Increasing Consumer Awareness Research Articles

The Accepatance Of Green Supply Chain Management On Micro-Businesses In UUM

Many companies have increased their resources and capabilities in response to the growing need for green supply chain management (GSCM) brought on by globalisation. These necessities are now essential for domestic and international competition. With increasing consumer awareness of environmental issues, micro businesses need to implement strategies to reduce the environmental impact of their products and services. This paper analyzed acceptance of GSCM among micro businesses at Universiti Utara Malaysia (UUM). As a university no.2 in Malaysia, GSCM among micro businesses is necessary. Moreover, this paper aims to be a comprehensive survey on technological organizational and environmental factors influence the acceptance of green supply chain practices on micro businesses in UUM. The sampling of the study focuses on micro-businesses in UUM and this study will be carried out through interviews which is qualitative. From the data analysis that we collect, we can see that the acceptance of GSCM in micro-businesses can influenced by many factors but the adoption will give great impact on micro businesses. As overall, we can see GSCM acceptance are influenced in terms of technology, organisation, and environment factor, which are able to influence the decisions that micro businesses make to further practise GSCM in their day-to-day operations. Finally, limitations and directions for future studies are provided in the conclusion section.

A bi-objective model for scheduling green investments in two-stage supply chains

Investing in green technologies to increase sustainability in supply chains has become a common practice for two reasons: the first is directly related to the defense of the environment and people’s health to smooth the emissions of pollutants; the second is the increasing consumer awareness of green products. Despite the higher costs of producing with green technologies and processes, there is also a higher markup on the price of products which rewards the former costs. This study proposes a mathematical model for scheduling green investments over time in a two-stage supply chain to minimize the impact of production on the environment and the economic costs deriving from the investment. The resulting bi-objective model has nonlinear constraints and is solved using a commercial solver. Given its complexity, we propose an upper-bound heuristic and a lower-bound model to reduce the optimality gap attained at a given time limit. Tests on synthetic instances have been conducted, and an example demonstrates the applicability and efficacy of the proposed model.

Pioneering Perception of Green Fintech in Promoting Sustainable Digital Services Application within Smart Cities

The emergence of fintech has revolutionized the traditional financial landscape, offering fast and efficient services to consumers while reducing costs for financial institutions. With the continuous advancements in technology, the fintech industry is expected to grow rapidly in the coming years, providing greater access to financial services and increasing financial inclusion across the globe. The main question explored in this study was: What is the impact of green Fintech on sustainability and consumer behavior within smart cities? The objectives of this study included analyzing the perceptions of consumers in the Middle East concerning green fintech’s impact on sustainability and examining green fintech policies and initiatives to identify how they shape consumer behavior. The current study employed qualitative methods, where eight participants were sampled and interviewed regarding the topic and six primary articles were sampled and analyzed. The interviews were conducted online, recorded, and later transcribed for analysis. The results show that green fintech promotes sustainability by encouraging companies to invest in renewable energy as a strategy for accessing more funds at lower interest rates. Moreover, green fintech was realized to enhance financial inclusion as small businesses and startups could easily access funding for innovating technologies that promote sustainability. However, a major challenge hindering the extensive adoption of green fintech identified was the limitation imposed by current regulatory framework. A conclusion from this study is that increasing consumer awareness of green fintech products and their benefits can help increase the rate of implementation of sustainable practices in organizations.

Exploring the Role of Consumers in Promoting a Circular Economy: Increasing Awareness and Engagement

Abstract The term “circular economy” is currently gaining a lot of attention and refers to a sustainable economic model that aims to conserve resources for a longer period by reducing waste and pollution, recycling and reusing existing products and materials, and regenerating the natural environment. Therefore, consumers are those who have an important role to play in driving the transition to such an economy by making purchasing decisions that prioritize durable, repairable, and recyclable products. Those who make these choices are more likely to contribute to the success of a circular economy. Many consumers may not be aware of the benefits a circular economy could have on the environment and economy or may not understand how their purchasing decisions can impact the environment. By increasing consumer awareness and education, we can empower consumers to make more sustainable purchasing decisions. The article will explore ways to increase consumer engagement in the circular economy. Therefore, it will present an overview of the role of consumers in promoting a circular economy and ways to increase awareness and engagement. It will demonstrate that by empowering consumers to make more sustainable purchasing decisions, we can create a more sustainable future and preserve resources for future generations.

