat Lawang Regency, South Sumatra

The purpose of this study was to determine the influence of reputation and web quality on customer trust in Lazada in Pendopo District, Empat Lawang Regency, South Sumatra. This research is a type of quantitative research. Data collection techniques are interviews, observation, literature study and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the relationship between Web quality and reputation with customer trust in Lazada in Pendopo District, the following conclusions can be drawn: There is a positive and significant effect of Reputation (X1) on customer trust (Y) Lazada in Pendopo District, meaning that the higher the reputation, the more increase consumer confidence. There is an influence of Web quality (X2) on Lazada's customer trust (Y) in Pendopo District. meaning that the higher the relationship marketing, the more it increases consumer confidence. There is an influence of reputation and web quality which together influence the trust of Lazada customers in the Pendopo District with a Fsig value of 0.003 <0.05.

Factors Influencing Purchase Intention Against Marketplace Users in Gen Z

purpose- The weakness of the marketplace is that it cannot physically present products that can be touched by potential customers, for this reason information liaison is needed including influencers and product features to increase consumer purchase intentions. The marketplace itself has become a lifestyle, especially for the Z generation (Gen Z) in buying a product. Design/methodology/approach -This study used a quantitative method by distributing 100 questionnaires, especially to the current Z generation, which is estimated to be in the age range of 20 to 40 years, who have certainly purchased products through marketplaces that have been determined by the researcher. By using the SPSS 25 analysis tool and the purposive sampling method. The results and techniques will describe several factors such as influencers, product features and lifestyle in influencing purchase intention. Findings and Discussions -From the results of calculations using the analytical tools applied to this study, it proves that influencers have a significant influence on purchase intention because consumers not only need the benefits of product features, but those that are closest to their satisfaction and needs that are deemed appropriate to support their lifestyle. Therefore, how important it is for companies to select influencers who can influence consumer buying interest by looking at the elements of good interaction between prospective consumers and their educators. With the aim of increasing more buying interest. For marketplace providers and their users, including producers who work together, they must always provide feature products that are always innovating where feature products are required to approach consumer satisfaction and needs. Conclusion- Marketplace is one of the most popular services for generation z at this time. Not only providing services anytime and anywhere regarding information on a product being traded, but also providing some interesting promotions. However, the marketplace also has several drawbacks because the service is only listed on the internet screen so consumers cannot see or physically touch the product to be purchased. For this reason, influencers are needed as a liaison and to increase consumer confidence by educating how to use and practice these products. There is interaction between influencers and consumers so that it influences the lifestyle of marketplace users as well as wanting to be recognized as part of an idol in using the same product.

ANALISIS MODEL AISDALSLove : HIERARKI EFEK RESPONS KONSUMEN TERHADAP LOGO HALAL BARU INDONESIA

This study aims to analyze the hierarchical effect of consumer responses to Indonesia's new halal logo using the AISDALSLove model. The data analysis technique used was the Total Category Rating (TCR) with a total of 200 respondents who were taken using a purposive sampling technique. The results showed that the variable awareness has the highest rating rate of 84.30%, while the variable desire and like has the lowest rating rate of 80.10%. This shows that consumers have high awareness of Indonesia's new halal logo and the importance of halal certification in food and beverage products. However, the level of consumer desire and preference in buying products containing the new Indonesian halal logo still needs to be improved. Thus, food and beverage companies need to continue to improve the quality of their halal products and strengthen marketing and education campaigns regarding the new Indonesian halal logo to increase the level of consumer desire and preference in buying halal products. This research is expected to contribute to the food and beverage industry in increasing consumer confidence in local halal products.

The Impact of Image on the Retention of Business at the Holland Bakery Citra Raya

Brands are widely recognised as a company's most valuable asset to consumers, which is why brands are important to consumers in their search for product differentiation and uniqueness, as well as in their decision making when choosing products and in increasing consumer confidence in those products. In this study there was a population of 114 respondents, but the researcher took a sample of 100 respondents. The results of this study explain and show that Holland Bakery has created a good brand image among the general public. Based on the results of the calculated and processed questionnaire, consumers choose Holland Bakery as their first choice when buying food products such as the products offered by Holland Bakery, especially bread.

