Adoption of Electric Vehicles: Purchase Intentions and Consumer Behaviors Research in Turkey

Abstract

Electric vehicles (EVs) hold promise for attaining sustainable development objectives and mitigating the effects of global climate change due to their substantial benefits, such as high energy efficiency and low carbon emissions. Research on purchase intentions and behaviors may accelerate the adoption of EVs. Considering that the number of studies on EVs increases in tandem with the size of the market and that mutual interaction supports this two-way growth, conducting studies on consumer behavior in this area in countries where the electric vehicle market is developing, such as Turkey, will provide valuable insights for both the industry and the government. In this study, published articles on the consumer behavior of current and potential purchasers of electric vehicles were analyzed on the axis of Turkey, and the trend of academic studies in the literature was systematized from a holistic standpoint. Co-citation, co-keyword, geographical, and thematic analysis were applied to articles about EV consumer behaviors published between 2004 and 2022 in journals indexed by WoS, Scopus, TR Index, and DergiPark. The results of this study can inform numerous inter-disciplinary studies and researchers on the consumer behavior of electric vehicles. The bibliometric analysis of academic studies on electric vehicle consumers not only closes the market’s knowledge gap and accelerates the adoption process by increasing consumer awareness, but also provides industry representatives and policymakers with insights for the expansion of the EV market.