FOCUS RESEARCH ON HALAL FOOD MARKETING

Halal food is a category of food or beverage that Muslims may consume according to Islamic law. Halal cuisine must also adhere to strict standards of sanitation and hygiene, which makes it noted for its cleanliness and higher quality. This study utilised a systematic review on halal food marketing scopus database from 2021-2023. In this research, the keyword used is "Halal Food Marketing" in the Scopus database. After conducting the screening, the researchers found 11 articles that met the predetermined criteria. Several research focuses on halal food marketing, namely intention to purchase, halal cosmetics, millennials, religiosity, halal food consumption, Halal brand image, Halal brand satisfaction, Halal brand trust, Halal brand equity, Customer attitude, Product attributes, Marketing stimuli, Halal food , Halal Tourism, halal, marketing, perceived risk, value, trust, purchase intention, product, Halal market, Islamic hospitality, Muslim traveler, Muslim-minority country, Halal hotel, Halal-friendly hotel, Islamic hotel branding, Relational value, utility value, Halal brand resonance, Halal brand relationship quality, supply chain integration, demand for halal products, halal marketing, process quality improvement, food safety concerns, health consciousness on sustainable product performance, Halal foods, Performance, Drivers, and Key success factors. Through proper marketing, halal food producers can increase consumer awareness about their products and expand their market.

Physical Properties of Tapioca Starch-based Film Indicators with Anthocyanin Extract from Purple Sweet Potato (Ipomea batatas L.) and Response to pH Changes

Intelligent packaging comes in the form of interactive film indicator using a natural pigment compound sensitive to pH changes. The development of intelligent packaging as an indicator film by utilizing natural pigment compounds that are related to pH change and food safety is motivated by increased consumer awareness of food safety. Purple sweet potato (Ipomoea batatas L.) is the source of anthocyanin flavonoid compounds sensitive to pH changes, demonstrated by color changes in film indicators. This research aims to determine physical properties and the pH response of tapioca starch-based film indicators with anthocyanin extract variation from purple sweet potato. Purple sweet potato anthocyanin (PSPA) indicator film was made using tapioca starch as biopolymer by casting method with the addition of anthocyanin extract at concentrations of 0, 5, 10, and 15 g. Furthermore, this research is conducted to analyze the physical properties of the film, and response to pH changes of fresh cow milk, Gindara fish fillet and chicken sausage stored at 7 °C and 25 °C under 48-hour observation. The results showed that the film indicator thickness was 0.72-0.74 mm, tensile strength was 1.23-9.86 MPa, elongation was 14.83-55.74%, and water vapor permeability (WVP) was 1.32-1.78 × 10-14 kg.m/m2.s.Pa. The results of this study indicated that the PSPA indicator films have the potential to be used as smart packaging to monitor food freshness and quality for safe consumption. That was supported by the good physical properties of PSPA indicator films.

Digital Marketing Assistance Through Instagram Social Media for Hania Home Cake's MSME Catering in Setu Subdistrict

Digital marketing through social media has become a popular strategy in developing MSME businesses. Hania Home Cake, a catering business located in Setu Subdistrict, Bekasi, also utilizes social media, especially Instagram, as their primary marketing platform. However, they face several challenges such as not being listed on Google Maps, a lack of specific menu listings, poorly managed social media accounts, and suboptimal digital marketing. This study aims to provide digital marketing assistance through Instagram social media to Hania Home Cake's MSME. The research explains the concept of digital marketing, marketing strategies through Instagram, and the importance of using social media to expand reach and increase consumer awareness. In the analysis of the internal environment, weaknesses of Hania Home Cake's MSME were identified, such as underutilization of optimal technology, limited knowledge and skills in digital marketing, limited financial and workforce resources, and dependency on social media marketing. However, this study also identifies opportunities that can be utilized by Hania Home Cake's MSME, such as increasing visibility through Google Maps, creating more specific menu listings, improving the management of social media accounts, and optimizing digital marketing. It is expected that this digital marketing assistance will help Hania Home Cake's MSME enhance their online presence, expand their customer reach, and increase sales through Instagram social media.