The Level of consumer confidence in the implementation of CHSE (Clean, Healthy, Safety, Environment Sustainability) hotel certification during the Covid-19 pandemic in Palembang City, Indonesia

This research identifies and measures hotel consumers' trust regarding the application of CHSE (clean, healthy, safety, and environmental sustainability) in three, four, and five-star hotels in Palembang during the COVID-19 pandemic. CHSE certification is a program from the Ministry of Tourism and Creative Economy of the Republic of Indonesia to increase consumer confidence in reusing hotel services. The study used direct observation techniques in restaurants and distributed questionnaires to respondents. This descriptive-analytic survey uses a questionnaire as a variable measurement scale. The research population is star hotel guests who have received CHSE certification, with a sample of 602 respondents. The study results show that respondents dominated by women, millennials, and generation Z, the choice of visiting 3-star and 4-star hotels, the purpose of visits to carry out tasks and attend events, while the phenomenon of staycation destinations began to grow during the pandemic by 17 percent. Concerning the CHSE, there was a 10.9 percent growth in confidence in implementing the CHSE with the opportunity for Covid-19 transmission. The seriousness of the implementation of CHSE has yet to meet consumers' perspectives, and only three of the thirteen indicators have met consumer expectations with an average value of 83 percent. In addition, there is a shift in consumer considerations in choosing hotels, from consumers sensitive to price and cleanliness factors. In contrast, the CHSE implementation factor has become a consideration of 51 percent of respondents.

Evaluation of honey authenticity in Thailand by analysis of carbon stable isotope ratio using elemental analyser coupled to isotope ratio mass spectrometry and cavity ring‐down spectrometry

SummaryIn Thailand, honey is used in a variety of commercial products that are distributed in domestic markets and abroad. As honey in Thailand comes from many locations, it is challenging to control the production quality of commercial products. The main problem commonly found in the honey industry is adulteration with undeclared added sugars. Identification of adulterated honey is crucial for authentication, which can increase consumer confidence on honey purity. In this study, 49 honey samples from beekeepers (natural) and 15 commercial honey producers were collected from different cities across Thailand. They were analysed for stable carbon isotope ratios (expressed as 13C/12C or δ13C and reported in relation to the international reference standard unit Vienna Pee Dee Belemnite, ‰ VPDB) using Elemental Analysis Isotope Ratio Mass Spectrometry (EA‐IRMS) for developing a δ13C database of natural honey and for checking the adulteration of honey. The δ13C values detected in 49 natural honey samples varied from −23.1‰ to −29.1‰ VPDB with an average of −26.8 ± 1.2‰ VPDB. According to the AOAC standard (No. 998.12, 2019), natural honey should have δ13C values lower than −23.5‰ VPDB, with an acceptable difference in δ13C values between honey and the protein extracted from honey up to 1‰. Compared to the standard guideline, 60% of commercial honey samples collected for this study (9 out of 15 samples) were found to contain undeclared added sugars.

Marketing of social networks: the challenge of today

The aim of the article. The purpose of the article is to research social network marketing as a modern element of promotion in the Internet space. Analysis results. The rapid development and digitization of society has caused the transformation of traditional marketing tools and methodologies into new, more effective marketing elements and methods. Social networks as a new space for the presence of consumers have acquired their own characteristics and properties that distinguish them from traditional ones, which is why the very methods of working in the acquired conditions differ from classical ones. Because it is vital for business entities to respond in a timely and competent manner to modern trends and changes in consumer behavior, making social networks an important element of their marketing processes. Marketing activity in social networks has become one of the most effective ways to attract and engage more consumers, however, it remains a fairly new concept and is characterized by constant and dynamic changes, so it is worth investigating the features and trends in the development of social network marketing, their tasks, advantages, disadvantages and opportunities application of social networks in the marketing strategy of enterprises. Today, using social media marketing is the most versatile method of online promotion. The pace of development is so rapid that every year social media become an integral part of the marketing activities of any enterprise. The article discusses the issue of marketing ,as an important component of the modern Internet space. The right choice of Internet marketing strategy and tools is one of the components of marketing. Attention is focused on the use of an effective social media marketing strategy in modern business conditions. Conclusions and directions for further research. The relevance and necessity of using the described type of marketing has been proven, as it contributes to increasing the competitiveness of economic entities in the modern business environment. Therefore, today's business environment requires establishing a strong presence in the Internet space, and the use of an effective social media marketing strategy allows today's market representatives to influence traffic and conversions. Thus, today, social network marketing is becoming a valuable tool that helps to create and develop modern brands, increase consumer confidence and form demand not only on the Internet, but also in traditional markets

On the Effects of Consumer Sentiment on House Permits: Asymmetric Evidence From State-Level Data in the United States

Previous studies analyzing the link between the housing market and consumer sentiment focus on the impact of the sentiment on house prices. This paper assesses the impact of consumer sentiment on house permits as a proxy for housing production using a linear model that assumes symmetric effects. Additionally, we consider a nonlinear asymmetric model. We estimate both models using state-level data from each state of the United States and find short-run effects of consumer sentiment on house permits in 31 and long-run effects in 33 states. The comparable numbers by estimating a nonlinear asymmetric model were 42 and 41, respectively. In sum, increased consumer confidence has positive long-run effects on the issuance of house permits in most states.

