To achieve the sustainable development goals proclaimed by the UN, we need to use more green building technologies that meet the principles of sustainable development, increase energy efficiency and achieve the environmental direction of the country’s ESG transformation. The authors consider the main problems and directions of green building in the Russian Federation. The study highlights the main limiting factors to develop green building in the domestic building industry. It was revealed that the main ones are related to the inconsistency of legal regulation, lack of demand from consumers, lack of specialists in the field of green building, assessment and certification of green objects. The study found that no more than a third of the country’s population knows about green building, only 20% are aware of the need for environmental certification of buildings, and only 6% of the population require this certification when purchasing housing. At the same time, the development of green building is hampered by difficulties with import substitution of green technologies and green building materials. The purpose of the study is to analyze the conditions and trends for green building development in the Russian Federation. The scientific research hypothesis is to introduce the ESG principles into building as an effective approach for sustainable development in Russia. The main conclusion of the study is to develop incentive tools for transition to green building technologies and green certification of building projects. The results of the study will contribute to the expansion of green building projects in the domestic building industry.