Traditional Italian Agri-Food Products: A Unique Tool with Untapped Potential

In the agri-food market, there is an increasing interest in local and traditional food products. In a context characterised by private labels and European Geographical Indications (GIs), the Italian Traditional Agri-food Product (TAP) denomination seems to be a particularly interesting tool for the promotion of agri-food products. This work analysed the effectiveness of this denomination in promoting local and traditional Italian products with a particular focus on vegetable products and landraces, which is the most represented category in the TAP list. The analysis included literature and bureaucratic reviews, a questionnaire administered to consumers and a comparison of the TAP denomination with European GI schemes in order to identify the opportunities, strengths and weaknesses of the TAP denomination. True to the SWOT analysis, the TAP denomination appears not to very incisive in terms of commercial protection and promotion, although it can represent a useful first step for the designation of traditional Italian products to the European GI schemes (56.94% conversion rate) and the unique recognition of Italian cultural heritage. In conclusion, the suggestion is to improve the TAP denomination by developing activities to increase consumer awareness, by allocating more financial resources for TAP productions (local products) and by proposing better integration with regional and private labels to protect the unique characteristics of Italian traditional agri-food products.

Prevalence of Campylobacter spp. Among Broiler Carcasses at Industrial Slaughterhouses in Hamedan, Iran

Background & Aims: Today, food-borne diseases are known as one of the most important public health concerns in many countries. Campylobacter is one of the most prevalent food-borne pathogens. Raw chicken meat has been reported as the main source of human campylobacteriosis. The present study was conducted to investigate the prevalence of Campylobacter species among broiler carcasses at industrial slaughterhouses in Hamedan province, west of Iran. Materials and Methods: Totally, 100 samples were collected using sterile swabs from chicken skin at the post-scalding stage. The samples were enriched in Brucella broth containing Campylobacter selective supplement and incubated at 42º C for 48-72 hours under microaerophilic conditions. The molecular detection and identification of Campylobacter species were performed by the polymerase chain reaction (PCR) using cadF and Hip primers for detecting Campylobacter species and Campylobacter jejuni, respectively. Results: The results of this study revealed that 81% and 31% of broiler carcasses were positive for the presence of Campylobacter species and C. jejuni, respectively. Conclusion: Due to the high contamination rate of chicken meat with this pathogen, precise hygienic control of poultry meat and an increase in consumer awareness seem necessary to decrease human campylobacteriosis.

Marketability level of potato in Armenia: potato functional properties

Background: Functional food is becoming more and more important for professionals and also for consumers. On the other hand, it is known that the main factors affecting the sale of agricultural products are the general market dynamics, legislation, product range, seasonal sales dynamics, competitors, pricing, buyers and distribution channels. What’s also important is the profile of the company's personnel and the work of personnel in the market, advertising related to the quality of the product, which in recent times is especially based on the "natural" origin and functional value of the product․ Objective: The aim of the current study is to quantify the factors influencing the level of potato marketability through econometric analysis in Armenia. One of the objectives was also to observe whether the population appreciates the functional value of potatoes, which may affect future marketability and yield of potatoes. Methods:Quantitative assessment of the factors influencing the level of potato marketability was carried out with a number of indicators: the yield of the sowing area, the gross harvest and the volume of export and import. Observations were carried out during 10 years (2009 - 2018). A seven-item questionnaire was developed to explore consumer preferences for purchasing potatoes. Results:The level of marketability of potatoes had an increasing trend with the certain fluctuations (years: 2010, 2014, 2016 and 2018). The data on the correlation coefficients on the factors influencing the level of potato marketability indicated that the relationship between the marketability level and potato planting area is inverse to the average level (ryx1 = - 0.615). The correlation between the level of commerciality and yield is direct in the lower middle range (ryx2 = 0.461). The latter shows that increasing the level of yield contributes to the level of marketability. The effects of gross harvest, export and import volumes have a negative impact on the level of commoditization, but the relationship is extremely weak with ryx3 = - 0.214 and ryx4 = - 0.0532 and ryx5 = - 0.105. Interview studies show that factors affecting potato marketability and productivity are subject to change. Conclusion: The increase in metabolic/non-communicable diseases, increased consumer awareness of these diseases and their prevention, as well as developments in organic agriculture and functional food production require changes in economic research and calculations, also related to functional foods. Keywords: potato, market, marketability, organic agriculture, functional food

Maintaining a Secure Foundation of Cybersecurity Awareness while Reducing eWaste and Carbon Output through Ethical User Actions and Sustainable Green Computing