Market violence through destructive entrepreneurship: Assessing institutional responses to the proliferation of counterfeit traditional and alternative medicines in Ghana

PurposeThis multidisciplinary study seeks to determine the nature and structure of the informal markets for counterfeit medicines, the co-factors underpinning the demand and supply of counterfeit Western allopathic medicines (WAM), traditional and alternative medicines (TAM), and potential institutional responses in Ghana. MethodThis study is based on an interpretive research approach. It deploys a synthesis of a longitudinal ethnographic fieldwork, with multiple repeated visits for observations, analysis of documents, interviews, and focus group discussions. FindingsThe study identifies five major inter-related discoveries that point to the need for urgent institutional responses: Approaches to global health governance pay little attention to the complex economic gamut of TAM, including herbal medicines. The rise in necessity entrepreneurship and the availability of easy-to-use packaging and advertising technologies have made TAM a major competitor of WAM. The informal markets for WAM and TAM are structured in ways that allow them to evade formalized interventions and regulations. Standardization allows destructive entrepreneurs to derive advantage from economies of scale and reduce production costs, allowing the sector to flourish with little economic risk while inflicting violence on consumers. Personalization and co-creation of medicine with consumers has the added psychological effect of increasing consumer confidence. This, however, enlists consumers in the market violence against themselves. Social implicationsDestructive entrepreneurship, whether inadvertent or criminal creates benefits for groups and individuals but negatively affects public health on various levels. OriginalityMitigation and interventions that ignore the informal TAM market of destructive entrepreneurship only answer a part of the big question of how to guarantee patient/consumer safety from the threats of all counterfeits.

Conceptual Model of Blockchain Technology for Chicken Meat Supply Chain in Yogyakarta City

The limited number of Chicken Slaughterhouses that already have a halal certificate in Yogyakarta city, causes a limited number of chicken meat supplies that have been certified halal. Even though the majority of people in the Yogyakarta city are muslim. Therefore, halal guarantees for products concumed by the puplic are very important. One way that can be done to help track guarantees of halal product is to use blockchain technology. Blockchain can be used to assist in tracking information related to chickhen meat, so that it can increase transparency and increase consumer confidence regarding chichken meat product. The purpose of this research is to design a blockchain model on the chickhen meat supply chain in Yogyakarta city, so that customers can get informastion about chickhen meat that is distributed along supply chain. Based on the result and analysis, it is known that blockchain can allow all stakeholders involved to be able to share the information they have into the blockchain system, which later this information will be tracked by all stakeholders. So that by sharing information into the system will create data transparency an minimze data usage, because information that can no longer be changed. Keywords: Blockchain , Supply Chain Management, Halal.

Quality Attributes: Consumers’ Evaluation of Tailored Clothing in Ghana

Purpose: There are challenges in arriving at quality garments that meet the consumers’ specifications for Ghanaian fashion designers. To appreciate consumers’ conceptualization of quality attributes of tailored clothing produced by small-scale garment manufacturers, the study assessed the quality attributes of tailored clothing produced by small-scale garment manufacturers.
 Methodology: The descriptive research design was adopted. The study further employed the quantitative data collection and analysis technique. This study’s population comprised all clothing product consumers in the Wa Metropolis in the Upper West Region of Ghana. In determining the sample size of consumers, the study resorted to the convenience sampling technique and selected a sample size of 400 consumers. Descriptive and inferential analysis and interpretation (mean and standard deviation) was used.
 Findings: The study found that consumers are more likely to accept a manufacturer’s reputation or brand, the clothing’s price, and whether it seems perfectly tailored as indicators of the garment’s quality and that they do not evaluate the quality of tailored clothing based on convenience and how difficult it is to come by tailored clothing that fit accurately.
 Contributions to Theory, Policy and Practice: The study provides insights into consumer behavior in the context of the clothing industry in Ghana and other developing countries and help in explaining how tailoring habits or industry may differ from other more developed countries. Practically, this is useful for manufacturers, retailers, and researchers in the clothing industry who are looking to understand consumer preferences and improve the quality of their products. The findings can be used to inform policies aimed at increasing consumer confidence in the quality of tailored clothing in Ghana which may include measures such as mandatory quality testing or certification programs.