This article presents the results of research aimed at evaluating the impact of incorporating different percentages of titanium dioxide (TiO2) nanoparticles on the mechanical and rheological properties and photocatalytic efficiency of a conventional asphalt binder. For that, asphalt nanocomposites (asphalt binder + nanomaterial) were produced with different percentages of TiO2 incorporation (3%, 6%, 9%, 12% and 15%). The experimental investigation was conducted based on the performance of tests at high and intermediate temperatures. The effect of nanomaterials on the matrix in relation to several aspects was evaluated, mainly regarding susceptibility to permanent deformation, fatigue damage tolerance, resistance to oxidative aging, apparent viscosity and alteration of the dynamic shear modulus and phase angle. The photocatalytic efficiency was investigated in a continuous flow photoreactor with atmospheric environment polluted by NOx (nitrogen oxides). Results indicate that the incorporation of nano-TiO2 in the asphalt binder improves the mechanical and rheological behavior of the matrix, providing greater resistance to permanent deformation, greater stiffness, greater fatigue damage tolerance at certain stress/strain levels and increased resistance to oxidative aging. In general, it could be concluded that the photocatalytic semiconductor does not compromise the essential mechanical and rheological properties of the asphalt matrix under study, but rather improves them. Performance in the degradation of nitrogen oxides was not very satisfactory compared to cement matrices.