To better understand how we can help reduce the climate crisis, this research examined user computing activities in detail to analyze and identify eWaste actions causing unknown catastrophic climate degradation. Countless individuals are oblivious to the damage and devastation being caused to the climate by even a single user. As the world becomes more technologically based than ever before, the global impact on the planet has never been greater. This study examines in great detail end-users’ normal computer usage to identify where, how, and why they are generating excess eWaste. We argue that the resultant data collected will provide support for our theory, positing that increasing consumer awareness of better computational practices can lead to positive actions to reduce eWaste. This research study utilized a multiple case study approach to achieve our stated research objectives; recognizing computer actions identified as most detrimental to the climate by level of eWaste (CO2e output) and introducing alternative user actions that are ethical, green, and produce less eWaste. In addition to helping reduce the overall user-level carbon footprint and eWaste output, the sustainability of these alternative user actions can be maintained with zero reduction in privacy or security for end users. Results from this study contribute to the extant body of literature across multiple disciplines, including privacy, green computing, information system science and technology, cybersecurity, and sustainable computing.

Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value

The fashion industry has recently embraced a circular economy due to the increased consumer awareness of environmental issues, especially among younger generations. However, it is unclear if younger consumers, especially Generation Z, are willing to consistently engage in sustainable consumption patterns, such as buying and selling pre-owned fashion products through online resale platforms. This research specifically focuses on Generation Z consumers’ online fashion resale participation continuance. A research model was proposed with perceived benefits, pro-environmental beliefs as antecedents to attitude and continuance intention, and consumer perceived value as a moderating factor shaping the specified direct and mediating relationship. An online survey was administered to a convenience sample of 257 Generation Z consumers, and exploratory factor analysis identified five dimensions of perceived benefits of online fashion resale participation, epistemic benefits, product choice benefits, quality benefits, value for money, and budget benefits. Two groups of consumers were identified based on value perceptions of clothing consumption: maximum value pursuers and self-oriented shoppers. Structural equation modeling was employed to test the hypothesis. Results showed that pro-environmental beliefs affect Generation Z consumers’ attitudes and continuance intention to online fashion resale participation with strong effects for the group of self-oriented shoppers. Among the five dimensions of perceived benefits, only epistemic benefits affect continuance intention for self-oriented consumers. Theoretical and practical implications are provided in this paper.

The collagen market and knowledge, attitudes, and practices of Brazilian consumers regarding collagen ingestion

Collagen is considered a nutraceutical, and its consumption has been expanding due to the increased life expectancy, rising per capita income, and increased consumer awareness of health care. This study aimed to evaluate consumers’ perceptions, knowledge, attitudes, and practices about the consumption of collagen-based products by using an online questionnaire and to correlate them with socio-economic data. A market survey (pharmacy stores and online) was also conducted to evaluate the available products. In total, 275 participants answered the survey, 73.3% from the Southeast region, mostly female (84.0%). Most participants reported three months as the period of collagen intake (31.6%), and the consumption period was associated with the perception of the health benefits (p < 0.001). Furthermore, the participants’ knowledge and perceptions regarding collagen intake are frequently associated with dermatological and orthopedic changes. Collagen-based products supplementation is a growing market with a broad target audience (genders, age groups, and socio-economic levels). The commercial presentation of collagen has been diversified over the years, and powder collagen is the most consumed (52.7%) and cheapest compared with capsules, pills, or gummies. The results of the present study demonstrate that most consumers of this type of supplement associate its benefits with aesthetic care such as skin, hair, and nails, although the scientific literature has shown its effects in treating osteoarticular diseases, for example. Undoubtedly, the correct dose prescription, treatment time, and choice of product presentation must be analyzed carefully, as they significantly impact treatment results.

Identification and Characterization of Antibiotic-Resistant, Gram-Negative Bacteria Isolated from Korean Fresh Produce and Agricultural Environment

The consumption of fresh produce and fruits has increased over the last few years as a result of increasing consumer awareness of healthy lifestyles. Several studies have shown that fresh produces and fruits could be potential sources of human pathogens and antibiotic-resistant bacteria. In this study, 248 strains were isolated from lettuce and surrounding soil samples, and 202 single isolates selected by the random amplified polymorphic DNA (RAPD) fingerprinting method were further characterized. From 202 strains, 184 (91.2%) could be identified based on 16S rRNA gene sequencing, while 18 isolates (8.9%) could not be unequivocally identified. A total of 133 (69.3%) and 105 (54.7%) strains showed a resistance phenotype to ampicillin and cefoxitin, respectively, while resistance to gentamicin, tobramycin, ciprofloxacin, and tetracycline occurred only at low incidences. A closer investigation of selected strains by whole genome sequencing showed that seven of the fifteen sequenced strains did not possess any genes related to acquired antibiotic resistance. In addition, only one strain possessed potentially transferable antibiotic resistance genes together with plasmid-related sequences. Therefore, this study indicates that there is a low possibility of transferring antibiotic resistance by potential pathogenic enterobacteria via fresh produce in Korea. However, with regards to public health and consumer safety, fresh produce should nevertheless be continuously monitored to detect the occurrence of foodborne pathogens and to hinder the transfer of antibiotic resistance genes potentially present in these bacteria.

Assessing consumer empowerment and influencing factors in Central Bangka Regency: a multidimensional approach

The rapid development of trade technology in Indonesia exposes consumers to potential exploitation during purchasing. This study examines consumer empowerment in Central Bangka Regency using primary data from 88 respondents across four districts. The Consumer Empowerment Index (CEI) value of 38.53, classified as "understand," indicates a fundamental grasp of rights and obligations and reveals room for growth in consumer empowerment. The analysis shows higher empowerment during the purchase phase, with informed decision-making and support for local businesses. However, a weakness emerges in the post-purchase phase, as consumers are less likely to voice experiences or criticize unsatisfactory products, potentially impacting product quality and customer satisfaction. Regression analysis reveals that only years of schooling and age significantly influence the CEI, while the location of residence, gender, and income group do not have significant effects. The model's low R-squared value suggests potential refinement through additional variables or research. These findings provide valuable insights for the government and stakeholders to enhance Central Bangka Regency's consumer empowerment. Focusing on increasing consumer awareness and engagement in the post-purchase phase through targeted educational campaigns, consumer rights workshops, and accessible complaint channels is essential. However, it is crucial to recognize that observed associations do not imply causation and further research is required to establish causal relationships and explore other factors contributing to consumer empowerment.

Adoption of Electric Vehicles: Purchase Intentions and Consumer Behaviors Research in Turkey

Electric vehicles (EVs) hold promise for attaining sustainable development objectives and mitigating the effects of global climate change due to their substantial benefits, such as high energy efficiency and low carbon emissions. Research on purchase intentions and behaviors may accelerate the adoption of EVs. Considering that the number of studies on EVs increases in tandem with the size of the market and that mutual interaction supports this two-way growth, conducting studies on consumer behavior in this area in countries where the electric vehicle market is developing, such as Turkey, will provide valuable insights for both the industry and the government. In this study, published articles on the consumer behavior of current and potential purchasers of electric vehicles were analyzed on the axis of Turkey, and the trend of academic studies in the literature was systematized from a holistic standpoint. Co-citation, co-keyword, geographical, and thematic analysis were applied to articles about EV consumer behaviors published between 2004 and 2022 in journals indexed by WoS, Scopus, TR Index, and DergiPark. The results of this study can inform numerous inter-disciplinary studies and researchers on the consumer behavior of electric vehicles. The bibliometric analysis of academic studies on electric vehicle consumers not only closes the market’s knowledge gap and accelerates the adoption process by increasing consumer awareness, but also provides industry representatives and policymakers with insights for the expansion of the EV market.

Effect of Plant Biostimulants on Growth, Yield and Some Mineral Composition of Broccoli Plants (Brassica oleracea var. Italica)

By offering biostimulants as substitutes for conventional chemical fertilization, increasing consumer awareness has helped to raise issues related to food safety and the environment. Creating a suitable plan for the deployment of conventional chemical fertilization alternatives in agriculture. So, this investigation was conducted at the College of Agricultural Engineering Sciences, University of Sulaimani, Kurdistan Region-Iraq to study the effect of two plant biostimulants, algae extract (Algaton-20) and plant bio-cozyme, on broccoli which was under greenhouse conditions. After two weeks from transplanting the biostimulants were applied through soil at different concentrations (0 ml.L-1, 1ml.L-1 and 2 ml.L-1). The experiment was laid out according to Randomized Complete Block Design (RCBD) with three replications. The results revealed that algae extract and bio-cozyme at 2 ml.L-1 gave the maximum number lateral head, lateral head weight, plant yield, total marketable yield, phosphorus and iron. The interaction effect of algae extracts and bio-cozyme showed that number of leaves per plant and head diameter at 1 ml.L-1 algae extract and bio-cozyme, percentage of dry matter at 1 ml.L-1 algae extract without bio-cozyme, content of chlorophyll in leaves and number lateral head at 1 ml.L-1 algae extract and 2 ml.L-1 bio-cozyme, and head diameter at 1 ml.L-1 of both algae extract and bio-cozyme were the best. Also, main head weight, lateral head weight, plant yield, total marketable yield and iron (674.46 g, 208.58 g, 883.04 g, 42.05 ton.ha-1, 5.36 ppm, respectively) were the highest at 2 ml.L-1 combination of the two biostimulants. Moreover, nitrate and potassium (134.67 ppm, 336.13 ppm, respectively) were maximum at 2 ml.L-1 algae extract and 1 ml.L-1 bio-cozyme. Individually, 2 ml.L-1 of the two biostimulants were the best concentrations, but there was no a big difference between 1 and 2 ml.L-1 of the two biostimulants when they interacted together in most study measurements.&#x0D; &#x0D;

Evaluating Green Efficiency of Manufacture Sector and Its Determinants in East Java Province

East Java is one of the provinces in Indonesia that carries out intensive development in the industrial sector to improve the welfare of its society. However, massive industrial activity will pose its challenges, such as increased emissions and environmental degradation. This study aims to determine the manufacturing sub-sector that produces CO2 emissions and has the lowest green efficiency as well as its determinant variables. There are three stages of analysis applied in this research i.e. carbon emission measurement, Slack Based Measurement-Data Envelopment Analysis (SBM-DEA), and Tobit regression. The study use 5-digit manufacturing subsector data based on the International Standard Industrial Classification (ISIC) system, obtained from the Indonesian Central Agency of Statistics (BPS) which is deflated against the East Java Regional Gross Domestic Product (GRDP) deflator with 2010 as the base year. The results of the analysis show that in general, the manufacturing subsector in East Java produces quite high CO2 emissions of 85.28 tons. The subsector with the highest average CO2 emissions in East Java in 2017 was the fertilizer industry, in 2018 the non-ferrous base metal manufacturing industry, and in 2019 the steel rolling industry. Then, the drying industry and tobacco depreciation became the sub-sector with the lowest average green efficiency in East Java Province in 2017. Meanwhile, in 2018 it was the milling industry of various nuts (including Leguminous) and in 2019 it was the coffee processing industry. The Tobit regression results show that the energy structure and industrial concentration have no significant effect on the green efficiency value of the manufacturing subsector. Meanwhile, spending on R&amp;D has a significant negative effect on green efficiency. Therefore, the recommendations given are encourage the use of environmentally friendly raw materials and fuels, increasing green innovation, and increasing consumer awareness regarding environmental issues.

Shaping intention to pay attention to health claims

Health claims increase consumer awareness, knowledge, and health consciousness. However, front and back labels, which are widely used for marketing purposes, raise doubts about consumer tendencies towards paying attention to health claims and reasons for their placement. Therefore, the aim of this article is to investigate, using the Theory of Planned Behaviour, the extent to which intention to pay attention to health claims is determined by its predictors. An extended model based on the theory was used to identify factors that shape attitudes towards health claims and the intention to pay attention to them. In order to achieve this, we conducted a study on 552 people, and the data allowed us to verify the statistically proposed theoretical model. The study revealed that while trust is the main factor determining attitude towards health claims, the impact of subjective knowledge is negative. Research is important from the perspective of the theoretical understanding of consumer attitudes but can also be practically used to properly influence consumers in terms of consumption of healthy products.

Marketing strategy in "Bakpiapia Djogja" food product packaging design

Reviewing the role of packaging in today's snack products, the packaging function is not only to protect the existing products in it but to grow more broadly with the addition of functional values, among others is as a means of communication between producers and consumers, namely as communications media that describe or reflect the product, brand image, and also as part of the promotion with the consideration that the packaging is easy to see, understand, and remember. Bakpiapia Djogja, a bakpia product in Yogyakarta, has innovated different packaging designs from competitors to increase consumer awareness towards bakpia products from Bakpiapia Djogja. This makes Bakpiapia Djogja have creative and different image compared with other competitors. From the marketing aspect of Bakpiapia Djogja packaging design, try to be an integral part and place it precisely at the beginning of the marketing concept. Packaging Bakpiapia Djogja has been aimed at specific markets, namely young people and tourists. Bakpiapia Djogja emphasizes the visual aspect of packaging to give more value to consumer consideration.